Posts tagged with "sneakers"

Reebok, 360 MAGAZINE

Reebok x Cottweiler FW19 launch

Reebok has unveiled details and photos of the DMX Trail Shadow OG, Trail and Future packs.
 
An electric mix of technical textures and bold prints, the silhouettes are the pinnacle of Reebok’s latest in contemporary offerings. Futuristic and fashion-forward yet familiar, its design marks the next chapter of Reebok design, where contemporary running and training meets high-end style.
 
The upper features a modern interpretation of Reebok’s premier running shoes, while the tooling provides a modern version of our iconic trail products. The DMX  Shadow packs introduce us to a new world order where functionality has become synonymous with fashion, and high-tech fabrics are king.
 
Product will be available on Reebok.com on a rolling basis from now until December 2019.

Reebok wondagurl, 360 MAGAZINE

Reebok × WondaGurl

Reebok announces its partnership with famed music producer, WondaGurl, as part of its ‘It’s A Man’s World’ campaign. WondaGurl is the second female icon the brand has joined forces with for this campaign (after Jazarei-Allen Lord’s custom club c drop). 
  
After breaking into the music scene at 16, Ebony Naomi Oshunrinde, AKA WondaGurl, continues to make a name for herself, working with the likes of Big Sean, Travis Scott, Jay Z, Drake, SZA and Rihanna.
 
A woman who is defying convention every day, WondaGurl embodies the ‘It’s A Man’s World’ message through her relentless drive to break barriers in the music world. Bringing her personal story with ‘It’s A Man’s World’ to life, WondaGurl worked with Reebok to update the classic Aztrek 96 sneaker.

WondaGurl’s Shoe Design, Inspiration & Quotes:

  • On the surface, WondaGurl’s shoe has a simple all-black aesthetic composed of 3M.
  • “I just knew I wanted the shoe black. I’m just simple. I don’t really like to show myself off.”
  • When exposed to a camera flash, the 3M material unveils unique graphics such as audio waves and a USB symbol representing WondaGurl’s wrist tattoo.
  • “The USB is literally the most important thing to me. Literally everything I need goes through the USB.”
  • The shoe features a smiley face patch on the heel as a nod to WondaGurl’s “Enjoy Life” motto.
  • “It’s my motto really. It’s funny how it started. My bro walked out of the studio and I said “alright, enjoy life!” That was literally the first time I ever said it, and I was like “wow, this is kind of cool.””
  • WondaGurl used the inside of the shoe to share the most meaningful aspects of her life.
  • “It’s the things that make me happy: My family. My good friends. Love. Food. The studio. The process. Achieving my goals. Being healthy. Being free.”

Arriving in inclusive men’s and women’s size ranges, the Reebok Classic x WondaGurl ‘It’s A Man’s World’ Aztrek 96 will be available on November 5th at www.Reebok.com/IAMW

Reebok, Zignature, 360 MAGAZINE, sneakers, footwear

Introducing Zignature

Reebok unveiled the highly anticipated release of Zig Kinetica Concept_Type 1, an all-new silhouette dropping in November.
 
To preview the new sneaker, Reebok is releasing a short film today, entitled ‘ZIGNATURE.’ Built on the concepts that energy cannot be created or destroyed, only transferred, and that with every stride, every step forward, your energy grows, ‘ZIGNATURE’ takes viewers on a journey to redefine the idea of energy and what it means to have “your energy amplified.” On a wave of its own, Zig Kinetica Concept_Type 1, is energy return in shoe form.  
 
Zig Kinetica Concept_Type 1 will be available on https://www.reebok.com/us/zig_home and select retailers on November 8 for $180. 

About Zig Kinetica Concept_Type 1
As seen on the runways of Paris and New York Fashion Week with partners from Cottweiler to Chromat, the unique Zig sole embodies physical and creative energy. Now, with that same striking zig zag sole designed for energy return, and an upper expertly designed by Ian Paley, founder of Garbstore, Zig Kinetica Concept_Type 1 subverts the traditional spectrum of style that pits fashion and human performance at opposite ends. This silhouette shows what bold creative energy and inspiration can achieve, delivering an all-day performance experience with superior energy return and enhanced cushioning. 
 
