Posts tagged with "social media"

Juice WRLD, death, 360 MAGAZINE, interscope records, dies

#RIP Juice WRLD

Recently signed Interscope Records artist, Jarad A. Higgins aka Juice Wrld, dies at 21. The Lucid Dreams × Robbery rapper passes soon after being admitted into a Chicago hospital. Details as to what actually caused death is still unknown.

According to TMZ, he suffered a seizure and died shortly after landing his private jet in Chi-town.

A statement from his label can be found HERE.

Additional information on story can be found HERE.

Artist spotlight HERE.

His JuiceWRLD 999 album uses powerful angel number which means a chapter of your life will come an end.

Final moments captured HERE.

Virgin Pulse, Health, 360 Magazine,

Tech Companies To Watch Out For In The Next Year

By now we should all be familiar with the pace of technology, one of the last great frontiers for the entrepreneur. Even though it doesn’t occur to us in the moment, new innovations continue to shape our world from year to year.

Compare the year 2020 to the turn of the century. In the first two decades of the 21st century, we’ve gotten used to social media, 3D printing, blockchains, eBooks, CRISPR gene editing, online streaming video and the wide-scale adoption of mobile phones. Likewise, we started the new millennium not knowing the names of Facebook, Spotify, YouTube, Uber, AirBnB or Twitter.

What do the coming years bring? Our best economic and technological forecasters have picked a few rising stars in tech innovation who just might sculpt the next horizon in industry.

StartApp

We’ve all heard of marketing companies collecting data on mobile users to use as research on user behavior, but StartApp simply has more data than anybody else. Tapping a billion active mobile users every month across 350K apps, StartApp anonymously logs this user data and then packages it for sale to companies to help them make better decisions about development, user interface design, and marketing. Having grown from $200K to $37 million in revenue, StartApp is poised to be the Amazon of customer service information.

Nauto

While we were all anticipating the advent of driverless cars, still a hazy future promise, it occurred to our AI scientists that the experience of driving just isn’t documented enough to teach it to a robot. Nauto is one company helping to fix that, by building an autonomous driving data platform. Using cameras both exterior and interior, Nauto systems track both the road conditions and obstacles and the driver’s reactions, showing us what we respond to and how fast. It’s also aimed at reducing driver distraction and fatigue. With over $1 million in investor funding raised so far, the company aims first to enable better driver-assistance technology, before aiming at removing the need for a driver completely.

Evisort

Evisort is simple to explain: It’s “Google for contracts.” Except, rather than just automating text search, it’s an expert system trained for the legal profession, allowing it to parse out key dates, names, provisions, limitations, dollar amounts and legal clauses. This turns out to be a huge part of the day for anybody working in the legal profession, where the average lawyer might handle dozens of contracts numbering 30 pages or more per week. Human contract review is costly, time-consuming, and prone to errors, so an automated AI for contract management is something every legal worker wants. Evisort has raised over $5 million in investor funding and been praised in both Forbes and Harvard Law Review.

CloudBeds

The hospitality industry has been late to the party of industries changed by technology, but its turn has come. CloudBeds is a smart business management software for hotels, with an end-to-end platform that handles the unique challenges of property management and booking together with business management. The result is that hotels run better and make more money. Hotels, being a future-proof industry that online commerce can’t replace, are going to be around for a long time, and CloudBeds raising $20 million in investor funding shows that they’re going to be offering something every hotel wants.

SnapChat

The most senior member on this list, SnapChat has been in business for most of the 2010s, but it’s the social network platform with the brightest future. Just as Facebook took the crown from MySpace, everyone’s been counting the days until Facebook finds itself left behind by the next generation of web users. But which social network will it be? With a user base approaching 210 million people across 22 languages, SnapChat is a social network geared for the mobile platform and more favored by younger generations.

Conclusions…

Much of the technology in recent years is driven by the advent of large data and deep learning methods in artificial intelligence. There are many more industries that can be innovated to the same degree that the above list has been – aspiring entrepreneurs take note!

ESPN, leadership dinner, 360 MAGAZINE

ESPN Leadership Dinner

On Thursday, November 14th at 6:30 PM ESPN celebrated today’s visionaries and their role on leveraging innovation to impact change. The dinner will take place ahead of Beyond Innovation – an annual event hosted by Beyond Sport, which will convene a series of leaders and innovators across sports, technology, government and education to inspire cross-sector discussion and partnership on innovative solutions to the global STEM workforce crisis.

