Posts tagged with "sportswear"

Behind the Seams at Paul Stuart: Javier Suarez

If you aren’t familiar with Paul Stuart, it is a men’s and women’s clothing brand based in New York City that was founded by Ralph Ostrove in 1938.

Behind the brand’s success is its most helpful team, that in which includes Javier Suarez.

Suarez, who is the Creative Director for men’s shoes and belts, was first appointed to position last August. With him, he’s brought several decades of experience, along with genuine relationships with key manufacturers for the industry in Italy and England.

He started his career with Bally of Switzerland and then Cole Haan, that in which soon led to him spending the next 27 years launching and growing the men’s shoe business of Salvatore Ferragamo.

He brings a unique and rare sense of style to shoemaking, especially in the current retail climate where quantity is unfortunately valued over quality.

What’s different that he does is that unlike larger footwear companies that rely on factory machines, Javier prefers the artisanal families that turn his work dream into reality.

“The strength of Italian production is the wealth of craftsmanship, the people and families that have been doing this forever,” Javier says.

As an expert in shoe design and making, he brings his talent to a comprehensive narrative to Paul Stuart.

“It’s a wardrobe of shoes: we carry the Paul Stuart customer from his work day to his weekend, and on to special formal occasions. It’s a complete collection of footwear with the same characteristics and quality craftsmanship the brand is so well known for in our tailored clothing,” he continues.

His inspiration on the new collection to was the evolution of the iconic nature of the Paul Stuart Style where the standard style were renewed to fit today’s tastes in fashion.
“Shapes, materials, and designs are kept classic but updated to keep up with a modern contemporary sensitivity,” he adds.

Javier’s absolute favorite styles from the collection are The Monaco and The Bandaccio. The Monaco is a brogue wedge sole suede oxford that works perfectly for work and play with super comfort and sharp style. As for the Bandaccio, it is a double buckle zippered combat boot that is handcrafted and has a hand custom polished bravura with “combat” ready Goodyear construction.

Javier believes that the direction in today’s men wear surrounds the idea of innovation–less formality and street wear. “We offer a wardrobe of shoes from casual sneakers to formal wear, keeping a keen eye on a Paul Stuart style sensitivity…it’s again more about the expectation and needs of the consumer than trends for the sake of trends,” he shares.

When asked about the collection and how it ties in with the apparel collection at Paul Stuart, Javier states that the collection connects with everything they do in apparel.

“Paul Stuart’s as a destination for fine tailoring now offers a complete range of innovative elegant and unique dress styles in a coordinated color palette. Antiqued calf, textured grain leathers and sophisticated suede colors compliment the use of texture and color in tailored clothing and sportswear,” he says.

Since 1938, Paul Stuart has been the leading arbiter of taste and style for luxury menswear and womenswear here in the U.S. Celebrating its 80th anniversary this year, the brand outstandingly continues to design and create an exclusive collection of men’s and women’s tailored clothing, sportswear, and accessories.

 

 

A first look with Puma Basketball

Days after it was announced that Jay-Z was named Creative Director, Puma Basketball gave a first look at its new shoe “The Clyde Court Disrupt” inspired by Knicks Legend Clyde Frazier. Vibrant colors with a fashion forward appearance to fit the b-ball aesthetic but these aren’t the average kicks. These sneakers have been engineered to improve footing, flexibility, jumping, control and numerous things needed for the court. Many players are enthusiastic about this new release including Marvin Bagley III and DeAndre Ayton who are part of the Puma family. The estimated released date is the fall of 2018.

Bagley and Ayton rocking The Clyde court disrupt sneakers.

Karam McCullough holding The Clyde court disrupt sneakers

By : Frank Pena

Assist : Chenier Paris

ARIANA GRANDE x REEBOK

COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE

 

Innovative Flexweave™ Technology Marks a New Era for Storied Brand

 

Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.

 

The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.

 

“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”

 

Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.

 

Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.

 

The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.

 

See video HERE.

VERSUS BORG


Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s. 

The Signature Collection and the Main Fall Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the SIgnature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colours, sweatbands and sneakers. The Main Fall/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.

– This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand, says Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.

Tom Guinness explains his involment and the inspiration behind the styling.

– Björn Borg was a pioneer of personal endorsements making some of the most stylish and recognizable collaborations really early on, and with that said the references are of course Björn Borg’s personal style in the 70’s which was ground-breaking especially for a European sports star. But I also drew inspiration from the disco era and the graphic color blocking of 1970’s sportswear.

The show took place on the centre court of the classic Royal Tennis Hall in Stockholm, followed by two contrasting armies of models entering the crystal white tennis court. Music produced by and live performance by Simon Littauer. The runway show was livestreamed at bjornborg.com  and is to be watched on the campaign site. Signature Collection is now launched and available to shop online.

Images and video to download here:

Runway @matiasnordgren 

Video @studiobon 

View behind the scenes here @adamkatzsinding  

More images are available upon request. 

Editorial Credit: Björn Borg @bjornborg  

Social Media #versusborg #bjornborg 

Credits Show:  

Designer: Mija Nideborn
 

Stylist: Tom Guinness, CLM
 

Hair: Erika Svedjevik, LinkDetails 

Make up: Zenia Jaeger, LinkDetails 

Music: Simon Littauer

Show Concept, production & Coordinator: Patriksson Communication

Sponsored by Vitamin Well

Website

Instagram #versusborg

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