Posts tagged with "tech"

No Cardio Weight Loss

By Beachbody Super Trainer and creator of LIIFT4 | Joel Freeman

Yup, it’s true, “cardio is hardio.” I, for one, abhor the idea of spending hours on a treadmill or elliptical, which can torch a bunch of calories while you’re doing them, but which really don’t create a sustained, post-workout burn. But what if there was a way to get a days-long calorie burn that helped optimized fat loss—sound good? It’s possible!

If you want to lose fat (and weight), then you need to train with weights! It’s THAT simple, and the reason is that the recovery process from weightlifting is usually longer and more intensive—and thus requires more energy (and calorie burning!)—than from steady state cardio. Plus, muscle is more “metabolically active” than fat, so the more you gain from lifting weights, the more calories you’ll burn all day long.

Oh, you don’t want to look like a bodybuilder and have big, “bulky” muscles? Well that’s fine, because it’s not going to happen for most people, especially women. Studies show that while women can enjoy similar strength increases as men from weightlifting, they typically don’t see similar increases in muscle size. In short, they get all of the strength without the bulk. It’s a win-win. Most men will never reach bodybuilder status, either; it takes years of intense, focused training to get to that point. But guys, you can still build plenty of head-turning muscle with the right program.

So how do you get started? Find a trainer or streaming workout program that motivates you, and start LIGHT! If you are newer to lifting weights, you want to be sure to learn the proper mechanics (AKA form) before you start lifting heavy. The better your form is, the more effective your training will be, the faster you’ll reach your goals, and the fewer injuries you’ll have along the way. Easing into your training will also minimize the soreness that often comes with starting a new program (or switching up an existing one). But don’t let soreness deter you! Stretch, rest, hydrate, eat healthfully, and you’ll recover quickly and optimize your results. You can do it!

How to Design Your Own Interactive Magic Mirror

Interactive magic mirrors are an interesting piece of tech. In an instant, they are able to provide those that look into them with all sorts of information, from personal skincare tips to what the weather outside is like on that day. They are also transforming the way people are now shopping for clothes and makeup, as they are able to show customers what they look like in certain styles.

If interactive magic mirror tech has taken your fancy, why stop at being a consumer of it? Why not go the whole hog and design your very own? To see what you need to do in order to set about this somewhat difficult yet highly rewarding task, make sure to read on.

Source the right tools and equipment

When it comes to designing an interactive magic mirror, you need an abundance of tools and pieces of equipment by your side:

• Computer screen, mouse, and keyboard

• Basic mirror

• Raspberry PI (extremely important)

• USB power cord

• 8GB SD-card

• Adapter

HDMI-to-VGA adapter

As this is fundamentally a piece of IoT technology, you’re also going to need tools that help you to build a circuit board. The first thing that you need to source in this regard is a PCB design tool. By installing and implementing such a tool into your working process, you will be able to design PCBs from idea to manufacture with ease, especially when you allow the CircuitStudio how-to video to assist you along the way. Other tools needed in this instance include a breadboard, a soldering iron, and etching equipment.

Get your sizes spot on

It is incredibly important that you take the literal size of your task into consideration — if something is even just an inch out of place, the whole project could be ruined. This sentiment rings especially true when it comes to matching your mirror with your computer screen. By choosing a screen that doesn’t fit your mirror, the render that the screens gives will be out of place and, subsequently, made to be all but redundant.

Install your Raspberry PI

The previously mentioned piece of equipment known as the Raspberry PI plays a pivotal role in proceedings, so make sure that you don’t forget to source one. When it comes to installing this equipment, just make sure that only one cord is pulled through the bottom of the mirror’s case — this will stop the tech from becoming overloaded with data and, ultimately, it will stop it from overheating.

Don’t forget to install the Raspbian operating system, as doing so will give you free rein to tap into the PI boot sequence as and when you see fit going forward.