Both Thursday’s dinner and Beyond Innovation are private, invite only events. Thursday’s dinner kicked things off and was headlined by David Goldstein of SpaceX. Goldstein will give his perspective on the tech space and the opportunity to advance, such as landscape, insights on where the tech world is sitting at the moment, what does it take to work as a leader in tech, and lightly touch on the sport angle and how they can connect/engage. 

Thursday night’s turnout was phenomenal at the iconic Dodger Stadium. Beyond Innovation started the topic of conversation about how important the role of sports and STEM education is to our community.

David Goldstein, retired Air Force colonel, gave a very motivating speech on what it takes to be a good leader.

“You need to inspire, engage and have grit in what you do to help others get to their destination and be able to pass that knowledge on to our upcoming leaders as well.”

Pace University, Randi Priluck P.h.D. , professor, social media, marketing

Twitter Bans Free Speech?

Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.

So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.

Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.

Professor Randi Priluck P.h.D.
Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business, Pace University.


Anne Welsh, 360 MAGAZINE, Diana Unanyan

Fashion influencer × writer Anne Welsh talks about her new book “Pain-Less”

Pain-Less: Living with Pain, Finding Joy is Anne Welsh’s moving and uplifting memoir about life with sickle cell anaemia. It was published on 19th June 2019, World Sickle Cell day. Within just a few days of the launch, this emotive and inspirational book began to receive some incredible reviews:

“A powerful account of Anne Welsh’s own journey with her ‘invisible illness’ and a valuable resource for sufferers of sickle cell anaemia.”
World Health Organization

“An honest and insightful account in to a world unknown to so many.”
Archbishop of York

“A must read for victims of sickle cell disease, family members of sufferers, handlers and colleagues.”
Former President of Nigeria, Olusegun Obasanjo

“I have the utmost respect for those who suffer from sickle cell disease. The pain I have seen them experience is just awful and the suffering is immense.” –
Professor Dame Sally C. Davies

Anne Welsh is an entrepreneur, business mentor, published author, international speaker and trainer in dealing with pain and shows both individuals and businesses around the world how to massively improve their lives to attain a very high quality of life. She helps people whether in business or not, to be the best that they can be.


Anne Welsh is the Founder and President of Arise Consult, a leading global business development firm. Over the last ten years, Ms. Welsh has brought her unique combination of communication and financial skills to clients operating in the private or government sectors. She has been instrumental in identifying and putting in place solutions to a wide range of challenges in many global regions.


She has delivered unique solutions for Middle Eastern clients to capture ground-breaking international events in their countries. Her guidance has helped achieve peace in the most difficult regions of Africa and in the United States she has brought together the leaders of finance and industry to develop solutions that will help many developing countries move forward economically and with a social conscious.


Prior to founding Arise Consult, Ms. Welsh served as Senior Vice-Associate of Corporate Communications at Lehman Brothers and Neuberger Berman where she reported directly to the director of the UK Asset Management Division and was responsible for the fund’s European communications strategy.


Anne is internationally recognised as supporting good works in civil society. As a sickle cell sufferer, she is a champion for the disease around the world. Her book Pain-less, launched in June 2019, was borne of her determination to raise awareness about the impact invisible diseases such as sickle cell can have on individuals and their families.Anne is all too aware of the difficulties faced by sufferers of life-threatening illnesses. By writing this book, she has given a roadmap for others to improve their mental and physical wellbeing that may help in achieving a joyful and fulfilling life

She received a Bachelor of Arts degree in Accounting and Finance from Hertfordshire University and graduated from Cass Business School with an MSc in Investment Management.

NOTES

Pain-Less: Living with Pain, Finding Joy, by Anne Welsh, is now available in hardcover via Amazon.

It is also available on Kindle, Nook, Kobo and annewelsh.com.

Vaughn Lowery, 360 MAGAZINE, LA

Top 5 Ways to Meet People Online

Meeting friends is an adventure filled with fun but always requires going out of one’s comfort zone especially if you just moved into a new area. Online is the best place to meet single women dating. Why? There are 3.9 billion users of the internet worldwide, while the United States accounted for about 293 million of this population. This is more than what a single neighborhood can accommodate. 

Meeting People Online

To meet people online, you may need to join some communities or forums. This is similar to offline life. In reality, people in search of friends or date will need to visit bars, clubs or any other socially engaging event. 

These online platforms such as Military Singles usually require all their users to fill out certain forms. They will extract information from the filled details to set up a profile which other users can always see to have some information about the new person they are meeting. 

Some of the popular and best ways to meet people online include; 

Social Media

There are more than 243 million users of social media networks in the United States. Some of these platforms such as Facebook, Instagram, Snapchat, and Twitter are interesting places to find fantastic people. 

