In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign. Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a […]
In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign. Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with […]
The debut of Sole Fury is out, which is featured in Reebok’s new campaign film. The film celebrates Reebok’s fearless, forward-thinking attitude by spotlighting the brand’s creation of Split Cushioning in the 90’s, defying the definition of conventional performance footwear. This Split Cushioning platform started with the Pump Graphlite and InstaPump Fury models, and goes into more recent releases such […]
