Posts tagged with "SKYY Vodka"

SKYY® Vodka Partners With John Cena To Continue Its “Proudly American” Campaign

The WWE Superstar, Actor, Television Personality and Humanitarian John Cena joins SKYY’s Progressively Bold Campaign, Debuts “The Pledge” Video

See the John Cena “The Pledge” Video here!

SKYY® Vodka, the San Francisco born premium vodka in the cobalt blue bottle, announces the addition of WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, to its “Proudly American” campaign. Debuting a new digital video starring Cena, “The Pledge,” SKYY continues its positive platform in telling the stories of those who believe in celebrating the spirit of today’s bold Americans.

SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values–and the evolution of those values–on which America was founded, and what they mean to today’s optimistic citizens. The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today;s articulation of being American,

The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots–celebrating a progressive, diverse and innovative society.

This latest phrase of “Proudly American” features John Cena narrating a lighthearted take on the nation’s traditional pledge. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America. Pairing smart humor with cinematic style, award-winning female director J.J. Alder captures John’s entertaining and celebratory personality as he inspires all to live their version of the American dream–whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.

“I have always been proud to live in a country that promises people can live love, and thrive without restrictions,” says John Cena. “I am inspired by fans every day that share their stories of conquering adversity and believing who they are. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”

“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” says Melanie Batchelor, Vice President of Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phrase of SKYY’s Proudly American storytelling.”

As the newest partner with SKYY Vodka on this campaign, Cena joins a growing family of influencers and activists who have helped shape the “Proudly American” message, including out-and-proud Olympian Gus Kenworthy; writer and cultural curator Kimberly Drew; and “RuPaul’s Drag Race” talents, Trixie Mattel and Dusty Ray Bottoms.

The latest chapter in SKYY’s integrated campaign will launch before Thanksgiving, and will include out-of-home, digital, social media, PR and event activations. A full social media campaign @SKYYVodka will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic American of today.

MARKUS KLINKO × “2000s”

Markus Klinko

Award-Winning Fashion and Celebrity Photographer,

Presents a Decade of World-Renowned Work in “2000s The Exhibition”

Mouche Gallery, Beverly Hills

Beyonce “Dangerously in Love” Album Cover (2003) by Markus Klinko All Rights Reserved 2018

Exhibition Presents June 15 through June 30, 2018

Award-winning fashion, celebrity photographer and director Markus Klinko is pleased to present “2000s”, an exclusive exhibition featuring the decade’s most iconic photographic images. The gallery has partnered with FujiFilm and will host several in-gallery artist appearances: Saturday, June 16th from 4:00 pm – 7:00 pm, Saturday June 23rd from 2:00 pm – 5:00 pm and Saturday June 30th, 2018 from 4:00 pm – 7:00 pm at Mouche Gallery 340 N Beverly Dr., Beverly Hills, CA 90210.

For me, this collection goes beyond celebrity photography and more so defines a greater cultural connection. The early 2000’s was a very influential time of fashion, music, and entertainment that we are seeing resurface today. Being able to capture it photographically gives us a window into our past and it how it has helped form our future.” – Markus Klinko

Klinko and his subjects

Throughout the years, Markus Klinko has become one of the most recognizable celebrity photographers across the globe. For his upcoming exhibition, “2000s”, Mouche Gallery has assembled a collection of famous images from his archives. The collection depicts a variety of pop culture milestones that have truly defined the decade of the early 2000’s. Highlighted works include: Beyonce’s Dangerously in Love album cover; a series of Mary J. Blige album covers documenting her meteoric rise to superstardom; and images from Klinko’s wildly successful David Bowie Unseen international exhibition. With these works and more to see, Klinko can be credited for capturing some of the most legendary moments in each of his subject’s careers.

David Bowie “Heathen” Album Cover (2002) by Markus Klinko Ó All Rights Reserved 2018

Klinko’s works were recently displayed in a New York Subway station with a large-scale photographic installation and interactive displays celebrating the late, great David Bowie. The installation was unveiled earlier this month and runs until May 13. It coincides with the opening of Bowie Is – an exhibition celebrating the musician’s contribution to popular culture – at the Brooklyn Museum.

