Posts tagged with "technology"

5 Tech Trends For Businesses

5 Tech Trends That Businesses Can’t Afford To Ignore

With technology evolving at such a rapid pace, some business owners are left digitally disoriented as they try to figure out which of the latest innovations they need to invest in and what they can ignore.

It can make for confusing times.

All that bewilderment aside, though, these fast-developing advances also create opportunities that can help small and medium-sized businesses become more competitive – if they understand how to seize them.

“Technology exists today that at one time was available only to large corporations with huge technology budgets,” says Chris Hoose (www.choosenetworks.com), an IT consultant who works with small businesses.

“Every year, technology becomes even more accessible to companies of all sizes.”

Hoose says businesses that want to stay on top of their games should make sure they invest in these technological trends, if they haven’t already:

The Internet of Things. Many Internet of Things-connected devices, such as smart refrigerators and thermostats, are designed for home use, but there are also applications for small businesses, Hoose says. Some examples: smart locks use digital keys that can’t be lost or stolen, and log a record of who uses a door and when; RFID tags on merchandise can prevent theft and automatically update inventory; and mobile-card readers can replace cash registers.

Artificial intelligence. Don’t be fooled into thinking that AI is something only the big organizations can afford to use, Hoose says. “It’s making inroads into technologies accessible for businesses of all sizes,” he says. “AI can help you offer increasingly personalized experiences to customers by maximizing your time and automating manual tasks, like data entry.” AI also can be used to improve decision making, Hoose says. Essentially, AI will help you take that jumble of data most businesses have and analyze it in a way that allows you to make better-informed judgments on the actions you need to take.

Telecommuting. The office world is changing and more workers spend at least a portion of their work week telecommuting. “In many cases remote employees use their own equipment, which can eliminate some of the company’s costs with purchasing and maintaining computers, printers and mobile phones,” Hoose says. Video conferencing, instant messaging and other advances are helping to make telecommuting a viable option, he says.

Customer-relationship-management (CRM) software. Any application that a business uses to interact with customers, analyze data, or recommend products and services to customers is “part of the CRM family,” Hoose says. “This type of software helps your team manage, control and build customer relationships,” he says. “It can log your team’s touchpoints with prospects, including emails, phone calls, voicemails and in-person meetings. You can have a complete record of your team’s interaction with a prospect that’s easy for anyone to access.”

Voice search. Consumers increasingly are making use of such AI assistants as Siri or Alexa to help them do internet searches using their voices. “Voice search is changing the way people find information because these queries are structured differently than when we type terms into a search engine,” Hoose says.

“Organizations of all types can benefit from optimizing their content to improve where they fall in a voice search.”

“To help propel your business going forward, it’s important to stay abreast of technology innovation,” Hoose says. “These technologies will help you expand your customer base, create more efficient in-house processes, and increase engagement from both customers and staff.”

About Chris Hoose

Chris Hoose (www.choosenetworks.com) is the president of Choose Networks, an IT consulting firm for small businesses. Hoose started the company in 2001 to give large-scale solutions and support to businesses that can’t afford their own in-house IT department. He earned a Master of Information Systems Management from Friends University.

Student Invention Gives Patients the Breath of Life

Natalie Dickman squeezed the bag again and again in an effort to revive a victim of cardiac arrest. After a mere 3 minutes, she could squeeze no more. 

“The patient had been down for 30 minutes and there wasn’t much hope, unfortunately,” said the Rice University student, a soon-to-be graduate of the Brown School of Engineering, who was covering a shift with Houston EMS as required by a Rice class in emergency medical techniques. “I was allowed to bag, but they make you switch in EMS settings because they know you won’t be as accurate once you hit that 2-to-3-minute mark. You get really tired.”

She thought about that often over the last year when she and her senior teammates worked at Rice’s Oshman Engineering Design Kitchen (OEDK) to perfect a cost-effective device that automates the compression of manual bag valve masks, which feed fresh air to the lungs of intubated patients. 

The senior capstone design team — bioengineering students Dickman, Carolina De Santiago, Karen Vasquez Ruiz and Aravind Sundaramraj, mechanical engineering and computational and applied mathematics student Tim Nonet and mechanical engineering student Madison Nasteff — is known as “Take a Breather.” 

