Posts tagged with "technologies"

New Robotics

New Robotics: Shifting Business Models

IDTechEx Research analyzes the changing trends in the robotics industry in their report New Robotics and Drones 2018-2038: Technologies, Forecasts, Players, as new and emerging firms challenge the norm.

Machine makers in many established markets sell their machines directly or through dealer networks. At times, they create additional revenue streams by offering technical after-sales support. They often hope that the installed base of their machines together with limited incompatibility with competitors’ products provides some lock-in mechanism. They also seek to build-in some technology obsolescence into their product cycles. Some also provide finance, directly or jointly with a finance entity, to help potential customers overcome the barrier of the upfront cost.

Many traditional robot suppliers fit the description above. Integrators often install a robotic or automated solution and provide after-sale technical support. They make it difficult to integrate competitors’ robots with their solutions and offer regular hardware and software updates.

New and emerging robotic firms, however, do not easily fit this bill. They are, in fact, challenging the established norms. This is sometimes through will and sometimes through necessity. The trend towards alternative models is evident across all sectors that new robotics seeks to impact. This includes retail, agriculture, logistics, delivery, security, cleaning, transport, and so on.

In the next few paragraphs, we outline some trends and drives in each sector. To get the complete picture please see the IDTechEx Research New Robotics and Drones 2018-2038: Technologies, Forecasts, Players. This report is unique in its depth and breadth. It covers both existing as well as emerging applications. Indeed, it provides 21-year forecasts in value and unit numbers for 46 categories, painting a comprehensive and quantitative picture of this major transformation.

Agriculture

Autonomous robots can provide automated precision weeding. Robotic intelligent implementation can provide precision spraying or weeding, too. The upfront machine or fleet costs are often high today. The technology risk for end users is also high. Users are often afraid that expert operators and repair persons will be needed. They worry that the technology is not tried and tested, especially in an agricultural environment. They fear that the technology is likely to rapidly evolve, exposing them to serious obsolescence risks. Crucially, they require seasonal services and are accustomed to paying wages and not making significant capital investments into machines with low utilization rates.

To address these challenges, many companies are positioning as a RaaS- robotic as a service. They essentially become weeding service providers. They operate or monitor their own machines. They charge the customer per acre, a metric with which they are likely familiar. They absorb the technology risk. Crucially, they give their robots extensive field practice and will have the chance to gather data and feedback. This is important because the design of these products and services is still in a state of flux with many further iterations anticipated.

This positioning changes the nature of their business. Companies will require additional working capital and staff to absorb the service costs and to offer a sufficiently scaled service network. They cannot simply build to order to balance their cash flows. This is where partnerships will become important. This is also where early capital investments in case of start-ups become a necessity, as most will operate heavily in the red in the early years of their operations.

With time and technology maturity the model may revert back to a traditional arrangement, or will it? This is an ongoing debate because traditional heavy agricultural machine makers will also need to adapt their models. This is inevitable because as vehicles become more autonomous, in navigation and task, the machine becomes the services, blurring the boundary between equipment sales and service provision.  The whole value chains will need to adjust and even the dealers will need to find their sweet spots evolving their technical support into full-blown remote robot operations. To learn more please read New Robotics and Drones 2018-2038: Technologies, Forecasts, Players.

Last mile delivery

Many small robots are appearing worldwide to solve the productivity problem present at the last stage of the delivery process: the last mile. These small slow robots autonomously deliver small payloads to their final destinations. At the level of individual machines, there are highly unproductive. However, at the level of a large fleet, without a driver overhead per unit, they can become productive and commercially viable.

Here two business models have emerged. Some follow the traditional model of trying to sell their robots. Others are positioning as delivery firms staffed mainly by autonomous robots. This latter model is adopted for many good reasons. It is envisioned that the hardware will in the future become modular, standardized, and highly commoditized.  Essentially the same fate as consumer drones awaits the hardware platform. Competing in such a business would not be easy for start-ups, especially those based in California and similar start-up hubs.

