Posts tagged with "social media"

HIV Dating App

Hzone, an innovative social networking app which is available on both Google Play store and Apple iTunes store, is designed to help HIV-infected singles to find companions and social support.

Hzone, a smartphone app specifically designed for HIV dating, was designed to make it possible for HIV-infected people to find the much-needed emotional support from society itself. Justin R, who was present at a recent press conference, claimed that the app could help people to increase their social engagements.

“People who are HIV-infected find dating and finding new friends excruciatingly difficult, as they are often subjected to HIV-related stigma as well as discrimination. However, medical science has proved that HIV-affected people can marry and even have kids. However, if someone is going to date an HIV-infected person or the other way around, both should be a little more careful and take a bit more responsibility than usual if they are going on a date or thinking about marriage,” said Justin, the CEO and managing director of Hzone.

“Hzone is a social networking app which we developed to help HIV singles and people from the LGBT community to socialize. It uses the location of the user’s phone to help people find similar-minded people nearby. The app also comes with a ‘Quick Match’ feature, which helps people to find and meet really interesting people by just swiping their screen to their ‘right’. If the other user likes back, it means that the duo can form a great pair as good friends. Our VIP members can even chat with other members as we do not put any restriction on chatting for our VIP members,” added Justin R.

As of now, Hzone is available on both Google Play store and Apple iTunes store.

The developer also informed that the users of the app can view other people who might be interested in the same fields or topics as them. Users are also allowed to share their experience on the social networking app with the entire community and express themselves in the most creative way possible.

Justin R said, “We cannot control all things in life and bad things sometimes happen, but we should always react to these changes positively. Our app could help HIV-infected people to find true love and emotional support from within society.”

About the company

Hzone is a social networking app specially designed for HIV-infected people.

To know more, visit http://www.hzoneapp.com.

IOS: http://stats.newswire.com/x/im?sum=WyJoa2ZlcSIsImhrZzNwIl0&act=WyJoa2czcCJd&final=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fhzone-1-hiv-positive-dating%2Fid967697521%3Fls%3D1%26amp%3Bmt%3D8

Android: http://stats.newswire.com/x/im?sum=WyJoa2ZlcSIsImhrZzNwIl0&act=WyJoa2czcCJd&final=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.mype.hzone%26amp%3Bhl%3Den_US

Paris FW x Haute Couture

During Paris Fashion Week Haute Couture, on Tuesday, July 3,

Maison des Centraliens has hosted three young designers with their Fall- Winter Collections 2018-2019:

 

ABE by Ariane Chaumeil Jewelry  “Miroir”

There is magic and mystery in a mirror : the reflexion of who looks into it is real, but reversed.  Since we gaze at ourselves, all fantasies become possible and brings us back to face each other, and to what the world has to face. As a two-way mirror, you can see without being seen. Step through and find out with this collection, and the part of your soul using your imagination, whether it is dark or whether radiant…

The fall winter collection of the ABE by Ariane Chaumeil house, whose crafting remains done with the blowtorch glass, becomes richer with a new proposition: the metal paste making. Sculpted and cast, the metal paste is modelled, sanded, fired at high temperature, brushed and rubbed with a burnisher and polished several times in order to get pieces of golden and white bronze, and of pure copper, with a shiny, ancient rendering.

 

A couture collection by  designer Armine Ohanyan

A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots. Crystallized in these surroundings, the Human Being becomes Nature. The Nature is everlasting, nothing can stop it. It is the true beauty, perfection. For depicting this cycle of evolution, Armine Ohanyan uses the new technologies such as 3D printing or materials crafting, which play an important role in her creation process. Her art investigations never end, like the movement that she shows in its different forms and their ranges of colours and materials. Her creations are futuristic, modern, with a wide beauty touch.

 

Baroqco Jewelry

Designers Imelda and Eduardo aka Baroqco are citizens of the world . Their roots are from Dutch Chinese Indonesian and Portuguese descent, and this diversity is what provides foundation that leads to the inspiration and creation. BaroQco comes from Baroque, an era of change from simplicity to lively and exuberant detail. BaroQco stands alone with its unique grandeur and ability to surprise and to achieve a sense of awe. Imelda and Eduardo started to create jewelry as they were looking for a tiara or crown for their wedding day. At that time there were not a lot of options, so they decided to create their own tiara which lead others to ask whether they could also make necklaces and earrings.

« As we embrace the impressionism, we strive not only for the outer but especially for the inner-beauty. In our creations we want to push boundaries of artistic techniques. And therefore the BaroQco is a book without an End. »

The materials are opal ,gold and Swarovski and all the metalwork are nickel free, the usage of non toxic and – hazardous for plating makes the jewelry more ecofriendly.

