G-SHOCK PARTNERS WITH STAR SUFER MALIA MANUEL FOR SECOND VIDEO IN “24 HOURS OF TOUGHNESS” SERIES
New Campaign Centers Around Powerful Women Pushing the Boundaries of Time
Casio G-SHOCK recently launched the second of three videos in its powerful “24 Hours of Toughness” series, a campaign centered around influential women in the creative space and how they operate outside of the traditional 9 to 5.
Featuring Kauai, Hawaii native and female surf legend Malia Manuel, the campaign offers a behind-the-scenes look at Malia’s life on and off the board. Malia, who is a G-SHOCK ambassador, also became the youngest surfer ever to win the U.S. Open of Surfing at the age of 14.
“I love what I do and being able to inspire young female athletes,” said Malia. “As someone who doesn’t operate within the traditional 9 to 5, the campaign presented an exciting opportunity for me to showcase my everyday life and the place I love most.”
Malia’s video can be viewed in its entirety here: HERE.
“We’re excited to continue sharing inspirational stories through our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “There are so many untraditional ways to achieve success and the women in our campaign don’t let the traditional boundaries of time stop them.”
In addition to showcasing Malia’s commitment to her sport, the new video also introduces the latest women’s series – the GMAB800. Designed with the active, modern woman in mind, the new watches feature several fitness-focused functions useful for daily health management and are the first women’s collection offering Bluetooth connectivity to measure the number of steps, the walking or running pace, and calories burned.
The GMAB800 collection retails for $120 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.