The team has developed a system that compresses the bags for hours, rather than minutes, with settings to feed the right amount of air to adults, children and infants. The device seems simple — a box with paddles that rhythmically squeeze the bulb a programmed amount – but the engineering behind it is not.

The students used a $25, off-the-shelf motor and $5 microcontroller to power and program the rack-and-pinion device made primarily of plastic parts 3D-printed at the OEDK. They hope their use of inexpensive materials and the growing availability of 3D printers will make their machines easy to repair on-site.

They anticipate the device, which cost them $117 in parts to build, will be most useful in low-resource hospitals or during emergencies when there aren’t enough portable ventilators to meet the need. 

Dr. Rohith Malya, an assistant professor of emergency medicine at Baylor College of Medicine, brought the problem to the OEDK after witnessing family members at the Kwai River Christian Hospital in Thailand, where he is director of emergency medical services, squeezing intubation bags for hours on end to keep loved ones alive. 

“There is no reliable ventilation,” said Malya, who spends a month at the hospital every year. “Once we intubate somebody, the family has to bag the patient. But the family will get tired after a day and say, ‘They’re not getting better right now, just pull the tube and see what happens.’ And then the patient dies.”

Malya previously worked with Rice engineering students to develop a syringe regulating pump, and did not hesitate to bring a new idea to the OEDK. 

“The bag mask is ubiquitous, like the syringe,” he said. “Nothing has challenged it for 80 years. It’s stood the test of time, it’s reliable and it’s simple. And now we’re adding a modification to the original device so families don’t have to make those decisions.

“This will broaden the access to mechanical ventilation to a tremendous part of the world that doesn’t have typical ventilators,” said Malya, who plans to take the proof-of-concept device to Thailand for field testing next spring. 

The device is much smaller than the sophisticated ventilators found in American hospitals and portable versions used in emergency situations. Critically, it has to be able to operate for long stretches. In its most recent test, the team ran the device for more than 11 hours without human intervention.  

The students expect another Rice team will build a more robust version next year, and hope it will eventually be manufactured for use in low-resource and emergency settings. They anticipate a better-sealed and filtered box will be more suitable for hot, dusty environments, and said future designs should include more sophisticated controls.

For its efforts this year, the team won two prizes at the school’s annual Engineering Design Showcase, the Willy Revolution Award for Outstanding Innovation and the best interdisciplinary engineering design award. But the real payoff would be seeing the device further developed and deployed around the world. 

“If they can get it working fully in that kind of environment, this will be saving lives,” Nasteff said.

All Hail the Driverless Car!

Aurora CEO Chris Urmson and SAFE Autuomous Vehicles VP Amitai Bin-Nun won a recent Intelligence Squared U.S. debate on the motion “All Hail the Driverless Car!” by convincing more of the live NYC audience that a self-driving future would lead to fewer accidents, less traffic congestion and carbon emissions, and greater accessibility.

Their opponents, arguing that driverless cars might never be truly safe or affordable to anyone beyond the wealthy, were NYU data journalism professor Meredith Broussard and MIT transportation researcher Ashley Nunes.

Hear the complete debate as a podcast now here (or on all podcasting platforms under “Intelligence Squared U.S.”): https://www.intelligencesquaredus.org/debates/all-hail-driverless-car

Read selections from all four debaters’ remarks in the new issue of Automotive News: https://www.autonews.com/debate-all-hail-driverless-car

Rice U. Device Would Help Fix Fractured Bones

Threading a needle is hard, but at least you can see it. Think about how challenging it must be to thread a screw through a rod inside a bone in someone’s leg.

Rice University seniors at the Brown School of Engineering set out to help doctors simplify the process of repairing fractured long bones in an arm or leg by inventing a mechanism that uses magnets to set things right.

The students who call themselves Drill Team Six chose the project pitched by Rice alumnus Dr. Ashvin Dewan, an orthopedic surgeon at Houston Methodist Hospital, to simplify a procedure by which titanium rods are placed inside broken bones to make them functional once more. For its efforts, the team won the top prize, the Excellence in Engineering Award, at the school’s annual

Engineering Design Showcase.  

The student team — bioengineering majors Babs Ogunbanwo, Takanori Iida, Byung-UK Kang and Hannah Jackson and mechanical engineering majors Will Yarinsky and Ian Frankel — learned from Dewan that surgeons require many X-rays to locate pre-drilled 5 millimeter holes in the rod. The holes allow them to secure the rod to the bone fragments and hold them together.

