Posts tagged with "science"

How Conspiracists Dominate YouTube Climate Content

The geoengineering of consent: how conspiracists dominate YouTube climate content

Most YouTube videos relating to climate change prevention oppose scientific consensus and hijack technical terms to appear credible, says study using YouTube to learn about climate science will expose you to video content that mostly opposes worldwide scientific consensus.

That’s the finding of a new study published in Frontiers in Communication, which also reveals that some scientific terms, such as geoengineering, have been ‘hijacked’ by conspiracy theorists so that searches provide entirely non-scientific video content. Scientists could counteract this by forming alliances with influential YouTubers, politicians and those in popular culture, to ensure scientifically accurate video content reaches the widest-possible audience.

“Searching YouTube for climate-science and climate-engineering-related terms finds fewer than half of the videos represent mainstream scientific views,” says study author Dr. Joachim Allgaier, Senior Researcher at the RWTH Aachen University. “It’s alarming to find that the majority of videos propagate conspiracy theories about climate science and technology.”

Nearly 2 billion logged-in users – half the world online – visit YouTube every month, and research has shown that users see it as a platform for learning about science, health and technology.

Climate conspiracists

Allgaier wanted to know if the information YouTube users found, when searching for scientific information on climate change and climate modification, represented scientifically accurate views.

“So far, research has focused on the most-watched videos, checking their scientific accuracy, but this doesn’t tell us what an average internet user will find, as the results are influenced by previous search and watch histories,” reports Allgaier. “To combat this, I used the anonymization tool TOR to avoid personalization of the results.”

Employing ten climate change-related search terms, Allgaier analyzed 200 videos about climate change and climate modification topics. He found that the majority of these videos opposed the worldwide scientific consensus, as detailed by the UN Intergovernmental Panel on Climate Change.

Most videos propagated the so-called “chemtrails” conspiracy theory, which is a belief that the condensation trails of airplanes are purposefully enriched with harmful substances to modify the weather, control human populations, or for biological or chemical warfare. Scientists have clearly shown there is no evidence for such a large-scale secret atmospheric spraying program.

Geoengineering has been hijacked

Alarmingly, Allgaier found that the conspiracy theorists have ‘hijacked’ some relatively recent scientific terms by using them to describe their worldview of a global conspiracy. In fact, ‘chemtrailers’, as they are known, explicitly advise their followers to use scientific terms in their content, so that they are not immediately identified as conspiracy theorists.

“Within the scientific community, ‘geoengineering’ describes technology with the potential to deal with the serious consequences of climate change, if we don’t manage to reduce greenhouse gases successfully. For example, greenhouse gas removal, solar radiation management or massive forestation to absorb carbon dioxide,” explains Allgaier. “However, people searching for ‘geoengineering’ or ‘climate modification’ on YouTube won’t find any information on these topics in the way they are discussed by scientists and engineers. Instead, searching for these terms results in videos that leave users exposed to entirely non-scientific video content.”

Allgaier also questions YouTube search algorithms – does its business model direct traffic towards videos of dubious scientific content? He found some of the conspiracy videos being monetized by the users via adverts or the sale of merchandise with conspiracy-theory motives.

“The way YouTube search algorithms work is not very transparent. We should be aware this powerful artificial intelligence is already making decisions for us, for example, if you choose to use ‘auto-play’. I think YouTube should take responsibility to ensure its users will find high-quality information if they search for scientific and biomedical terms, instead of being exposed to doubtful conspiracy videos,” argues Allgaier.

Scientists and YouTubers unite!

To counter the non-scientific content on YouTube, Allgaier, who recently spoke at the World Conference of Science Journalists about his work, suggests scientists and science communicators should take YouTube seriously as a platform for sharing scientific information.

“YouTube has an enormous reach as an information channel, and some of the popular science YouTubers are doing an excellent job at communicating complex subjects and reaching new audiences. Scientists could form alliances with science-communicators, politicians and those in popular culture in order to reach out to the widest-possible audience. They should speak out publicly about their research and be transparent in order to keep established trustful relationships with citizens and society.”

OXYGEN: A SECRET WEAPON FOR FITNESS? 

Expert Offers Insight into the “Oxygen-Enhanced Exercise” Trend & Shares Breathing Tips to Improve Health & Enhance Your Workout

Have you seen anyone at your gym wearing unusual face masks as they workout? If not, you are sure to encounter this soon and when you do, there is no need for alarm. It’s called oxygen-enhanced exercise, and it’s a holistic approach to fitness that has recently skyrocketed in popularity. Once available and common only with Olympians and pro athletes (like Tiger Woods, Michael Phelps, and Mario Lemieux,) this training method has hit the mainstream and now at-home-exercisers and workout warriors across the country are using it as an all-natural way to gain an athletic advantage.

