Boogie drops video for ‘Soho’ ft. J.I.D off of debut album Everything’s For Sale.
By Bob Cal
Partnering with the Nassau Fire Department, G-Shock hosted an exclusive ‘Train Like a Firefighter’ event to unveil their latest product—the Mudmaster. 360 Magazine, along with a dozen other editors and photographers, attended this one-day class to gain first-hand experience with G-Shock’s high performance watch.
Arriving at G-Shock’s Soho location in Manhattan, the media personnel were transported to the Nassau County Fire Department in Long Island—and boy were they in for an adrenaline rush! Each attendee was gifted a G-Shock Mudmaster watch to test during this day of high intensity classes instructed by certified firefighting teachers. The students for the day were clad head to toe in heavy, authentic fire fighting gear, doing everything from traversing a pitch black building, busting out of a trapped room and sliding down the rope of a second floor window– all while wearing their G-Shock Mudmaster watch. The media guests were both physically and mentally tested.
Living up to its name, the mud resistant Mudmaster watch was like a diamond through every firefighting drill. Never did it scratch or catch dirt through contact with debris. Its light weight maximizes comfort and ease without comprising durability and longevity. The product’s other features include a digital compass, LED lights and water resistance. It is an all around visually elegant performance accessory.
With New York Fashion Week in full swing, Ketel One Family-Made Vodka joined with ground-breaking creative, multi-media company Visionaire to celebrate fashion artists Viktor&Rolf’s 25 years of impact on the fashion world on Saturday, September 8 at The Gallery at Cadillac House. The Dutch spirit brand, which is family-made in Schiedam, Holland, helped to mark the opening of the interactive installation, Masterclass, which is dedicated to Viktor Horsting and Rolf Snoeren and showcases the provocative Haute Couture and avant-garde designs for which they are renowned.
Joining Viktor Horsting and Rolf Snoer at the soiree were Visionaire cofounders Cecelia Dean and James Kaliardos, models Clara McGregor and Coco Rocha, and actor Michiel Huisman (“Game of Thrones”) who mixed, mingled and sipped on cocktails provided by Ketel One Family-Made Vodka, including the signature Masterclass (Ketel One Vodka, strawberry, cucumber and lime juice.) DJ Dese provided the evening’s beats as guests toured the exhibit at this SoHo space dedicated to innovation and inspiring creativity.
Photos below by Craig Barritt/Getty Images for Ketel One Family-Made Vodka
(L-R) Rolf Snoeren, Founder of Visionaire Cecilia Dean and Viktor Horsting attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)
(L-R) Rolf Snoeren, Michiel Huisman and Viktor Horsting attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)
Coco Rocha attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)
MoMA gave the public a first look on some of their new Izipizi eyewear. The event was a celebration filled with vibrant colors and striking personalities. A spring kickback tone set by DJ Valissa Yoe(photographed below) and a environment filled with many welcoming faces. The colors and decor of the room only amplified the numerous options given by Izipizi’s designer shades. The sunglasses were in many different colors and innovative frames including a pop two-colored style. The collection will be available on May 29th exclusively at the Moma Design StoresFashion PR Pauline Perina in Izipizi.Models; Inuer Pichardo, Dante Dupree , Mayce Vassago in Izipizi.
By: Frank Pena
Photos by: Milton Pichardo
It’s just about that time of year again – Valentine’s Day is around the corner! Whether you will be celebrating the romantic holiday with your partner this year or opting for the galantine’s route, SoHo is definitely the place to spend Valentine’s Day 2018. Here’s your complete guide:
– Mamo, 323 W Broadway
– Il Mulino Prime, 331 W Broadway
Opting for the Staycation:
– SoHo Grand Hotel, 310 W Broadway
– SIXTY SoHo, 60 Thompson Street
– Arlo SoHo, 231 Hudson Street
– Flora Theory, 186 Prince Street
– Shu’s Flower Design & Arrangement,179 Mulberry Street
– Dominique Ansel Bakery, 189 Spring Street
– Ladureé SoHo, 398 West Broadway
– Bliss SoHo, 568 Broadway
– SoHo Gem, 367 W Broadway
– Everlane, 28 Prince Street
Swizz Beatz celebrates the return of the groundbreaking art platform No Commission to Miami after a two year tour around the world which helped put over $3 million directly into artist pockets.
