Posts tagged with "Sole Fury"

Reebok x Sole Fury

Today, Thursday, November 8th, Reebok will release the highly anticipated Sole Fury, a daring new performance-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout.

To bring to life the defiant design, Reebok has enlisted a coalition of global trailblazers who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom. Partners include rapper Lil Baby, professional mixed martial artist and boxer Connor McGregor, rapper Future, and Game of Thrones actress Nathalie Emmanuel.

The all new Reebok Sole Fury is equipped with distinct performance and aesthetic features, including:

• 360° Breathability: Aerodynamic vents, perforated sockliner and engineered knit upper deliver enhanced breathability

• Lightweight Cushioning: Split Cushioning System, an innovation developed by Reebok in the early 90’s, removes weight and adds flexibility

• Stability & Propulsion: Propulsion plate helps stabilize and propel stride by minimizing compression

• Bold Aesthetic: Audacious colorways, neoprene tongue, layered mesh, chunky sole and nonconventional shoe lace strings

To celebrate the launch of Sole Fury and honor its boundary-pushing origin story, Reebok created #SplitFrom, a salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture.  Coinciding with Sole Fury’s release date, Reebok brings together partners Conor McGregor, Nathalie Emmanuel, Future, and Lil Baby, all whom personify the fearless vision it takes to challenge the status quo. Unequivocal trailblazers in their respective fields, each figure reveals how they embody the “Split from the pack” mentality through the lens of the #SplitFrom campaign.

Reebok Announces #SplitFrom Campaign

In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign.

Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with a bold look, and 25 years later, its influence is seen on feet across culture from the gym to the street.

The new campaign features six visionary young creatives who embody the same forward-thinking spirit as the sneaker: to #SplitFrom the pack and redefine culture. Collectively, the result is an exclusive Zine—a physical book that embodies the campaign that was both shot by and features all six subjects.

SOLE FURY × REEBOK #SPLITFROM

In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign.

 

Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with a bold look, and 25 years later, its influence is seen on feet across culture from the gym to the street.

 

The new campaign features six visionary young creatives who embody the same forward-thinking spirit as the sneaker: to #SplitFrom the pack and redefine culture. Collectively, the result is an exclusive Zine—a physical book that embodies the campaign that was both shot by and features all six subjects.

 

All campaign participants include:

 

Releasing in a men’s and women’s colorway, Sole Fury will retail for $90 and will be available exclusively on Reebok.com, Champs Sports,ChampsSports.com and Reebok locations startingNovember 8th.  For more information leading up to the drop, consumers can sign up atwww.reebok.com/us/sole_fury_signup.

Reebok x Sole Fury

The debut of Sole Fury is out, which is featured in Reebok’s new campaign film.

The film celebrates Reebok’s fearless, forward-thinking attitude by spotlighting the brand’s creation of Split Cushioning in the 90’s, defying the definition of conventional performance footwear. This Split Cushioning platform started with the Pump Graphlite and InstaPump Fury models, and goes into more recent releases such as Run.r 96 and the soon to be released Sole Fury.

SOLE FURY:

Sole Fury, advances the Split Cushioning technology via streamlined design and innovative materials to deliver an ultralightweight and cushioned experience. The performance shoe features brash color blocking and interweaving of multiple textures, while chunky, neon laces bring the look together.