Oxygen-enhanced exercise is a scientifically proven phenomenon that’s said to benefit the body by reducing the physical stress of exercise, accelerating recovery, helping you sleep, giving you more energy, and improving your metabolism.

According to breathing expert Michael Grant White, oxygen is crucial for peak athletic performance.

“Playing sports, weight-lifting, circuit training, or any other intense physical activity, of course, burns calories and builds muscle, but many people don’t consider the wear and tear it has on their body. Lack of oxygen ages the body at a much greater rate…”

…says White, who has studied breathing over the past 24 years and has seen a rapid rise in interest for oxygen-enhanced exercise. As anti-doping initiatives spread across the country, and athletic drug testing becomes more prevalent, many athletes are turning to oxygen-enhanced exercise as a way to amplify their workouts without the use of drugs, chemicals, surgery, or invasive techniques.

We all know oxygen and exercise go hand-in-hand, but in case you missed this high school biology lesson, here’s a quick recap of the science: During exercise, your muscles have to contract and work harder, which increases their demand for oxygen. The amount needed is much more than you are taking in. Your body first burns the existing oxygen in the red blood cells and when this runs out, the body turns to fermentation for its energy needs. Instead of using oxygen, the muscles convert glucose into lactic acid and this is when fatigue sets in. Oxygen-enhanced exercise leverages the body’s already-existing system for oxygenating the blood before this happens.

If you’re not ready to sport an oxygen mask, you can still enhance your workout through mindful breathing. According to research, proper breathing should be one of your main focuses during exercise. It’s easy to underestimate just how much it impacts our overall health and fitness. Oxygen helps the body maintain pH balance, it increases neuronal energy metabolism in the brain, detoxifies the blood, and strengthens the immune system by killing harmful bacteria, viruses, and fungi. Oxygen also plays a huge role in the recovery process because it helps restore pre-exercise ATP levels and helps your liver break down lactic acid into simple carbohydrates.

“Not all breathing is created equal, there are breathing techniques you can do to enhance your workout…”

…says White who has trained athletes to use proper breathing techniques and seen first-hand how better breathing can help strengthen endurance, lower lactic acid production, and improve stamina for cardio-centric activities (like running, swimming, biking, etc.) In addition, simple breathing techniques can help athletes (at any level of fitness) recover more quickly from high-intensity activities.

In short: better breathing = better health.

Michael Grant White is on a mission to awaken the breathing consciousness of the world. He has insight into the oxygen-enhanced exercise trend and can share breathing tips people can use at home to improve their health and their workout.


IN AN INTERVIEW / ARTICLE:

  • Breathing Tricks to Improve Your Health & Enhance Your Workout
  • Unlikely Ways Your Breathing Impacts Your Life
  • Fascinating Link Between Breathing & The Brain
  • Insight into the “Oxygen-Enhanced Exercise” Trend: An All-Natural Approach to Improve Health & Enhance Workouts

ABOUT MICHAEL GRANT WHITE:

Michael Grant White is a holistic health expert, author, and international speaker who has dedicated his career to helping people improve their health through better breathing. As an Optimal Breathing Coach and the founder of My Oxygen Machine and Breathing.com, White is on a mission to make the world healthier one breath at a time.

For More Information Visit:

 https://breathing.com

10 Ways to Keep the Family Physically and Mentally Active This Summer

With summer break upon us, many parents will be scrambling for ideas of how to keep their families active over the next couple of months. Staying active, both physically and mentally, can help families avoid the dreaded summer brain drain, where kids tend to lose some of what they learned during the school year, and it can help keep the body healthier. Plus, you can make some great family memories and everyone can learn something. There are numerous ways for the whole family to keep active this summer in the Pigeon Forge area.

“Summer is a great time to engage your family in something new,” states Ed Shaffer, General Manager for WonderWorks in Pigeon Forge. “By seeing and experiencing different things over the break, their mind and body will stay active and challenged. The Pigeon Forge area offers plenty of opportunities for the family to make memories together.”