 

 

See pictures below :

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Vevo Announces Lil Xan as Latest LIFT Artist

Watch Here
Today Vevo has announced Lil Xan as their next LIFT artist, and first for 2018. Lil Xan will be partnering with Vevo to release exclusive content, performances and behind-the-scenes footage over the coming weeks bringing fans closer than ever to the rapper, who recently released his debut album Total Xanarchy to critical acclaim, and huge buzz across social media.
The first of the Vevo exclusive content is an ‘alternate’ music video for the hitmaker’s Danny Wolf-produced single “Wake Up”. The video features Xan waking up to spit bars in a psychiatric ward, with flashes of color as the song reaches its climax, in a powerfully reimagined visual representation of the song.
Launched in 2011, Vevo’s artist development program, Vevo LIFT shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Khalid, SZA and Julia Michaels who all gave their fans a sneak peek into their early careers via the series.
ABOUT VEVO
Vevo is the world’s leading all-premium music video and entertainment platform. With over 300,000 videos and 25BN views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.

Complex × Fuse

Talent Featured: Lena Waithe, Tyra Banks, Karrueche Tran, Angie Nwandu, Padma Lakshmi

Airdate: Wednesday, June 20th at 11 p.m. ET / PT

TUNE-IN: Tyra Banks discusses her all-new novel, “Perfect is Boring: 10 Things My Crazy, Fierce Mama Taught Me about Beauty, Booty, and Being a Boss” and reveals runway model tips and tricks as she chows down on a round of spicy hot wings; and screenwriter Lena Waithe discusses her life in Chicago prior to fame and more on an all-new Complex x Fuse this Wednesday, June 20th at 11 p.m. ET/PT on Fuse.

Episode Highlights:

  • Supermodel and producer Tyra Banks reveals some of the most memorable moments of her modeling career on Hot Ones. Later, Top Chef judge Padma Lakshmi visits the legendary White Mana Diner, a New Jersey hot spot for celebs such as Al Pacino, among others on First We Feast’s The Burger Show.
  • Screenwriter and producer Lena Waithe talks growing up in Chicago and being influenced by Kanye West, Michael Jordan and more on Sneaker Shopping, while model and actress Karrueche Tran strolls down memory lane to let fans know all about her past Myspace profile and favorite songs on Delete Your History. Afterwards, celebrity culture savant Angie Nwandu of The Shade Room talks her transition from growing up in the foster care system to now running one of the most well know media sites in the world on Blueprint.

ABOUT: Complex x Fuse features exclusive first-looks of athletes and celebrities eating killer food, answering burning questions, and revealing the secrets behind the hottest kicks. The weekly Complex-branded block features first-run segments from Complex’s core slate of more than 20 digital shows including signature series like First We Feast’s Hot Ones, Sneaker Shopping and Everyday Struggle.

AMSTERDAM × ENJOY & RESPECT

AMSTERDAM LAUNCHES A CAMPAIGN TO STOP OFFENSIVE BEHAVIOUR ENJOY & RESPECT SETS THE LIMITS IN AMSTERDAM STYLE

Thursday sees the launch of the Enjoy & Respect campaign, which brings home the message to Dutch and British people aged 18 to 34 that offensive behaviour will not be tolerated in Amsterdam. This target group frequently visit Amsterdam at weekends to party, drink, go on pub crawls and hold bachelor parties. All too often, the result is drunkenness, noise in the street, litter, and public urination. As surveys on quality of life in Amsterdam have shown, this is a serious source of nuisance to residents, local businesspeople, and other visitors. The Enjoy & Respect campaign aims to inform the target group of the consequences of this kind of behaviour, and raise awareness of what is allowed and – more importantly – what is not allowed in Amsterdam. The campaign was initiated by Amsterdam Marketing, and developed in collaboration with Amsterdam city council and other stakeholders.

A high price for bad behaviour

Amsterdam is famous as an open, creative, innovative and tolerant city, where the limits of what is allowed are wide. The city has an international reputation for freedom – the freedom to be who you are, believe what you like, and say what you think. But this freedom depends on a crucial precondition: mutual respect. And respect is often precisely what is lacking among the specific target group that causes trouble.

“We take the growing aversion to this group of visitors very seriously,” says Frans van der Avert, director of Amsterdam Marketing and initiator of the Enjoy & Respect campaign. “The group is only a source of nuisance and hardly offers anything positive to our city. Certain areas of the city have become difficult to live in, and everyone loses out.”