Facebook, for instance, is popular for connecting its users with friends and family. Anybody that has an account with Facebook will always be recommended to other people to become friends with through their algorithm that matches your account based on mutual friends you have with others. 

See someone you like? Send them a message and who knows, that might be the start of a long-term friendship. 

Dating Apps (Such as Military Singles)

Many people are already warming up to the idea of meeting people online through dating apps and sites. Ninety-one percent of Americans have reportedly tried online dating apps while almost 17 percent of them met their future partners through the apps. 

Dating apps and sites are not only meant for people in search of a date. In fact, a survey revealed 42 percent of Tinder users are married. Tinder is one of the most popular dating apps. 

Users of these apps may need not worry about the probability of people replying to their messages or showing interest in them. Grindr, a dating app for gays, for instance, has about 433.2 minutes of user engagement.

Thinking of the number of people you could meet? There are more than 8 million Tinder users. Plenty Of Fish (POF) also has more than 5 million users

Freelance Websites

The internet has made it easier for people to meet people to hire or outsource their jobs. 

People in search of new clients for their businesses may try freelance platforms to connect with new people. Popular freelance platforms like Upwork has more than 12 million registered users and 5 million users with approximately $1 billion worth of jobs posted yearly. 

These websites also offer escrow service that protects freelancers from not getting paid for their service. Some people have reportedly quit their day job to focus on freelancing full-time. However, this is not always advisable because it is not always as easy as it sounds. 

Team-Based Platforms

Anywhere in the world, meetings can be conducted with attendees located at different parts of the world through platforms like Skype and Hangout. Team communication has also been made easier all thanks to the internet. Team members can now communicate and share ideas irrespective of their locations by using platforms like Slack and Trello. 

These are great avenues of meeting people online. An employer using this kind of business model usually hire their employees from different parts of the world. Communicate with others, share ideas and you may be able to build your relationship beyond the platform. 

Schools using such a system most of the time always have lots of their students added to the group. This is an avenue for the student to build a relationship they may not be able to build while in class. 

Email

We receive different emails every day. Some annoying while others are important and informative. It is very possible to meet people through this medium. As a student intending to study in a particular school, to find out about the school admission criteria or assess your chances of getting admission there, search online for their email address and send them an email. 

Freelancers can also use the medium to solicit for work. Promotional emails from a company that might need their service is a lead. Send them the details of your service and await a response. 

Conclusion

Meeting people online is easier and more fun. However, it is advisable to be careful before agreeing to see anyone you meet online. When filling out the forms usually required by dating apps, users are advised to be sure of the apps’ validity to avoid leaking personal information to fraudsters. 

Aside from all of these, the internet has made it extremely easy to meet people online. 

New Era, Armon Hayes, 360 MAGAZINE, Faust New York, NYC

New Era Delivers

By Armon Hayes × Vaughn Lowery

In NYC, New Era FW19 featured exclusive product gifting and art installation by renowned graffiti artist Faust. The appointment-only experience exhibited sporty accessories which many fans and fashionistas would flock to. Bringing the essence of street style with the use of video projected urban landscapes, layered with pulsating chromatic lights brought the collection to life.

New Era athlesiure capsule offers core assortment for men and women. Fluid activewear and sustainable outerwear with minimal branding. True to theme, Faust is the ingredient of NYC with authenticity and relevance. Celebrated for his classic calligraphic graffiti writing style which demands your attention. The Faust installation is reminiscent of NYC’s 1980 concrete jungle. An interactive display ideal for social media integration. 

Adding to the heritage of New Era, they offered an exclusive Faust customization bar with original branded patches – attendees had the option to initial and chose from several ‘Faust’ logo embroidered styles onto classic fitted caps. Complete the look with performance fit ‘New Era’ t-shirts branded with true Faust style. New Era FW19 collection available soon at neweracap.com

Katy Perry, New Single, Small Talk, 360 MAGAZINE

Katy Perry’s ‘Small Talk’

Download / Stream “Small Talk” HEREView Lyric Video HERE

Katy Perry returns with her second single of 2019, “Small Talk.” The sparkling track is a poignant acknowledgement of the emotional distance that develops after a break-up, with Katy observing, “We had conversations about forever now it’s about the weather okay/I just can’t believe/We went from strangers to lovers to strangers in a lifetime.”

She wrote “Small Talk” with Johan Carlsson, Charlie Puth and Jacob Kasher Hindlin. Johan Carlsson and Charlie Puth produced the track with Peter Karlsson producing the vocals. Download / stream “Small Talk” HERE. View the lyric video HERE.

