Posts tagged with "super bowl LII"

Underdogs to Top Dogs – Super Bowl LII

By Kelsey Welsh

As 50 Cent once said, “hate it or love it, the underdogs on top.”

The Philadelphia Eagles triumphed over the New England Patriots in February 4th in Minneapolis, Minnesota and took home the Vince Lombardi trophy for the first time in franchise history.

The Eagles dominated the beginning of the season, with sophomore quarterback, Carson Wentz, throwing 33 touchdown passes in the first 12 games, a new single-season record for the Eagles. However, the team suffered a devastating blow in December when Wentz tore his ACL in a match against the Los Angeles Rams in December. His backup, Nick Foles, was able to lead the team to a win in the fourth quarter of the game, but with 3 games left in the season, the team no longer had its superstar and many lost hope.

Despite being the number 1 seed in the NFC, the Eagles were named the underdogs for the Divisional Round, a title in which they embraced. Players took the field wearing dog masks, inspiring fans to do the same. Cries of “Dilly Dilly” echoed through the stadium as the Eagles beat the Falcons 15-10 and went on to destroy the Minnesota Vikings in the NFC Championship.

In the team’s third Super Bowl appearance, the Eagles faced off against the New England Patriots, which meant that Nick Foles, the Eagles backup who had considered retirement after his 2016 release from the Rams, was taking on one of the greatest NFL players of all time, five-time Super Bowl winner, Tom Brady.

No one anticipated an Eagles victory. Well, no one except for the team’s devoted fans.

I grew up in a suburb of Philadelphia in southern New Jersey that is only a fifteen minute drive from Lincoln Financial Stadium. I was born into a family of super-fans; I could spell Eagles by the time I was 2-years-old. Throughout my 22 years, I have attended countless Eagles games, most of which ended in my dad’s frustration. Despite the team’s continued poor performance over the years, fans like my dad remained loyal and patient.

My dad, has stuck by the Eagles for all 66 years of his life. At 8-years-old, I attended the Super Bowl in 2005 with my family and watched the Patriots had defeated the Eagles 24-21. Going into Super Bowl LII my dad was cautiously optimistic. I had the privilege of attending the February 4th game with my family. Although the game took place in Minneapolis, over 1,000 miles away from Philadelphia, it looked and sounded as if it were a home game. The stadium was a sea of green. Crowds were chanting “E-A-G-L-E-S Eagles!” and singing the Eagles fight song all throughout the game. Sure, we may have a bad rep, but there is a certain camaraderie that comes with being an Eagles fan. The fan base can best be described as a family, a very loud family.

The Eagles were the first on the scoreboard, nabbing a field goal early in the first quarter. The Patriots responded with a field goal of their own, but Philadelphia fired back with a 34-yard pass that resulted in the first touchdown of the game. The lead was maintained for the remainder of the game with the Patriots trailing closely behind. At halftime, the score was 22-12.

Justin Timberlake took the field for his halftime performance that received mixed reviews. The “Filthy” singer danced through the crowd, and transitioned smoothly through his greatest hits. In the days leading up to the game, there were various rumors regarding who would be his guest performer. One controversial speculation hinted that Timberlake was planning to honor the late Minneapolis native, Prince, by using a holographic image of the singer. Prince had expressed during his lifetime that disapproved of holographic tributes to dead celebrities and his family tweeted out that they did not consent to the use of Prince’s image in that manner. Rather than a hologram, Timberlake honored Prince by projecting a video onto a large sheet in a way that was reminiscent to Prince’s 2007 Super Bowl halftime show. The sea of green transformed as the wristbands and finger flashlights given to Super Bowl goers illuminated purple. Following Timberlake’s show, Prince’s family tweeted a thumbs up emoji, signaling their approval.

With the second half underway, the intensity of the game picked up. Players from both teams understood what the victory would mean. For the Patriots, it would mark the continuation of a dynasty. For the Eagles, they would be bringing the win home to a city of devoted fans that have waited decades for the title. In the fourth quarter, the Patriots managed to pull ahead by a single point – 33-32 – with 9 minutes left in the game. Tight End, Zach Ertz, caught a pass at the 6-yard line, took three steps, and dove into the end zone with 2:55 left on the clock. Ertz’s wife, Julie Johnson Ertz, a soccer player on the U.S. Women’s National Team and World Cup champion, was at the game to witness her husband’s game winning play.