Taking place from December 7th to 9th, 2017 at SOHO Studios in the Wynwood section in Miami, No Commission returns to its roots after a whirlwind international tour where it has become a global revolution for the future of art and sound. Timed to one of the world’s biggest art fairs, No Commission is more than an art fair: it is a unique three-day cultural experience that celebrates the fusion of sonic and visual art, moulding the new generation of global artistic appreciation. Since its inception in 2015, No Commission has challenged traditional art fair formats by giving artists free exhibition space and total control of sales.
No Commission is the brainchild of Grammy Award-winning artist and producer Swizz Beatz, The Dean Collection and BACARDÍ, and seeks to forge a direct link between the artists, art community and art patrons. A Grammy-winner once dubbed “the best rap producer of all time” by Kanye West, Kasseem “Swizz Beatz” Dean has penned beats for Whitney Houston, Jay Z, Beyoncé and others. Alongside his Wife Alicia Keys, Beatz is a noted fashion designer, painter and art collector. His No Commission platform is uniquely designed to support both new and established artists in a way that breaks down conventional barriers – all artists are given their exhibition space for free and 100% of the sale of each artwork goes directly to the artists.
The Miami event is the sixth in a series of artist support collaborations. Past editions were held in Miami, New York, London, Shanghai and Berlin where artworks were sold and artists retained 100% of sales proceeds. Swizz Beatz, BACARDÍ and The Dean Collection launched NO COMMISSION at Miami Art Basel two years ago. Since then, they’ve put over $3 million directly into artist pockets.
All B Roll footage from the event, including interviews with the artists, general videos of the artworks and of the performances is available free of charge and free of copyright via:
BACARDÍ and Swizz Beatz Shut Down Wynwood with All-Star Performance Line-Up featuring Lil Wayne, 2 Chainz and Surprise Guests A$AP Rocky, DJ Khaled and Busta Rhymes
NO COMMISSION: Miami Brings Out A-List Crowd for an Epic Closing Night: Issa Rae, Alicia Keys, Rosario Dawson, Broderick Hunter, Rotimi and Sarunas J. Jackson
What: BACARDÍ, Swizz Beatz and The Dean Collection brought the house down with an epic finale showcase, bringing out A-Listers and surprise performances on the last day of NO COMMISSION: Miami.
In front of 3,000 guests – shutting down the block around Soho Studios – 2 Chainz opened and got the crowed hyped for headliner Lil Wayne, who performed a full 45-minutes, including crowd favorites, “Lollipop,” “I’m the One,” and “A Milli.” Swizz Beatz took the stage at midnight, bringing out surprise guests A$AP Rocky, birthday boy DJ Khaled and Busta Rhymes.
When surprise performer DJ Khaled took the stage, he switched his phone to selfie mode to capture Swizz Beatz and the wild crowd wishing him a “Happy Birthday.” Swizz Beatz and Busta Rhymes gave a heartfelt toast to BACARDÍ for supporting emerging artists and championing creative visionaries.
Backstage, Swizz Beatz brought out Hollywood’s elite, including wife and Grammy Award winning artist Alicia Keys, Insecure lead actress Issa Rae, critically acclaimed actress Rosario Dawson, Power actor Rotimi and Issa Rae’s Insecure co-stars Broderick Hunter and Sarunas J. Jackson.
NO COMMISSION: Miami was a three-day (December 7-9, 2017) art, music and cocktail experience hosted at Soho Studios in Wynwood. NO COMMISSION is a roving experiential platform, by BACARDÍ and The Dean Collection, that forges a direct link between art and art patronage – all artists are given their exhibition space for free and 100% of the sale of each artwork goes directly to the artists.
Where: Soho Studios
2136 NW 1ST Ave.
Miami, FL 33127
When: Saturday, December 9
12:00 – 5:00 PM – General Admission
7:00 PM – 12:00 AM – Invite Only
Who: Performances by: Lil Wayne, 2 Chainz and Surprise Guests A$AP Rocky, DJ Khaled and Busta Rhymes; DJ Runna, Silent Addy and Eli Fola
Appearances by: Issa Rae, Alicia Keys, Rosario Dawson, Broderick Hunter, Rotimi and Sarunas J. Jackson
Artists: No Commission: Miami hosted more than 30 pieces of artwork – ranging from $50.00 to $30,000. A full list of artists can be found below.
