SONY MUSIC’S MERCHANDISING COMPANY THE THREAD SHOP TEAMS WITH IGGY POP TO CREATE NEW COLLECTION EXCLUSIVELY FOR BILLABONG
Sony Musicߣs innovative merchandising company The Thread Shop announces their partnership with music icon Iggy Pop today! The apparel and accessory collaboration is an exclusive collection for Billabong.
Once a streetwalking cheetah with a heart full of Napalm, these days Iggy’s more notorious for lounging all day at the beach or pool in boardshorts. “I usually wake up and stay nude for three or four hours,” Iggy says. “And when I feel like getting formal, Iߣll put on boardshorts. Life is better in boardshorts.”
The collection was largely inspired by Iggyߣs gig posters that appeared in the music venue halls of the 80ߣs and 90ߣs. These prints are an authentic tribute and a graphic history of Iggyߣs legendary lust for life and thread the entire collection of boardshorts, graphic tees and pullovers. The wetsuit top titled, Éc;Wild Thing Glide Skin,Éd; cross-pollinates Billabong’s surf DNA with Iggy’s proto-punk attitude. This memorable tiger print leather jacket from the seminal album, Raw Power, has been redesigned and is now waterproof and ocean ready.
This collection is a 17-piece collection that spans across Boardshorts, Apparel and Accessories and is available HERE.