The centerpiece of the takeover was an installation that stretched across 30 metal ‘L beams’ and was seen at either end of the station from steps leading down to the platform. It features black-and-white photographs of Bowie as the Thin White Duke – a persona he adopted in the mid- 1970s and taken by Masayoshi Sukita and Markus Klinko.

INSTALLATION NYC SUBWAY 2018

As David Bowie’s and Iman’s photographer for over 15 years, Klinko’s client list reads as a who’s who of Hollywood royalty. Other notable pop culture icons that will be featured in the exhibit include: Jennifer Lopez, Christina Aguilera, Britney Spears, Kim Kardashian, Naomi Campbell, Kelis, Pharrell Williams, Kanye West and more.

“Mouche Gallery in Beverly Hills is honored to present this exhibition in collaboration with FUJIFILM North America Corporation, and is thrilled to add Markus Klinko to its prestigious roster of internationally acclaimed photographers. We look forward to continuing the tradition of featuring museum quality art and photographs at the forefront of culture.” – Keiko Noah, Gallerist & Principal: Mouche Gallery

Made possible by FUJIFILM North America Corporation, “2000s” will feature a rare retrospective collection of select cameras and lenses used by Klinko to photograph these images and will be installed at Mouche Gallery. As one of the earliest adopters of digital post-production, Klinko pioneered a style that widely influenced trends in current fashion and celebrity photography. Klinko credits his usage of the FUJIFILM GX680III, a 6x8cm medium format system, in conjunction with FUJICHROME PROVIA 100F for the vibrant palette and exceptionally high resolution of his work. In 2001, Klinko also started shooting with the FUJIFILM FinePix S1 Pro, the early predecessor of the current line of the FUJIFILM X Series and GFX system. A previously unseen series of new images, taken in 2018 with the FUJIFILM GFX medium format mirrorless system, will be unveiled on June 14th, featuring re-emerging signature ’00s staples, connecting his works from past and present. All of Klinko’s works to be featured in “2000’s” were created with FUJIFILM cameras and/or film products.

Given the exhibition’s fashion and celebrity culture focus, thirteen of Klinko’s most celebrated images will be sold via Paddle8 (http://www.paddle8.com/auction/cfda) to benefit the Council of Fashion Designers of America (CFDA) Foundation to help support its programs dedicated to fashion education and professional development. To learn more about the CFDA, please visit the organization’s website at www.CFDA.com

For more information on photographer Markus Klinko, please visit his website at www.markusklinkostudio.com or follow him @MarkusAndKoala on Instagram.

To learn more about FUJIFILM North America Corporation, please visit their website at www.FUJIFILMXGFX.com or follow Fujifilm at www.twitter.com/FujifilmX_US, www.facebook.com/FujifilmXUS, and www.instagram.com/FujifilmX_US.

To learn more about Mouche Gallery and to meet the world-renowned photographer and visit this once-in-a-lifetime Collection: “2000s The Exhibition” in Beverly Hills, please visit Mouche at www.mouchegallery.com.

ALL WORKS ON EXHIBITION & AVAILABLE FOR ACQUISITION

WITH IN-GALLERY APPEARANCES BY MARKUS KLINKO ON

SATURDAY, JUNE 16th 4:00-7:00PM PST

SATURDAY, JUNE 23rd 2:00-5:00PM PST

SATURDAY, JUNE 30TH 4:00-7:00PM PST

MOUCHE GALLERY

340 N. Beverly Drive

Beverly Hills, CA 90210

All appearances are complimentary and open to the public: RSVP’s strongly suggested.

For more information, please contact Keiko Noah at:

(310) 858-8114 or

RSVP @ info@mouchegallery.com

http://mouchegallery.com

All Images Courtesy of Markus Klinko. All Rights Reserved 2018. For Editorial Usage Only. No Commercial Usage Allowed.

Image: Markus Klinko 2018 Los Angeles

ABOUT MARKUS KLINKO:

Markus Klinko is an award-winning, international fashion/celebrity photographer and director, who has worked with many of today’s most iconic stars of film, music, and fashion.