Crucially, the robot companies require practice data. This is because they will need to improve their delivery and navigation algorithms so that one day they can operate large fleets in complex environments with high-speed units. The data loop would be cut if they just sold a machine and walked out. The data acquisition is a fundamental part of product improvement without which the company would likely stall. It will also open up the door to offering high value-added analytics services.

The technology is still immature. As such, it will require close monitoring and likely regular manual interventions to fix issues. As such, most players will, as a minimum, be forced to add a strong 24/7 service element to their business.

To learn more, please see the IDTechEx Research report Mobile Robots and Drones in Material Handling and Logistics 2018-2038. This report is focused on all aspects of mobile robotics in material handling and logistics. In particular, we consider the following: automated guided vehicles and carts (AGVs and AGCs); autonomous mobile vehicles and carts/units; mobile picking robots; last mile delivery ground robots (droids) and drones; and autonomous trucks and light delivery vans (level 4 and level 5 automation).

Logistics

Robotic firms are emerging to enable autonomous robotic picking. These robots combine autonomous mobility with autonomous picking skills. Here, too, companies are frequently positioning themselves as a service provider, charging a monthly subscription fee or a $ per pick rate.

In this case, too, robotic companies require the data. Their picking algorithms are based on deep learning and as such without training data their product roadmap will likely stall. This would be very dangerous to their business prospects because today’s generation of products only manages to slowly pick regularly-shaped known objects in simple environments. The future, however, is fast picking of novel randomly-shaped items in complex environments. To traverse this competency gap, data will be indispensable. The users too will require ongoing support. They too will prefer not to absorb the technology risk, especially since the technology – both hardware and software – are rapidly evolving. As such, a service model can prove win-win.

To learn more please visit www.IDTechEx.com/mobile.

Security

Autonomous mobile robots are developed to perform various security-related tasks. These robots are being designed for indoor, outdoor and even rugged terrain operation. They are essentially sensors-on-a-wheel. Some versions can have more than 50-onboard sensors, generating nearly 100 terabytes of data per year per machine. These robots can be deployed wherever some type of security and monitoring is required.

Here, too, firms are not always adopting an outright equipment sales model. It is common to seek a subscription model for giving customers access to the machine, the interface, the data plan, the 24/7 support, etc. Here, too, such arrangements can be win-win. The suppliers will retain that crucial data loop in their business models, enabling them to improve their products, for example, by offering specialized algorithms able to detect, recognize, and analyze specific situations, e.g., from car number plate recognition to detection of dangerous gas leakages in an industrial site. Customers, too, will take this arrangement because it is closer to an end solution and makes it easier for them to test the technology and the new ways of working that it might enable.

To learn more please see New Robotics and Drones 2018-2038: Technologies, Forecasts, Players. This report provides detailed technology analysis, assessing the trends in performance and price of key enabling hardware and software technologies whilst considering likely technology development roadmaps. We will also profile the key companies and innovative entities working on new robotics and drones.

Retail

Autonomous robots are also finding their way into retail stores, seeking to automate tedious tasks. In particular, they are being offered essentially as automated data acquisition tools, capturing data about items on the shelves with higher speed and accuracy than humans.

Here firms are positioning as full solution providers. This has many advantages. This future-proofs their business against hardware commoditization. They can accumulate hard-to-obtain and hard-to-copy knowhow and data which can then underpin their value-added data analytics services. Their customers too will be interested in a final solution and not another alien technology looking for a problem to solve. At the end of the day, they are interested only in an impact on the bottom line, be it higher stock availability, better stock positioning on shelves, or leaner inventories. As such, data-centric service-orientated models can be win-win propositions.

This shift towards non-traditional business models permeates every sector. It is happening even with cars where the rise of mobility is fueling serious debates about the future of mobility and the role of autonomous taxi fleets and shared facilities. In general, even if the business models are not radically redrawn, the profit pool within the value chain will be re-balanced. This will change the winners and losers and will demand that all participants begin looking ahead and planning now.

To learn more, please visit www.IDTechEx.com/robotics or contact research@IDTechEx.com.

