Posts tagged with "sneaker"

J. Cole x PUMA Collection

PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP WITH TV SPOT THAT WILL AIR DURING 2020 NBA ALL STAR GAME

Collab footwear and apparel to be part of multi-year partnership

Today, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J. Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT. PUMA has tapped Cole because of his connection to basketball, fashion and music culture.

“Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.Cole sits at the intersection of musicand sport and represents everything that PUMA stands for as a brand.”

This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s. It now returns to basket ball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s
brand, Dreamville. This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months. The Sky Dreamer is the first of many Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this yearwith PUMA.

The Sky Dreamer, available on PUMA.com and at Foot Locker in the U.S., is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability. It also features forefoot webbing for stabilization and lockdown. The Sky Dreamer will retail for $130.

PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Follow @puma for more product stories and find all of PUMA’s latest news on about.puma.com

Kanye West Statue Unveiled at Sneakertopia

By Chris Gates x Sam Berman
David Weeks NYC has been a a transcending designer and star in the art world. Recently, he unveiled his latest creation: a 5-foot-tall of Kanye West, showcasing his 4 sides of emotions.
Mr. weeks is the youngest innovative style award recipient and the leader
of a new wave of art. With his new series “Modern day Mount Rushmore”, the artist seeks to bring awareness to cultural legends in the black community who’ve helped shift the culture and provide a path for wealth, success and advocacy. The first in his series is a massive statue of his favorite artist Kanye West. The name of statue is perfect for its four-faced appearance: N.S.E.West.
The statue is now on display at Sneakertopiaa pop-up exhibit and store at HHLA. Inside, you see the restricted sneaker display and will be surrounded by a widespread variety of pricey kicks and very big street art pieces.

Average price to get a view is $20 a person, and you can grab your tickets here. The pop up shoe museum will be on full display with David Weeks NYC’s N.S.E.WEST masterpiece in Los Angeles thru Mar 1st, then will go on to hit other places around the globe.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Reebok 40th Anniversary Alien Stomper

Forty years after Alien(1979introduced Earth to the mother of all sci-fi nightmares, Reebok is rewinding the story back to the 1970s for an upgraded unisex prototype edition of the iconic ‘Alien Stomper’ sneaker boots. Originally appearing in Aliens (1986) as the signature ass-kicking footwear of franchise hero Ellen Ripley, the new 40 Anniversary Alien Stomper draws inspiration from the original Alien film to create the most series-authentic Alien Stomper yet.

The 40 Anniversary Alien Stomper is an upgraded take on the classic 1986 silhouette. The new edition now features premium-aged leather construction, a material innovation that enhances the sneaker’s tactile experience while also lending it a vintage “from the vaults” appearance.

 Arriving in a cream-white colorway with contrasting blood-red and anthracite detailing, the unisex sneaker is oozing with minute design touches and Easter eggs for die-hard fans. Those details include references to a host of pre-production designs and logos that were never actually used in the film’s final production. making them true prototypes in both our universe and the universe of Alien.  For example, eagle-eyed fans will take special notice of an ultra-rare deviant version of the logo used by the Alienfranchise’s infamous “Weyland-Yutani” corporation, which drops the “D” to read just “Weylan-Yutani”.

 The Stomper’s new packaging is just as lovingly detailed as the sneaker itself. Reebok spared little expense in researching and creating materials for the packaging, which will arrive with a swarm of Alien inuniverse goodies to help maximize the immersion factor. The full loadout includes:

 A certificate of authenticity, backed by the good name of the Weylan-Yutani corporation

Custom dust bags for protecting your stompers from hostile forces

An official ‘Bug Stomping’ field guide

Three unique hang tags, including the alternate Weylan-Yutani logo and an official Alien 40Anniversary badge

The sneaker will arrive in a triangular prism-shaped “Space Fleet Box”, a retro-future design that imagines what a 22 century Reebok box would look like through the eyes of 1979-era sci-fi design. 

 The 40 Anniversary Alien Stomper is set for release on Alien Day, April 26, 2019. The unisex sneaker retails for $175 and will be available at www.Reebok.com/us/alien_stomper

Reebok Classic Launches New ‘Ready Now’ Campaign

Reebok Classic is taking it back to the ‘90s with the launch of the new Pyro, the first sneaker silhouette to be highlighted as part of the brand’s all new ‘Ready Now’ campaign. The 90s was a time when individuals dared to challenge the sartorial status quo, pushing creative expression to new heights in order to express their identity. ‘Ready Now’ embodies the bold creative expression of the 90s.

