Posts tagged with "technology"

Arpionth, 360 MAGAZINE, Vaughn Lowery

Arpionth

Every once in awhile we discover a newfangled talent who dares to be different. Arpionth is the next generation of EDM. Sultry and sensual melodic instrumentation at it’s finest. A swedish phenomenon.

“Hope” thrives on cinematic creativity and indulges all senses. Your heart will pump while waves crash.

“Destiny” opens up with tons of faithful synergy. Once the beat drops so will your soul. Throbbing. Pulsating.

“Origin” marks newfound territory with systemic beats which power through tradition. Being present isn’t enough. To recognize your past is to know your perfection.

“Above” pushes the envelope. Like a bird, the rhythmic cadence will make you flutter. Higher and higher your imagination will float amongst the swarms.

“Fight” treads on fear. Feisty yet temperamental instrumentation will tantalize your inner existence.

“Continue” is a rotational pull. Everlasting and meaningful. Nothing can stand in the room of an orbit.

“Return” is sinister. A notational menstrual cycle.

“Change” is a seasonal reflection of emotions. You can visualize leaves turn from green to amber.

“Then” will transpire your soul. Strings and snares are on a downward spiral romance.

“Past” mimics a crispness of affairs. Up beat and responsive to what’s to come.

“Time” ticks like a elegant piece of machinery. Poignant and peaceful.

“Now” streams the senses. You can actually smell the stark stench of collateral damage.

“Be” proves to be one of the more sensible tracks with an alien-like heart beat. Allow your mind to ramble around a viscous surface. It’s all about building community!

“Clouds” is anthemic. Parallel to a derivative. A heavenly tune erupting with angelic memories.

Arpionth has a special talent to cure a thirsty mind. His ability to chime into uncharted territory is what makes him a big contender for our “360 Watchlist.” Concrete Creativity III circumvents ongoing sensory seizures. A filmic treasure of tasty creatures.

Listen Now

Dita Eyewear Collaboration

DITA EYEWEAR is thrilled to announce an exciting new collaboration with the ever-dazzling Queen of Burlesque, DITA VON TEESE, as they bring a fresh twist to iconic eyewear. The bridgeless cat-eye frame, rendered in lightweight titanium and appointed with contemporary details, represents the convergence of two creative talents at the peak of their influence.

Dita Von Teese is uniquely suited to the challenge of revitalizing the classically styled frames with an exquisite modern twist. “The cat-eye is a well-worn style, a silhouette that rarely transcends the era in which it was created,” she explained. “My goal was to keep within the spirit of the 1950’s, but to craft our version in a slick, new way as a secret weapon for the modern Femme Totale.”

High-end craftsmanship and technology from DITA EYEWEAR’s creative studio provided the tools to achieve a distinctive new shape for the landmark partnership. A slender expanse of titanium spans the brow in a single, sinuous line, stripping away extraneous elements for the illusion of a floating lens. Sculptural details, from the hinge mount to harlequin-point titanium temples, were inspired by selections from Von Teese’s vast collection of vintage couture and curiosities.

Von Teese herself will also appear in the season’s advertising campaign, “SEEING DOUBLE,” which shadows a mysterious encounter with a doppelgänger in a sultry noir atmosphere.

DITA EYEWEAR FOR DITA VON TEESE arrives November 1st, 2018 and will be available at DITA.COM, DITA flagships, Barneys, Bergdorf Goodman, Saks Fifth Avenue and other fine eyewear boutiques.

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE

Toyota Corolla hatchback, 360 MAGAZINE, vaughn Lowery

COROLLA HATCHBACK

By Alexandria Baiz × Vaughn Lowery

The 2019 Toyota Corolla Hatchback makes a design comeback, leaving a lasting impression with innovative upgrades and engineering. SE base model starts at $21,000 and the XSE somewhere in the ballpark of $24,000. Our midnight black souped-up model’s MSRP is around $27,000 and is fully stocked with 18-inch wheels alongside a massive back spoiler to add drama. With every pen stroke, the architects produced a dynamic, athletic yet sophisticated vehicle. The world’s best-selling car just got remixed. So, we promptly accepted the manufacturer’s offer to road trip it to Vegas to check out our favorite pop stars Tinie Tempah, Ellie Goulding, and Pitbull at the JBL Fest hosted by special guest Quincy Jones.