Here are 10 ways to keep the family physically and mentally active this summer in the Pigeon Forge area:

  1. Explore Art. Check out the illusion artwork at WonderWorks, some of which have hidden objects. You can also play brain games by answering riddles along the way.
  2. Get climbing. WonderWorks offers a 50-foot tall indoor ropes course, where you can be challenged and have fun. The four stories of ropes over over 50 different obstacles and activities.
  3. Play tag. There’s nothing like a family-friendly game of laser tag to create fun memories. WonderWorks offers offers an interactive laser tag option that is a great experience for the whole family.
  4. Be awed. Don’t miss The Wonders of Magic show at WonderWorks, starring Terry Evanswood. Considered the best magic show in the state, it won’t disappoint!
  5. Start digging. Visit the interactive sandbox at WonderWorks, where every hand motion and sand movement leads to more to explore.
  6. Take a hike. The wonders of nature and benefits of spending time out in it cannot be overlooked. Pick a trail that is appropriate for all ages of those in your family, and head out for a nice hike.
  7. Learn something new. Visit a nature center, where you can take part in guided activities, learning about things in the environment.
  8. Family bike ride. Head out on one of the area’s paved bike trails, such as Riverwalk Greenway, and explore by bike. Those who are not local can rent bikes for the journey.
  9. Visit goats. Give the kids a hands-on experience with animals. Families love stopping by to see and feed the animals at Goats on the Roof.
  10. Go downriver. A fun family experience for everyone, head out for a couple of hours of family tubing or rafting. This experience provides an exhilarating experience for all.

“We are blessed to live in an area that offers many family friendly activity opportunities,” added Shaffer. “Combining WonderWorks with some outdoor activities will help keep your loved ones physically and mentally strong and growing over the summer break.”

WonderWorks in Pigeon Forge offers 35,000 square feet of “edu-tainment” opportunities, billing itself as an amusement park for the mind. They offer over 100 hands-on exhibits covering natural disasters, space discovery, an imagination lab, a physical challenge zone, a far out art gallery, and a light and sound zone. WonderWorks is open daily from 10 a.m. until 9 p.m. For more information, log onto their site: https://www.wonderworksonline.com/pigeon-forge/.

About WonderWorks

WonderWorks, a science focused indoor amusement park, combines education and entertainment. With over 100 hands-on exhibits – there is something unique and challenging for all ages. Feel the power of 71mph hurricane–force winds in the Hurricane Shack. Make huge, life–sized bubbles in the Bubble Lab. Get the NASA treatment in our Astronaut Training Gyro and experience zero gravity. Nail it by lying on the death–defying Bed of Nails. Conquer your fear of heights on our indoor Glow-In-The-Dark Ropes Course. WonderWorks is also home to Wonders of Magic, starring Terry Evanswood, the award-winning and longest running performer in Pigeon Forge. WonderWorks hosts birthday parties and special events seasonally. Open daily from 9 a.m. until midnight. https://www.wonderworksonline.com/pigeon-forge.

PBS Breakthrough “The Airplane”

The amazing story of how humans changed the world, told through six revolutionary inventions.

 

EPISODE 2 (BREI #102): THE AIRPLANE

Premiere Date: Wednesday, April 24, 10-11 p.m. ET

Take to the sky with those who inspired the Wright brothers to invent the first successful airplane.

 

PBS, the preeminent go-to destination for engaging, enlightening and entertaining programming, brings viewers a mind-blowing, science-led journey through human history with its new weekly series, BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD. Told through six iconic objects that modern people take for granted, the six-part series shows how science invention and technology built on one another to change everything.

 

On Wednesday, April 24 at 10-11 p.m. ET, tune into the premiere of the series’ second episode, “The Airplane,” to take to the sky with those who inspired the Wright brothers to invent the first successful airplane. From Leonardo da Vinci’s “flying machines” to the modern commercial plane, without these inventions, we may have never left the ground. The airplane is the machine that gave us our greatest superpower – the ability to fly. The journey to successful flight is a story full of passion, danger and death, and this episode showcases the revolutionaries and visionaries who made it possible to leave the ground.

Featured Visionaries:

     Abba Ibn Firnas, Moorish/Islamic Scholar & World’s First Pilot (He was a polymath – an inventor, engineer, aviator, physician, Arabic poet and Andalusian musician.)

     Leonardo da Vinci, Italian Polymath of the Renaissance (One of the greatest painters of all time; called father of architecture; also credited with the inventions of the parachute and helicopter.)

     Sir George Cayley, British Inventor & Scientist (Pioneer of aerial navigation and aeronautical engineering, and designer of the first successful glider to carry a human being.)

     Alphonse Penaud, French Aeronautical Inventor & Engineer (Father of Flying Models and creator of the Planophore.)