AS OFFICIAL CHEF PARTNER
Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, announces that National Tailgate Weekend has appointed Josh Capon, the world-renowned, New York City based Executive Chef behind critically acclaimed eateries including Lure Fishbar, B&B Winepub and El Toro Blanco, as official Chef Partner and Brand Ambassador of the holiday.
National Tailgate Weekend returns for another year on October 7-8, 2017. The annual holiday, which made its debut in Fall 2016, was created to give college football fans a proper platform to celebrate a favorite pastime: tailgating. In only its second year, more than 600 schools across the country are set to participate in the annual holiday. Leading up to the weekend, Chef Capon will be providing tailgating tips, sharing his favorite recipes and will host the official National Tailgate Weekend party at Purdue University as they take on conference rival, University of Minnesota.
“Tailgating is truly one of my favorite things, there’s nothing better than grilling and hanging out in a parking lot before the big game or even a concert,” says Josh Capon. “Several years ago, my friends and I formed a tailgate themed fundraiser called ‘The Tailgate with a Cause,’ and we’re pleased to share that, moving forward, the charity will become the official charity of National Tailgate Weekend and we thank Learfield for their generous donation.” adds Capon.
Chef Capon will share tips, recipes and demonstrations via National Tailgate Weekend’s website and social media channels. The website will constantly evolve with new content and will provide visitors with links to retailers, products, tailgate tips and more. All social media will be anchored with #nationaltailgate.
“Simply put, Josh is the king of the tailgate. We couldn’t be happier to have him on board with National Tailgate Weekend,” says Eric Johnson, COO of Learfield Licensing. “Josh is an expert behind the grill and has a true passion for all things tailgating. We look forward to kicking this relationship off and sharing his tailgating tricks of the trade and recipes leading into the official weekend.”
For 2017, in addition to confirming more than 600 schools to participate and a celebrity chef, a number of retailers (including Amazon, Follett, Barnes & Noble, Rally House, Scheels, and LIDS, etc.) and several licensees (including Wincraft, LogoBrands, Victory Tailgate, Tervis, Boelter Brands, Top of the World, etc.) will partake in the holiday. This year, the focus has been on creating content and extending the reach of the holiday via curating a group of leading licensees and retailers.
ABOUT NATIONAL TAILGATE WEEKEND
Before the seats are filled, the coin is flipped or the ball is kicked off, the real gameday experience begins when thousands congregate to pay respect to their beloved team through the timeless tradition of tailgating. Founded and created by Learfield Licensing Partners in 2016, National Tailgate Weekend is an annual holiday that celebrates tailgating. For fans across the country, tailgating is just as important as gameday as the actual game. It provides fans opportunities to showcase their school spirit in some of the most fun and creative ways. Looking to celebrate the rabid fanbases of college football’s love of tailgating, Learfield Licensing Partners developed the holiday and will be celebrated annually during the first weekend in October.
For more information on National Tailgate Weekend, visit www.nationaltailgateweekend.com for a full list of participating schools and follow National Tailgate Weekend on Twitter and Instagram @nationaltailgate and on Facebook: https://www.facebook.com/NationalTailgateWeekend/
ABOUT CHEF JOSH CAPON
Josh Capon is the seasoned executive chef and partner behind Lure Fishbar, B&B Winepub, El Toro Blanco, and Bowery Meat Co, in New York City’s stylish Soho and Bowery neighborhoods. He became executive chef of Lure Fishbar in 2004 and in 2010, owners John McDonald and Joshua Pickard asked Capon to partner with them in their newest restaurant, B&B Winepub. Capon is the five-time winner of the People’s Choice award at the New York City Wine Festival’s Burger Bash event for his “Bash-Style” burger, a juicy patty topped with American cheese, pickles, caramelized onions and bacon jam. He has appeared on numerous television shows including The Chew, Rachel Ray Show, Live with Kelly and Michael, CBS Early Show, TODAY and Food Network and has been featured in The New York Times, New York Magazine, Time Out New York and other media outlets.
ABOUT LEARFIELD LICENSING
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation within the industry. We strive to provide the best practices and strategies in the industry to properly protect and promote our clients’ brands, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape. Learfield manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies