DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING
WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
Stay tuned for more on Def Jam 35…
Article and Photography by Archie J Howard III
The second annual 2017 LA Soul Music Festival ended abruptly with the cancellation of Sunday’s performances. Fans didn’t get a chance to hear the sounds of Musiq Soulchild, After 7, Blackstreet, and others that were scheduled for the weekend’s finale, but refunds will be issued out for the canceled performances.
The LA Soul Music Festival is a 3-day event where the diehard music fan, young or old, can enjoy the live sounds of their favorite artists. Friday and Saturday, Exposition Park was flooded with music lovers ready for the festivities to begin. Friday kicked off with performances by MAJOR, Yuna, Ro James, August Alsina and K. Michelle.
Saturday’s event was met with canceled performances from a few of the artists, including the headliner Tyrese. Fans did enjoy amazing shows by Avant, Doug E. Fresh and Slick Rick, and Anthony Hamilton and the Hamiltones.
During the weekend, people were met with food, clothing and wine vendors throughout the venue as well as a DJ that kept the crowd’s interest between acts.
Though the weekend didn’t end the way most people would have liked, many still enjoyed their time.