Klinko has photographed Beyonce, Lady Gaga, David Bowie, Jennifer Lopez, Britney Spears, Mary J. Blige, Mariah Carey, Kanye West, Anne Hathaway, Kate Winslet, Will Smith, Eva Mendes, Kim Kardashian, Naomi Campbell, and Iman. His editorial clients include Vogue, GQ, Vanity Fair, Harper’s Bazaar, and Interview. Brands such as Lancôme, L’Oréal Paris, Nike, Hugo Boss, Anna Sui, Pepsi, Skyy Vodka, and Remy Martin have hired Klinko to create advertising campaigns. His campaign for Keep A Child Alive raised over one million dollars for children with AIDS in just 3 days.

Born in Switzerland of French, Italian, Jewish, and Hungarian descent, Klinko spent his early years training to become a classical harp soloist. He studied at the Conservatoire National Supérieur de Musique in Paris. Later, Klinko signed an exclusive recording contract with EMI Classics, as well as a management contract with Columbia Artists Management. He received the Grand Prix de Disque for his recording of French harp music, with members of the orchestra of the Paris Opera Bastille. Klinko performed in recitals and as a featured soloist with symphony orchestras around the world. He was also regularly featured in such publications as Vogue Italia, Vanity Fair, GQ, The New York Times, Madame Figaro, Stereo Review, and Ongaku no Tomo.

After a hand injury, Klinko decided to become a fashion photographer and retired from his international concert and recording career. During that time, he met Indrani, who later became a regular collaborator in her role as his studio’s digital post production artist and photo editor.

Isabella Blow discovered Klinko’s work while at the London Sunday Times and commissioned cover stories from the emerging photographer. Around the same time, Ingrid Sischy, at Interview magazine hired Klinko for various shoots. Iman and David Bowie followed, giving the up and coming photographer a chance to photograph them for their respective book (I am Iman) and album covers (Heathen).

From there, he went on to create some of the most iconic album covers of his time, including Beyonce’s Dangerously in Love, and Mariah Carey’s The Emancipation of Mimi.

Many of Klinko’s famous celebrity photographs can be seen in his coffee table book ICONS (Perseus). Lincoln Center in New York presented an art exhibit showcasing many prints from the book and since, art galleries and museums in Europe (Opera Gallery, Monaco) and the USA (National Portrait Gallery, Washington) have featured his work.

Hidden Content

Hidden Content launches with world premiere of The Caretaker at Tribeca Film Festival developing slate of VR films.

Filmmakers Jacob Wasserman, Adam Donald and Ant Gentile announced today the formation of Hidden Content, a full-service virtual reality. Their first project was unveiled yesterday at the Tribeca Film Festival with the world premiere of their narrative 360 Cinema project The Caretaker, the first installment of an original horror anthology series.

Created by Wasserman and Donald as well as filmmaker Nicolas Pesce (The Eyes Of My Mother, Piercing), The Caretaker stars Adelaide Clemens, Tom Lipinski, Clara Wong and Diana Agostini, was produced by Max Born and Schuyler Weiss and executive produced by Gentile and Kimberly Parker. The pilot was a co-production with RealMotion Inc. and audio services were provided by Hobo Audio.

Hidden Content has also teamed with film producer and financier Max Born to produce and acquire a slate of VR films and series, as well as develop a VR/AR distribution platform.

Wasserman, Donald and Gentile have been working in the virtual reality and 360 cinema space for some time, having produced high profile VR commercials and branded content experiences, including Samsung’s “Anatomy of Ski” 4D VR Experience for the 2018 Winter Olympics, featuring Olympic gold medalist downhill skier Bode Miller and “360 Meals,” a journey inside celebrity chef Daniel Boulud’s Michelin-starred flagship restaurant, Daniel.

The trio’s first narrative effort, the interactive VR thriller Broken Night
starring Emily Mortimer and Alessandro Nivola, premiered at Tribeca Film Festival 2017 and was also featured at Cannes NEXT 2017.

Hidden Content and Max Born are currently in development on three additional VR genre series, and are in talks with outside creators to acquire new content to build out their 2018 project slate.

