Posts tagged with "SS19 collection"

H&M STUDIO SS19

H&M UNVEILS H&M STUDIO SS19 – AN ADVENTUROUS, GLAMOROUS COLLECTION FUELED BY WANDERLUST

Today, H&M unveils the campaign for the H&M Studio SS19 collection, “The Glam Explorer”, styled by Géraldine Saglio and photographed by Lachlan Bailey against the dramatic backdrop of Arizona. Inspired by a glamorous adventurer, the campaign sets the tone for H&M’s decision to swap the Paris Fashion Week catwalk for the Sedona, Arizona desert, where the SS19 collection will debut in an immersive theater format. The unique storyline can be followed on #HMStudio and the collection will be available to purchase beginning on March 21st on hm.com and in select H&M stores.

“The H&M Studio SS19 collection caters to a glamorous, adventurous spirit: we’re designing for a woman who doesn’t want to limit herself. She might be going to a party one evening in a sequined skirt, but the next morning she’s up early to go to yoga in her metallic-stripe leggings – so we’re thrilled to be able to present the collection in Sedona, Arizona, channelling the glamorous explorer spirit that infuses the clothes,” says Pernilla Wohlfahrt , Design Director H&M

“Working on SS19 with the H&M Studio team has been a very satisfying project for me. We wanted to capture the mix of high glamour and nature in its wildest form, inspired by the famous 1975 French movie, Le Sauvage, with Catherine Deneuve as a runaway bride on a tropical island. The combination of high glamour and more utilitarian pieces feels very ‘me’ – I like to dress in this way and I hope other women will too,” says, Géraldine Saglio, stylist and creative consultant

Taking a free-spirited glam explorer as its muse, the SS19 collection offers a versatile mix of thrilling, statement pieces with low-key, utility-led separates. With mood board references that include the vibrantly-hued mineral ponds of Utah, the collection’s key pieces comprise of a rainbow-hued printed dress, a decadent sequin-splattered skirt, and a structured utility jacket – all of which spell effortless glamour.

ABOUT H&M STUDIO

H&M Studio is H&M’s biannual, most fashion-forward collection. Created by a dedicated design team, the limited-edition collection of trend-led looks and statement pieces has in the past been unveiled during Paris Fashion Week with a runway show. In 2019 it will adopt an innovative immersive theatre format.

*H&M is proud to be a sustainable brand promoting second-hand use of clothing with their Garment Collection program. Drop your bag of unwanted clothing (any brand, any condition) in the recycling box at your local H&M store. For more information, please click the link here.

Subterranei

22-YEAR-OLD PARSONS STUDENT, ALINA TSYGANOVA MADE HER NYFW DEBUT PRESENTING THE SUBTERRANEI SS19 COLLECTION TODAY, MONDAY, SEPTEMBER 10th, AT STORE FRONT AND ARCHITECTURE. THE COLLECTION ACTED AS A PIECE OF INSTALLATION ART IN THE SPACE. VIP ATTENDEES INCLUDED HERON PRESTON, MODEL MARINA LINCHUK, MODEL SHARINA GUTIERREZ, AND STYLIST ANYA ZIOUROVA.

The Moscow born designer was inspired by the concept of self-protection and defending ones true self from penetrations of the outside world. The central theme of the collection is what one might call the “voice of the streets” and the desire to address the quotidian struggle of mankind with oneself and with its external pressures. “At War” – with yourself, with reality – is intended less as a political slogan and more as a description of the internal state within us all – our daily need to protest and resist our realities. Similarly, the main slogan – “STAY PROTECTED” – offers a stark reminder of the everyday necessity of self-defense, calling on us to always remain “protected” (a phrase that carries with it the additional connotations of HIV and gay rights.)

As for the style, these objects feature strong, clean, and angular silhouettes with a “battle-ready” character. The collection maintains a dominant palette of black tones diluted by Bordeaux and creamy white to facilitate a structure of concise uniformity. Her designs come to life with utilitarian fabrics to nod at the notion that we must always be at war with the forces that attempt to force us change from our truest self. She uses Latex as nod to a second skin, thinking of these garments as a form of self-protection from the outside world. Alina also taps her fine arts with the collection’s centerpiece, a while cotton suit, consisting of a mini skirt and a loosely fitted jacket, hand-branded by the designer with aerosol spray cans to imitate street graffiti. Slogans like “At War” and “Stay Protected” emblaze pieces from the collection – reminding us to be in touch with the truest version of ourselves.

Alina created a conceptual installation in the space that plays on this theme. The models interacted with the installed concrete blocks that were inspired by images of derelict remnants of urbanization and industrial landscapes; the fading echoes of street art and graffiti; and the romanticized depiction of cold concrete and brutalist architecture.

See link here to hi-res images of from presentation. Photography credit: Tiffany Sage/ BFA.com

See link to BFA Gallery here.

See link here for hi-res lookbook images.

Designer/Styling: Alina Tsyganova @sub_ter

Casting: Alexey Galetskiy @AGPNYC

Hair Lead: Audrey Adrine Petrosyan @hairbyaudreyadrine

Make-up + Nail lead: Emily H. Rudman @emilyheathnyc

Venue: Store Front for Art and Architecture, 97 Kenmare St