“Small Talk” follows Katy’s summer hit, “Never Really Over,” which marked her first new solo music since 2017. “Never Really Over” was the biggest streaming launch of Katy’s career and has been certified Gold. Hailing it as a “euphoric breakup anthem,” PAPER proclaimed, “Katy Perry Is Back and Better Than Ever.” Views of the accompanying video have surpassed 80 million.

Earlier this week, Katy was awarded a plaque commemorating 100 million RIAA song certifications. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

About Katy Perry:

Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010), which made her the only female artist (tied with Michael Jackson) to have five No. 1 singles from one album on the Billboard Hot 100 chart (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.” and “Last Friday Night”). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold more than 12.5 million adjusted albums worldwide.

Katy Perry’s fourth studio album, WITNESS, debuted in June at No. 1 on the Billboard Top 200, and No. 1 on iTunes in 46 countries. It set the record for the biggest week for an album by a female artist in 2017. The certified Platinum lead single, “Chained To The Rhythm,” has over 1 billion streams worldwide, views on the accompanying video made her the most-viewed female artist on VEVO. Follow-up singles, “Bon Appetit” (whose music video was Katy’s fastest viewed music video of all time, with 14.2 million views in the first 24 hours) is certified Gold, and “Swish Swish” is now certified Platinum. Globally, it has achieved more than 2 billion cumulative streams and sold more than two million adjusted albums.

Current single “Never Really Over “is certified GOLD and was the biggest streaming launch of Katy’s musical career. “Small Talk” was released on August 9th.

In her 10 years with Capitol, she has racked up a cumulative 35 billion streams alongside worldwide sales of more than 45 million adjusted albums and 135 million tracks. With the singles “Roar,” “Firework,” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy became the first artist to earn three RIAA Digital Single Diamond Awards. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is the most-followed person globally on Twitter, and the first to surpass 100 million followers. She was the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views, while “Roar” and “Dark Horse” have surpassed the two billion mark.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to recording PSAs about the importance of empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009’s Life Ball and 2016’s amfAR Cannes Gala

Wengie, Target, 360 MAGAZINE

“WHIMSICAL BY WENGIE” 

POP STAR WENGIE REVEALS FIRST-EVER TOY LINE

Popular YouTuber announces her one-of-a-kind products will be sold at Target stores nationwide

YouTube’s biggest personality turned K-pop star, Wengie, announced today that she released her toy line of products named, Whimsical by Wengie that will be sold at Target, the biggest retail giant in the United States with over 1,800 stores nationwide. The line will consist of products that Wengie is best known for by her worldwide fan base known as “Wengiecorns”, who love her for her prank and slime videos.

The launch comes just after Wengie’s music releases skyrocketed to the top of the charts with the eight singles she released in a period of just 12 months. The superstar has over 18.5 million YouTube subscribers, 25 million combined social media reach and accumulated over 1.3 billion views on her YouTube channels to date.

“I’m so excited to share my first-ever toy line, Whimsical by Wengie,” said Wengie. “These are products that I would LOVE to use in my own YouTube videos and I can’t believe that I’m the one that gets to share them with my Wengiecorns! Whimsical by Wengie was such a blast to create and I know you guys will love the products.”

The toys, aimed at her loyal fanbase includes, Body Art, Glitter Lava Lamp, Unicorn Hair Kit and a Scented Slime 4-pack. Fans can purchase on Target.com, the Target app and in-store.

See more information on each toy below:

Wengie Body Art

  • Channel your inner unicorn! This fun deluxe body art kit comes with 6 tattoo sheets, 1 stencil sheet, 6 pots of glitter in red, light blue, purple, silver, pink and blue, 4 body markers in pink, purple, blue and red, 2 brushes, 1 sheet of body jewels and a tube of glue.
    • Easy to apply and decorate.
    • Super washable!
    • Creative and fun!
    • Kit comes with a mystery charm, collect them all!

Wengie Glitter Lava Lamp

  • Create your own room décor with this fun and glitzy “make your own” glitter lava lamp kit.  Comes with lamp, swirling mechanism, 1 packet confetti, adhesive gemstones, glittered sticker sheet, colored sticker sheet.
    • Color changing lights
    • Create! Decorate! Glow!
    • Needs 3 AA batteries
    • Kit comes with a mystery charm, collect them all!

Wengie Unicorn Hair Kit

  • Create your own hair look with this fun and colorful deluxe hair kit.  Comes with 6 hair chalk sliders in pink, purple, blue, orange, green and yellow, 3 pots of hair glitter in purple, green and pink, 3 hair ties in pink, purple and blue, 2 hair tattoo sheets and a hair applicator sponge
    • Easy to apply!
    • Washes out easily!
    • Color! Glitter! Style!
    • Kit comes with a mystery charm, collect them all!

