Posts tagged with "Sponsor"

O’Gara Coach and Bentley Beverly Hills Sponsor Rodeo Drive Concours d’Elegance

On its 26th annual edition, the Rodeo Drive Concours d’Elegance show in partnership with O’Gara Coach and Bentley Beverly Hills, gathered the local community and supercar fans to celebrate Father’s Day with quintessential style.

In a dedicated area at the conjunction between Rodeo Drive and Wilshire Blvd, O’Gara displayed vehicles by Aston Martin, Bentley, Bugatti, Koenigsegg, McLaren, Lamborghini, Rimac and Rolls-Royce with crowds gathering around excited to get a closer look at the iconic cars.

Further, in celebration of Bentley’s 100 year anniversary, O’Gara and Bentley brought on display the British brand’s signature models including the Bentayga V8, Bentayga Hybrid, Muslanne W.O. Edition, Flying Spur V8S and special classics such as the Heritage 1991 Turbo R and 1952 S2.

During the event, attendees slow-walked their way through a maze made of Bentley Heritage, Aston Martin DB11, Lamborghini Huracan EVO, Rolls-Royce Phantom Cullinan, to then discover an eye-catching installation featuring McLaren GT, Rimac Concept 2, Koenigsegg and Bugatti Chiron in an array of colors.

To further enhance the voyeuristic car watching experience, O’Gara and Bentley Beverly Hills took over the Le Grand Trianon Ballroom at the famed Beverly Wilshire Hotel to host a VIP Hospitality Suite, where guests could enjoy rosé and scotch tastings and were given access to the Secret Rosé Garden on the rooftop terrace to observe the Concours’ spectacle from up above and take photos in front of the hotel’s exquisite garden flower wall.

Keeping in the spirit of Bentley’s anniversary, VIPs had the privilege of test driving the Bentley V8, Bentayga Speed and GTC W12 throughout the day, taking off from the Beverly Wilshire Hotel.

Course Records Broken At Dubai Marathon

Getaneh Molla of Ethiopia and Kenya’s Ruth Chepngetich won the 20th edition of the Standard Chartered Dubai Marathon today (Jan 25) with both athletes producing spectacular course records that rank among the fastest times in the history of marathon running.

In excellent weather conditions, Ethiopian Molla clocked 2:03:34, achieving the first sub-2:04 time in Dubai. He improved the former course record – set in 2018 – by 26 seconds and became the sixth fastest marathon runner ever. It is also an unofficial world debut record by the 25-year-old.

Second-placed Herpassa Negasa also ran sub-2:04 with 2:03:40, making him the eighth fastest of all time, while Asefa Mengstu completed an all-Ethiopian podium with 2:04:24 for third place. In a stunning women’s race, Kenya’s Chepngetich achieved the third fastest time in history with 2:17:08. Only Britain’s world record holder Paula Radcliffe and Kenya’s Mary Keitany have ever run faster as the 24-year-old smashed the course record by more than two minutes.

Underlining the quality of the field, Worknesh Degefa – the winner in Dubai in 2017 – broke the Ethiopian record by 15 seconds to become the fourth fastest runner ever in 2:17:41. Her compatriot Worknesh Edesa took third in 2:21:05.

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and under the aegis of the Dubai Sports Council, the event once again underlined its status as a world-class IAAF Gold Label Marathon.

Molla smashing the course record on his marathon debut and Chepngetich’s duel with Degefa were the undoubted highlights. The Kenyan was having problems identifying her drinks’ bottles at feed stations, and regularly fell behind, which may have cost her the Kenyan/African record held by colleague Mary Keitany, the second fastest in history with 2.17.01.

Molla said he did not know what to expect from his first marathon. “I certainly didn’t expect to run 2.03,” said the new champion. “I was hoping for maybe 2.05 or 2.06 so this is a great win for me.”

While the spoils were shared between Kenya and Ethiopia in the elite Marathon, in the wheelchair category, there was a Swiss double with Marcel Hug and Sandra Graf winning in 1h:24m:09s and 1h:41m:03s respectively before the trophies were presented by His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Dubai Sports Council Deputy Chairman Mattar Al Tayer and Standard Chartered UAE CEO Rola Abu Manneh.

As usual, more than 20,000 runners also took part in the associated 10km Road Race and 4km Fun Run as the Middle East’s biggest mass participation sporting event celebrated is 20th birthday in style. The event was streamed live with no rights restrictions and is available to watch on repeat at bit.ly/2019DubaiMarathon_Live.