Connect your mirror to the Internet

After all the hard work that you put in, it would be a shame to ruin it all by forgetting to connect your magic mirror to the Internet. Once this connection is forged, your mirror will be able to display real-time information, such as weather reports and news bulletins.

When you decide to design a magic mirror, you will be sure to be occupied for months on end. It will all be worth it in the end, though.

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Women In Media

Women’s Media Center Releases 2019 Status of Women in U.S. Media Report:

Men dominate news, entertainment and digital media

94 studies — including new research from WMC — detail the shape and scope of women’s participation in media

Click here to read the full report.

The Women’s Media Center (WMC) today released its 2019 report on the status of women in U.S. media, which shows that despite some gains, men still dominate in every part of news, entertainment and digital media.

“The Status of Women in the U.S. Media 2019” is comprised of 94 studies, including original research by WMC and aggregated research from academia, industry and professional groups, labor unions, media watchdogs, newsrooms and other sources.

Julie Burton, president of the Women’s Media Center, said the data in the report paints a stark picture. “The media is in a state of great disruption, but despite all of the change, one thing remains the same: the role of women is significantly smaller than that of men in every part of news, entertainment and digital media. It is clear that a cultural, systemic shift is necessary if all parts of the U.S media are to achieve gender and racial parity and move toward a world where stories fully represent the voices and perspectives of diverse women,” she said. “Research spotlighted in this report shows that diversity boosts corporate profits. When boardrooms, newsrooms, studios and tech companies fully reflect the faces, genders and myriad talents of our society, we’re all exceedingly better served.”

The report includes several original WMC studies, including “Divided 2019: The Media Gender Gap,” an assessment of where women stand as media writers, reporters, correspondents and anchors in the major news media platforms, including the prime-time broadcast news programs, print publications, wire services and online news sites. Across all media platforms, men receive 63 percent of bylines and credits; women receive only 37 percent.

“Women have been fighting for greater parity and equality in the news media for decades,” said Maya Harris, co-chair, Women’s Media Center. “This report shows that more work needs to be done to level the playing field. Women and our male allies will not rest until we see wholesale change.”

“When we watch the evening news, we’re not seeing an America that truly reflects all voices,” said Pat Mitchell, co-chair, Women’s Media Center. “Too often, the voices we hear and the images we see are men’s. Men largely are reporting and telling the story even though women represent more than half the U.S. population.”

The report is inclusive and also features WMC’s “The Status of Women of Color in the U.S. News Media 2018,” which offers a rare look at where women journalists of color are — and aren’t — in legacy print, radio, TV, and digital news.

“Missing women of color in the newsrooms of this country is an injustice in itself, and an injustice to every American reader and viewer who is deprived of great stories and a full range of facts,” said Gloria Steinem, WMC co-founder. “Inclusiveness in the newsroom means inclusiveness in the news. Racism and sexism put blinders on everyone.”

In an expanded section on tech, social media, gaming and engineering, “Status 2019” also spotlights the growing threat online to women in media and the perils of failing to protect free and safe speech.

“As part of their day-to-day work, women journalists often face a torrent of harassment, denigration, and threats. The point of this hostility is to silence women, most frequently women of color,” said Soraya Chemaly, director of WMC’s Speech Project. “The onus continues to fall on women’s shoulders as individuals.  Media companies have to develop institutional responses to these threats if they are serious about building inclusive organizations.”

Here are the Status report highlights in traditional print and online-only, radio and television, news consumption, entertainment media and technology, social media, gaming and engineering:

In news media: print and online-only:

  • The American Society of News Editors’ latest tally found that women comprised 41.7 percent and people of color 22.6 percent of the overall workforce in those responding newsrooms.
  • Sports desks at 75 of the nation’s newspapers and online news sites earned a “B+” for racial diversity, a “D+” for gender and racial diversity, combined, and a sixth consecutive “F” for lack of gender equity. (Associated Press Sports Editors)
  • Editors of the nation’s 135 most widely distributed newspapers are overwhelmingly male and White. (Columbia Journalism Review)
  • 69 percent of news wire bylines (AP and Reuters) are snagged by men, 31 percent by women; 63 percent of TV prime-time news broadcasts feature male anchors and correspondents; 37 percent feature women; 60 percent of online news is written by men, 40 percent by women; 59 percent of print news is written by men, 41 percent by women. (Women’s Media Center)