Wengie Scented Slime 4-Pack

  • Play! Stretch! Squish with this delicious smelling slime. Item comes with 4 yummy gummy flavors – Cotton Candy, Birthday Cake, Banana and Candy.
    • Fun to play with and smells great!
    • Comes with different types of slime – Cloud, Glass and Regular
    • Kit comes with a mystery charm, collect them all!

Wengie’s most recent collaboration with Filipino pop star Iñigo Pascual “Mr. Nice Guy” (currently over 3.5 million views) was #1 on two separate charts in the Philippines in June 2019 while speaking on a K-pop panel at MIDEM conference in Cannes, France. She also spoke on another K-pop panel on July 11 at RISE technology conference in Hong Kong. Fans can follow Wengie on Instagram and Twitter at @wengie, on Facebook at @wwwengie and her YouTube channels at @wengie@wengiemusic@wengielifestyle@wengiemusicasia and @ReactiCorns.

ABOUT WENGIE

As one of the most influential YouTube stars and personalities, Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. With Wengie’s single ‘Oh I Do’, hitting #5 on the Honggebang charts in China, her music career continues to blossom with each music release skyrocketing to the top of international music charts. She has accumulated over 26 million views on YouTube with her first three releases of “Oh I Do,” “Cake,” and “Déjà vu,” which continues to grow daily. Following those, Wengie dropped her holiday anthem “Ugly Christmas Sweater” song, which hit the #1 spot on YouTube’s trending list and garnered nearly two million views in its first day, and 8.8 million to date. Wengie’s first collaboration “Mr. Nice Guy” features Filipino star musician Iñigo Pascual, which reached #1 on the OPM Top 10 Chart in the Philippines! Wengie’s music channel “Wengie Music” has over 55 million total views (as of June 2019). For the majority of her life, she has had multicultural musical taste, listening to mainly J-pop, C-pop, and K-pop. Wengie’s main goal in music is to create fun music that is “East meets West” / K-Pop-fused-with-American-pop, which is essentially all the things she loves. Her musical influences include BLACKPINK, TWICE, ITZY, HyunA, Ariana Grande and Taylor Swift. Wengie is managed by RARE Global, music by Asian Agent, and her agency is UTA.

FindMyFans

FindMyFans wants to solve the problem of revenue generation for artists and bands by utilizing data already being generated from their social media and streaming profiles. This data, when combined and visualized in the app, will give users an accurate reflection of their fan activity and listener locations. This will empower them to plan better touring routes and create targeted marketing plans to maximize their profits. 

The app’s goal is to be a resource for everyone in the music industry from professionals to DIY artists. According to founder & CEO, Ravi Ramkeesoon, “Location intelligence is the most effective of the metrics from social and streaming from an artist and bands as it serves as markers for where they already have traction.  Many times, these markets are unknown or are overlooked butcan represent additional revenue opportunities.  They’re an artist’s pot of gold. FindMyFans will be able to identify these new opportunities.”The goal of the campaign is to raise $170,000USD to finalize the app’s development, test, and launch in the App Store and Google Play.

Key Features Include:

* Top Countries Played

* Top 50 Global Streaming Songs

* Social & Streaming Trends

* Top Songs by Genre

The timing for this type of app is perfect as streaming has continued to grow and social media is widely and regularly used all over the world. According to Nielsen’s 2018 Year-End Music Report, American music streaming volume continued to rise, with the total number of on-demand audio song streams reaching 611 billion in 2018, a sizable 49% increase over the same time period in 2017. Overall on-demand music streaming volume, including video, surpassed 900 billion streams, an increase of 43% over the same period last year. Additionally, 90% of millennials globally are active on social media (Emarketer, 2019). This means the data that artists and bands generate from their social and streaming accounts generate valuable and growing information into their brand awareness. 

Understanding where these listeners are coming from is vital to their long-term success. Momentum has been growing for FindMyFans as they are in the Project Music Portfolio Portfolioa program at Project Music in Nashville, TN.Additionally, they have entered into a strategic partnership with a leading US equipment instrument retailer Guitar Center. “A strategic partnership between FindMyFans and the Artist Relations Division of Guitar Center makes sense because of our shared vision. Guitar Center has been the leading source for music creators, empowering them with instruments. FindMyFans vision is to empower music creators with reliable data that will enable them to find their fan bases and ultimately, expand their brand presence and lead to more revenue opportunities.” Said, Judd Goldrich, Artist Relations Manager, East Coast, Guitar Center. The campaign launches on August 8th and runs until September 14th. Prospective donors can visit the Indiegogo page here.