* * *

The Hidden Content Team

Jacob Wasserman

Jacob Wasserman has produced notable and critically acclaimed films including James White
(Winner of Sundance NEXT Audience Award, AFI Audience Award), The Eyes of My Mother (Sundance NEXT 2016 Official Selection), virtual reality film Broken Night (2017 Cannes NEXT) with his latest feature films TYREL and Piercing premiering at the 2018 Sundance Film Festival. His most recent VR narrative film The Caretaker , which he co-wrote and directed alongside horror director Nicolas Pesce (The Eyes Of My Mother, Piercing), will have its premiere at the 2018 Tribeca Film Festival.

Wasserman has also produced and directed several award winning commercials, music videos and virtual reality films for clients including The North Face, Gatorade, The Wall Street Journal, Sony Music and Samsung. He a founding partner of Virtual Reality production company, Hidden Content and is currently based in Los Angeles, California.

Adam Donald

Adam Donald is a director who continues to expand his work and collaborations across all genres from Film and Television to Virtual Reality. He is a founding partner in Hidden Content, and is currently based in Brooklyn, New York. Donald has worked with the world’s top agencies and directed story-telling campaigns for many global brands, including The North Face, Gatorade, Sony, SKYY Vodka, NBA, Budweiser, and American Express, featuring world class artists and athletes Jay Z, Pharell, Diplo, Courtney Love, Venus Williams, Usain Bolt and Elton John, among others.

He is the recipient of several industry awards, including The New Directors Showcase, Clio Advertising Awards, D&AD Awards, as well as VMA nominations. In addition to his commercial work, Donald recently directed a television pilot for TruTV and co-directed the experimental VR dance film, The Gate. This is the second year he has had a film selected for both Tribeca and Cannes Film festivals.

Ant Gentile

Ant Gentile has worked in audio and video production for over 10 years, serving as creative director and producer for clients including Samsung, ABC, Interscope Records, Atlantic Records, CenturyLink, McGraw-Hill Education, Clearasil, Cengage, 451 Media, and Sun Chemical. Wanting the ability to offer full-service production, Gentile opened a state-of-the-art audio production facility in midtown Manhattan, allowing him to score, mix and sound design projects for his clients, as well as start a music publishing and podcast division.

In addition, Gentile has executive produced two feature length documentaries and has raised significant strategic funding for both entertainment projects and tech start-ups. With a passion for storytelling in new media, as well as relationships tech and VC companies, Gentile joined with commercial and narrative filmmakers Adam Donald and Jake Wasserman and producing VR content under a new banner, Hidden Content.

Nicolas Pesce

Nicolas Pesce’s debut feature The Eyes Of My Mother
was one of the most critically acclaimed horror films of 2016. It premiered at the 2016 Sundance Film Festival in the NEXT section and was released theatrically in the U.S. by Magnolia Pictures.

In 2013, Pesce developed an animated series starring Malcolm MacDowell, J.K. Simmons, and Colin Quinn and most recently he completed his second feature film Piercing ,
based on the Ryu Murakami novel by the same title. Piercing premiered at the 2018 Sundance Film Festival in the Midnight section and stars Christopher Abbott, Mia Wasikowska, Maria Dizzia, and Marin Ireland. Nick is writing and will direct the upcoming The Grudge for Good Universe and Ghost House Pictures.

Pesce is a graduate of New York University’s Tisch School of the Arts and currently lives in Los Angeles.

Max Born

Born is a film producer and financier and his production of Josh Mond’s James White was the start of what would be a successful collaboration with Borderline Films, with whom he went on to produce Nicolas Pesce’s debut feature The Eyes Of My Mother. Shortly thereafter he developed
Piercing with Pesce and Borderline, which Pesce directed and premiered at Sundance 2018.

In 2017, Born collaborated with Sebastián Silva on his film TYREL,
which premiered in competition at the 2018 Sundance Film Festival. He is currently developing both adapted and original content with Pesce, Silva, and Antonio Campos of Borderline. More recently, Born has refocused on development financing and has already started to build a small library of IP to adapt with more filmmakers.

Also in 2018, Born produced a VR short called The Caretaker,
which will have its world premiere at the Tribeca Film Festival and screen in Cannes NEXT. Along with production and post-production partners in this emerging medium, Born is looking to create what would essentially be a small VR studio.