Posts tagged with "style"

Homecoming

Today, Netflix released Homecoming: A Film by Beyoncé, which presents an intimate look at her historic 2018 Coachella performance that paid homage to America’s historically black colleges and universities (HBCUs). Interspersed with candid footage and interviews detailing the preparation and powerful intent behind her vision, Homecoming gives a peek into the process and emotional physical sacrifices it took to conceptualize and execute a performance of that magnitude that became a cultural movement. This stand-alone Netflix original is now available globally on Netflix.

As the first black woman to headline Coachella, Homecoming recognizes the African American visionaries who inspired Beyoncé, including HBCU alums Toni Morrison, Alice Walker, activist Marian Wright Edelman, and scholar W.E.B. Du Bois, in addition to cultural luminaries such as Nina Simone, Maya Angelou, Chimamanda Ngozi Adichie, and Audre Lorde. Beyoncé’s personal knowledge of the relevance and celebration of HBCUs started with her father, Mathew Knowles, an alumnus of Fisk University.

Shot over eight months, the film follows the global entertainer as she returns to the stage after the birth of her twins, highlighting the comprehensive preparation involved in creating her groundbreaking performance, which included four months of band rehearsals followed by four months of dance rehearsals with over 150 musicians, dancers, and other creatives, — all of whom were hand-picked by the artist herself.

In juggling dual roles as both the director of her live performance and the film that captured the process of making it, Beyoncé says, “It was one of the hardest jobs I have taken on but I knew that I had to push myself and my team to go beyond great to legendary. We knew nothing like this was ever done on a festival level before and it needed to be iconic beyond compare. The performance was an homage to an important part of African American culture. It had to be true to those who know and entertaining and enlightening to those who needed to learn. In making the film and re-telling the story, the purpose remained the same.”

Many in the cast; band, singers, dancers and steppers are former HBCU students, immersed in the HBCU marching band tradition. They joined Beyoncé’s own group of performers, some who have toured with her for years. Viewers not only get to see the intense dance rehearsals and talent of these amazing artists, but hear their personal journey from HBCU student to artist and the lifelong impact that comes with performing alongside Beyoncé in this historic concert.

“So many people who are culturally aware and intellectually sound are graduates from historically black colleges and universities, including my father,” she says in the film. “There is something incredibly important about the HBCU experience that must be celebrated and protected.”

As a treat to her fans, the film also includes, in the end credits, her remake of “Before I Let Go” by Frankie Beverly and Maze, a 1981 R&B classic that’s commonly performed at HBCU games. The single will be available on the film’s soundtrack, Homecoming: The Live Album, available today from Parkwood Entertainment and Columbia Records. smarturl.it/BH9102

Homecoming: A Film by Beyoncé was directed and produced by Beyoncé Knowles-Carter. Longtime collaborator Ed Burke served as co-director. Steve Pamon and Erinn Williams are executive producers.

Set List

“Crazy In Love”

“Freedom”

“Lift Ev’ry Voice And Sing”

“Formation”

“Sorry”/”Me, Myself and I”

“Kitty Kat”

“Bow Down”

“I Been On”

“Drunk In Love”

“Diva”

“Flawless” (Remix)

“Feeling Myself”

“Top Off”

“7/11”

“Don’t Hurt Yourself”

“I Care”

“Partition”

“Yoncé”

“Mi Gente (Remix)”

“Mine”

“Baby Boy”

“You Don’t Love Me (No, No, No)”

“Hold Up”

“Countdown”

“Check On It”

“Déjà Vu”(featuring JAY-Z)

“Run the World (Girls)”

“Lose My Breath” (featuring Kelly Rowland and Michelle Williams)

“Say My Name” (featuring Kelly Rowland and Michelle Williams)

“Soldier” (featuring Kelly Rowland and Michelle Williams)

“Get Me Bodied” (With Solange Knowles dancing)

“Single Ladies (Put a Ring on It)”

“Love On Top”

About Netflix

Netflix is the world’s leading internet entertainment service with over 148 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Parkwood Entertainment

Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyoncé in 2010. With headquarters in New York City the company houses departments in music and video production, management, marketing, digital, creative, philanthropy, fashion, publicity and a record label. Under its original name, Parkwood Pictures, in 2008, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company also released the film, Obsessed (2009), with Beyoncé as star and executive producer. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014) and The Formation World Tour (2016), and co-produced the ON THE RUN TOUR (2014) and ON THE RUN II (2018).

Beyoncé’s Homecoming

Writers: Vaughn Lowery, Tara McDonough, Stella Iman Dugall

Illustrator: Alejandra Villagra

Every once in a while pop culture encounters a rip in its continuum. The latest breach comes from one of most effervescent entertainers of all time, Beyoncé Giselle Knowles Carter, as the first Black female to headline one of the most prolific festivals since the iconic Woodstock. Introspective yet intimate, Homecoming is positioned to be one of the most immersive concert series in the history of music and streaming services. Beyoncé, the Director and Executive Producer of the film, creates a visually captivating story from the beginning to end. The documentary answers a plethora of questions, at which the infamous Beyhive has had about the historical moment.

With intermittent quick cuts of her family before, during and after the epic performance, Beyoncé gives herself permission to exhibit her vulnerability. After all, she planned to take the stage at Coachella in 2017 before she was pregnant with her twins. The tour was postponed and we fast forward to ‘Mrs. Carter’ having to deal with the aftermath of a complicated pregnancy, which ultimately ends in a c-section. Similar to friend, and professional tennis superstar, Serena Williams, Beyoncé bounced back harder than ever after her tough pregnancy. Throughout the piece she digs deep and pummels through some of the most difficult days she has ever encountered. She even speaks to her weighing 218 lbs and how she was only able to zip her costume up after months of hard work alongside of a dedicated clean/raw food diet – no meats, carbs, sugars. The director of photography expertly captured an extremely intimate and vulnerable side to the strong and flawless Queen Bey.

Inspiration

Having family members as graduates of some of the prominent HBCU (historically black colleges and universities), Beyoncé was able to tap into the most celebrated moments of their collegiate life. Her full show not only highlighted the history of these schools but also their social networks and fraternal organizations; transforming the stage into one of the most dynamic Black Southern spaces of cultural legacy and pride. Much of it was enunciated with their boot dancing, a traditional dance style for HBCU called J-Setting, in between transitions. These dance formations visually anchored the performance. Contortionists contributed an urban Cirque du Soleil vibe to the display which can be more accurately described as an infused gumbo of Chicago the play, Moulin Rouge and the off Broadway play Stomp. To date, the pyramid stage has been persevered onsite at this year’s Coachella as an art installation.

A group of 200 people shared the stage with Queen Bey including Jay Z, Kelly Rowland, Michelle Williams and Solange Knowles. The expansive crew that Beyonce worked and practiced with for 8 months is featured in the documentary, as each individual had their own part in making the event a success. The dancing in her set is not technical, but emotional. The crowd, as well as audiences watching the documentary at home, are meant to feel something from just the way Beyoncé and her dancers, who she handpicked herself, move with each other. The concert experience not only exhibits the immense talent of HBCU musicians but works towards using this heightened exposure to aid these institutions that have been struggling with little resources and grants since their establishment.

After the the release of Homecoming, Netflix will more than likely notice a spike in downloads/subscriptions; Beyonce will notice an increase in her fan base and HBCU enrollment rates will most likely skyrocket. Overall, most audience members will be thrashed into a world of black honor, history and preservation. While the Pew Report notes that there is a varying “black/white digital divide” concerning internet usage, (87% whites, 80% blacks), there is little divide when it comes to mobile platforms. The growth of black presence in media, such as on social media, in streaming services and more, will only continue due to the imminent success of Beyoncé’s partnership with Netflix. Her myriad of success as a dominant Black woman breaks down barriers in the same way Jordan Peele has done for young Black filmmakers across the diaspora. This will become one of the most treasured pieces of mass media and should offer encouragement to both women and minorities to bust through the glass ceiling on all fronts especially digitization and technology.