In news media: radio and television:

  • A record number of women are employed in TV news, including as news directors, but fewer women and people of color work in radio news. (Radio Television Digital News Association)
  • Women owned 7.4 percent of the nation’s commercial TV stations. (Federal Communications Commission)

In entertainment media: film, TV & online streaming:

  • Over 12 years, through 2018, men accounted for 93.4 percent, or, 654, of the 704 individual directors of the highest-grossing films. Women accounted for 6.6 percent, or, 46 of those 704. (University of Southern California’s Annenberg Inclusion Initiative)
  • The number of women working on-screen in television and online streaming entertainment shows declined 2 percentage points from 2016-17 to 2017-18, when 40 percent of all speaking characters were female and 60 percent were men. (San Diego State University’s Center for the Study of Women in Television & Film)
  • The share of women among nominees in the Oscars’ 19 non-acting categories rose slightly from 23 percent to 25 percent from 2018 to 2019, but women were shut out of nominations for cinematography, directing, editing, original score and visual effects. (Women’s Media Center)
  • The proportion of lesbian, gay, bisexual, transgender and/or queer regular (LGBTQ) characters cast during the 2018-19 broadcast TV season — 8.8 percent of 857 regular characters — was the highest tallied in 14 years. (Gay & Lesbian Alliance Against Defamation)

In tech, social media, gaming, engineering:

  • 45 percent of U.S. gamers were female, reflecting continued, year-over-year increases in female gamers. (Entertainment Software Association)
  • Over a decade, there was no significant rise in the number of female tech workers and Black tech workers. (U.S. Government Accountability Office)
  • 53 percent of women and 16 percent of men said they had been harassed at work. (Women Who Tech)

Click here to read the full report.

About The Women’s Media Center

The Women’s Media Center, founded by Jane Fonda, Robin Morgan, and Gloria Steinem, is an inclusive and feminist organization that works to make women visible and powerful in the media. We do so by promoting women as decision-makers and as subjects in media; training women to be effective in media; researching and exposing sexism and racism in media; and creating original online and on-air journalism.

RAZOR E PRIME

By Vaughn Lowery

With the insurgence of e-scooters on the rise in most major urban centers throughout the world, it was only a matter of time that Razor would come up with an optimal solution. A retractable and compact all-electric scooter which better simplifies a micro-transit lifestyle for millennials.

Affordability

Let’s be honest, here. With e-scooters hailed from an app, at best you’re shelling out at least 15 cents per minute. Subsequently a few short trips to the local grocer, you’ve already spent close to $6 to $10 per trip. At just $379, Razor’s E-Prime is the best investment for long term usage.

Ergonomics

Unlike many of its competitors, Razor’s E-Prime has adjustable handle bars (for height) and thumb controls for throttle as well as braking.

Performance

With a top speed of 15mph and ample torque, you can easily maneuver through traffic and avoid accidents due to heavy congestion. Electronic, thumb-activated braking isn’t as responsive, but the rear fender scrub brake is far more efficient because it is applied by the rider’s foot. While charging your model, the power box’s indicator light will turn green (from orange). Razor lists up to 40 mins of continuous drive time at 176 lbs or less which is equivalent to approximately 7 miles. As tested, we weighed in at 161 lbs and continuously rode our E-Prime for 32 minutes at highest speed for 4.6 miles.

Next Gen

New upgrades for 2019 are the E-Prime Air and the E-Prime Plus, which will also provide a smoother ride with a pneumatic tire as well as an increased max weight. Both improvements will most likely increase charge life.

