Posts tagged with "shoe"

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Panasonic Introduces Shoe Deodorizer

Panasonic Corporation will begin selling a shoe deodorizer, the MS-DS100, equipped with “nanoe X” that generates 10 times(*2) more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odors in a simple way, on September 20, 2018 (in Japan only).

One of the common causes of unpleasant shoe odors is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey(*3) Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odors, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, “nanoe X,” to dissolve and eliminate unpleasant shoe odors(*1). When the product is set in shoes and the switch turned on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odors(*1) in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odors and expects to create new market demand.

Product features

Uses “nanoe X” to dissolve and eliminate shoe odors(*1)

The MS-DS100 utilizes Panasonic’s original nano-sized ions, “nanoe X.” Measuring about 5 to 20 nm each, the “nanoe X” particles penetrate the textile and dissolve and eliminate unpleasant shoe odors(*1).The six outlets discharge and spread “nanoe X” to every corner of the shoes to provide a thorough deodorizing effect.

Economical operation with electricity cost of less than 1 yen(*4) per use. Also operates on a mobile battery(*5).

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet, such as in the entrance area or shoe cupboard.

Storage case provided with the product features a stylish design to look attractive when placed in an entrance area.

The storage case provided with the product accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly. The caps with antibacterial treatment(*6) can be removed and washed with water, so they can be used hygienically.

About product

Product name: Shoe Deodorizer

Product No.: MS-DS100

Suggested retail price: Open price

Launch date: September 20, 2018

Monthly production volume: 1,000 units

Specifications

Approximate power consumption: 2.9W

Approximate product dimensions: 170 (W) x 92 (D) x 246 (H) mm

Approximate weight: 480 g (main unit only)

Cable length: 2.5m

Color: -H (light gray)

Accessories: AC adapter, cable, storage case

*1: Effect of deodorizing foot odors (isovaleric acid) adhered to shoes. Testing laboratory: Panasonic Corporation, Product Analysis Center. Testing method: 6-stage odor intensity measurement method in an about 10-m2 test room. Deodorizing method: Generation of “nanoe.” Test result: Odor intensity decreased by 1.5 in 5 hours. Test result certificate issuing date: June 4, 2018. Test result certificate number: 1V332-180604-K01.

– Test results were not obtained under actual use conditions.

– Deodorizing effect varies depending on the ambient conditions (temperature, humidity), operating time, type of odor, and type of textile.

– Sensitivity to the deodorizing effect may vary from individual to individual.

*2: According to the results of Panasonic’s measurement conducted based on the ESR method. Comparison between 480 billion “nanoe” particles/second and 4,800 billion “nanoe X” particles/second.

*3: According to the results of Panasonic’s Internet survey conducted in June 2018 with males and females (N = 2,000) in their 10s to 60s

*4: Calculated based on the new electricity rate of 1 kWh = 27 yen (including tax)

*5: For normal mode, use a mobile battery with a capacity of 3,760 mAh or more (rated output: 5.0 VDC, 1.8 A). For long mode, use a mobile battery with a capacity of 5,000 mAh or more (rated output: 5.0 VDC, 1.8 A). Operation on a mobile battery cannot be guaranteed since the operating time may differ depending on the usage conditions, environment and other factors.

– Mobile battery is not supplied with the product.

*6: Antibacterial effect. Part name: Cap. Antibacterial effect verifying laboratory: Japan Food Research Laboratories. Testing method: In accordance with JIS Z 2801. Test result: Antibacterial activity value of 2.0 or higher. Antibacterial method: Antibacterial agent contained in the resin. Name of the part with antibacterial treatment: Antibacterial treated resin. Test result certificate issuing date: August 25, 2015. Test result certificate number: No. 15083195001-0101.

​ISSEY MIYAKE  x  UNITED NUDE

​ISSEY MIYAKE  x  UNITED NUDE SPRING SUMMER 2018 SHOES PROJECT For the SS 2018 ISSEY MIYAKE collection a third consecutive shoes project was made with UNITED NUDE. Inspired by ISSEY MIYAKE’s concept – “A Piece of Memory:” Memories of faraway landscapes of Iceland as experienced by the design team serve as the starting point. “Nostalgic recollections never before seen,” guide the exploration and preservation of the dignity of material, while utilizing innovative manufacturing techniques and prove once again the synergy between the two brands. 

Introducing two new shoes, the RISE (mid-high geometric heel) and the STEP (fashion sneaker), embody the manifesto of shoes as architecture.

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