In addition to Standard Chartered as title sponsor, the Dubai Marathon was supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Municipality, Dubai Police and the RTA.

Agua Caliente Casino Resorts x L.A Clippers

Agua Caliente Casino Resorts and the Clippers organization have announced Agua Caliente’s partnership renewal for the 2018-19 season. Agua Caliente continues in its second season as Presenting Sponsor of the Agua Caliente Clippers of Ontario and its fourth as the Official Tribal Casino partner of the L.A. Clippers. The Agua Caliente Clippers, the L.A. Clippers’ G League affiliate that launched ahead of the 2017-18 season, start their upcoming season on Sunday, November 4, at Citizens Business Bank Arena in Ontario, Calif.

The partnership will further the collaborative efforts between Agua Caliente Casino Resorts and the Clippers to preserve and promote awareness of local Native American Tribes in Southern California, while giving back to communities in the Coachella Valley and Inland Empire. Throughout the 2018-19 season, Agua Caliente will sponsor promotional nights at L.A. Clippers games that include Native American Cultural Night on November 15 and Fan Appreciation Night on April 3. In addition, The Show – Southern California’s premier concert theater located within the Agua Caliente Casino Resort Spa in Rancho Mirage, Calif. – will present the Clippers’ DTLAC series at four Friday night DTLAC games this season. DTLAC nights celebrate downtown L.A. with special halftime performances, with the first on Friday, January 18. Last year’s performers included Nipsey Hussle, Problem and Kurupt. The partnership also includes in-arena signage, on-court promotions and hospitality elements.

“We are thrilled to continue our partnership with the Agua Caliente Clippers for a second season,” Agua Caliente Band of Cahuilla Indians Chairman Jeff L. Grubbe says. “We are honored to have this G League team named after our people. This partnership continues our longstanding efforts to create awareness about our history and culture as well as our existence today.”

“It’s a privilege for us to continue our association with the Clippers organization for another season,” Agua Caliente Casino Resorts Chief Operating Officer Saverio Scheri III says. “The Clippers organization and our Agua Caliente Casino Resorts are both committed to providing an exceptional entertainment experience. We’re looking forward to another exciting season.”

“Agua Caliente has been an essential part of the Clippers experience for the past three seasons. Their support of the Agua Caliente Clippers was critical as we launched our new G League team, and their contributions to our game entertainment in L.A. help us ensure Clippers fans have the best experience possible,” says Gillian Zucker, President of Business Operations, L.A. Clippers. “But most importantly, Agua Caliente Casino Resorts and the Agua Caliente Band of Cahuilla Indians understand what the Clippers stand for, and how important it is for us to work together to make a meaningful impact on our communities. We’re proud to partner with Agua Caliente as our organizations move forward together.”

“The Agua Caliente Clippers are excited to tip off our second season this weekend, and to continue our partnership with Agua Caliente Casino Resorts,” says Bryan Meadows, Team President, Agua Caliente Clippers. “Our friends at Agua Caliente were essential community partners as we introduced our team and its players to Ontario and we’re excited to grow each other’s efforts together in the future. We’re looking forward to celebrating our renewed partnership at the Agua Caliente Clippers’ home opener on November 4.

The first and only NBA or G League team to be named after a Native American Tribe, the Agua Caliente Clippers of Ontario are named for the Agua Caliente Band of Cahuilla Indians, a federally recognized Tribe located in Palm Springs, Calif. The Tribe owns and operates the Agua Caliente Casino Resorts, which includes the Agua Caliente Casino Resort Spa in Rancho Mirage, Calif., and Spa Resort Casino in downtown Palm Springs. With 31,500 acres of reservation lands that spread across Palm Springs, Cathedral City, Rancho Mirage, and into the Santa Rosa and San Jacinto mountains, the Tribe also owns the Tahquitz and Indian Canyons recreational areas, and two 18-hole championship golf courses.

The Agua Caliente Clippers tip off their second season on November 4 under Head Coach Brian Adams at Ontario’s Citizens Business Bank Arena. During the team’s inaugural season, eight players that spent time on the Agua Caliente Clippers’ roster played significant minutes for the team on the NBA level.

ComplexCon Unveils 2018 Music Lineup

ComplexCon is bringing some of the most relevant voices of today’s generation to perform at this year’s fest, including Future, Rae Sremmurd, Vince Staples, Action Bronson, Nav, Lil Baby, Tinashe, A-Trak, A Boogie Wit Da Hoodie, Kodie Shane, Lou The Human, City Morgue, Trill Sammy, World’s Fair, Michael Christmas, Mixed by Ali, Flipp Dinero and Jack Harlow. Artists will take to the Pigeons & Planes Stage, which has been moved into the larger arena space so fans can be fully immersed in the musical experience, on Saturday and Sunday.