Shop Beyoncé

Casio G-Shock Introduces New MT-G

CASIO G-SHOCK INTRODUCES A NEW CONNECTED MT-G IN VIBRANT RED COLORWAY

Latest Model Unveils New Band and Case Structure with Colorful Accents for Spring  

Today, Casio G-SHOCK announces the latest timepiece to join its luxury men’s MT-G line. The MTGB1000B-1A4 features an all-new bright red urethane band, as well as black IP case with silver and red accents on the dial to provide a combination of style, toughness and practicality.

G-SHOCK’s premium MT-G line adds a hint of sophistication to any look, with the latest watch from the series offering striking red details, the brand’s Tough Movement technology and a lightweight core guard structure, featuring box frame with a carbon-fiber reinforced resin case for a design that can comfortably be worn from day to night.

The MTGB1000B-1A4 includes Two-Way Time Sync technology, which combines self-adjusting Multi-Band 6 Atomic timekeeping and Bluetooth connectivity, which pairs with the G-SHOCK Connected App for an accurate hour/date display virtually anywhere on the globe. The timepiece also boasts tough solar technology for self-charging capabilities and premium features found within all MT-G models, including Triple G Resist to guard against shock, vibration and centrifugal forces, and sapphire crystal to enhance scratch resistance.

The MTGB1000B-1A4 comes equipped with G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Super Illuminator LED Light
  • Stopwatch and countdown timer
  • Daily alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)

The MTGB1000B-1A4 will retail for $900 and be available for purchase beginning in May at select high-end jewelers and gshock.com.

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casio.com/home.

Justin Roberts

Today, Justin Roberts drops his new single and video entitled, Way Too Much. It features Justin alongside of influencer Jordyn Woods as well as model Sofia Jamora. In the video, the trio plays life-sized dolls being assembled and packaged in a toy factory.

Fun Fact:

Justin is managed by Post Malone’s manager, Austin Rosen.

AIRism

UNIQLO x alexanderwang AIRism Collection is now available in stores and online at Uniqlo.com!

The 2nd collection with Alexander Wang builds on the LifeWear commitment to making life better by joining the exceptional functionality of UNIQLO’s innovative AIRism fabric with Alexander Wang’s sleek styling. It includes 11 AIRism styles for women and 4 AIRism styles for men of various colorways, made out of the iconic light fabric that is comfortable and smooth for every day wear.

Anne Welsh

Interview with Instagram influencer Anne Welsh

In simple terms, Anne Welsh is a hard-working, fashion-driven mum, who shares her lifestyle and experiences of positive living on Instagram. But she is also much more than that. The former Chairperson of the UK Sickle Cell Society and Founder/President of ‘Arise Consult’ is a passionate advocate for people with chronic illness.

Anne influences many people with her fashion style, travel and lifestyle in general. But sharing content of her everyday life has resulted in her gaining nearly a million Instagram followers.

Prior to becoming a social media influencer, Anne had a formidable academic career focused on obtaining an Accounting and Finance Degree as an undergraduate and then attending the prestigious ‘Cass Business School’ in London to complete a further Master’s degree in Investment Management. Before founding ‘Arise Consult’, her career roles included Vice President at New World Capital and Senior Vice-Associate of Marketing at Investment Bank, Lehman Brothers and Neuberger Berman.

Being a mother has changed Anne in many ways, but especially in her views on ‘compassionate’ fashion for women. She shares her advice to future bloggers and reveals how she became an Instagram influencer.

Anne, how did you build up the huge following you have on Instagram? How did all start?

I must say it wasn’t an easy start. It was a journey that still continues every day. Firstly, I had an aspiration to be an influencer and role model for family living as well as for people who are challenged by chronic diseases; however, I was not exactly sure how to achieve that goal.

I researched multiple platforms and the right platform for me was Instagram. I have now been involved with Instagram for two years and the platform continues to improve in allowing users to post with more sophistication and gain more followers. I find that I can directly approach anyone in the community and learn from other people’s experiences.