Different from former models, this version possesses a longer wheelbase. The black mesh honeycomb grille, emphasizes the evolution of the Corolla and its increased width. To provide better forward visibility, the hood is constructed to sit two inches lower than earlier. The rounded physique makes a simple, yet powerful three-dimensional landscape that is comfortable and pleasing to drive. Moreover, the interior quality is more delicate and stylish. The XSE stitching on dash and door is bold and fashion-forward. Thus, when we pulled up to the SLS Las Vegas Hotel & Casino all eyes were on us. Furthermore, the hatchback has technologically advanced features: three-door Smart Key system; Apple CarPlay; Amazon’s Alexa and 8-inch touch display screen. Other amenities include an 8-speaker JBL audio system (excellent for fist-pumping), 2 USB ports and a single-zone automatic climate control; a leather shift knob and paddle shifters behind the steering rack.

The Safety Sense 2.0 includes pre-collision warning with pedestrian, cyclist and roadside detection as well as dynamic cruise control and lane departure alerts. Alarms are popular amongst users, who enjoy a visual alert on infotainment screen and then a ringing alert if detection becomes more fatal. Seats empower comfort with updated cushioning which minimizes fatigue and also are great for cornering while in Sport Mode. Ideal access to the steering wheel, pedals, and gear shift are available with power adjustable seat.

The new fuel-efficient TNGA 2.0 liter four-cylinder, six-speed iMT (Intelligent Manual Transmission) makes it easier to maneuver on highways. The CVT (continuously variable transmission) at an additional $1,100 includes more power and miles per gallon. The CVT simplifies the stop and go action, boosts fuel economy and makes blind spot monitoring available.

While both SE and XSE receive LED headlamps/taillights, chrome rear diffuser, and alloy wheels, the XSE is more distinctive. The SE sports 16-inch wheels while XSE rocks 18-inch wheels (with a 33 mpg). Additional features include LED fog lights; chrome grille surround and Adaptive Front Lighting System (AFS). AFS matches the vehicle velocity and steering angle for the correct distribution of light – great for some of the darker strips in downtown Las Vegas. Behind the steering wheel, a 7-inch TFT Multi-Information Display (MID) which displays vehicle information, turn-by-turn navigation, and various vehicle settings: Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection, and Blind Spot Monitor.

The sport-tuned suspension paired with rallycross looks and Toyota technology makes the Corolla Hatchback perfect for buyers seeking an easy, affordable drive.

Pre-order Corolla Hatchback

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery, bear Walker, skateboard

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery

Toyota, Corolla, 360 magazine, hatchback

360 Magazine, Toyota, Corolla, hatchback, sls Las Vegas,  Vaughn Lowery, Chris Gates, Crystal Dominguez, lizza Monet Morales

LTR – Vaughn Lowery, Chris Gates, Crystal Dominguez, Lizza Monet Morales

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.

Rowkin

Leading wireless headphone brand, Rowkin, is delighted to announce the release of a brand new product line, the Rowkin Ascent. Still the smallest true wireless earbuds available on the market, the Rowkin Ascent is their most technologically advanced and most comfortable true wireless ear buds, to date.

The Rowkin Ascent line includes three available options depending on the customer’s preferences and requirements: the Ascent Charge+, Ascent Charge, and the Ascent Micro. All three of the Ascent products continue to offer outdoor enthusiasts and adventure seekers Rowkin core features; comfortable fit, robust sound, and quick tap controls for ease of use.

Check out the website HERE

Core features

  • World’s Smallest True Wireless Active Earbuds
  • extended Bluetooth range, users can move around unrestricted
  • All Day Power
  • Aluminum case comes with built in charging system
  • waterproof speaker grill
  • custom-built 5mm drivers

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

Starlight Xperience for Children

Starlight Children’s Foundation, an organization whose mission is to create moments of joy and comfort for hospitalized kids and their families, unveiled today its newest initiative, Starlight XperienceTM virtual reality, a groundbreaking new technology program that offers millions of seriously ill children a fun and exciting way to explore the world and beyond through the magic of VR.

To watch a video on Starlight Xperience and how it helps kids, please see here.

Built for the Lenovo Mirage Solo with Daydream, Starlight Xperience features a state-of-the-art and hospital-ready headset that comes preloaded with age-appropriate and dynamic content geared toward entertainment and distraction for hospitalized kids, which has been specifically modified to meet strict infection safety protocols for use in hospital settings. Pre-loaded content includes educational field trips to exotic locations through Google Expeditions and Street View, fun interactive stories like Star Wars: Droid Repair Bay by ILMxLAB, and Lola and the Giant, popular apps such as Ocean Rift and Hello Mars, and meditation exercises and therapeutic games such as Relax VR, which allows the patient to escape into beautiful environments.

