Posts tagged with "street"

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

SOLE FURY × REEBOK #SPLITFROM

In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign.

 

Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with a bold look, and 25 years later, its influence is seen on feet across culture from the gym to the street.

 

The new campaign features six visionary young creatives who embody the same forward-thinking spirit as the sneaker: to #SplitFrom the pack and redefine culture. Collectively, the result is an exclusive Zine—a physical book that embodies the campaign that was both shot by and features all six subjects.

 

All campaign participants include:

 

Releasing in a men’s and women’s colorway, Sole Fury will retail for $90 and will be available exclusively on Reebok.com, Champs Sports,ChampsSports.com and Reebok locations startingNovember 8th.  For more information leading up to the drop, consumers can sign up atwww.reebok.com/us/sole_fury_signup.

BET Presents: Next Town Down

Join BET Networks and the multitalented R&B vocal group Next Town Down for an intimate showcase this Tuesday, October 16th at the E&C (Esther & Carol) Studio in New York City and Thursday, October 18th at the Peppermint Club in Los Angeles, CA.

The group will be performing some fan favorites mixed with a few of their newest singles like “KISSIN ON” from their debut EP set for release later this month.

PRIVÉ REVAUX × MADELAINE PETSCH

PRIVÉ REVAUX LAUNCHES CAPSULE COLLECTION WITH ACTRESS MADELAINE PETSCH

Disruptive Eyewear Brand taps Riverdale Star for Campaign and Exclusive Designs

Celebrity-approved eyewear brand Privé Revaux is proud to announce its new capsule collection and campaign in collaboration with actress Madelaine Petsch. Available for purchase on April 9, the Privé Revaux X Madelaine collection will offer limited-edition, colorful and on-trend styles, each selected and developed by the Riverdale star.

I am beyond excited to share these meticulously and personally curated sunglasses with everyone! I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them!” says Petsch.

The Privé Revaux X Madelaine collection features five youthful and statement-making designs, all representative of Madelaine’s bold and cultured style; Street—retro round frames, Candy—small colorful lenses, Mister—oversized cateye, Rogue—modern aviator and Clique—classic square sunnies. Each pair is handcrafted with high-quality materials including anti-ski screws, lightweight TR-90 and polarized lenses; retailing for only $29.95 per pair. Additionally, the inside lining of Privé Revaux’s signature collapsible case will feature a pop of red for the capsule collection.

“Madelaine’s style pairs perfectly with the Privé Revaux brand ethos,” says David Schottenstein, CEO and Founder of Privé Revaux. “We are excited for her to bring her fashion-forward thinking to our brand with the Privé Revaux X Madelaine collection and share her designs with her passionate fanbase.”

The campaign shoot with Madelaine took place at a private estate with panoramic views overlooking the Los Angeles mountainscape; photographed by Rachel Felling, styled by Adena Rohatiner, with makeup by Elie Maaloud and hair by Michael Kanyon. The playful and lively atmosphere garnered eight vibrant looks, showcasing the five styles in Madelaine’s handpicked collection.

Privé Revaux X Madelaine will be available online at priverevaux.com, amazon.com and internationally at select retailers including Nordstrom, American Eagle, Express and Princess Cruises.

About Privé Revaux Eyewear:

Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality, from The Artist and The Socialite to The Boss and The Godfather. Privé Revaux Eyewear is available on priverevaux.com, amazon.com and select retailers. For more information, visit www.priverevaux.com.

BOMBING SCIENCE

At Bombing Science, we wanted to get a sense of what was going on with graffiti this summer and what better way to do that than to explore where people were using the #graffiti hashtag around the world. The world is popping full of colours and artists are making their mark in an expanding list of cities. Rather than pick cities at random, we pulled Instagram data over the summer to deliver to you the Top 99 instagrammable cities for graffiti as brought to you by instagrammers from around the world. It truly is a global experience not to be missed!

Most Instagramed Cities for Graffiti


After talking about it with the team, we decided that we would try and share an observation or two from the big list. Break it down a bit so people could see some of the trends in terms of their own countries or cities. While you see the top 10 chart above, we’ve commented on the top 25 cities across North America, Europe and South America (including Mexico). The 25 cities chose are reflected in the top 99 cities chart below.

North America

In North America, we grouped US cities and Canadian cities together. There weren’t any surprises with New York City talking the top spot on the list in 2017. Followed up by Los Angeles (6), Miami (10), San Francisco (14th), Chicago (21) and sneaking into the last spot in the top 25 was Austin. In Canada, Toronto took the top spot and found itself 12th overall on the list. Followed up by Montreal (13) and no other Canadian cities in the top 25.