I was lucky enough to have met Julie Ertz before the game. She was sitting with a friend in the same section that I was in and had been nice enough to take a photo with me. The pair, who many have been describing as #relationshipgoals, may hold the title for the world’s most athletic couple. With two separate championships under their belts, it is undeniable that they are extremely talented people. Their support for one another has been well documented. A video of Julie’s reaction, as she had been unable to attend the NFC championship due having to play in a game with her own team, to hearing that the Eagles had made the Super Bowl went viral. A subsequent video of Zach tearing up when shown his wife’s reaction surfaced, causing them to be one of America’s favorite duos. 

In the final few seconds of the game, Brady, desperate not to lose his MVP status, threw an impressive Hail Mary pass into the end zone but it was knocked down. The crowd erupted as green and white confetti was shot into the air. The Eagles had managed to pull off one of the greatest upsets of all time.

Foles, who threw for three touchdowns and caught another on Sunday, was awarded MVP. He became the first backup quarterback to win MVP since Brady himself had accepted the honor in 2001.

The celebratory parade is scheduled for this Thursday in Philadelphia, Pennsylvania.

LEXUS × BLACK PANTHER × SB LII

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther

2018 Lexus LS 500 F SPORT Stars Alongside Chadwick Boseman as Black Panther;

Spot Features Song “Legend Has It” by Run the Jewels

As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, Feb. 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters Feb. 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.

The high-impact story in “Long Live the King” revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. With appearances by the country’s elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, “Long Live the King” will engage fans of the Super Bowl and “Black Panther” alike. The Lexus LC 500 luxury performance coupe used in the film also has a cameo.

“There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

The song “Legend Has It” by Run the Jewels, with its driving beats and “step into the spotlight” lyric, provides the perfect soundtrack for the action as the Black Panther and the LS 500 F SPORT make their thrilling debuts. The song, also used in the first trailer for the film, is from the album “Run the Jewels 3,” which debuted at # 1 on Billboard’s Top R&B/Hip-Hop Albums chart for the physical release.

“This spot feels beautifully cinematic from start to finish,” said Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing. “With a character as important as Black Panther and a brand as iconic as Lexus, we knew that we had to rise to the occasion by creating something unforgettable. It’s a climactic moment for all of us as we come together to celebrate this wonderful collaboration and enjoy the big game.”

“Long Live the King,” directed by Samuel Bayer, incorporates actual footage from the film-notably, of Letitia Wright as T’Challa’s sister, Shuri-and features many of the film’s actors, including the Dora Milaje team of Wakandan special forces: Janeshia Adams-Ginyard, Marija Abney and Zola Williams. The ad was shot using only original costumes and gear from the film, including the Black Panther/King T’Challa outfits, Dora Milaje battle suits and vibranium canisters. Even the film’s fight choreographer, Jonathan (JoJo) Eusebio, was engaged to stage the spot’s fight scene. It features VFX work by Luma, the studio who created Black Panther’s suit FX for the film. The ad was shot in downtown L.A. at night using a custom lighting unit.

The Super Bowl spot is part of a robust collaboration between Lexus and Marvel Studios’ “Black Panther.” It includes the exclusive “Black Panther”-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled “Black Panther: Soul of a Machine” introduced at Comic-Con. The entire graphic novel is available to read now online. In October, ahead of SEMA, Lexus unveiled a 2018 limited-edition LC Inspiration Series production car available for purchase in Spring 2018, and a custom concept coupe dubbed the Black Panther Inspired LC. In addition, a co-branded Marvel Studios’ “Black Panther” Lexus TV spot debuted Jan. 22. Lexus’ collaboration with Marvel Studios and the creation of the two spots are being executed by Lexus’ multicultural agency, Walton Isaacson.

This marks the fourth time Lexus has appeared in the Super Bowl. “Long Live the King” follows Lexus’ 2017 Super Bowl ad “Man and Machine,” as well as spots in the 2015 and 2012 games.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 240 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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About Marvel Studios’ Black Panther

Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king-and Black Panther-is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.

“Black Panther” stars Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, with Angela Bassett, with Forest Whitaker, and Andy Serkis.

The film is directed by Ryan Coogler and produced by Kevin Feige with Louis D’Esposito, Victoria Alonso, Nate Moore, Jeffrey Chernov and Stan Lee serving as executive producers. Ryan Coogler & Joe Robert Cole wrote the screenplay. Marvel Studios’ “Black Panther” hits U.S. theaters on February 16, 2018.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL.