SONY MUSIC’S MERCHANDISING COMPANY THE THREAD SHOP TEAMS WITH IGGY POP TO CREATE NEW COLLECTION EXCLUSIVELY FOR BILLABONG
Sony Musicߣs innovative merchandising company The Thread Shop announces their partnership with music icon Iggy Pop today! The apparel and accessory collaboration is an exclusive collection for Billabong.
Once a streetwalking cheetah with a heart full of Napalm, these days Iggy’s more notorious for lounging all day at the beach or pool in boardshorts. “I usually wake up and stay nude for three or four hours,” Iggy says. “And when I feel like getting formal, Iߣll put on boardshorts. Life is better in boardshorts.”
The collection was largely inspired by Iggyߣs gig posters that appeared in the music venue halls of the 80ߣs and 90ߣs. These prints are an authentic tribute and a graphic history of Iggyߣs legendary lust for life and thread the entire collection of boardshorts, graphic tees and pullovers. The wetsuit top titled, Éc;Wild Thing Glide Skin,Éd; cross-pollinates Billabong’s surf DNA with Iggy’s proto-punk attitude. This memorable tiger print leather jacket from the seminal album, Raw Power, has been redesigned and is now waterproof and ocean ready.
This collection is a 17-piece collection that spans across Boardshorts, Apparel and Accessories and is available HERE.
IN CELEBRATION OF THE LATE HIP HOP LEGEND PHIFE DAWG’S BIRTHDAY
SONY MUSIC’S THE THREAD SHOP LAUNCHES NEW CAPSULE COLLECTION IN PARTNERSHIP WITH A TRIBE CALLED QUEST AVAILABLE TODAY!
The capsule collection encompasses a color palette based on the neon trend and the main pieces in the collection, which pay homage to Phife, include a Safety Green Hoodie, a White Tee, which features an image from the Low End Theory photo shoot, and a Black Trucker Hat. Click HERE to purchase.
In conjunction with the launch, The Thread Shop and A Tribe Called Quest are running a sweepstakes starting TODAY, where fans can win two signed Phife Hoodies (signed by Ali, QTip, Jarobi and Consequence). Fans can enter HERE, no purchase necessary and winners will be announced on December 15th.
ABOUT THE THREAD SHOP
The Thread Shop has established itself as one of the best in the artist merchandising business. The company brings a revolutionary perspective to pop culture branding and marketing, and are committed to providing the ultimate shopping experienceߞand the highest quality productsߞfor music fans and devotees of popular culture alike. The company touts an impressive and growing roster including A Tribe Called Quest, Bob Dylan, Iggy Pop, NAS, and Miles Davis. With a focus on quality and design, and with an artist first philosophy, The Thread Shop works hand-in-hand with the artists and brands they partner with to create beautiful, fashionable and elevated new merchandise and products designed to enhance every lifestyle.