Starlight Xperience was created in collaboration with Founding Sponsor, Star Wars: Force for Change, the charitable initiative from Lucasfilm and The Walt Disney Company that harnesses the power of Star Wars to empower and improve the lives of children around the world. Through grant funding provided by The Walt Disney Company and Niagara Cares – the philanthropic arm of Niagara Bottling – as well as charitable donations from grassroots donors, Starlight Xperience will be provided at no cost to Starlight’s network of more than 800 children’s hospitals and other health care facilities across the US.

“We believe Starlight Xperience has the potential to transform the hospital experience for millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “We’re thrilled to stand beside The Walt Disney Company, Google, Lenovo and Niagara Cares in unveiling this exciting new program, which is the latest evolution in our 35-year history of bringing innovative entertainment technologies to hospitalized kids.”

“Providing these unique entertainment experiences reflects our commitment to bring comfort during what can be difficult times for kids and families. This is part of our Disney Team of Heroes initiative, which includes a $100 million commitment to children’s hospitals,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company. “The collaboration with Google and Lenovo is the perfect blend of technology and content that we’ll be able to deliver to kids during their hospital stay.”

“Our goal has always been to create virtual reality experiences that are accessible, useful, and relevant to as many people as possible,” said Amit Singh, VP of Business & Operations for AR & VR at Google. “Starlight Xperience is a shining example of that goal coming to life in a really great way. We’re thrilled to be able to support Starlight in bringing transporting VR experiences to hospitalized children across the country.”

“We are thrilled to be working with Starlight and Google to bring technology to hospitalized children in their time of need. Helping to provide a solution for the children and their families allows us to truly make a difference for the better,” said Gunjan Shah, general manager for North America Smart Devices at Lenovo.

Starlight Xperience was developed in part through a series of grants provided by Starlight to the CHARIOT program (short for Childhood Anxiety Reduction through Innovation and Technology) at Lucile Packard Children’s Hospital Stanford. CHARIOT implements new technologies in the hospital that are nontraditional yet familiar to children to engage and distract them during stressful or painful procedures, keeping clinical usage in mind and improving upon the typical hospital experience. This past summer, Starlight Xperience was soft launched and tested at five children’s hospitals: Lucile Packard Children’s Hospital Stanford, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Gillette Children’s Specialty Healthcare in St. Paul, Minn., and Texas Children’s Hospital.

“At Gillette Children’s Specialty Healthcare, virtual reality has been a fantastic addition for our patients,” said Chantel Barney, Ph.D., a clinical scientist who leads Gillette’s VR program. “In some instances, we’ve been able to curb the anxiety and fears our kids typically experience during procedures such as blood draws, transfusions, wound cleanings, casting and more. It’s a wonderful distraction for kids and parents alike.”

“We’re proud to support Starlight Xperience and look forward to bringing smiles to the faces of hospitalized children through this educational and inspirational program,” said Andrew Peykoff II, President and CEO, Niagara Bottling. “This technology makes learning fun and we’re excited to expand the program to even more children.”

Thanks to the grants provided by The Walt Disney Company and Niagara Cares, in addition to the generosity of charitable donations from individuals, Starlight is on track to deliver up to 1,000 Starlight Xperience kits to its network of hospital partners by the end of 2018, with a goal of doubling that by the end of 2019. A donation to Starlight will entertain, educate and inspire hospitalized kids across the US through stimulating immersive experiences that transport children from the hospital to any place in the world – or beyond – through the magic of virtual reality.

The public is invited to learn more and support the program online at www.starlight.org/starlight-xperience.

ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.

ABOUT STAR WARS: FORCE FOR CHANGE
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.

ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks; Studio Entertainment; Parks, Experiences and Consumer Products; and Direct-to-Consumer and International. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.

ABOUT LENOVO
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones, tablets, PCs (ThinkPad, Yoga, Lenovo Legion), data centers and workstations as well as AR/VR devices and smart home/office solutions. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our Storyhub, or visit our website at http://www.lenovo.com/.

ABOUT NIAGARA CARES
Niagara Cares, a philanthropic arm of Niagara Bottling, is committed to supporting local and national community initiatives serving children and families in need by engaging stakeholders and investing its resources. Niagara Cares efforts include national strategic partnerships, local community grants, employee engagement, volunteerism and the Andrew D. Peykoff, Sr. Scholarship Program. For more information, visit www.niagarawater.com/niagara-cares.

CULLINAN

CHANGE IS GOOD.

by Vaughn Lowery

As of late, Rolls-Royce invited a slew of journalists and digital influencers from around the globe to test out their newly introduced SUV. Jackson Hole, Wyoming is notably recognized for it’s elite residents and celebrity visitors alike, including Kanye West, Sandra Bullock and Harrison Ford. Yet, this time around the Snow King Resort and one of its steepest slopes had become acquainted with the Cullinan. Not the largest rough diamond found in South Africa in 1905 but the manufacturer’s first-ever sport utility vehicle. Yes, we couldn’t conceive that a Rolls could ever climb a mountain but seeing is believing.