     Otto Lilienthal, German Pioneer of Aviation, Aeronautical Engineer (Known as the “Flying Man,” for becoming the first person to make successful, documented flights with gliders.)  

     Wilbur & Orville Wright, American Inventors & Pioneers of Aviation (Creators of the world’s first successful flying airplane.)

     Wiley Post, American Pilot (First pilot to fly solo around the world, helped develop one of the first pressure suits and discovered the jet stream.)

     Frank Whittle, British Royal Air Force Officer/Aviator (Inventor of the Jet Engine.)

 

On-Camera Experts:

     Brandon Mikesell, Wingsuit Flyer

     Dr. Shini Somara, Fluid Dynamicist

     Dr. David Lentink, Assistant Professor of Mechanical Engineering, Stanford University

     Tiera Fletcher, Aeronautical, Rocket Structural Design & Analysis Engineer, Boeing

     Bruce Weaver, Gliding Instructor

     Jim Al-Khalili, Professor of Theoretical Physics University of Surrey

     Lt. Col. Ross Franquemont, U2 Pilot

     Maj. Dana Thomas, Operation Physiologist

     Richard Browning, English Inventor, Entrepreneur & Speaker

 

“BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD” is a six-part series documenting how humans changed the world forever. Taking viewers through a mind-blowing journey through human history, the series is told through six iconic objects that modern people take for granted. Each object – the telescope, airplane, robot, car, rocket and smart phone – is the culmination of a long-held human dream to explore, communicate and find one’s place in the universe.

Through incredible, lesser-known stories of familiar history, BREAKTHROUGH captures the secrets of the modern world through surprising accidents, colorful characters, joy and despair.  Often stretching to the beginning of human civilization itself, each hour-long episode shares thousands of years of thought, struggle, determination and insight. Featuring passionate visionaries who faced triumphs and challenges – ridicule, poverty and in some cases, death – these revolutionary individuals advanced humankind with breakthrough after breakthrough. The series reveals how science, invention and technology built on one another to change everything – a process that continues to this very day.

A new episode of BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD debuts every Wednesday at 10:00-11:00 p.m. ET on PBS, PBS.org and the PBS Video App (check local listings).

BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD is available for streaming simultaneously on all station-branded PBS platforms, including PBS.org and the PBS Video App, available on iOS, Android, Roku, Apple TV, Amazon Fire TV and Chromecast. PBS station members will be available to view all episodes via Passport (contact your local PBS station for details). Beginning July 9, 2019,  the series will be available on DVD and via digital download from PBS Distribution at shopPBS.org.

BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD is a production of BIGGER BANG COMMUNICATIONS, LTD. The executive producers are Ben Bowie and Iain Riddick, and the series producer is Tim Green. The series is narrated by Patrick Stewart.

 

ABOUT PBS

 

PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 90 million people through television and 30 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on TwitterFacebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

– PBS –

CONTACTS:

Brandii M. Toby-Leon, Bullseye Communications, 865-963-2418; brandii.leon@bullseycomm.com

Atiya N. Frederick, PBS, 703-739-5147; anfrederick@pbs.org

CBD For Dogs

Calming, pain relieving and inflammation reducer. These are only a few of the wonders CBD oil can have over your pet friend. It’s an ailment helper––without the psychoactive reactions associated with cannabis.

Cookie, an eight-year-old Schnautzer suffered from a stroke during the 2018 Holidays. The result was a poor equilibrium and a problematic internal sleeping clock. She would wake up at 2 AM, would bark for attention and wouldn’t want to go back to sleep. Times got harder in between every night, and the days seemed to get longer. Eventually, CBD was incorporated. It helped Cookie relax to the point where her sleeping schedule slowly turned to normal.

Cookie was everything her owners wanted in a dog. “She was playful and very smart. She would never sit still, and would always jump around the house. But that changed after the stroke. We couldn’t believe it.” Things quickly changed after the CBD intake, and the owners are coming back for more. “Think of it as a super-food for your dog!”

A Veterinarian’s Point of View

We went out on a search for vets and their opinions on CBD. We had the opportunity of speaking with Dr. Gary Ritcher, who is a leading Veterinary Health Expert with Rover.

“My education about CBD and medical cannabis, in general, comes from personal research and speaking with experts in the field.

I have performed a great deal of topic-related research. There is an entire chapter in my book – The Ultimate Pet Health Guide – on cannabis and I have written multiple continuing education courses for veterinarians on the topic.”

