Posts tagged with "shoes"

Reebok Classic Launches New ‘Ready Now’ Campaign

Reebok Classic is taking it back to the ‘90s with the launch of the new Pyro, the first sneaker silhouette to be highlighted as part of the brand’s all new ‘Ready Now’ campaign. The 90s was a time when individuals dared to challenge the sartorial status quo, pushing creative expression to new heights in order to express their identity. ‘Ready Now’ embodies the bold creative expression of the 90s.

The ‘Ready Now’ campaign launches with Kabrina Adams, style outlier and frontwoman of the all-female skate crew The Skate Kitchen. Throughout the campaign imagery, Kabrina showcases how she brings her singular, downtown, non-conformist style to the Pyro. “I don’t like being labeled,” Kabrina says, “I don’t wanna do what I’m supposed, to do I want to do what I want to do.”

Tapping into Reebok Classic’s unparalleled heritage, the Pyro is a true original. Rereleased for the first time since its launch in 1992, the runner enables the creative freedom of the wearer, with an unapologetic design that represents a striking vision of retro sports style. From the same running family as the Aztrek, the Pyro is known for its notable circular design details and was one of the first models of the 90s to feature Hexalite technology in the heel, offering maximum cushioning and shock absorption-without adding weight.

Pryo is available now on Reebok.com and retails for $80.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

Reebok x Sole Fury

Today, Thursday, November 8th, Reebok will release the highly anticipated Sole Fury, a daring new performance-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout.

To bring to life the defiant design, Reebok has enlisted a coalition of global trailblazers who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom. Partners include rapper Lil Baby, professional mixed martial artist and boxer Connor McGregor, rapper Future, and Game of Thrones actress Nathalie Emmanuel.

The all new Reebok Sole Fury is equipped with distinct performance and aesthetic features, including:

• 360° Breathability: Aerodynamic vents, perforated sockliner and engineered knit upper deliver enhanced breathability

• Lightweight Cushioning: Split Cushioning System, an innovation developed by Reebok in the early 90’s, removes weight and adds flexibility

• Stability & Propulsion: Propulsion plate helps stabilize and propel stride by minimizing compression

• Bold Aesthetic: Audacious colorways, neoprene tongue, layered mesh, chunky sole and nonconventional shoe lace strings

To celebrate the launch of Sole Fury and honor its boundary-pushing origin story, Reebok created #SplitFrom, a salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture.  Coinciding with Sole Fury’s release date, Reebok brings together partners Conor McGregor, Nathalie Emmanuel, Future, and Lil Baby, all whom personify the fearless vision it takes to challenge the status quo. Unequivocal trailblazers in their respective fields, each figure reveals how they embody the “Split from the pack” mentality through the lens of the #SplitFrom campaign.

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.

Reebok x Saweetie

Following her first major EP debut on Warner Music earlier this year, Saweetie, along with Bodega Bamz, Lil Baby, Made in TYO and JayIDK, has partnered with Reebok to launch the Alter the Icons collection – which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus.

Together, the collection takes inspiration from the above emerging artists to showcase how one can find alternative paths to success by tearing up the brand’s design rulebook and encouraging wearers to alter their own path.

Reebok Announces #SplitFrom Campaign

In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign.

Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with a bold look, and 25 years later, its influence is seen on feet across culture from the gym to the street.

The new campaign features six visionary young creatives who embody the same forward-thinking spirit as the sneaker: to #SplitFrom the pack and redefine culture. Collectively, the result is an exclusive Zine—a physical book that embodies the campaign that was both shot by and features all six subjects.

Ryan Lochte and Kayla Rae Reid Wedding Rehearsal Photos

Olympic swimmer Ryan Lochte married model, Kayla Rae Reid last weekend in Palm Springs, California and the happy couple celebrated their rehearsal the night before at the Morrow Ranch in La Quinta.

The bride shined in a custom Rime Arodaky jumpsuit which she worked with the designer to create after seeing a similar piece in her 2018 collection.  The model paired the jumpsuit with silver pumps from ShoeDazzle and finished the look with natural makeup, diamond earrings and a classic ponytail.

 

Look For Less

At last night’s Emmys, TVs hottest stars brought their A-game and did not disappoint.

From strappy sandals, to elegant pumps and even a perfect-for-fall bootie, the ladies (and gents) were showing off the hottest trends in footwear for the season.

We’ve rounded up some of our favorite looks from last night’s show and found some fantastic alternatives from JustFab and ShoeDazzle that will have you strutting like an A-lister without having to spend like one.

LOOK FOR LESS – Emmys 2019 Shoe Edition

Mandy Moore

Get the look with ShoeDazzle’s Myrcella Platform Heeled Sandal

Millie Bobby Brown

Get the look with ShoeDazzle’s Malika Cone Heel Pump

Chrissy Teigen

Get the look with JustFab’s Carolina Heeled Sandal

Jonathan Van Ness

Get the look with ShoeDazzle’s Laine Bootie

Vanessa Hudgens

Get the look with JustFab’s Monika D’Orsay Pump

Reebok Classic x Pintrill

Reebok Classic has partnered with Pintrill to create an #AlwaysClassic set of pins in celebration of an all new Aztrek colorway, available now.

Drawing on Pintrill’s passion for all things pop culture and Reebok Classic’s rich heritage, the two brands have united for their first collaboration—just in time for the latest Aztrek drop. The two brands are working together to complement the style’s newest colorways by offering a limited-edition gift with purchase for a limited time only.

The Aztrek draws on Reebok’s rich heritage from the past and knowledge of the modern-day fashion landscape to make something old, new again. The latest colorways feature vibrant neon orange and cool baby blue piping to complement the classic Reebok white.

Be sure to you snag your pair today and use the code AZTREK at checkout to get your pins, available now on Reebok.com.