IDTechEx guides your strategic business decisions through its Research, Consultancy and Events services, helping you profit from emerging technologies. Find out more at www.IDTechEx.com.

Arcimoto Hosts Uber’s Return to Eugene, Oregon

Arcimoto, Inc.® (NASDAQ: FUV) — makers of the Fun Utility Vehicle® (FUV®) — an affordable, thrilling, pure electric vehicle for everyday commuters and fleets, along with the Technology Association of Oregon and Uber, ushered in the age of ridesharing in the Eugene-Springfield area on September 6.

“It was a true honor to kickoff ridesharing in Eugene at Arcimoto headquarters,” said Arcimoto Founder and President Mark Frohnmayer. “Arcimoto and Uber share the vision of a sustainable transportation system, and we believe the Arcimoto platform has a significant role to play in shared mobility fleets.”

Arcimoto hosted Uber’s return to the Eugene-Springfield area at the Arcimoto Manufacturing Plant after a three-year absence. Four FUVs formed a motorcade for the ceremonial first ride. Technology Association of Oregon (TAO) Vice President Matt Sayre escorted honorary passengers Eugene Mayor Lucy Vinis and Springfield Mayor Christine Lundberg around the Eugene streets surrounding Arcimoto Headquarters.

“This occasion represented something far more real than just ceremony,” said Sayre. “Today we were at the nexus of collaboration among Oregon cities, between state government and industry, connecting the world’s first Fun Utility Vehicle company with one of the world’s hottest technology companies. It felt really special to be Uber’s driver zero.”

Uber originally operated in the Eugene-Springfield area from 2014-2015, but suspended operation because of city regulations. In the interim, Eugene was the largest city in Oregon without any ridesharing service.

According to the Technology Association of Oregon, which was instrumental in bringing Uber back, “a coalition of TNC [Transportation Network Companies] supporters, including the Eugene and Springfield Area Chambers of Commerce, local student leaders, and members of the Technology Association of Oregon, advocated that the city council take action that would enable companies like Uber to operate in Eugene.”

Frohnmayer sees this as a sea change for the area, opening the door to the future of transportation in his own backyard, concluding, “We look forward to the role Arcimoto will play on the road of tomorrow.”

About Arcimoto, Inc.

Headquartered and manufactured in Eugene, Oregon, Arcimoto, Inc. (NASDAQ: FUV) is devising new technologies and patterns of mobility that together raise the bar for environmental efficiency, footprint and affordability. Available for pre-order today with a target base model purchase price of approximately $11,900, Arcimoto’s Fun Utility Vehicle is one of the lightest, most affordable, and most appropriate electric vehicles suitable for the daily driver. For more information please visit www.arcimoto.com.

AI is the new Hi-Tech for Lawyers

ROSS Intelligence is changing the way attorneys are able to navigate through the cumbersome legal research process.

ROSS Cofounder and CEO Andrew Arruda saw a need to change the delivery of legal services and teamed up with his cofounders to bring the power of cutting – edge Artificial Intelligence (AI) to the law. As a trained litigator, Arruda is uniquely suited to understand how natural language processing and machine learning can enhance the services law firms like Pierce Bainbridge deliver to their clients.

By streamlining the legal research process, ROSS Intelligence’s technology enables attorneys to find the most effective answers and arguments. Lawsuits are built on finding established legal precedents, and ROSS Intelligence delivers a plethora of on – point case law, regulatory and statutory information instantly. This is a revolutionary change. Before, lawyers had to spend endless time on legacy systems that were built from outdated technology. The result? Thousands of billable hours which clients no longer want to pay for.

Pierce Bainbridge is the ideal candidate for such a partnership with ROSS. Renowned for its ability to handle complex legal matters fast and efficiently, Pierce Bainbridge has always s ought the most cutting – edge technology. The firm has dedicated itself to improving the way law firms operate, and now, ROSS Intelligence is helping them take yet another unprecedented step forward.