The campaign focuses on four kinds of behaviour that cause the most trouble: drunkenness in public spaces, noise, littering, and public urination. Where city guards or the police catch people committing these offences, they are immediately issued with substantial fines.

The key message of the campaign is that everybody is welcome in Amsterdam provided they behave appropriately. You can enjoy your freedom, as long as you respect the city and its residents. If you fail to show the necessary respect, you face a hefty fine.

The Enjoy & Respect campaign has deliberately taken a creative approach, taking freedom of choice as its core theme. To communicate a message effectively, it is vital to make contact with the target group, and research has shown that a patronising approach only has a negative effect on the target groups that tend to misbehave, especially when drunk. The best way to raise their awareness of what is and isn’t allowed in Amsterdam is therefore to take an original and creative approach. At the same time, members of this young target group are generally on a budget, and are very sensitive to fines.

Who are the target group?

Research has shown that greatest nuisance is caused by men aged between 18 and 34, often in groups, from the Netherlands and the UK. They visit Amsterdam with only one purpose in mind: to go wild and party all night. Their rowdy behaviour is a nuisance to many other people. A growing number of Amsterdam residents have made it clear that they have had more than enough of it, and justifiably so, says Frans van der Avert:

“More and more residents, public authorities, politicians and local businesspeople in our network no longer accept this behaviour. This is why we took the initiative to set up this campaign, which is quite a challenge. It’s not enough just to show a fun video or put up signs saying that things are prohibited. The approach needs to be appropriate to Amsterdam, and hit a nerve. What we have created is a campaign that tackles the problem without running counter to Amsterdam’s distinctive character. Everybody is free to choose, but if you choose to be a public nuisance, you have to pay for it. For this group, money is very important, and this is how you hit them.”

Agency and media use

Amsterdam Marketing developed the campaign in collaboration with Wavemaker, an agency with expertise in media and content production, and a wide knowledge of and experience with the target group. The visitors who cause public nuisance are sober when they are planning their visit, and on the whole, they are cooperative when they are boarding the plane and during their stay. The campaign targets the audience at all these specific points, from searching online, to booking the trip, to the reception desk at the hotel or hostel, and also at breakfast, in pubs, in the red-light district, and the Rembrandtplein and Leidseplein nightlife areas.

The campaign is available to the target group online all year round, and is targeted in the city centre by means of geofencing. As soon as a member of the target group enters the red-light district, Rembrandtplein, Leidseplein or the area around Amsterdam CS, they will receive content and messages via social media. At the same time, responses will be made to social media posts by troublemakers in consultation with the Amsterdam police.

The ultimate aim is to reduce public nuisance. Changing people’s behaviour takes time and demands patience, but everything starts with awareness of the issues, and this campaign is the starting point.

Financial promoters and content advisors

Pim Evers, Amsterdam chairman of the hotel and catering trade association Koninklijke Horeca Nederland, explains that his organisation has been involved from the start:

‘In consultation with the police, residents, local businesses, transport companies and representatives from the tourist sector, such as the Rijksmuseum and the Van Gogh Museum, we have contributed to ideas on content, visuals, situations and follow-up actions. Ultimately, we all benefit from a good living environment and a positive, sustainable image, so in future we will continue to appeal to enthusiastic visitors who specifically choose to come to Amsterdam. Target groups that harm this image should be addressed, and that’s precisely what this campaign does.’

The campaign is financed by Amsterdam Marketing, the City of Amsterdam and the commercial sector: Schiphol, the Rijksmuseum, the Van Gogh Museum, Koninklijke Horeca Nederland (Amsterdam division), the Oudezijds Achterburgwal business association, and the local campsites. The local transport company GVB and the outdoor advertising company JC Decaux are making media space available. This shared responsibility emphasises how important it is to cooperate to make sure that Amsterdam remains a pleasant place to live, with a positive reputation.

The campaign content was presented to residents, local business people in the city centre, and an umbrella representation of the tourist, hotel, bar and restaurant sectors. British Embassy representatives also participated. The City of Amsterdam and the police are closely involved in developing, implementing and following up the ideas.

Putting a stop to bad behaviour: a lot is allowed in Amsterdam – but not everything

Edwin Schölvinck, a member of the residents’ discussion group Binnenstad Offensief, is positive about raising awareness among the target group that Amsterdam is not simply a free-for-all:

“A lot of people will claim that law enforcement to curb this behaviour is the only means to achieve the desired result. This is partly true, of course. But it all starts with the realisation that not everything is allowed here. That’s what this campaign is about. There are also restrictions in Amsterdam. We are very pleased with this initiative in our city. You have to start somewhere to put a stop to the bad behaviour.”