Scientific experts give us a supportive back-up feeling on CBD, and it only reassures the healing properties behind it. Before considering buying any kind of CBD treatment it’s recommendable to follow on these tips:

● Always consult your vet before trying CBD products on your dog. They can help you choose specifics and the right dosage for your pup.

● Make sure it’s hemp-derived CBD and it’s Certificate of Analysis, which basically shows the amount of CBD the product contains along with lab results.

● Always follow your dogs’ behavior after consumption, and gradually start on his dosage. That way you can really tell how well is working and monitor their reaction.

Science Behind CBD for Dogs

First thing is first, all mammals have an endocannabinoid system, but especially with the CB1 receptors, which are found primarily in the central nervous system and in the brain. The “high” or psychoactive experience associated with recreational or medical marijuana is caused by activating CB1 receptors.

It is important to never confuse CBD (cannabidiol) and THC (tetrahydrocannabinol). Although derived from the same plant CBD has no psychoactive. The infamous THC will get you high and create the euphoric feeling most people recognize when they think about cannabis. CBD, on the other hand, will not cause any of these loopy feelings, instead, it takes over the body with multiple healing and preventive properties.

Dogs are benefiting from CBD in so many ways. With no known side effects, preventive measures and healing properties it makes it the perfect supplement to have at home when things start looking fishy. Here is a list of how the ways CBD can help your furry baby:

Epilepsy and seizures

It is a great nervous system booster. Helps relief recurrent seizure and stabilize dogs post-seizures.

Pain reliever

Reliefs pain and reduces inflammation that could eventually develop into diseases.

Bowel disease helper

Can normalize motility in pups with bowel diseases.

Cancer preventer and killer

Cannabinoids have shown to have antitumor cell activity in animal cancer models. This is a great way of reducing cancer cell spread and can be taken as a preventive cancerous measure.

Anxiety reducer

Aids with separation anxiety, and soothes stress especially when dogs are let alone for a prolonged time, new people visit homes or for long travels (in cars or flights).

Appetite increaser

Endocannabinoid plays a role in regulating the body’s feeding behavior.

Arthritis, joint and mobility issues

Can help increase activity and comfort in dogs

Where Can I Find It?

The past misconceptions over cannabis are slowly fading and new thoughts on their curative properties are arising. New market opportunities are opening doors to CBD distributors which reflects the future of the cannabis industry. Sooner than later you will be able to find different products on CBD, especially because it is now legal in the US as long as it follows regulations.

There are many online stores that offer CBD for dogs, including varied products like tinctures, treats and even infused with coconut oil.

CBD oil is the perfect option for all those dog lovers out there, who are looking for a different angle on dog treatments with the ultimate goal of bettering their lives. It is an alternative to conventional drugs, without the side effects and, for us humans the best part is that’s under budget. We all love our pups and we are willing to do so much for them. From creating safe spaces, playing with them and offering the best accessible options to optimize their health. There is no wonder why we call them humanity’s best friend.

Written by Hermes Maldonado

David Axelrod & Karl Rove

MasterClass, the online education company that enables anyone to learn from the best in the world, announced today that David Axelrod and Karl Rove, two of the most esteemed political strategists best known for respectively orchestrating winning presidential campaigns for Barack Obama and George W. Bush, are setting aside party affiliations to come together to teach the first MasterClass on campaign strategy and messaging. In this class, Axelrod and Rove will demystify the political campaign process and break down their philosophies on what it takes to plan and execute a winning campaign. The class is now available at www.masterclass.com/dakr. Enrollment for the class is $90 for lifetime access, or $180 per year for the All-Access Pass, which grants unlimited access to all new and existing classes.

“It has never been more important to understand how this world of politics works and how to win the hearts and minds of voters,” said David Rogier, co-founder and CEO of MasterClass. “The class isn’t about being a Democrat or Republican — it’s about two of the best political minds of our generation teaching how to win elections. David and Karl break down their respective campaign strategies and debate what is happening in the country today, and how we got here.”

In their MasterClass, Axelrod and Rove will provide perspectives from their professional experiences, as they share their passion for their work and for democracy. They will dive into successful communication and planning strategies from past presidential campaigns, covering the full scope of campaigning — from developing messages and mobilizing voters, to planning, fundraising and budgeting, as well as preparation tactics for debates. Students will gain a deeper understanding of the state of politics today and feel empowered to find their unique voice and place in the political process to help make an impact.

“Ronald Reagan used to say that our American experiment, our American democracy was always one generation away from extinction,” said Rove. “I hope that our MasterClass not only provides a better understanding of the inner workings of elections and politics, but also inspires students to get involved.”