“Pierce Bainbridge is exactly the kind of firm that we have aimed to partner with as our next wave of litigation – focused competitive research tools are being released” said Andrew Arruda, CEO and co – founder of ROSS Intelligence. “By building off of our core natural language processing technology, we’re now entering a new era of legal innovation, where nimble, technology focused firms can not only go up against, but in fact beat much larger law firms in bet – the – company litigation, on behalf of their clients. It’s certainly an exciting time in law and an exciting time for the entire team at ROSS Intelligence as we build out technology that accomplishes the previously impossible.”

Not only is the ROSS software concise, it’s also intuitive, setting it apart from outdated legacy research tools. It goes far beyond simple review and can handle high level advisory tasks and complex legal matters. This is truly AI at its best. Litigators using ROSS are immediately alerted of relevant information pertaining to their cases, from both published and unpublished law. Attorneys at Pierce Bainbridge were quick to see the huge value and potential. In the hands of skilled litigators, ROSS Intelligence’s technology offers a decisive competitive advantage over opponents.

While most legal research, and most law firms, are stuck in the 20th century, ROSS Intelligence launches firms like Pierce Bainbridge into the next level with its 21st century AI research technology. Clients have an immediate and distinct advantage both in and out of the courtroom when combining ROSS technology and a forward – thinking firm like Pierce Bainbridge.

“Pierce Bainbridge prides itself on operating with the latest technology to achieve the highest efficiency possible,” said John Pierce, founder and Managing Partner of Pierce Bainbridge. “As a former platoon lea der in the U.S. Army, I know how important technological advantages like this can be when executed with precision. Our firm is consistently recognized as being the most intelligent and efficient in the practice of law, and much of that is because of our embrace of technologies like ROSS Intelligence.”

How cheap Internet prices has helped online education in evolving?

Imagine this is 2004, and you’re an engineering student aspiring to clear the GATE exam. What would your first instinct be? It would undoubtedly involve looking for a nearby institute or consulting your college seniors about how hefty a fee you should be expected to pay for the course.

The year 2017 alone projected the growth of EduTech market at about $255 billion. This number is likely to grow at an exponential rate because more and more students are deciding to enrol for online courses. But what are the circumstances that contributed to this enormous growth? What are the factors that dominate this market niche?

Online Education:

An underlying sense of how online education works is dependent on the goal of the learner. The primary category of learners come to earn certifications which when added to their resumes, boost their career portfolios. The second category of learners come with a sole goal to improve their professional skill set and thus to establish expertise in that area.

Gaining an online degree was earlier not respected or considered credible. But all that is rapidly changing with the drastic increase in the number of students opting to study online and also the number of quality education providers online. While the availability of high-speed internet is one major factor, ease in accessing this technology, economical pricing, superior quality of education and the flexibility it provides form the other significant factors which contribute to the growth of students opting to learn online.

How does affordable internet contribute to this growth?

India and Internet:

The origin of the seed for digital education in India is a bit hazy, but the presence of E-Learning has been prevalent thanks to the educational programmes done by Doordarshan and Aakashwani in the previous decades. Though the internet was a common phenomenon in the early 2000’s, learning wasn’t the main takeaway from any of it. It was primarily used to communicate and not an everyday household luxury because of its expensive setup costs.

With the advent of affordable and high-speed bandwidths, the penetration of internet increased, and with it, the user base surged. The highest surge in the number of users in India was probably towards the end of 2016 when Reliance Jio made affordable and cheap 4G internet a reality while the Indian Currency Demonetisation forced digital literacy in the country.

Rural Penetration and Indic Languages:

The internet has opened up a wide range of possibilities in rural India. Students who previously travelled hundreds of kilometres and paid thousands of rupees at coaching institutes for GATE, UPSC, CAT etc. examination preparation, can now prepare from the comfort of their homes. All they need is a laptop or a smartphone with a small internet pack or access to a community WiFi network.

Sreenath K, a railway coolie from Kerala has cleared the UPSC examination by using the free WiFi available at the railway station. Every day, while he moved the luggage around the station, he used to listen to classes via his earphones on his smartphone. While this is an epitome of ‘how affordable internet has empowered the common man and thus helped in evolving the education in India’, the question of content and trust issues still exist.