Product highlights include:

The three-part Zig energy system in the sole features:

Floatride Fuel: Exclusively-formulated Floatride Fuel offers high rebound properties that cushion your heel as you strike the ground

Energy Shell: As your stride continues, downward force compresses the Energy Shellthat provides added stability and durability

Energy Web: A uniquely designed rubber web component, the Energy Web expands and contracts like a rubber band to provide spring like response, propelling you into your next movement

Microvent mesh on the shoe’s upper for breathability

Adjustable guidance band for added fit and style

 
 
 

REEBOK, XIMONLEE, china, 360 MAGAZINE, trail sneakers, fashion, style,SHANGHAI FASHION WEEK, DMX Hydrex sneaker, unisex

REEBOK × XIMONLEE

DEBUT SUSTAINABLE DMX

AT SHANGHAI FASHION WEEK


New DMX Hydrex sneaker is inspired by scuba boots

The two brands unite to educate consumers on conscious consumption

 
Reebok launched their partnership with Berlin-based Chinese designer XIMONLEE through an iconic new release of sustainable DMX Trail Hydrex silhouettes. Briefly teased at Paris Fashion Week earlier this year, the Reebok x XIMONLEE DMX Trail silhouette took center stage in the designers’ 2020 Spring/Summer Shanghai show.
 
Global sportswear brand Reebok and boundary-pushing designer XIMONLEE are bound by the belief that creating more sustainable offerings creates newness, with the shared goal being to awaken a consciousness in consumption within their consumer. XIMONLEE’s explorative yet commercial collections provide a unique vision on social topics, identities and philosophical quests brought to life through Reebok’s demonstrable footwear expertise.
 
Debuting in three new colorways, the new DMX Trail Hydrex sneaker was inspired by a mix of scuba boots and archetypal Reebok footwear, fusing the core aesthetics of XIMONLEE’s vision with Reebok’s undeniable heritage.
 
A trail-inspired outsole sits atop a functional water boot upper in vibrant colorways of brick red, mint green and purple. Nodding to the rise of outdoor-inspired high-fashion silhouettes, Reebok amplified its all-terrain functionality without sacrificing XIMONLEE’S signature aesthetic.


The silhouette, as featured on the Shanghai Fashion Week runway, will be available for purchase in late 2020 through its official retail launch.
 
 
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/
 
About XIMONLEE
Ximon Lee is a Chinese born Korean designer currently based in Berlin. Since graduating from Parsons as the Best Menswear Designer of the year, and later winning the H&M Design Award as the first ever menswear designer, he launched his eponymous brand XIMONLEE in 2015. Ximon is known for his meticulous and boundary-pushing work which explores topics ranging from gender, identity, society to ideologies and ethics. His vision is presented through thoughtfully treated garments, well studied silhouettes and innovative development of fabric, creating cutting-edge and inspirational collections every season that have garnered international appraisal. Ximon views each season as a study, posing questions towards specific issues and enable the clashing of ideas to prosper. In his garment making, he pushes and blends conflicting materials and collaging details to disjoint the standard idea of clothing. This is the signature visual methods the studio uses to reflect the contradictory identities Ximon views in contemporary society. Ximon was shortlisted as a LVMH Prize finalist in 2015 and later selected as Forbes 30 Under 30 in 2016.
www.ximonlee.com

The Inoculated Canaries Fly High with New Music and Appearances

The Exciting Young New York Quartet Set to Sing and Glide Their Way to Stardom This Summer and Fall with Deep Grooves, Melodic Hooks and Exciting Live Performances

Imagine walking into a record store  and finding a vinyl that takes you back to a time, a decade, where songs had guitar solos, piano melodies and real drums. Think “OLD SCHOOL ROCK WITH A MODERN TWIST” and you’ve just about opened the Canaries’ cage.

On the heels of the release of their single and video for “Sneakers”, The Canaries are gearing up for their brand new song “Donna”, set to drop on the major services September 20th – with the video for the track coming out on Sept 26th.  Don’t miss their performance at Bowery Electric in NYC on Fri Sept 27th.

Singer/Guitarist Mike Rubin says “The lyrics to “Donna” are very tongue and cheek. The song is not meant to take itself too seriously.”

Upcoming Performances:

Mon July 29th – LIVE on 90.3 WHPC radio, Long Island (9pm EST)

Thurs Aug 8th – LIVE on 90.5 WBJB radio, NJ  (7pm EST)

Sun Aug 18th – LIVE at Revolution Bar & Music Hall

Fri Sept 27th – LIVE at Bowery Electric, NYC (8pm EST)

“The Inoculated Canaries are a four-piece rock outfit from New York City with influences they describe as including Led Zeppelin, Nirvana, The Black Keys and Pink Floyd. That Whitman’s Sampler of artists is certainly on prominent parade in the group’s straight up, grass-fed approach to the rock-n-roll realm’s thumping beats and six-string gymnastics.”- ON THE BACK EDGE OF THE BEAT

Eclectic, boundary defying, and never lacking in sarcastic remarks, The Inoculated Canaries (in.oc.u.lat.ed  ca.nar.ies) are a rock and roll force to be reckoned with. Hailing from New York, the “four guys who can’t dance” are striving to leave their musical legacy; inspired by artists such as Led Zeppelin, Pink Floyd, The Beatles, and Nirvana, The Inoculated Canaries are constantly pushing themselves to explore new, innovative sounds while making their presence known.

The unforgettable quartet is composed of Michael Rubin (guitar, vocals), James Terranova (drums), Dylan Gross (bass), and Brian Sweeney (keyboard). Coming from diverse backgrounds and varied musical influences, the band values creativity above all else; striving to combine familiar elements with the unexpected, The Inoculated Canaries attempt to make sense of individualism and humanity in the most honest way possible:

“We want to take those raw human emotions we all feel in the darkness of our minds and write songs about them. We’re not here to be rich or famous, we’re here to be great. To us, Greatness means making music that is real, and we are absolutely relentless about every single note. Greatness means learning from the best, but always being original.  Greatness is sometimes having to stick up your middle finger to authority, convention and even the person in the mirror… Side-Effects may include crying, laughing, a sudden sense of existential dread, and/or hearing-loss.”

The rockers are immensely passionate about the music they share and the experience they create for fans. The band had the opportunity to open for The Mowglis in 2017 , COIN in 2019 and played ‘Cult of Personality’ live with Will Calhoun and Doug Wimbish of Living Colour. The Inoculated Canaries also worked directly with Matt Squire (producer of Panic! at the Disco, Ariana Grande, The Used, Taking Back Sunday, Demi Lovato and more). They have also worked with producer David Caggiano (who worked with Art Garfunkel).

The Inoculated Canaries’ first EP “The Blue Laws” was soon followed by their single “Don’t Be Late”, a live prog performance “The Fifth Song” and an acoustic version of their song “Jericho”.  Their second EP “Trying Times” was also followed by singles “Count Me Out”, “Who Are You”, “The Lawyer’s Wife” and “Sneakers”.

For more info on The Inoculated Canaries,

Website: https://theinoculatedcanaries.com/

Facebook: https://www.facebook.com/theinoculatedcanaries/

Instagram: https://www.instagram.com/theinoculatedcanaries

YouTube: https://www.youtube.com/channel/UCrltZFT46Qu4lZ4fbGgIUtQ

Soundcloud: https://soundcloud.com/the-inoculated-canaries

Spotify: https://open.spotify.com/artist/2xbllUZKJ2S7vk555hWwlA 

Return of the Instapump OG

Reebok Instapump is Reborn For 2019

“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith

We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.

Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .

Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.

The Instapump OG will be available on April 5th on Reebok.com.

Native Shoes & Zappos for Good

Native Shoes & Zappos for Good Partner to Turn Recycled Shoes into Playgrounds

Project aims to collect 10,000 shoes by the end of 2018

Native Shoes is excited to announce it’s joining forces with Zappos for Good, the community outreach arm of Zappos.com, the customer service company that just happens to sell shoes, clothing and more, to collect well-loved Native Shoes to be recycled and made into playground matting. The initiative, called The Remix Project, is one of Native Shoes’ programs that aims to have each and every pair of their shoes 100 percent life cycle managed by 2023. Consumers can help build playgrounds by visiting Zappos for Good, requesting a free shipping label, and sending all styles of well-loved Native Shoes to be recycled. The project’s goal is to receive 10,000 recycled shoes by December 31, 2018 and build its first playground in 2019.

“Our customers are always showing us how to keep it lite and have fun when they wear Native Shoes. It seemed like a perfect fit to turn them into something useful, on a playground where communities gather to have fun and play,” said Kyle Housman, President, Native Shoes. “We’re excited to be working with Zappos for Good on this project, what a great opportunity to team up and bring fun to communities.”