“This is a confusing time in politics. On the one hand, there’s an enormous amount of rancor, with a president who very consciously plays base politics. On the other hand, I’ve seen a renewed sense of citizenship in response, with peoplerealizing the importance of getting involved,” said Axelrod. “As more people are getting engaged in politics, running for office and volunteering for candidates, we’ve designed this class to break down the campaign process.”

Axelrod served as chief strategist for Barack Obama’s 2008 and 2012 successful presidential bids and is credited with crafting the message of “change” that helped secure Obama’s historic victory. He later served as senior advisor in the Obama White House. Over the course of his career, Axelrod worked on nearly 150 campaigns that he chronicled in The New York Timesbestseller “Believer, My Forty Years in Politics.” He is currently a senior political commentator for CNN, host of the “The Axe Files” podcast, and founding director of the non-partisan Institute of Politics at the University of Chicago.

Rove, the deft political operative and fundraiser credited as “The Architect” by President George W. Bush of his victorious campaigns in 2000 and 2004, served as senior advisor and deputy chief of staff for the Bush administration. He is now a Fox News contributor, writes a weekly column forThe Wall Street Journal, and is the author of two books, “The Triumph of William McKinley” andThe New York Times bestseller “Courage and Consequence.”

Politics is the fifth new category MasterClass will launch this year as it continues to expand its catalogue across a range of subjects to offer educational, inspiring, and engaging classes taught by the world’s greatest minds. With more than 40 classes that dive into processes, techniques and philosophies, MasterClass helps students progress more rapidly towards their own mastery, explore a new passion, or learn a new skill. It offers a unique learning experience, including video lessons, interactive exercises, course materials, peer interaction, and more. All classes are available as part of an annual subscription for $180, or for individual purchase at $90 for lifetime access to the class, and can be accessed online at www.masterclass.com or on the MasterClass mobile app for iOS and Android.

View the trailer for David Axelrod and Karl Rove’s MasterClass below: https://youtu.be/E_jPAd0L3IA

ABOUT MASTERCLASS

Founded in 2015, MasterClass started with the idea that everyone should have “access to genius.” The premier online education platform provides affordable, engaging, and inspirational online classes taught by world-renowned instructors, making it possible for anyone to learn from the best.

MasterClass’ current roster of courses includes:

Culinary Arts: Gordon Ramsay (cooking), Alice Waters (home cooking), Thomas Keller (cooking techniques), Wolfgang Puck (cooking)

Film and Television: Werner Herzog (filmmaking), Martin Scorsese (filmmaking), Ron Howard (directing), Helen Mirren (acting), Samuel L. Jackson (acting), Judd Apatow (comedy), Spike Lee (filmmaking), Ken Burns (documentary filmmaking)

Music and Entertainment: Armin van Buuren (dance music), Christina Aguilera (singing), Usher (performance), Reba McEntire (country music), Herbie Hancock (jazz), Deadmau5 (music production), Hans Zimmer (film scoring), Steve Martin (comedy), Tom Morello (guitar)

Writing: James Patterson (writing), Aaron Sorkin (screenwriting), Shonda Rhimes (writing for television), David Mamet (dramatic writing), Judy Blume (writing), Malcolm Gladwell (writing), RL Stine (writing for young audiences), Margaret Atwood (creative writing)

Design, Photography and Fashion: Annie Leibovitz (photography), Frank Gehry (architecture), Diane von Furstenberg (how to build a fashion brand), Marc Jacobs (fashion design)

Sports and Games: Serena Williams (tennis), Stephen Curry (shooting, ball-handling, and scoring), Garry Kasparov (chess), Daniel Negreanu (poker)

Politics and Society: Jane Goodall (conservation), Bob Woodward (investigative journalism), David Axelrod and Karl Rove (campaign strategy)

Science: Chris Hadfield (space exploration)

For more information, please visit www.masterclass.com.

Follow MasterClass:

Twitter @masterclass

Instagram @masterclass

Facebook https://www.facebook.com/masterclassofficial

Follow David Axelrod:

Twitter @davidaxelrod

Follow Karl Rove:

Twitter @KarlRove

Facebook https://www.facebook.com/karlrove/

Instagram karlrove

Website www.rove.com

Off The Hook Seafood Festival

The 4th annual OFF THE HOOK Seafood Festival celebrates National Seafood Month on the iconic Santa Monica Pier on Saturday, Oct. 6, 2018 from 4-7 PM (VIP access at 3PM). The event features tastings from the city’s best seafood restaurants and chefs, live music, the popular oyster shucking competition, sustainable seafood VIP Lounge and more. This seafood-loving food fest is 100% free of single-use plastics and benefits Heal the Bay who help to keep our oceans, waves and beaches clean.