A Yourstory article indicates that a majority of the Indian population prefer and trust content in their native languages. This opens up an excellent opportunity for regional content creators.

Thus teachers from anywhere in the country can upload their content in their native languages, and peer-reviewed content ratings help students choose the best of the lot and learn from them.

Accessing Content and types of Content:

While there is an abundance of text-based content available for students to consume, the most preferred content type is video. Video-based content has made it easy for students to understand complex topics from a primary school level to even GATE, CAT or UPSC.
While this stands, audio and image-based content rank next to video content. This is so because before the advent of 4G, accessing a video file was a difficult task but affordable 4G and free WiFi has made video streaming easier and faster.

While there are numerable video tutorials and audio tutorials available for free on youtube and other podcasting mediums, there are many other paid course portals available which provide various certification courses. The increase in the demand for skilled certification has increased the number of contenders in this category. This healthy competition, in turn, has contributed to improving the quality of the course content available.

Educational content is not just confined to the limits of the formats mentioned above. There has been a significant surge in content being generated for Augmented Reality and Virtual Reality too. Gamifying the material has helped it, but at the same time, the pricing and the costs involved in including these technologies in a daily learner’s life are huge as of now.

It is not just this new technology, India is ranked 67th by Ookla’s internet speed test, the average internet speed in India is 18Mbps. Though this is an acceptable speed, it is not enough to cater to the ever-growing digital population.

With an estimated growth in the edtech industry to about $1.6 Billion by 2021, the best way to achieve this is by complete rural penetration of the internet, promotion of Indic and regional languages based content, affordable higher bandwidth and integration of new technologies into e-learning modules.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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http://facebook.com/reebok

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http://youtube.com/reebok

VR DOC × NOBLE PEACE PRIZE RECIPIENT

SURVIVOR TESTIMONY FROM HIROSHIMA ROARS TO LIFE IN TROUBLED TIMES

Tomorrow Never Knows presents The Day the World Changed, in collaboration with ICAN, recipient of the 2017 Nobel Peace Prize

Interactive Virtual Reality Memorial, The Day the World Changed, brings viewers the harrowing impressions of the victims and survivors of atomic bombings and nuclear arms testing through first-hand testimonies, data visualizations, 3-D scanning and photogrammetry.

Premiering April 20-29, in the Virtual Arcade section of the 2018 Tribeca Film Festival

Tomorrow Never Knows, in partnership with the 2017 recipient of the Nobel Peace Prize, International Campaign to Abolish Nuclear Weapons (ICAN), Nobel Media and the Saul Zaentz Innovation Fund in Film and Media Studies at Johns Hopkins University, has today announced the virtual reality experience, The Day the World Changed, will premiere in the Virtual Arcade that runs April 20-29, at the 2018 Tribeca Film Festival presented by AT&T.

Co-created by award-winning filmmakers and virtual reality pioneers, Gabo Arora and Saschka Unseld, and produced by Jennifer Tiexiera, the social, interactive experience pairs ground-breaking technologies with rare survivor testimonies from Hiroshima to bring the terror of nuclear war to vivid life.

“Over the years, we have been desensitized to the consequences of nuclear war,” said Arora. “We are living in a time when our Commander-in-Chief and leaders of other nations are openly calling for more nuclear weapons, taunting each other over their capabilities. Our intention with this work is to give voice to those victims of nuclear war asking the world to face this shared history and to recognize the true horror of these weapons.”

Added Saschka Unseld, We want this to be an unwavering, uncomfortable experience for people. We want to turn on its head our obsessions and fetishizing of nuclear superiority as a symbol of pride in one’s country, but also to recognize the power of the virtual reality medium. By placing the general public inside the ruins of a tragic event like Hiroshima, we hope to activate a groundswell of support for the abolition of nuclear weapons, and to help ICAN generate momentum in their mission towards elimination.

The Day the World Changed began as an original commission by Nobel Media to showcase the work of the 2017 Nobel Peace Prize-winning organization ICAN, a campaign coalition that works to prohibit and eliminate nuclear weapons.

We find ourselves at one of the most dangerous moments since the dawn of the Atomic Age. It’s at moments like this that we must collectively look back and understand that nuclear weapons are quite simply indiscriminate weapons of mass murder,” said ICAN executive director, Beatrice Fihn. “The Day the World Changed isn’t just a story about the past, it is also about our future it reminds us that these weapons are still here, threatening us, but we can do something about it.”

With that goal in mind, the experience presents a powerful historical record reimagined through new technology via three interactive chapters.

The first explores what led the United States government to develop and drop the world’s first atom bomb on Hiroshima, Japan on August 6, 1945, a catastrophic event that ultimately killed more than 90,000 people. The second chapter examines the aftermath of the bombing as users walk through the ruins of Hiroshima’s only remaining building, and view authentic artifacts left over from that day.

The third chapter advances to the present day as viewers delve into the madness that ensued as the world raced to develop ever-more nuclear weapons.

The experience seeks to pay tribute to the victims of Hiroshima, while recognizing those currently affected by nuclear weapons testing in today’s fraught geo-political climate, proving that change is possible with the right tools and information.

“The Saul Zaentz Innovation Fund prides itself on elevating and empowering voices that have been ignored, voices that aren’t afraid to push the envelope and explore the complexities of what drives us as a society and as individual beings,” said executive producer and director of the Saul Zaentz Innovation Fund in Film and Media Studies at Johns Hopkins University Annette Porter. We are honored to support and participate in this monumental project.

Tomorrow Never Knows CEO and Executive Producer on the project, Nathan Brown, is quick to note the impact The Day the World Changed will have in bridging the gap between art, education and location-based distribution. This project goes far beyond mere technology or storytelling,Éd; he says. It is important experiences like this that have the potential to open up new markets and audiences to the power of immersive storytelling around the world.Éd;

The Day the World Changed was made in partnership with International Campaign to Abolish Nuclear Weapons (ICAN), Nobel Media, Sisu Films and Ntropic+Tactic and produced by Tomorrow Never Knows, Jennifer Tiexiera, Tom Lofthouse and Fifer Garbesi, and executive produced by Nathan Brown, Executive Director of ICAN and current Nobel Peace Prize Nobel Laureate, Beatrice Fihn, Mattias Fryenius, Karen Lorenzo, Annette Porter and features original sound design by AntFood.

Tomorrow Never Knowsߣ inaugural feature, the critically-acclaimed ZIKR: A Sufi Revival, premiered at the 2018 Sundance Film Festival, and was later acquired by UK-based distribution company, Dogwoof, becoming the first ever VR documentary to be acquired at a major film festival.

For more information, please visithttps://www.thedaytheworldchanged.world/.

RE-ENGINEERING HUMANITY

Everyday new warnings emerge about artificial intelligence rebelling against us. All the while, a more immediate dilemma flies under the radar. Have forces been unleashed that are thrusting humanity down an ill-advised path, one that’s increasingly making us behave like simple machines?

Have a look at the book’s website.

About the Authors

Brett Frischmann is The Charles Widger Endowed University Professor in Law, Business and Economics at Villanova University. He is also an affiliated scholar of the Center for Internet and Society at Stanford Law School, and a trustee for the Nexa Center for Internet & Society, Politecnico di Torino. He has published foundational books on the relationships between infrastructural resources, governance, commons, and spillovers.

Evan Selinger is Professor of Philosophy at the Rochester Institute of Technology, where he is also the Head of Research Communications, Community, and Ethics at the Center for Media, Arts, Games, Interaction, and Creativity. A Senior Fellow at the Future of Privacy Forum, his primary research is on the ethical and privacy dimensions of emerging technology. Selinger is a prolific writer and his next anthology is The Cambridge Handbook of Consumer Privacy, co- edited with JulesPolontesky and OmerTene (Cambridge University Press, forthcoming 2018). A strong advocate of public philosophy, he regularly writes for magazines, newspapers, and blogs, including The Guardian, The Atlantic, Slate, and Wired.