A theme that has always permeated my story boards is to promote the awareness of sickle cell disease. As a sickle cell sufferer, I felt obligated to tell positive and uplifting stories that would inspire others to achieve great things in their personal lives. I also found out that this positive approach to life has been embraced by many people living ordinary lives, but who are looking for a ‘new spark’ or who may be facing personal challenges outside of their control.

Building my Instagram following was not something that happened over night. You must post regularly and gradually; through comments and likes, you become to understand what people like and prefer to see posted. Improving on the posting experience is an evolutionary story. Be patient, as success is unlikely to happen quickly.

What are your posts all about and how do you interact with your followers?

My posts are usually centered around my personal experiences; travelling, beauty, fashion and lifestyle, with an important focus on health. Fashion is almost always a part of my posts and I get to work with my children and family on these aspects. Styles & certain fashion looks become my form of communication, an expression of my femininity, a way to find new statements and rediscover myself. That is why I love to showcase fashion and beauty aspects.

Sharing travel destinations is typically another function of my job description. I am fortunate enough to travel to many places internationally as well as locally across the UK. London itself is a world class destination with so many great photo opportunities. When I am at a location it requires significant schedule and logistics planning so that I can fit in business meetings between getting to photogenic sightseeing locations. Sometimes this can be very difficult to accomplish, and discipline is the key.

I am also happy to show some details of my family life, specifically woven around those interesting moments I share with my kids, my nieces and nephews and the family’s daily routine. I have found this part of my postings to be very popular. I am sure my followers encounter many of the same challenges I do with having a family, so it is a common bond we share.

What is your partnering philosophy with different brands?

I am very selective with brands. I usually accept invitations from only a small percentage of the brands that approach me. The first hurdle for a brand that seeks collaboration with me is I must love the product or service. If I don’t hold that passion it will come across to my followers as not very genuine and this will not achieve the marketing results of the product. When I post something which includes a brand, it is because it is the best in the sector.

Another key aspect of my personal brand, Anne Welsh, is that I interact with my followers. I work diligently to keep them updated and I personally respond to many of the questions I am asked. This level of interaction is actually a key requirement of the clients that approach me.

What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?

My best advice for anyone who wants to be a lifestyle or fashion influencer is to be yourself. I think the only way to achieve success is to be original and at the same time be able to translate that originality into your own distinctive brand that companies can see as being useful for their business.

My passion for my family, the fact that I suffer with sickle cell disease and where I live have all been instrumental in developing my original offer. I would also follow-up that to say this is a very competitive market and clients are becoming much more savvy in how and at what level they pay Instagram influencers.

Using the fashion theme as an example, I consistently showcase my ‘Passion for Fashion’ and prominently display my latest looks on my website and on my Instagram page. You don’t have to have a million-dollar wardrobe, but you have to be thoughtful in what you purchase and research how these pieces can be recycled in unique ways.

Do you have any special projects coming up?

I have a very special project coming up, that is so dear to me. It has been my absolute dream for the last ten years to complete a book that improves the awareness of Sickle Cell Disease. My greatest influence will be to showcase to sufferers that your quality of life can be improved; that there is hope. The book is a memoir of my life, and the daily challenges that I have faced and how I have overcome them to be where I am today.

The book will be released on 19th of June to coincide with the United Nations Sickle Cell Day.

Adé

Adé (formally Phil Ade) recently released his brand new EP Always Something.

In case you are unfamiliar, Adé is a Nigerian/Grenadian-American artist known for effortless lyrics and ability to smoothly transition between rapping and singing. He has previously worked with artists such as Logic and Mac Miller, and his new six-track EP features collaborations with Lil Baby, Rich The Kidand Wale. Adé has previously caught the attention of publications such as Billboard, Complex, XXL, HypeBeast, Hot New Hip Hop and more. Beginning a new chapter in his career with a new name and unique sound, Adé is on his way to rap stardom and a chance for his reinvention to inspire on a massive scale. He recently freestyled over Jay-Z’s “Threat” on L.A. Leakers which can be seen HERE.