The surgery typically requires doctors to insert the long rod with a guide wire inside into the end of the bone, drilling through marrow to align the fractured fragments. With that done, they depend on X-rays, their experience and, if necessary, a bit of trial and error to drill long surgical screws through one side of the bone, thread it through the rod and secure it to the other side.

“We want to reduce the amount of X-rays, the surgeon’s time, the operating room time, the setup time, everything,” Yarinsky said.

The Rice team would make the wire adjacent to the holes magnetic, because neither skin nor bone hinder a magnetic field

“That way, the magnets hold their position and we can do the location process,” Frankel said. “Once we’ve found them and secured the rod, we remove the wire and the magnets with it.”

The exterior mechanism is a brace that can be securely attached to the arm or leg with Velcro. A mounted sensor can then be moved along the stiff, 3D-printed carbon-fiber rods or around the limb until it locates the magnet. Then, the angle of the sensor can be adjusted. As each of the three degrees of freedom come into alignment with the target, a “virtual LED” lights up on a graphic display wired to the sensor. Then, the sensor is removed and a drill keyed to the mechanism inserted.

“We do the angular part because the rod is not in the center of the leg, and the hole is not necessarily perpendicular to the surface,” Yarinsky said. “The rod is about 10 to 20 millimeters thick and has a hole on one side and a hole on the other. We don’t want to hit the first hole at an angle where we miss the second

and don’t go all the way through.”

Working at Rice’s Oshman Engineering Design Kitchen (OEDK), the team tested its device on a mannequin leg and what it called a “wooden leg,” a frame that allowed for mounting the rod with its magnetized wire and checking the accuracy of their system.

Before it can be used by clinicians, the team said the device will require Food and Drug Administration approval.

“I’m very impressed with what the team put together,” said Dewan, who earned a bioengineering degree at Rice in 2005. “Where we ended up is completely different from what we imagined, but kudos to these guys. They went through many different proposals and ideas and ended up running with the one that seemed most promising.”

Having been through the senior capstone process at Rice himself, Dewan was particularly impressed with how the program has grown.

“The OEDK got off the ground a few years after I graduated, and at that point, senior design projects were isolated to individual projects,” Dewan said. “I didn’t work with mechanical or other engineering disciplines.

“I love the way they have a multidisciplinary approach to tackling problems,” he said.  “I think it’s much more of a real-world experience for them.”

Sabia Abidi, a lecturer in bioengineering, served as the team’s adviser, and it was sponsored by Chuck and Sharon Fox. ­­

Waam x FashionTV

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.

WAAM, a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data or part of it, for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a real win-win for all.

WAAM formed a strategic partnership with FashionTV, the international fashion and lifestyle broadcasting station, reaching over 1 billion people across the globe. FashionTV is planned to embed the WAAM protocol across its channels, making the WAAM token an officially acceptable currency.  

WAAM will be making its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical, with over 500 million USD in sales in 2018 alone. This goal will be further strengthened by the partnership with FashionTV, helping to make WAAM a household name, furthering its exposure through FashionTV’s close connections with thousands of celebrities and brands.

Another party to benefit from the partnership is inFASH, a social network for fashion lovers and the first app to have embraced the WAAM protocol. inFASH and WAAM established their partnership back in early 2018 and have been working together to increase the synergy between blockchain technology and fashion ever since. Operating on the WAAM platform will allow both inFASH and FashionTV to collaborate, providing inFASH with access to a mass audience of fashion enthusiasts, while FashionTV’s users will be able to benefit from a social platform on which they can both earn money from sharing their fabulous fashion sense as well as a better shopping experience complemented with special sales and discounts.

At its core the WAAM platform is designed to help create synergies and collaborations between different partners, whether it is by helping retailers directly connect with potential customers, or by helping apps to collaborate with one another, as is the case with inFASH and FashionTV, the motivation to create a solution that benefits all are the fuel that makes the platform successful and sustainable.

Casio G-Shock Introduces New MT-G

CASIO G-SHOCK INTRODUCES A NEW CONNECTED MT-G IN VIBRANT RED COLORWAY

Latest Model Unveils New Band and Case Structure with Colorful Accents for Spring  

Today, Casio G-SHOCK announces the latest timepiece to join its luxury men’s MT-G line. The MTGB1000B-1A4 features an all-new bright red urethane band, as well as black IP case with silver and red accents on the dial to provide a combination of style, toughness and practicality.

G-SHOCK’s premium MT-G line adds a hint of sophistication to any look, with the latest watch from the series offering striking red details, the brand’s Tough Movement technology and a lightweight core guard structure, featuring box frame with a carbon-fiber reinforced resin case for a design that can comfortably be worn from day to night.

The MTGB1000B-1A4 includes Two-Way Time Sync technology, which combines self-adjusting Multi-Band 6 Atomic timekeeping and Bluetooth connectivity, which pairs with the G-SHOCK Connected App for an accurate hour/date display virtually anywhere on the globe. The timepiece also boasts tough solar technology for self-charging capabilities and premium features found within all MT-G models, including Triple G Resist to guard against shock, vibration and centrifugal forces, and sapphire crystal to enhance scratch resistance.

The MTGB1000B-1A4 comes equipped with G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Super Illuminator LED Light
  • Stopwatch and countdown timer
  • Daily alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)

The MTGB1000B-1A4 will retail for $900 and be available for purchase beginning in May at select high-end jewelers and gshock.com.

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casio.com/home.

2019 BUICK ENVISION

by Vaughn Lowery x Tara McDonough

As of late, we had the chance to witness some of the most brilliant talent in Division 1 college basketball conquer the court during March Madness. Exactly like we saw Gonzaga and Texas Tech soar during the championship, we are seeing a fresh new imprint emerge within the auto industry, Buick. State of the art technology at an arms reach coupled with a feisty yet responsive 2.5L 4-cylnder engine. Starting at $32,990, the Buick’s Envision is certainly poised to become a leader within the luxury compact SUV market, sprinting towards perfect with the manufacturer’s potent DNA underneath it’s skin.

PERFORMANCE
The Buick Envision’s 2.0L turbo engine offers increased vehicle performance of 252 horsepower and 295 lb.-ft. of torque. The engine and transmission updates produce 0-60 mph acceleration just under a half-second quicker than the 2018 model. The nine-speed automatic transmission matched with 2.0L turbo models and single-rate brake booster allows for improved overall performance which requires less effort. This model highlights a few firsts for Buick such as its first crossover vehicle application of HiPer Strut front suspension and first Active Twin Clutch AWD system.

EXTERIOR
New front and rear fascias, new 18- and 19-inch wheel designs and grille design set this Buick apart from its predecessors. Efficiency-enhancing features including active grille shutters and a structure incorporating mass-reducing high-strength steel, and an aluminum hood. The frame is offered in Envision, Preferred, Essence, Premium I and Premium II trims – in FWD and AWD configurations. Lighting upgrades across all trims include HID headlights standard on 2.5L models, bi-functional LED headlamps on 2.0L turbo models and LED wing signature lights on every model.

INTERIOR
The Buick Envision cabin is made up of Dark Galvanized leather-appointed seats with Ebony interior. Front seats are power-adjustable in eight ways and the sliding, 60/40-split rear seat offers the flexibility of more legroom for those occupying the second row. Also available for the second row are kneeling cushions which enable a flatter load floor while he seat is folded. The interior is equipped with tri-zone climate control with rear-seat controls. These features combined with an in in-vehicle air ionizer for better air quality and active noise cancellation makes the Buick the perfect ride. For easy usage, Buick implements their first english stop/start deactivation switch and passive entry and push-button start with standard remote start

TECHNOLOGY
The Buick shines even brighter when it comes to its new tech enhancements. Accompanying standard inclusions such as heated and ventilated seating, a premium bose sound system, voice command and WiFi hotspot, the Envision implements next-generation wireless charging with wattage capability for fast and efficient charging. Another stand out is the Teen Driver feature which allows parents to set controls, review driving habits and encourage safe driving habits even when they are not in the vehicle.

SAFETY
Premium trims include the Safety Alert Seat, Forward Collision Alert, Rear Cross Traffic Alert, Lane Keep Assist with Lane Departure Warning and Following Distance Indicator. Also included are Side Blind Zone Alert with Lane Change Alert and the Driver Confidence Package, which includes Adaptive Cruise Control, Surround Vision and Front Automatic Braking.

Look no further in your search for a top of the line SUV; the Buick Envision combines scientific advances with luxury and comfort in this new model. This sleek front runner caters to all levels of drivers from beginners to experts looking for the latest in the auto industry, going beyond expectations.