“As an advocate for environmental sustainability, joining forces with Native Shoes is an amazing opportunity to help communities do more with less by encouraging an environmental best practice in the retail industry that simultaneously creates a fun space for kids¬–and their imaginations–to run wild,” said Steven Bautista, Head of Zappos for Good at Zappos. “With our overarching goal of delivering happiness, this project’s sustainability efforts allow us to spread smiles on both a national and local level.”

How to Participate in The Remix Project

Recycling Native Shoes is easy:

●Visit the Zappos for Good website

●Select Recycle with Native Shoes – The Remix Project and box up your well-loved Native Shoes (all styles are welcome) in any shipping box

●Login or create a new Zappos.com account and print your special prepaid shipping label

●Attach the label and drop off your box at any UPS Store in the continental United States

To contribute a pair of well-loved Native Shoes today, visit https://zapposforgood.org/recycle/native

For more information or to learn more about The Remix Project, please visit nativeshoes.com

adidas Originals

ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY

adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends

• Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans

• The style is honored with a pop-up exhibition curated by Eric Emanuel, featuring works by New York City creatives Brock Fetch, Tyrrell Winston, and New York Sunshine. In attendance at the exhibition launch were a roster of New York athletes: Kristaps Porzingis (New York Knicks), Allonzo Trier (New York Knicks), Allen Crabb (Brooklyn Nets), Charone Peake (New York Jets) and Cody Latimer (New York Giants)

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to debut the latest Rivalry model, inspired by New York’s undying passion and love for sports.

The shoe was celebrated through a pop-up gallery exhibition curated by Emanuel, showcasing the indisputable influence of basketball style into the realms of fashion, art, photography and more. The blank space was transformed into an interactive gallery covered in gritty, city-inspired installations that bought the shoe to life through the works of photographer Brock Fetch, mixed media artist, Tyrrell Winston and creative collective, NY Sunshine.

In true Big Apple style, Rivalry wheat paste posters drenched the exhibition entrance, surrounded by a canopy of scaffolding and sneakers hung from wires. Guests then walked through an exclusive showcase of collaborator works that included photography, installations, and a product showcase. On view was the latest iteration of the Rivalry Hi-Top, accompanied by both an archival silhouette from 1986 and a preview of what’s to come from the three stripes brand and Emanuel later in the year.

Staying true and honoring its predecessors, the latest Rivalry iteration will feature premium leathers that nod to the famous “Team Series” from the late 80s. The model stands out in a bold blue and orange colorway with adidas branding emblazoned on the tongue.

Today, adidas Originals will open the gallery up to the men’s and women’s basketball team from local New York school, High School of Fashion Industries, as well as the general public from 12:00 pm through until 5:00 pm. The surrounding streets of the exhibit will also play host to adidas street scalpers handing out admission tickets to the pop-up where guests have the chance to grab a limited edition Rivalry-inspired t-shirt designed by Eric Emanuel.

The Rivalry High OG will be available at select adidas retailers on Friday, February 8th and will retail for $110 USD.

The Rivalry Gallery is located at 158 Mercer Street, New York Street, NY.

Reebok x Sole Fury

Today, Thursday, November 8th, Reebok will release the highly anticipated Sole Fury, a daring new performance-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout.

To bring to life the defiant design, Reebok has enlisted a coalition of global trailblazers who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom. Partners include rapper Lil Baby, professional mixed martial artist and boxer Connor McGregor, rapper Future, and Game of Thrones actress Nathalie Emmanuel.

The all new Reebok Sole Fury is equipped with distinct performance and aesthetic features, including:

• 360° Breathability: Aerodynamic vents, perforated sockliner and engineered knit upper deliver enhanced breathability

• Lightweight Cushioning: Split Cushioning System, an innovation developed by Reebok in the early 90’s, removes weight and adds flexibility

• Stability & Propulsion: Propulsion plate helps stabilize and propel stride by minimizing compression

• Bold Aesthetic: Audacious colorways, neoprene tongue, layered mesh, chunky sole and nonconventional shoe lace strings

To celebrate the launch of Sole Fury and honor its boundary-pushing origin story, Reebok created #SplitFrom, a salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture.  Coinciding with Sole Fury’s release date, Reebok brings together partners Conor McGregor, Nathalie Emmanuel, Future, and Lil Baby, all whom personify the fearless vision it takes to challenge the status quo. Unequivocal trailblazers in their respective fields, each figure reveals how they embody the “Split from the pack” mentality through the lens of the #SplitFrom campaign.

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

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