Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s […]
Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy color blocking. Garments can be broken down into four key styles: preppy, jock, […]
WHO/WHAT: Prince Tennis, the American-born leading global racquet sports brand is excited to partner with Lucas Pouille, top 30 ATP player, to debut the updated Tour 100P racquet at the tournament in Australia. The new Tour racquet launches with the global campaign, Live the Tour: Any Shot, Anywhere, which features a behind the scenes look […]