Adé is the true voice of the DMV hip-hop scene and has fueled a new wave of D.C. rap. His global perspective can be seen on his diverse new EP featuring undeniable anthems and powerful lyrics. As an artist, he is able to deliver music with something for everyone as he combines live instrumentation, hip-hop, rapping, and singing. Ade’s songs focus on the positives in his life and showcase the newfound confidence he has achieved while introducing himself as a new leader in the DMV hip-hop movement.

More about Adé

In between, growth occurs. Silver Spring, Maryland rapper, producer, and artist Adé (born Phil Adetumbi) underwent such evolution. Under the name Phil Adé, he delivered a string of independent mixtapes, singles, and appearances in addition to collaborations with everyone from Logic and Mac Miller to Raekwon and Bootsy Collins. Starting in 2013, he dove into honing his craft, writing in the studio with a variety of artists, perfecting his own sound as well as his live performance. He ultimately developed his voice immensely. During this time, he made extensive contributions as a writer and featured act to Wale’s #1 opus The Album About Nothing [2015] and Shine [2017], in addition to working with Raheem DeVaughn, Anthony Hamilton, Chris Brown, Eric Bellinger, Mýa, Trevor Jackson, Serayah, 9th Wonder and Bink , while gracing the stage on the sold out SHIN3 Tour. In 2017, he shared the solo single “No Fear” [feat. Tate Kobang and Saba Abraha], which soundtracked WWE NXT and clocked half-a-million streams. Upon the latter’s arrival,Billboard described him as “ready to seize his opportunity at rap stardom.”

However, he changed everything for 2019. He opted to go by simply Adé, signed to Epic Records, and cooked up his first EP of the label, Always Something.

“I spent a long time recording and figuring out what I wanted my sound to be like,” he admits. “I feel like I’m there now. I was able to watch Wale and see a lot of the ‘do’s and don’ts’ of being an artist on a major label and how to behave in different situations. Everything got me to my comfort zone. I’ve found a happy medium between singing and rapping. It’s a new era in my life. That’s why I felt the need to reintroduce myself. I’m definitely more experienced. I’m more comfortable with what I’m doing. Since I wanted to start fresh, I changed my name. This is a clean slate. I’m a new artist.”

At the same time, he still kept his heritage and hometown close. Born to a Nigerian father and Grenadian mother, he grew up with a global mindset when it came to music, going from singing in church to rapping in high school. Coming up in the DMV scene, he also developed an appreciation for the live instrumentation intrinsic to the region’s “Go-go” movement before eventually galvanizing the first wave of D.C. rap.

His perspective informs the diversity of Always Something. The six-track project kicks off with the sharp and fiery flow of “Play Something.” Backed by live drums and wailing synths, he properly makes his introduction by “rapping continuously in freestyle fashion about who I am, where I’m from, and where I’m at,” as he puts it.

Immediately after, “Something New” [feat. Lil Baby] coasts along on an airy beat as he locks into a laidback and confident cadence punctuated by a magnetic turn from Lil Baby.

“I made the song one night after coming home from the club,” he goes on. “My art always needs to be fun. It’s all about seeing what’s going on around me, how people move, and staying focused. Lil Baby killed it.”

Elsewhere, “Something from Nothing” [feat. Rich The Kid] stretches from hypnotic verses into a hard-hitting hook. Another highlight, “Something Real” [feat. GoldLink & Wale], unites three DMV titans on one seismic collaboration. As all of the songs feature “Something” in their titles, the project maintains a true cohesion.

“As I was recording, I kept thinking about the phrase ‘Always Something’,” he elaborates. “I found a deeper meaning. In life, you’re met with negatives, and you’re met with positives. From my experience, I’ve always been able to have more peace and progress when I am focused on whatever good is going on in my life. When it seems like everything going on is negative, it’s easier to move forward when you are focused on the upside. There’s Always Something to remain positive about.”

In the end, Adé’s reinvention paves the way to inspire on a massive scale.