We are delighted to be part of this year’s OFF THE HOOK,” said Apryl Boyle, Associate Director of Heal the Bay Santa Monica Aquarium, “This event brings together the best restaurants and seafood dishes while also helping to draw awareness for sustainability and ocean friendly lifestyle practices.

This year’s festival will feature Santa Monica’s top chef’s showcasing dishes with their underwater ingredients such as oysters, baja kanpachi, ahi handrolls, shrimp mac and cheese, lobster rolls and more. Participants include Chef and Restauranteur Jason Fullilove of Barbara Jean, Barbara Pollastrani from Heroic Deli and Govind Armstrong from The Lobster, and bites from other amazing restaurants such as BOA, Sushi Roku, Herringbone, Red O, Blue Plate Oysterette, 1212 Santa Monica, The Albright,T MBI Craft Indian Kitchen, Del Frisco’s Grille, Astro Doughnuts & Fried Chicken, Enterprise Fish Co., Bubba Gump Shrimp Co., TrashFish Box, Jimmy’s Famous American Tavern and more.

The OFF THE HOOK Oyster Shucking Competition, sponsored by The Albright, is always a crowd favorite where competitors battle it out for “Best in Shuck.” The Heal the Bay Santa Monica Aquarium, located directly under the Pier, will also be offering free entry to VIP ticket holders.

Tickets are $50.00 in advance for general admission, which include tastings, access to beer and wine garden, spirits tasting, live music, games and more and VIP tickets are $85.00 in advance and include early entry at 3 p.m. and access to the Sustainable Seafood VIP Lounge with curated cocktails and specialty seafood dishes from FIG, Barbara Jean, and Omega Blue Seafood.

OFF THE HOOK is proudly sponsored by Peroni/Blue Moon, Odwalla, The Albright, Getaround, Kevita, Fresh Wata, Kikori Whiskey, Cheeky Plates, Get Around, Eco Eats Party Ware, Santa Monica Chamber of Commerce, Buy Local Santa Monica, Santa Monica Daily Press, LA Weekly, Angeleno, ATOD Magazine and Yelp.

A portion of proceeds will benefit Heal the Bay to help preserve our local oceans, waves, and beaches for future generations. Tickets are available now www.offthehookseafoodfest.com.

ABOUT HEAL THE BAY:

Heal the Bay is an environmental nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy and clean. To fulfill our mission, we use science, education, community action, and advocacy. Learn more at www.healthebay.org.

Social Links

Instagram – @othseafoodfest
Twitter – @othseafoodfest
Facebook – @offthehookfest

The Economist x Midterms

Today The Economist launched its first real-time midterm model, which uses statistical forecasting to predict how many seats in the House of Representatives each party is likely to win in this year’s US midterm elections.

View the model here:

Applying cutting-edge machine-learning techniques to political science, the model combines information from polling, past elections, special elections, fundraising, ideology and “fundamental” factors like the economy and incumbency.  It has been trained on every election cycle since 1942 and nearly 6,500 historical district races. The model will conduct 4.35 million simulated elections every day until the vote, live-updating to incorporate up-to-the-minute data.

The Economist’s midterm model currently predicts that Democrats have a 2 in 3 (or 65%) chance of taking the House, and holding an average of 222 seats, or 4 more than is needed for a majority.  It shows that there is a 95% chance that the Democrats will hold between 206 and 241 seats.

The Economist’s data team plans to launch a similar model to forecast Senate results later in the year once primaries are complete and more polls become available.

Find out more about The Economist’s midterm model here.

Randall Bell x “Me We Do Be”

Why do some people dive, some survive and others thrive? The answer, Randall Bell, Ph.D., reveals, is surprisingly simple: choices. 

 

Bell, a socio-economist and the CEO of Landmark Research Group, has developed an easy-to-follow formula for authentic growth and success based upon 25 years of behavioral research. 

 

In his book, Me We Do Be: The Four Cornerstones of Success, Bell masterfully interweaves stories from his consulting work on high-profile cases — including Chernobyl, the World Trade Center, and O.J. Simpson — with findings from behavioral studies and his own survey of 5,000 people to reveal the daily habits that can make or break both personal and professional growth and success. 

 

In Me We Do Be, Bell explains that all behaviors can be organized into four cornerstones: 

•    Me is quality thinking that builds wisdom.

•    We habits form quality relationships. 

•    Do actions build productivity.

•    Be designs the future. 

 

There is no one-size-fits-all definition of success. For some, it’s making money. For others it’s having a loving family, winning a competition, completing a degree or beating cancer. The power of Me We Do Be is that it connects all the dots and creates a fresh perspective for moving forward, allowing readers to define what success means to them as individuals, while sharing the foundational elements that apply to everyone. 

 

Previously, the author led a national practice at PricewaterhouseCoopers, the world’s largest consulting firm. He has consulted on hundreds of cases, including the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina and the nuclear testing at Bikini Atoll. 

 

Often a guest of the media, Bell has been profiled in The Wall Street Journal, People magazine, The New York Times, the Chicago Tribune, the Los Angeles Times, CNN, World News Tonight with Diane Sawyer, 20/20, Entertainment Tonight and by newscasters on every major television network. 

 

Please see Dr. Bell in a recent appearance on The Today Show.

 

Robert G. Allen, New York Times Best-Selling Author of Creating Wealth: “A fascinating blend of personal anecdotes from Dr. Bell’s vast professional experience interspersed with powerful quotes, insights and a timeless list of valuable habits designed to improve any life. There are many golden nuggets in here.” 

 

Jeffrey W. Hayzlett, New York Times Best-Selling Author of The Mirror Test: “Some think that complex problems require complex solutions. This is not always true. The four cornerstones of Me We Do Be are a simple, effective way to ignite passion in any life or business!”

 

Steve Alten, New York Times Best-Selling Author: “Eye-opening … Randall Bell’s Me We Do Be is as inspiring as Napoleon Hill’s classic Think and Grow Rich.” 

 

Bob Proctor, Best-Selling Author of You Were Born Rich: “Me We Do Be shows how the little things we do can have a dramatic impact on our quality of life; it’s that one small adjustment that can make the difference between winning and losing. Read, learn and act on the great information provided in this book.” 

 

For more information on Randall Bell and his motivational book, please visit the website: www.drbell.com.

 

Available online and at fine bookstores everywhere.

PUR ATTITUDE x CELL RENEWAL NIGHT CRÈME 

PUR ATTITUDE™ LAUNCHES ADVANCED CELL RENEWAL NIGHT CRÈME 

 

An Overnight Skincare Product with Natural Polymer Time-Released Technology, Bio-Advanced Peptides and Fermented Oil

 

PUR attitude™  released Advanced Cell Renewal Night Crème, a high-performance anti-aging cream that delivers key ingredients into the skin overnight via a natural polymer time-released technology. The cream also leverages bio-advanced peptides that oxygenate the skin and promote cell renewal, and fermented oil to improve youthful suppleness of the skin.

 

“The beauty of the PUR attitude brand is that we can deliver such advanced technology using safe ingredients,” said Jerry Rayman, President of PUR attitude. “The science behind anti-aging skincare is developing at a rapid rate. The products have better performance than ever before. PUR attitude is delighted to deliver yet another high-performing product to the marketplace.”

 

Advanced Cell Renewal Night Crème is enhanced with the power of natural Hyaluronix™ technology, which delivers up to one thousand times its weight in water, binding moisture deeply into the skin. This night cream uses a complex of three different molecular weights of Hyaluronic Acid—combined with glucosamine and ceramides—to create a delivery system that encapsulates and time-releases key ingredients deep within the lower layers of the skin. The cream also delivers a bio-advanced peptide technology along with Acetyle Hexapeptide-3, which has been proven to help reduce the signs of aging.

 

While the health benefits of eating fermented, probiotic foods are widely accepted in the food industry at this time, their use in skin care is relatively new. Fermenting natural oils restructures complex molecules, transforming them into tiny “superfoods” for the skin, providing faster absorption that results in healthier, younger-looking skin. Advanced Cell Renewal Night Crème uses a fermented olive oil for superior performance.

 

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s standards for “Safe Beauty,” avoiding harsh chemicals, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes.

 

Advanced Cell Renewal Night Crème is available in 1 fl oz at a retail price of$59. (This is approximately a six-week supply, when used once daily). For more information, visit www.PURattitude.com.

 

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About PUR attitude

Based in Boca Raton, Florida, PUR attitude products contain only safe beauty ingredients and are not diluted with water. More than 1,300 chemicals have been banned from the company’s lab, which adheres to strict EU standards. All formulations for the brand were developed by David Pollock, a beauty innovation chemist with more than 20 years of experience formulating products for some of the most recognized names in the industry.