Advance Praise Re-Engineering Humanity

Frischmann and Selinger provide a thoroughgoing and balanced examination of the tradeoffs inherent in offloading tasks and decisions to computers. By illuminating these often intricate and hidden tradeoffs, and providing a practical framework for assessing and negotiating them, the authors give us the power to make wiser choices.

Nicolas Carr, author of The Glass Cage: How Our Computers Are Changing Us, from the Foreword

Re-Engineering Humanity brings a pragmatic if somewhat dystopic perspective to the technological phenomena of our age. Humans are learning machines and we learn from our experiences. This book made me ask myself whether the experiences we are providing to our societies are in fact beneficial in the long run.

Vint Cerf, Co-Inventor of the Internet

Frischmann and Selinger deftly and convincingly show why we should be less scared of robots than of becoming more robotic, ourselves. This book will convince you why it’s so important we embed technologies with human values before they embed us with their own. Douglas Rushkoff, author of Present Shock, Program or Be Programmed, and Throwing Rocks at the Google Bus.

Everybody is suddenly worried about technology. Will social media be the end of democracy? Is automation going to eliminate jobs? Will artificial intelligence make people obsolete? Brett Frischmann and Evan Selinger boldly propose that the problem isn’t the rise of ‘smart’ machines but the dumbing down of humanity. This refreshingly philosophical book asks what’s lost when we outsource our decision-making to algorithmic systems we don’t own and barely understand. Better yet, it proposes conceptual and practical ways to reclaim our autonomy and dignity in the face of new forms of computational control.

Astra Taylor, author of The People’s Platform: Taking Back Power and Control in the Digital Age

A magnificent achievement. Writing in the tradition of Neil Postman, Jacque Ellul and Marshall McLuhan, this book is the decade’s deepest and most powerful portrayal of the challenges to freedom created by our full embrace of comprehensive techno-social engineering. A rewarding and stimulating book that merits repeated readings and may also cause you to reconsider how you live life.

Tim Wu, Isidor and Seville Sulzbacher Professor of Law, Columbia Law School, and author of The Attention Merchants

About Cambridge University Press

Cambridge University Press dates from 1534 and is part of the University of Cambridge. We further the University’s mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence. Playing a leading role in today’s global marketplace, we have over 50 offices around the globe, and we distribute our products to nearly every country in the world. We publish titles written by authors in over 100 different countries.

INFINITI × ASHLEY BORDEN

A CAR DESIGNED TO EMPOWER MIND AND BODY

INFINITI & CELEBRITY TRAINER ASHLEY BORDEN EDUCATE DRIVERS ABOUT THE IMPORTANCE OF WELLNESS

Not many would associate driving with exercise. Whilst staying fit is essential to our wellness, simple daily exercises can also contribute to a more positive and all round safer driving experience.

Drivers that exercise have greater ease in turning their heads to see blind spots when changing lanes or to back up. They are also able to rotate their bodies farther to scan the driving environment while making right-hand turns and were able to get into the cars more rapidly, demonstrating an increased overall flexibility.

The all-new QX50 is designed to be a soothing sanctuary, with technology and design created around the driver’s needs for a calmer, safer and stress-free life.

Its peaceful interior has an Active Noise Cancellation technology, created within a state-of- the-art BOSE 16-speaker sound system, helps make the cabin blissfully free from unwanted sound intrusion.

The seats in the 2019 QX50 are designed drawing from NASA zero-gravity research and joint study from Keio University in Tokyo. The ergonomic shape and foam densities emphasize spinal support and minimizes pressure on muscles and helps maintain natural blood flow.

Additionally, integrated heat and ventilation features reduce the stress that both cold and uncomfortably hot temperatures bring on.

If that’s not enough, INFINITI’s ProPILOT technologies, included in the all-new QX50, is your answer to stressful driving, as it showcases the very beginning of INFINITI’s autonomous drive capabilities.

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