 
Europe

Reviewing the European cities showed us that Europe dominated the Top 25 this summer. England, Germany, Italy and Spain all had 2 cities. London took the top spot and 2nd overall on the list. Paris (3), Berlin (5), Barcelona (8), Reykjavik (9), Dusseldorf (11), Moscow (15), Madrid (16), Lisbon (17), Rome (18), Milan (19) and rounding out the European cities was Amsterdam (22).

 

South America and Mexico

Reviewing the South American Cities revealed that San Paulo (4) had top honours and was part of the top 10 cities. Next was Bogotá (7) and Rio de Janeiro (20) with Mexico City coming in (23) and Buenos Aires (24th) rounding out the list.

 

And now… the big list!


Can you find your city on the list?

Cities & Their Relationship to Graffiti

In cities around the world there are examples as to the positive impact of art and how it can be a positive influence on the wellbeing of the people that live in urban areas. What does that really mean? In exactly which ways does art have a positive influence on the wellbeing of cities? Graffiti as an emerging mainstream art form is helping to improve or revitalization depressed areas of cities that otherwise were considered dead zones, people are now traveling to cities they may not have considered traveling to in order to check out art destinations. Artists are finding new venues and outlets to express themselves and earn a living off of their work.
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“Residents, tourists, and high-end boutiques, co-exist with graffiti vandalism in a relatively symbiotic fashion.” 

– Gregory Snyder, author of Graffiti Lives on the NYC graffiti scene.

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Placemaking and the role of graffiti

Looking closer to home, this type of placemaking is having an impact across the United States and Canada. The National Endowment for the Arts has tracked some of the results through their Exploring Our Town program. What emerges out of their research is that it’s not just the big cities that are turning a corner on their use of public space. Several of those project that had a street art/graffiti element were in small and mid-size cities including projects such as Downtown Pathways in El Paso, Texas, Grant Street Global Voice in Buffalo, Revitalizating Station North in Baltimore and The Whittier Neighbourhood Mural Project in Sioux Falls, South Dakota. Each one of these project had a set of anticipated impacts and each reported positive unexpected impacts. Notably these projects brought communities together, increased foot traffic and investments ranging from new restaurants, new retail and new infrastructure spending.

In Canada, there are examples of partnerships that are forming around grafitti art including Toronto’s Graffiti Alley. It has support across non-profits including the laneways project, the city of Toronto’s Heritage Department and most recently was a featured project in the creation of the world’s longest instagram photo created by Toronto photographer Justin Poulsen in collaboration with Havas Worldwide Canada. Tunnel du Rouen is a one of the largest legal walls in Montreal. It’s a dynamic entry to the list in that the artists continually evolve the work that is done both on the wall of the tunnel and nearby. In Vancouver, a by product of their mural festival, there are ongoing activities and walking tours put on in collaboration with the the Mount Pleasant Business Improvement Area with support from local city councillors. Some other cities are starting to recreate and bring back a graffiti culture that had existed in the mid-2000s such as what happened in London, Ontario. This summer – Over 20 local graffiti artists participated in a “graffiti wall jam” put on by Mitch Taylor, the owner of Leisure Surf and Social Club store. All of these efforts contribute to more people being involved in their communities and spending more money in their own cities to support local economies.

Many European cities are taking the lead, among them is Lisbon that has an official office for managing street art that has lead to the promotion of eco-tourism and walking tours. In Lisbon, the Bairro Alto area is one of the more popular places and highlighted by Bohemian Trails plus in an article by Steven P. Harrington and Jaime Rojo aka BrooklynStreet.com. There are the free walls in the Poblenou neighbourhood in Barcelona. This is an area that was once really industrial and now and has now become revitalized and is a thriving go-to destination point in any visit to the city. Another great example is the European Cultural Capital city of Aarhus with a graffiti Facebook group of over 15,000. Others include Pigneto (Rome) and Berlin which will see the opening of the The Urban Nation Museum For Urban Contemporary Art.


Let’s really just pause for a moment to consider that we now even have graffiti hotels including “The Walled Off Hotel” created by Banksy in the Palestinian West Bank city of Bethlehem, We have graffiti installations at Art Basel Miami and festivals popping up in countries that we haven’t seen before such as India. The area in Mumbai known as the Lodhi Colony was turned into India’s first public art district. The 2nd edition of St+art India will be happening between October to December 2017. All of these efforts are contributing to the rise in the percentage of art in public spaces. Adding to this, a new book on street art by Ed Bartlett and published in spring 2017 by Lonely Planet. It’s no surprise that there are some of the top livable countries in 2017 with thriving graffiti communities including Germany, Netherlands, Iceland, United States, Canada and the United Kingdom.