Testing and evaluating

The campaign was presented to the various stakeholders, and extensively pre-tested with the target group, says Rogier Leliveld, Managing Director of Wavemaker:

“It was clear from the very start how important the right tone of voice and visuals are for this campaign. It’s crucial to the interest and commitment of the city and its residents.

That’s why we closely collaborated with Amsterdam Marketing and its partners while developing the campaign. We also tested the content among the target group to make sure that we don’t use the wrong tone of voice, or that we simply fail to reach them, despite our know-how and our good intentions. Based on our expertise in developing content, our experience with the target groups, and the test results, we knew that we had to design a straightforward and transparent campaign, so that the target group can understand the message at a glance. We believe that the campaign’s simplicity is also its strength.”

The promotional material will be monitored during the course of the campaign, and a study will be conducted to assess whether the media are sufficiently reaching the target groups. Qualitative evaluations over the next few months should also indicate whether the target group are recognising and responding to the message.

Kiiara x First of All

Singer-songwriter Kiiara talks her very first collaboration with Lil Wayne on the remix of her hit single, “Gold”, moving to Los Angles to pursue her music career and more in an all new First of All. The episode premiered on Fuse’s Youtube Channel.

 

As her new single, “Messy” climbs the charts and adds to her 100+ music streams on Youtube, Kiiara is opening up to fans about the first album she ever bought, the first bad grade she ever received, and more of her firsts.

 

Check out her First of All interview !

 

More about Kiiara :

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MEET MY MOM

Reese Witherspoon’s media company Hello Sunshine launched a new show just in time for Mother’s Day called Meet My Mom. Premiering on Facebook’s video platform Facebook Watch, each episode consists of an honest and entertaining chat between one of your favorite celebrities and their mom.

In a recent episode, Olympic figure skating superstar Adam Rippon goes toe to toe with his mom Kelly about chasing his Olympic dreams, raising six exceptional kids, and the Pyeongchang moment that meant the most to both of them. See other highlights from Adam’s conversation with his mom below:

  • Regarding Adam’s coming out as gay, Kelly recounted being fearful for one reason – the prejudice within United States Figure Skating: “That’s one of the things that we might not have agreed on, right? For one reason: I knew the talk and the prejudice that existed in the sport.”
  • But then, Kelly learned a valuable lesson regarding personal identity and authenticity: “Suddenly, now, I knew you were mature enough to say, ‘The Olympics is awesome, but if I can’t be who I am at the Olympics, it’s not so awesome.’”
  • On her own personal “Olympic moment”: “When your brother…when Brady hugged you and wouldn’t let you go, and I saw two grown men just respect each other so much, crying, and seeing, like, his shoulders heaving, with that kind of respect for you, that was probably my Olympic moment.”

You can watch the full episode here

JG BLACK BOOK’S NEW PRESIDENT!!

Alexandra Avila appointed President of JG Black Book.

JG Black Book, one of the world’s leading luxury travel industry consulting firm, announced yesterday that Vice President of Industry and Media Relations, Alexandra Avila, will assume the role of President of JG Black Book, effective May 1, 2018. Current Founder, President and CEO, Jena Gardner, remains as CEO, increasing her involvement with the growth and diversification of the agency’s parent brand, JG Worldwide.

Alexandra started working with Jena Gardner, Founder of JG Black Book, in 2009, returning in 2014 as a client when she was the Director of Sales and Marketing for Le Soleil D’Or a luxury resort in the Caribbean. In 2015 she returned to her JG Black Book roots where for the past three years Alexandra has been instrumental in bridging the agency’s assets in sales, marketing, branding, social media and public relations, offering clients increased ROI and added value in an increasingly competitive market where brands need a unified voice.

Alexandra has a strong background in the new integrated world of trade and public relations with experience that has combined partnership development, digital marketing and social media to maximize trade and consumer exposure. Her years of proven success has seen her implement creative marketing solutions to support brands within the travel, fashion and publishing industries, such as Travel + Leisure Magazine, the Guggenheim Museums, Ideeli and the Tod’s Group.

In her most recent position as Vice President of Industry and Media Relations, Alexandra led JG Black Book’s PR and Sales Representation departments, managing a team of 15, finding synergies between the services to identify efficiencies for clients which include some of the world’s leading properties, tour operators and tourism boards around the globe. Under her direction, revenue continued to increase and new partners include Delfin Amazon Cruises, Condor Travel, Al Bait Sharjah, Sheldon Chalet, The Giardino Group, Elewana, Global Community, Principal Hotel Company and The Stafford London.

