By Justin Lyons LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal. Ball said he’s excited to join the PUMA family as he kicks off his basketball career. “I believe the brand is the perfect […]
By Althea Champion × Vaughn Lowery TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions. As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that […]
By Payton Saso Beyoncé first collaborated adidas with her launch of Ivy Park. Now, the singer is back with a new collaboration. On September 18 the Beyoncé x adidas Superstar Platform will be released and available to purchase through the adidas App. This shoe is a reinterpretation of the adidas Superstar, “however, the tooling begins […]
The Vivienne Hu Spring/Summer 2021 collection perfectly captures all the best parts of spring fashion, while staying both classic and modern. The line consists of 50 pieces that channel both comfort and elegance. With clear influence from European design and New York business clothing, the line had a lot of femininity and beauty. The collection […]
PUMA and creative artist collective KidSuper Studios are releasing their first collaboration together this week. The PUMA x KidSuper Studios collection combines love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer, Colm Dillane’s past as a […]
PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out […]
PUMA and R H U D E, an LA-based streetwear brand, are back together for the newest addition to their co-branded collection, PUMA x R H U D E Cell King. The PUMA x R H U D E Cell King isn’t just a shoe. It’s a street statement. Drawing inspiration from the original PUMA […]
PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer. The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and […]
After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August. The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite […]
Today, GRAMMY-winning rapper Lupe Fiasco and Orlando producer Kaelin Ellis released their collaborative EP HOUSE via 1st & 15th / Thirty Tigers. The EP came together by chance — on May 5th, Lupe was tagged on Twitter in the replies of a Tweet from Kaelin Ellis, a rising producer who had been posting clips of himself creating beats in lockdown. […]