“No matter what’s happening, there’s a light at the end of the tunnel,” he leaves off. “Stay positive. I want everyone to know that.”

Fashion statements from The Players: How to wear pink on the golf course

Forget blending in. 2019 is all about standing out, and what better way to achieve this than with a bold colour like pink. Many people shy away from the shade because they think it’s hard to wear, but if you look at the golfing fashion highlights of 2018, many of them involved a pop of pink. Whatever you call it, either salmon, rose, blush or coral, there’s no denying that wearing pink is a challenge. If you’re up for the challenge, make sure you follow these style rules from the pros to avoid looking out of place on the green.

What better place to look for pink-spiration than the final day of the 2018 Players Championship. On this day, the players compete in an unofficial “pink out” to raise awareness for breast cancer charities. As a partner of The Donna Foundation, this offers the perfect opportunity for the players to show off their favourite pink threads. And it’s also the perfect opportunity for us to pick up some style tips. So, without further ado, here are six different ways to make pink work for you on the golf course in 2019.

The bold polo

Webb Simpson offered the perfect example of pink done right when he wore the FootJoy Stretch Pique golf shirt in berry. This bold choice was paired with a muted pair of khakis to avoid looking over the top. One thing that golfers should be aware of when choosing their shirt is the risk of creases. Since bright colours tend to accentuate creases, it’s important to reach for highly technical and anti-wrinkle fabrics if you are opting for a bold bright colour like this berry hue. Luckily for Simpson, he did just this and looked sharp for his victory.

The muted hues

Wearing pink doesn’t have to be a brash choice. If you’re not excited about making a brash statement, opt for a pale pink. At the 2018 PGA tour, we saw Xander Schauffele use this styling choice to create a sleek and professional look. Having an athletic build means that he can get away with more than most, but he certainly hit a hole in one with this fashion choice. If you’re planning to wear a light pink striped polo similar to Schauffele, pair it with a light grey pair of pants.

Verging on red

If you’re looking for a low-risk choice on the golf course, opt for a hue that could almost be considered red. Jordan Spieth tried this look at the 2018 PGA tour and the result was magnificent. His Under Armour UA Playoff golf shirt featured thick pink stripes which gave the shirt an almost pomegranate red look. However, if you look at the detailing around the collar and on the buttons, you’ll see a much brighter shade of blush. The safest colour to pair with pink is grey, and Spieth managed this with ease.

Preppy trousers

Perhaps the boldest look on the golf course is pink pants. These can range from baby pink to bright magenta. The only rule you need to follow is that you wear them with confidence. These pink PUMA golf pants are the perfect choice for summer and create an effortlessly preppy look. Choose a brighter colour if you don’t want people wondering if you accidentally washed your white trousers with your favourite red shirt.

Accessorise with pink

If you aren’t ready for a pink golf shirt then you probably aren’t ready for pink golf pants either. Not to worry, as there are ways to accessorise with pink accents. This look is modern and stylish without being too outlandish. If you play at a more conservative golf club and are worried about ruffling feathers, then this is the way to go. At the 2018 PGA tour, Bryson DeChambeau showed us how it is done with this PUMA Ignite Pwradapt Golf Shoes. These feature a distinctive pink heel and a pink logo. DeChambeau’s were also customised with the word “mom” and a bright pink heart. There’s no need to go this far, but we’re sure your mum will appreciate the thought.

Pink fail

Continuing with the pink trend and tributes to his mother, DeChambeau also toted a distinctive bright pink Cobra golf bag for the day. Similarly emblazoned with the “mom” motif, it was a nice sentiment, but not one that we would suggest you try to follow. With the selection of pink golf bags available, it’s going to be hard to pull it off without looking like you just picked up the wrong golf bag in the clubhouse. If you really want to try the pink trend on the golf course, you’re far better off with accents of pink rather than overhauling your core items in a shocking hue.

In summary, there are plenty of ways to wear pink on the golf course, and we expect it to be a very popular shade in 2019. Just make sure you wear it with intention, or you could end up looking like you accidentally turned your favourite white polo pink in the wash.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Aditional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model