Conclusion

If you, like many, who reside near where you work this is the one of the best purchases you can ever invest in. The Razor E-Prime charges relatively quickly and makes a dreary 2 mile commute to the office, restaurant or gym more exciting than ever. With the wind sweeping across your cheeks, the ride in life feels less bumpy with a charger in tow which fits in any outlet. Not to mention, once folded, you can take it into Trader Joe’s (place in shopping cart), LA Fitness (fits easily into one of their larger lockers) and/or tuck it under the table while plugged in at Kay & Dave’s Cantina.

Buy Now

Razor scooters, 360 magazine

4K Action Pro Digital Camera

Get all the action with depth and clarity in Ultra High Definition 4K Resolution Action Pro Camera. This little wonder is waterproof, shockproof and dustproof. It records all your action and lets you view it live on your cell phone through a free app compatible with Apple or Android. There are so many features you’ll have to take several vacations to use them all fully.

Features include:

  • Photo Shoot
  • Video Shoot
  • Burst Photo Shoot
  • WiFi Mode connect to iOS or Android App to watch your action Live on your phone
  • Time Lapse Video
  • Looping Video
  • Shoot in 1080p mode
  • 100 ft underwater waterproof
  • Live Action View on Cellphone
  • RF remote (with replaceable battery) up to 50 ft
  • Multiple Mounts and accessory included
  • Rechargeable Battery
  • HDMI port connect to TV or Monitor to view
  • Less than 6 oz wt.
  • 16 Megapixel Camera
  • 170 Deg Wide Angle Lens
  • Built-in Gyro stabilizer
  • In-body sensor stabilization
  • Electronic image stabilization will greatly reduce camera shake and vibration in order to get the perfect shot every single time
  • Record high quality and stable video at 4K 3840*2160 30fps and 1080p@60fps to capture the most memorable moments

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Tilted Nation Gaming Mouse

TILTED NATION IS RELEASING TWO NEW GAMING MICE: (1) FOR ENTRY-LEVEL GAMERS, AND (2) FOR MULTIPLAYER ONLINE BATTLE ARENA (MOBA)

Tilted Nation, the gaming division of Mace Group, Inc., announced two new gaming mice designed for casual gamers and MOBA players. This new line of Tilted Nation gaming accessories focuses on suiting gamers needs with quality software, omron click durability & precise speed.

Entry level gamers do not need 20,000 DPI, complex functionality, and most of all, a price tag that shatters the fun. They need tools to help them grow:

TNDEADSHOT

• Free Software to Setup Unlimited Profiles for Quick & Easy Shortcuts

• Simple Solutions to Program all 7 Buttons, DPI (4k Max), Scanning Speeds etc.

• Enhanced Durability and Click Life Due to Omron Micro Switches

• Bigger Ergo Shape to Play Comfortably for Hours (Supporting Palm, Fingertip & Claw)

• Confidence Booster: Savage RGB Breathing Effects & 16.8 Million Colors

MSRP: $49.99

Find it here.

TNROGUE

Tilt your opponent with superior-peripheral weaponry that is engineered, specifically, for fast juking actions and repetitive clicking in MOBA:

• Click Durability: Omron Micro Switches Provide Up To A 10 Million Click Life

• The Perfect Speed: Adjust DPI From 200 To 10,000 For Increased Performance

• Less Fatigue: Due To The Ultra Lightweight Design Weighs Only 88g

• Faster Clicks Per Minute: Claw Grip Shape, Naturally Encourages Faster Clicking

• Custom Software: Program RGB Effects & Colors, Hotkeys / Macros, Speed etc.

MSRP: $49.99

Find it here.

ABOUT TILTED NATION

Tilted Nation is an elite gaming peripheral company recently developed by Mace Group, Inc., which is a 25-year manufacturer of computer input devices & electronic accessories. Our mission is to build a nation of united gamers that thrive off of positive support, fun and enjoyable interaction across the globe.

