Posts tagged with "SOBxRBE"

Undisputed Episode 3

WATCH UNDISPUTED EPISODE 3 “FEED BOTH WOLVES” NOW ON WORLDSTARHIPHOP!

WATCH EPISODE  HERE

UNDISPUTED OUT NOW | LISTEN HERE

Bay Area native Sneakk went from working in fast food to signing with Def Jam all in less than a year. Now the SOBxRBE affiliate is poised to break out, already securing a track with YG and Tyga and with more fire on the way. The journey hasn’t been easy, but Sneakk’s ability to maintain his gangster while unleashing unique vocals showcases his perfect balance as an artist. Def Jam’s UNDISPUTED album is out now.

ORDER THE OFFICIAL UNDISPUTED MERCH AT https://defjamshop.com/

READ “HOW DEF JAM PLANS TO RECLAIM ITS HIP-HOP CROWN” ON BILLBOARD.COM

READ “FOR ‘UNDIDSPUTED,’ DEF JAM PIVOTS TO ITS RAP ROOTS WITH NEW TALENT IN TOW” ON FORBES.COM

READ “COME WATCH THE F*CKING SHARKS: DEF JAM’S RAP CAMP EXPERIMENT” ON COMPLEX.COM

READ “HOW DEF JAM’S RAP CAMP CREATED AN ‘UNDISPUTED’ WIN” ON HIGHSNOBIETY.COM

“The true comeback story of the week may very well be pioneering rap label Def Jam, which aims to restore its dominance over the rap game with a compilation of its new, young signings.” – UPROXX

“It’s a new era for Def Jam.” – COMPLEX

“Def Jam Recordings, the storied label that brought us many legendary artists is ready to usher in its next generation with the new offering Undisputed… the compilation album puts the iconic record label’s roster of new talent on full display.” – XXL

“Def Jam is showing off its bright future in Undisputed. Featuring the label’s newest and most talented artists, the compilation album stands as a reassurance that Def Jam’s place in history remains cemented.” – HYPEBEAST

DEF JAM RECORDINGS LAUNCHES 35TH YEAR OF EXPLOSIVE NEW ARTISTS

The ongoing rollout of new music from Def Jam Recordings’ rookie lineup – including the Bay Area’s Sneakk and Lul G of SOBxRBE, Brooklyn MC Fetty Luciano, Cleveland’s YFL Kelvin, Harlem rappers TJ Porter and Dominic Lord, Georgia’s 17-year old Bernard Jabs, Jacksonville’s 18-year old YK Osiris, Minneapolis’ Nimic Revenue and others – comes to a head with the arrival of UNDISPUTED: a new branded compilation and platform designed to introduce Def Jam’s next generation of stars.

UNDISPUTED is set for release on March 8, 2019.

As Def Jam Recordings rolls into its 35th year as the UNDISPUTED greatest brand in hip-hop history, the legendary label has its sights focused squarely on the future. With a new executive team headed up by CEO Paul Rosenberg and EVP Steven Victor, a new in-house creative content team, and a new-look roster comprised of over a two dozen new signings, Def Jam is once again building a foundation and blazing a trail that wholeheartedly embraces the new: amazing new music, bold new content, strong and creative new leadership.

“During the course of the past year, in collaboration with our talented EVP Steven Victor and our incredible team of executives, we have worked diligently to define the label we strive to become,” said Def Jam Recordings chairman & CEO Paul Rosenberg. “One of the most important aspects of our efforts has centered around building a new roster. Together with these incredible new artists we have developed urgent, cutting-edge, and truly great new music and content. As we proudly enter our 35th anniversary year, I’m excited to launch this project, one that I think defines and encapsulates our new direction.”

“I believe in artistry and the idea that great music will find its audience,” said Steven Victor, Def Jam Recordings EVP & head of A&R. “I’m beyond excited about the roster of new artists we’ve built here at Def Jam. Each one of them is making the kind of music I want to listen to now. We’ve brought them together and asked them to buy into something larger, the Def Jam logo and legacy. It’s remarkable to see how much these artists have embraced it. I couldn’t be more proud of the results.”

An exclusive platform for the next-gen artists who are the lifeblood of Def Jam, UNDISPUTED showcases a spirit of collaboration and unity frequently unseen under the banner of a label. The material was recorded during several week-long collaborative “Rap Camp” sessions produced by Victor, Def Jam VP of A&R Anthony “AE” Edwards, and in-house producer Rico Beats. The comp is led by “Spray” from SOBxRBE affiliate Sneakk featuring fellow Cali MCs and Compton natives Tyga and YG, released early in December, 2018.

The release of UNDISPUTED will be accompanied by the 8- part “Undisputed”documentary film series, created by Def Jam’s new in-house creative content team.  The documentary project was spearheaded by Def Jam’s Executive Vice President of Brand Strategy & Content, Noah Callahan-Bever, who served over a decade as Editor-in-Chief and Chief Content Officer of Complex. The documentary series deftly chronicles “Rap Camp,” featuring the cast of UNDISPUTED artists and Def Jam A&R’s as they introduce us to their stories, collaborate creatively, define their sound, and push each other to new levels.

 

Sneakk Releases “Spray” Featuring YG and Tyga

Buzzworthy young Bay Area rapper and SOBxRBE affiliate Sneakk – the newest addition to the Undisputed lineup of next generation hip-hop stars being introduced by Def Jam Recordings – makes his major label debut with today’s release of “Spray” featur­ing fellow Cali MCs and Compton natives Tyga and YG.

Spray” sets the stage for UNDISPUTED, the explosive new compilation from Def Jam, coming early 2019. In addition to Sneakk, UNDISPUTED will feature tracks from next-gen stars Fetty LucianoYFL KelvinBernard JabsTJ Porter, and some 20+ other new Def Jam signings from around the country.

Sneakk was raised in the deep family gospel roots of his grandfather in the College Park neighborhood of North Vallejo outside San Francisco. “That’s where I get my soul from,” he says. “My family makes me want to go 100% hard every single day.” Legends like Mac Dre and E-40 influenced Sneakk, but it was Tupac who showed him the path, “the way he carried himself, his demeanor, and all that. I’m very thankful for Tupac.”

Sneakk’s friendship with the Vallejo rap group SOBxRBE (Strictly Only Brothers x Real Boi Enter­tainment), convinced him to roll the dice on his fast-food drive-thru gig and get into the studio. His breakout indie single, “Humble Pie” was the result. After SOBxRBE’s “Paramedici” became the centerpiece of the Black Panther movie soundtrack, Sneakk was signed to Def Jam in 2018, by EVP & Head of A&R Steven Victor and newly appointed A&R VP Anthony ‘AE’ Edwards.

His goals for the future are as uncomplicated as they are unpretentious. “I want to be able to help and put on for the people around me,” Sneakk says. “I want to see my team on top because we deserve it.”