Surprise guests are also expected to take the stage throughout the weekend. Last year’s ComplexCon was packed with surprise performances including Migos, Lil Uzi Vert, and 2 Chainz who joined Pharrell on stage. Also surprising guests last year were J Balvin, who jumped on stage during Virgil Abloh’s DJ set; DJ Khaled, who brought G-Eazy on stage; and, Bad Bunny, who joined A-Trak on stage for a surprise set.

Saturday’s lineup starts at 12:30 pm and includes the following artists, listed in order of appearance:

·         Trill Sammy

·         Lou The Human

·         Kodie Shane

·         Michael Christmas

·         World’s Fair

·         A-Trak and Friends

·         NAV

·         Vince Staples

·         Rae Sremmurd

Sunday’s lineup starts at 12:30 pm and includes the following artists, listed in order of appearance:

·         Jack Harlow

·         Flipp Dinero

·         Mixed by Ali

·         City Morgue

·         A Boogie Wit Da Hoodie

·         Tinashe

·         Lil Baby

·         Action Bronson

·         Future

Also representing at this year’s ComplexCon will be Puma, which returns as the Official Footwear Sponsor, as well as Champion, Union Los Angeles, PLEASURES, Chinatown Market, AAPE, G-Star, KAPPA, Herschel Supply Co., Swatch, Polaroid Originals, Urban Decay Cosmetics and many more. And, epic eats can be had from Jon & Vinny’s, Lotus of Siam, Howlin’ Ray’s, Here’s Looking At You, Burgerlords, Sweet Chick, Alvin Cailan’s “The Burger Show” Pop Up, Uncle Paulie’s Deli, Dino’s Chicken and dozens more.

Concerts are included in the cost of admission to ComplexCon. General Admission tickets are still available at ComplexCon.com. General Admission tickets are $60 per day for Saturday or Sunday or two-day General Admission tickets can be purchased for $100 (plus fees). Earlier this summer, ComplexCon sold out its limited presale and VIP tickets in a matter of minutes.

In the coming weeks, ComplexCon will unveil artist collaborations, as well as the icons participating in ComplexCon’s widely popular “ComplexConversations,” a series of moderated discussions that tackle the critical issues impacting today’s generation.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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UFC × Trifecta

UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the groundbreaking new agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute®, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.

“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”

“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO. “We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”

UFC and Trifecta first collaborated in November 2017 for UFC® 217: BISPING vs. ST-PIERRE at Madison Square Garden, where the companies unveiled a co-branded training and nutrition video featuring former UFC bantamweight champion Cody Garbrandt. Garbrandt, one of Trifecta’s brand ambassadors, will next face UFC bantamweight champion TJ Dillashaw in a rematch for the UFC bantamweight title in the main event of UFC® 227: DILLASHAW vs. GARBRANDT 2, live on Saturday, August 4, from STAPLES Center in Los Angeles.

In addition to Garbrandt, Trifecta boasts an impressive roster of athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, and Detroit Lions tight end Luke Willson, along with more than 130 additional NFL players, celebrities and celebrity athletes.

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25thAnniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Trifecta

Trifecta is the nation’s largest all-organic meal delivery service founded with a bold mission – to get America back into shape. Eliminating shopping, cooking and cleaning by delivering fully cooked meals directly to customers’ doors in all 50 states, Trifecta’s food is the highest quality in the industry and uses 100% USDA Organic, Gluten, Dairy and Soy-Free ingredients that are never frozen, and Wild Caught/Grass Fed. All their food arrives in a refrigerated case, vacuum sealed and ready to eat. Trifecta offers meals in four categories to meet everyone’s needs including Paleo, Vegan, Clean Eating and Classic Meal and an A La Carte section that operates more like an online grocery store deli. Trifecta is a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc. to combat chronic disease. Their app “Trifecta – Fitness, Nutrition and Tracking” is the first time an all-in-one solution for people track their food and performance right from their smartphones utilizing Trifecta’s food database 5+ million food items. For more information on Trifecta, visit trifectanutrition.com, download their nutrition app at www.trifectanutrition.com/app and follow them at facebook.com/trifecta meals, @trifectasystem on Instagram and Twitter, or subscribe to them on YouTube at Trifecta.