All offers subject to change without notice or obligation and may not be available through all retail partners. Prices listed are manufacturer’s suggested retail prices and may vary by retail location. Applicable taxes extra. Trademarks used herein are trademarks or registered trademarks of Tilted Nation / Mace Group, Inc. Other

product or service names mentioned herein are the trademarks of their respective owners.

Safety Score

Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, today introduced Safety Score by Autoliv, a smartphone application with the goal to make people of all ages become safer drivers.

Once downloaded and when active, Safety Score monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and known causes of accidents and provides the user with a personalized 3-digit safe driver score. The higher the score the more safe-driving behaviors the driver exhibited over an array of data points including turning, acceleration, braking, speed and distractions. The app also collects and compares data on weather, type of roads driven on, time of day and trip duration.

“Today, nearly 1.4 million people die in traffic fatalities every year and that number is expected to increase,” said Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research. “Autoliv has been collecting, studying and acting on accident data for 65 years and we believe the road to saving more lives includes improving driver behavior. Safety Score, when used regularly provides a unique understanding of an individual’s safe-driving patterns and provides a framework for coaching and improving safe-driving habits.”

Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by ride-hailing, taxi, limousine and other fleet and professional driving companies to provide an objective picture of a user’s safe-driving habits and provide a platform for evaluating and improving driving behavior. Additionally, a personalized Safety Score based on individual driving behavior could also be used to reduce insurance costs.

“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”

Learn more

www.sparepartstore24.co.uk

11 Facts on CES 2019

11 Facts On The Backstage of CES 2019 Innovation Awards
 
The final list of the CES 2019 Innovation Awards Honorees has been revealed. And “Competition has been especially tough this year”, says one jury member. Here are ten surprising facts that can be deduced from the public data released by CES this year – via Pixminds: 
 
[1] Over 6,000 companies applied – less than 300 made it to the honoree bracket. 
 
[2] As opposed to last year, the CES jury decided to give each product no more than one innovation Award. 
 
[3] 270 honorees out of 300 were awarded one Innovation Award only. Some point out that they are one-shot startup stories that will not make it to the next CES edition, but their award can also highlight their star product promoting a wider range.
 
[4] Companies had to apply for one of the 29 product categories, some tougher than others: the “Computer Peripherals” category awarded 18 products, while only nine made it to the “Computer Accessories” honorees. 
 
[5] Industry leaders got stronger than ever this year, each of them releasing up to 17 award-winning products (see the industry leaderboard at the end of this note). 
 
[6] The industry leaderboard surprisingly misses big, ageless manufacturers (HP) as well as all of the software giants attempting to jump into the hardware field such as Google and Amazon. 
 
[7] Instead, the industry leaderboard is ruled by the usual South Korean and American giants such as Samsung (1st) and Motorola (5th), but Germany stays strong with their champion Bosch (4th).
 
[8] France jumped in the leaderboard above Germany and US with Pixminds (3rd). 
 
[9] Even though their electronics industries are amongst the strongest in the world, China, Japan and Israel did not make it to the leaderboard. 
 
[10] While every other company in the leaderboard has 10,000+ employees, surprisingly Pixminds only got 50. This is one more signal to the industry that innovation tends to come from small companies more than ever.

 
*** [11] With 17 awards, Samsung is the CES 2019 World Champion. The silver medal goes to MSI (12 awards). Finally, the third place goes to Pixminds (France) with 6 innovation awards.
 
ABOUT PIXMINDS
Pixminds is French group working in multimedia, specialized in human – machine interactions, and all their business applications. At Pixminds, we stand for innovation as we believe it is the seed of progress. The projects we develop are tightly linked to augmented reality and gaming. Because we come from gaming, we are convinced that comfort of use is essential for those who use daily digital tools such as computer peripherals, or gaming accessories. We work hard on improving the interface between the man and the machine. Through this point of view, innovation takes place both in the product (hardware and / or software) and in users’ behavior. Once one gets there, they need to step back from the hardware and understand what people truly need to make their day-to-day life a little more comfortable.