As president, Alexandra will work closely with the executive team as the company continues to evolve as a fully integrated one-stop sales and marketing agency. The focus will be on growing new business, attracting fresh talent and maintaining superior client service, while building on the agency’s expertise and A-list contacts within the luxury hospitality industry in North America, Latin America and the United Kingdom.

Commenting on the announcement, Jena Gardner says “Alexandra is widely recognized for her creative business-minded approach which is essential to the success of our partners as well as ours” said Gardner. “She is committed to achieving operational excellence and innovation and I’m excited for the future of JG Black Book as she takes a lead on integrating our operations further”.

Alexandra Avila added, “I’m excited to build on the highly reputable foundation we have established. We have a strong, passionate team with top connections in the industry and media place, and are focused on achieving only the best results for our clients. We now have even more tools to work with and opportunities to deliver consolidated campaigns in a sector that is rapidly changing and needs to be more dynamic than ever before”.

Founded in 2002 by travel industry veteran Jena Gardner, JG Black Book’s mission is to champion independent travel brands to tell their stories, build new networks and increase sales. Over the last 15 years, the highly successful consulting firm has helped over 150 of the world’s most extraordinary travel providers increase their share of voice in a constantly changing marketplace.

This appointment announcement comes soon after Gardner’s recent acquisition of MERCURYcsc – a leading creative, advertising and digital agency which expands JG Worldwide’s portfolio of services to now include full brand development, content creation, digital and social campaigns, advertising and media planning.

This perfectly complements the robust trade representation, public relations, marketing and strategic consulting services that JG Black Book and sister agency W!T are already known for.

ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, and the U.K. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including British Virgin Islands Tourist Board, Belize Tourism Board, Micato Safaris, Grace Bay Resorts, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Stafford London, Sonnenalp Hotel, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.

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Leeu
Collection
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Chalet
Volcanoes Safaris
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5 Ways to Invigorate Your Social Media Pages

Social media is a wonderful tool for interacting with customers, engaging them with great content, and showcasing the products and services of your business. However, if you’re doing something for any number of years, there’s bound to be a time when you run low on ideas and need a little creative inspiration.

With that in mind, let’s take a look at five ways you can invigorate your social media pages and get them firing on all cylinders once more.

Get Up Close and Personal

Many businesses focus too much on trying to be ‘cool’ and forget that what can make you stand out from the competition if what is being used in your social media posts. Balance out your memes, funny videos and promotional posts with photos and videos from the day-to-day running of your business, and don’t be afraid to get personal. If a member of staff is running a marathon, get down there to support them and get some snaps on your Instagram and Facebook pages. The more human you appear in your social media activity, the more people are likely to engage with you. A faceless organization gets boring on social media very quickly.

Become a Motivator

Quote posts are some of the most popular posts across social media, and motivational quote posts get a lot of shares and likes. You can use Adobe Spark to create quote posts on social and give your social media feeds something motivational for your followers to feed on. Some food for thought: The Hashtag ‘Motivational Monday’ currently has over 14 million posts on Instagram, so you know the audience is there. Now all you need is the right quote to get your customers and social media audience tapping the like button.

Run Competitions and Sponsored Posts

Freebies and giveaways always attract a lot of attention on social media, and will definitely get your ideas flowing again. You can run competitions via your pages simply by asking your followers a question, and then choose the winner at random and contacting them to claim their prize. These are hugely popular with businesses, and by creating a buzz with your competition, you are likely to increase your social media following as a result.

You should also consider creating a few sponsored posts, too. This is where you can put some money behind a post and target it towards a certain audience – including location and age range. This is particularly useful when launching a new product or when you’re holding an event or competition.

Create a 30-Day Challenge

You can give yourself a new post every day for 30 days by keeping your social media followers informed all the way through your businesses’ 30-day challenges. You can get the entire business to commit to a single 30-day challenge, perhaps. No smoking and no caffeine are popular challenges, for example. Or maybe you could ask everybody in the business to commit to a 30-day challenge of their own choice. By doing this, you can create a variety of fun and engaging posts that will keep track of how everybody does.

Take Advantage of the ‘Live’ Features

Facebook, Instagram, YouTube and Snapchat all have live video features on them, and each is great for posting live videos from events, which can do wonders for growing your social media audience and give your accounts a bit of a boost. Instagram has a great ‘Stories’ feature, too. With this, you can tell a ‘day in the life’ of your business if you wish, with short, snappy videos, and even invite your followers to a live Q&A.