As we ascended to the top with the 6000 lb gem, she started to metamorphose from a stately Caterpillar into bodacious butterfly. We went over unpaved trails and ruts all the way to the summit (8010 ft above sea level) for pastries and coffee. On the way down with merely a switch of a button we descended with ease over gravel and dirt all while being enamored by the Spirit of Ecstacy with her wings throwing caution to the wind.

On the road, we felt every bit of 563 hp (627 lb-ft torque @ 1600 rpm) as we swiveled through the two-lane main road with minimal traffic. Just as graceful as her siblings and as celebrated as the Phantom we witnessed tons of townies gawk at her effortless design and styling. Her grill kept in line with the overall DNA of the brand but its standard 22″ part polished shadow wheels matched her midnight sapphire exterior nicely.

Our deep scarlet red leather interior was enunciated with the usual technology and innovation of their BMW iDrive-inspired infotainment system as seen in the Ghost; however, in the back we had separate seats and access to tablet-like screens which erupted by the touch of a button. Along the back top panels were buttons to dial up or down the 22-speaker bespoke sound system which mimicked an IMAX theater. We bopped around the back in comfort and chit chatted with no outside noise due to their 200 lbs of sound-deadening insulation and privacy glass which lurks behind your head.

Like most automobiles in this segment, her dual-pane sunroof opened up wide enough for you to want to hop up and cleave your head out while screaming all the way to prom. Our model didn’t feature the tailgate retractable seats; but nonetheless this vehicle will most likely end up at some stadium for playoffs with a chilled champagne bottle and scotch in the back middle console with custom etched snifters.

This vehicle’s MSRP is $325,000 but our model tested was approximately $400,000. Is the price worth it? Hell yes! After all, this is the first in its family, which can conform to most terrains and excursions. Go figure, the youngest in its batting order can be used to pick the kids up from school, off-road and be chauffeured to Rihanna’s Annual Diamond Ball. It’s highly probable you may see this truck at a Costco’s as well as Jay-Z and Beyonce’s next On The Run tour. Having said that, this is most decidedly one of Rolls-Royce’s more practical vehicles as it will and can be used on an everyday basis. With its dynamic all-terrain capabilities, safety features and height, you’ll have more command of the road that any of its tribe members.

Order the Cullinan

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

13th Annual AltCar Expo

Buckle-up and cruise October 12 – 13, 2018 for the City of Santa Monica’s 13th Annual AltCar Expo located at the Santa Monica Civic Lot and East Wing. Free to attend, the two-day event is jam-packed with educational fun and boasts the largest collection of hydrogen, electric and hybrid vehicles in the region. Among the many new and exciting vehicles debuting at the 13th annual event, are the NEW Audi e-Tron and Chanje Electric Commercial Van. At Altcar, attendees can experience many of the leading vehicles in alternative technology with the event’s vast variety of brands, technologies, and manufacturers specializing in automobiles that run on a fuel other than traditional petroleum fuel.

The City of Santa Monica’s AltCar Expo brings almost every make and model of alternative technology vehicles to one place for attendees to experience, touch, shop, test drive, compare and learn. With this year’s theme of “No Turning Back”, the Friday, October 12 conference includes industry experts discussing urban planning, mass transit, energy generation, sustainable lifestyle choices, electric vehicle infrastructure, alternative fuel technology and more. Some of the speakers included are Terry Tamminen, the CEO of the Leonardo DiCaprio Foundation, and Jerry Knoll, the CEO of Electra Meccanica. The 13th annual event will offer the most extensive array of battery electric, fuel-cell electric, plug-in hybrid and hybrid electric vehicles for consumers to sample.

Debuting at this year’s event is Electrica Meccanica’s single, commuter EV, SOLO, as well as the Southern California debut of Audi’s e-Tron, and the exclusive preview of Chanje’s all-electric commercial van. The full list of participating vehciles follows below:

AltCar Expo 2018 Vehicle List:

• BMW I3

• BMW I8

• Honda Clarity Electric

• Honda Clarity Fuel Cell

• Honda Clarity PHEV

• Honda Insight

• Breeze Bike

• Nissan Leaf EV

• Toyota Mirai Fuel Cell

• Toyota Prius Prime PHEV

• Audi eTron

• Electric Meccanica SOLO

• Electric Meccanica e-Roadster

• Chanje Electric Van

• Tesla Model 3