The ‘Ready Now’ campaign launches with Kabrina Adams, style outlier and frontwoman of the all-female skate crew The Skate Kitchen. Throughout the campaign imagery, Kabrina showcases how she brings her singular, downtown, non-conformist style to the Pyro. “I don’t like being labeled,” Kabrina says, “I don’t wanna do what I’m supposed, to do I want to do what I want to do.”

Tapping into Reebok Classic’s unparalleled heritage, the Pyro is a true original. Rereleased for the first time since its launch in 1992, the runner enables the creative freedom of the wearer, with an unapologetic design that represents a striking vision of retro sports style. From the same running family as the Aztrek, the Pyro is known for its notable circular design details and was one of the first models of the 90s to feature Hexalite technology in the heel, offering maximum cushioning and shock absorption-without adding weight.

Pryo is available now on Reebok.com and retails for $80.

Sunglasses, Sneakers & The Perfect Summer Scent

Summer is sizzling. However, regardless of the seasons change the necessities that will make you sparkle are sneakers, sunglasses and a signature scent. Let’s face it fashion changes on the drop of a dime, but style is forever. Make the investments that count and stand the test of time. A new wiggle in your stride, wink at the sun with confidence, and a waft that will make people engage you is all you need to combat the heat.

Ray-Ban Tortoise
Exude the sexy and power of Denzel Washington in his portrayal of Malcom X. Well that is at least what I channel when I think of this classic sunglass silhouette. Strong, virile and timeless attributes make this accessory a staple in your eyewear wardrobe.

Navier Eyewear
Navier Eyewear is not for the faint at heart. Southern inspiration and Italian manufacturing make these frames fit for a royal. Be a showstopper! Adorn the Salina and wait for the compliments to roll in. Ego swell in 5,4,3,2,1

Native Footwear
Light, functional, and fresh this yellow sneaker had me at hello. Now it’s your turn to grab the attention of onlookers. The AP Mercury Liteknit sneakers comes in a plethora of punchy colors. From groovy yellow to sherbet blue your feet will be doing a happy dance all day long.

The Graffiti Art Collection of Fragrance Body Sprays by Jo Loves
Jo Malone has tickled my fancy again. An avid fan of graffiti, I hunt cityscapes in search of this form of artistic expression. So, thank you in advance Jo Malone for helping the world to paint our bodies in beautiful fragrances and be the work of art we are designed to be. Shake up the grapefruit and go!

Written By Patrick T Cooper

Air Jordan III

Interscope Records and Jordan have collaborated on a limited-edition Air Jordan III sneaker in celebration of this year’s NBA All-Star Weekend, taking place in the label’s home city of Los Angeles. This is the first time the record label and brand have collaborated on a shoe.

In addition to the shoe, The Interscope and Air Jordan experience will launch this weekend to support NBA All-Star. The build out consists of a full consumer experience, on-site customization and live music. Interscope has built a fully functioning studio on campus where their artists will be utilizing equipment throughout the weekend. So far, recording artist and producer Pi’erre Bourne, Shady Records artist Boogie, Smino and LVRN’s Lou The Human have all visited the studio.

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Images by Kai Regan.

BELLA HADID × SNEAKER SHOPPING

Bella Hadid Goes Sneaker Shopping with Joe La Puma on this Week’s Episode of Complex’s “SNEAKER SHOPPING”

WATCH THE EPISODE HERE


This week, Bella Hadid goes Sneaker Shopping with Joe La Puma at Kith in New York City and talks her love of pairing sneakers with dresses and discusses her friendly footwear competition with her sister Gigi. Tune into the interview and to see what she bought.

In the episode, Hadid shares her thoughts on sneakers:

“For me, I feel like girls look so sexy in tennis shoes.”

“Sneakers on a man is definitely the first thing I look at. If you have a sick pair of sneakers, it’s going to make or break a look.”

On wearing sneakers in private school: “I would have the sickest shoes at school. I went to private school for like a year so I had my little uniform with my Air Force 1’s. Sneakers were a statement piece because that was how I could express myself.”

About Sneaker Shopping:

Hosted by sneaker aficionado and Complex Network’s Vice President of Content Strategy Joe La Puma, “Sneaker Shopping” puts a spotlight on the styles, silhouettes and significance of sneaker culture through the eyes of bold-faced names in music, sports, film, television and pop culture. Over the years “Sneaker Shopping” has featured everyone from Kevin Hart, Roger Federer, Sean “Diddy” Combs, 50 Cent, Bella Hadid, Marshawn Lynch, DJ Khaled, to New England Patriot’s owner Robert Kraft, and the Ball Family, all sharing thoughts on their life, career and personal style with La Puma through the lens of sneakers and style