Buy here!

Vaughn Lowery, Buick, SUV, envision

Buick, March madness, NCAA

Buick, NCAA, Greg nigl, xoxolizza

Global Data Center Isreal

Israeli company Global Data Center doubled the capacity of its facility in an investment of millions of dollars

Global Data Center, a leading provider of a cutting-edge data center facility in Israel, has completed the doubling of its facility in an investment of millions of dollars.

Most of the expanded area in Global Data Center’s facility in Herzliya (near Tel Aviv) has already been filled with IT infrastructures of both existing and new clients of the company. The expanded area provides all the standards, services and levels of service provided by the facility’s original area. The expansion of the data center’s area by more than twice joins other measures that the company has taken recently, such as tripling the data center’s business continuity space, allowing the company’s clients to quickly move to work at the Herzliya facility in an emergency.

Global Data Center operates a secured underground data center facility built in compliance with the latest global standards. The tier-3 site provides hosting services for IT operations units, full business continuity and disaster recovery, as well as on-site and remote back-up, cloud computing services, on-demand control and operating services, and smart hands services.

Companies using the services of Global Data Center’s facility include leading institutional organizations in Israel such as Harel Insurance Investments and Financial Services Ltd., Clal Insurance Enterprises Holdings Ltd., IBI Investment House Ltd., alongside industrial firms. Global Data Center also hosts at its facility some of Israel’s leading high-tech companies such as Infinidat Ltd., Zerto Ltd., SolarEdge Technologies Inc. and DSP Group, alongside multi-national corporations, government organizations and other entities.

Global Data Center was founded by Moshe Lasman in 2013 in cooperation with and the financial backing of Viola Group and Leon Recanati’s GlenRock Investments. Lasman previously served as the head of the Outsourcing Department at IBM Israel and head of Global Services at HP Israel. Alongside Lasman, the company’s executive team includes experienced managers from tier-1 companies in Israel.

Moshe Lasman, founder and CEO of Global Data Center, said: “the expansion of our data center is a significant milestone for us and good news for Israel-related companies and organizations which would like to host their IT infrastructure in a way that ensures business continuity, around the clock service, security, survivability and cost savings. Digital transformation, the critical role of data in business processes and the flexible model for consuming electricity and area drive organizations to receive services from high quality specialized vendors such as Global Data Center.”

Lasman continued: “As a data center which has been active for five years without any fault, the expansion serves as a proof for the strong momentum we are experiencing, when large Israel-based organization have stopped hesitating whether their infrastructure should be hosted at an external facility, and just ask how and where the hosting should take place. We will continue to be an essential foundation for any large organization which aims to leverage the benefits of hosting its IT and communications systems at an accessible data center which complies with the most rigorous international standards and is equipped with all the required certifications and licenses.”

These Important Years Exhibition

ROBERT MARS: These Important Years

May 9 – June 6, 2019

Opening Reception Thursday May 9th 7pm

Gilles Clement Gallery is pleased to present These Important Years, a solo exhibition featuring recent works of contemporary artist Robert Mars. Mars has produced a body of artwork from his studio in Connecticut that celebrates the commonplace objects and brands and icons of an America long past in a thoroughly modern and exquisitely constructed manner. His work highlights the importance that 1950’s and 60’s icons bear in the context of American and global history.

“The images evoke a feeling of nostalgia, but I am not looking back to the past. I present them in a modern and current way to speak to their continued relevance in decades later. The images remain alive and fresh through modern techniques and applications.” – Robert Mars.

Through the application of a rich and layered color palette and tongue in cheek attitude, Mars’ paintings evoke a vintage quality of design and pay homage to the idealized age of growth and hopefulness that was prevalent in the USA at the end of World War II a time before the internet and mobile technology, when there was no such thing as instant digital celebrities, but rather the myth of unique, untouchable and iconic personalities such as Marilyn Monroe, Elizabeth Taylor, Paul Newman, Audrey Hepburn and Sophia Loren. Combining vintage wallpapers and quilt patterns, Mars’ delves further into the essence of American culture, incorporating a folk art sensibility into a pop art aesthetic, while capturing the timeless relevance and enduring influence of past and contemporary icons on society, technology, politics and fashion.

Follow Gilles Clement Gallery on Social Media

Website I Facebook I Instagram

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.