The 2016 Street Art Festival by St+art India Foundation Video 

Festivals

Along with the cities that have the most posts for #grafitti, we also wanted to highlight the festivals that make it happen for a lot of these artists. More and more festivals are popping up around the world and each bring their own distinct take on graffiti or street art. In no particular order some of the top festivals in our mind include Upfest (Bristol), City Leaks (Cologne), The Crystal Ship (Ostend), Bloop (Ibiza) , Santurce es Ley (San Juan), Mural Project (Richmond, USA), Mural Festival and Under Pressure in Montréal, Mural Festival Vancouver, Art Basel Miami (off-events) and WonderWalls (Adelaide). They represent 1 million+ fans and 100s of graffiti artists with the top group of festivals having substantial indirect and direct financial benefits topping $5 million+ and counting.

POW! WOW! Hawaii 2017 Official Video

One that really stands out for us is the POW!WOW! Festival series coming out of Hawaii. Founded by Justin Wong and the main event being held each February with the support of the Hawaii Tourism Authority. It’s gone from a simple show to offering educational opportunities with their mural art schools, gallery exhibitions, and most recently connecting with SXSW creating murals around Austin, Texas. In the future, the festival has plans to expand to cities and countries such as Taiwan, Long Beach, Israel, Singapore, Jamaica, Washington D.C., Guam, New Zealand, Germany and more.

The next step in the rise of #graffiti in the mainstream is the fact that brand names are now associating themselves with the festivals which brings in revenue and exposure for the artists. While some of the festivals were able to report attendance or revenue results back for 2016, many of them are just putting measurements in place and simply haven’t the time nor the resources given the logistics of managing artists, suppliers, sponsors and audiences. A lot of these festivals have completed their 2017 editions and already planning for 2018.
 
Our Methodology

Our team made the decision to focus on the #graffiti hashtag and determined that Instagram would be the most appropriate social media platform given the obvious appeal to photography and visuals. Instagram as a platform now has over 700 million active users worldwide and so we took it upon ourselves to build out our own tool to collect specific data. The criteria was pretty simple – We set out to capture the hashtag info plus the geographical data during the summer of 2017.

Spinning into Record Books

Break It ’til You Make It…Spinning Into The Records Book

Over 70 breaking aficionados have set a world record for the most simultaneous windmill moves completed in 30 seconds.

The windmill is a classic Hip Hop dance move in which the legs are lifted high in the air and twisted in a windmill pattern, while the torso and head rest against the floor. The world record for the most windmills – the most recognizable move in breaking – was completed simultaneously by the largest group of dancers aged between 15 and 50 years old.

The world record was set at Kinderdijk, a village in the Netherlands’ South Holland province, known for its iconic 18th-century windmills and a monument to the history of humankind that was officially included as a UNESCO World Heritage Site in 1997.

Over the past few years, the Hip Hop scene – and the culture that surrounds it – has grown dramatically, with rappers like Poke and Brainpower filling the country with old school beats and fuelling a society of talented breakers, battling in competitions around the Netherlands and around the World.

Leading the breakers is Italy’s Mauro Peruzzi – aka Cico, the ‘Prince of Power’. Known for his dynamic, gymnastic, power moves, Cico is one of the most impressive talents in the B-Boy Dance form today and this is not his first World Record. Especially heralded for his energetic airflare combination moves and incredible ‘1990s’, where he spins and speed in a one-armed handstand, holding the World Record with a mind-boggling 27 revolutions.

The World Record Breaking event marks the growing breaking scene in the Netherlands, with Amsterdam hosting this year’s BC One World Finals.

RED BULL BC ONE WORLD FINAL

The excitement is building now that 15 dancers of 16 have been revealed for the 14th edition of the Red Bull BC One World Final in Amsterdam’s Westergasfabriek. On November 4, the best breakers from 9 different countries will battle in a one-on-one knockout competition in Europe’s most dynamic and innovative city. Some of the most groundbreaking dancing is expected to be seen on the Westergasfabriek’s dance floor to identify the ONE B-Boy/B-Girl who can claim the esteemed title of Red Bull BC One World Champion. The capital city, known for its artistic heritage, canals, narrow houses, and its numerous bike paths, will host the world final for the very first time in one of the city’s thriving creative hotspots.

ABOUT RED BULL BC ONE

Red Bull BC One is a global celebration of Hip Hop, combining dance, music, style and art followed by millions on TV and online. Since its inception in 2004, it has become the premier competition in the world of break dancing, consistently attracting the best individual breakers on the planet. Since the first event in Switzerland, the annual competition has moved from Germany to Brazil, South Africa, France, USA, Russia, South Korea, Italy, and Japan.

Website: redbullbcone.com

YouTube: youtube.com/redbullbcone 

Facebook: facebook.com/redbullbcone 

Twitter: @redbullbcone 

Instagram: @redbullbcone 

#BCONE