Posts tagged with "saweetie"

Reebok x Saweetie

Following her first major EP debut on Warner Music earlier this year, Saweetie, along with Bodega Bamz, Lil Baby, Made in TYO and JayIDK, has partnered with Reebok to launch the Alter the Icons collection – which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus.

Together, the collection takes inspiration from the above emerging artists to showcase how one can find alternative paths to success by tearing up the brand’s design rulebook and encouraging wearers to alter their own path.

Rolling Loud

Fresh off a massively successful festival in the Bay Area, Rolling Loud heads down I-5 to Los Angeles to host another carnival for the culture. Bringing out hip-hop’s best and brightest to the City of Stars for a nonstop two-day event, Rolling Loud Los Angeles proudly unveils the lineup for its 2018 edition. Headlined by Billboard chart dominators Cardi B and Post Malone, Rolling Loud L.A. gathers an unbeatable variety of artists from across the rap spectrum, from established stars like Lil Wayne, Lil Uzi Vert, 21 Savage, Wiz Khalifa, and Young Thug, to meteoric risers like Gunna, Juice WRLD, Lil Skies and Trippie Redd, to promising newcomers like Flipp Dinero, YBW Melly, wifisfuneral, Yung Bans, and Lil Mosey, to West Coast heroes like Ty Dolla $ign, Tyga, Nipsey Hussle, Shoreline Mafia, Yung Pinch, and Roddy Ricch, plus many others. Occurring on December 14th and 15th at the Banc of California Stadium Grounds in Downtown L.A., Rolling Loud Los Angeles is the perfect opportunity for rap fans to send off the year in style. Buy tickets exclusively at www.rollingloud.com.

Growing from a single day Miami-based festival into a global company and the biggest live brand in rap music, Rolling Loud’s success embodies the spirit of Hip-Hop. In September, Rolling Loud founders Matt Zingler & Tariq Cherif hosted Rolling Loud Bay Area 2018. Headlined by turn-up titan Travis Scott and Taylor Gang ringleader Wiz Khalifa, the artist roster for Rolling Loud Bay Area was as star-studded as they come, boasting Hip-Hop heavy hitters like Rae Sremmurd, Pusha T, Gucci Mane, and Kevin Gates, local heroes like E-40, IAMSU!, Kamaiyah, Mozzy, and P-Lo, XXL Freshmen like Trippie Redd, wifisfuneral and BlocBoy JB, and other rapidly rising stars, including Juice WRLD, Lil Baby, Yung Bans, Lil Skies, and Saweetie. Occurring over two days on the grounds of Oakland Coliseum, Rolling Loud Bay Area brought a blast of hyphy local energy that the rap game desperately needs.

Buy Tickets for Rolling Loud Los Angeles: rollingloud.com/losangeles

Watch the Rolling Loud Los Angeles trailer:https://www.youtube.com/watch?v=5apN3cvQKFk

Featuring a three day lineup and moving from Bayfront Park to Hard Rock Stadium, Rolling Loud Miami proved that bigger is better in 2018. With over 140 artists performing during an action-packed weekend, Rolling Loud Miami 2018 brought capacity crowds each day to the Hard Rock Stadium in Miami Gardens earlier this month. Headlined by J. Cole, Travis Scott & Future, Rolling Loud 2018 boasted performances from heavy-hitters like Migos and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Founded by Matt Zingler and Tariq Cherif, recently the new subject of a feature in the Wall Street Journal, Rolling Loud continues to expand its profile as one of the most successful and valuable festival brands in the music business.

Be sure to check out Rolling Loud’s Instagram for the latest updates: Instagram.com/rollingloud

Listen to the Rolling Loud playlist: https://open.spotify.com/playlist/0DWU77onMykmFpoSfedN1A?si=1Fb7f4IESYW5oE4FuO2ubg

Check out the Rolling Loud Miami Aftermovie:https://www.youtube.com/watch?v=oXiwF7NW4DM

“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year” The New York Times

“One of hip-hop’s biggest festivals” The Wall Street Journal

“The country’s premier hip-hop festival” Billboard

The Background:
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.

About Banc of California Stadium
Located in the heart of Los Angeles in Exposition Park, next to the Los Angeles Memorial Coliseum, the California Science Center, the Natural History Museum of Los Angeles County, the California African American Museum, and close to the University of Southern California, Banc of California Stadium is the first open-air stadium built in Los Angeles since Dodger Stadium in 1962. The stadium is a $350 million, state-of-the-art, world-class venue specifically designed to present all types of star-studded live entertainment and creates an unparalleled fan experience for music, sports, and more. At a capacity of 23,500 for concerts (22,000 for soccer), the venue’s unique design provides for an intimate experience with excellent sightlines of the stage from every seat and superior quality sound throughout the house. Banc of California Stadium sits atop the hallowed grounds of the former Los Angeles Memorial Sports Arena, which hosted some of the most legendary music artists of all time — befitting its history, the new stadium will continue the tradition of hosting the very best in live entertainment.

Reebok × Bodega Bamz

Reebok is unveiling the latest video in their “Alter the Icons” series featuring Bodega Bamz – a Spanish Harlem native and emerging recording artist.

The video, which highlights how Bamz is defying the norm and achieving success on his own terms, also celebrates the latest “Alter the Icons” silhouettes – which was created in partnership with Bodega Bamz, Jay IDK, Saweetie and Lil Baby and puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus.

Together, the collection takes inspiration from the above emerging artists to showcase how one can find alternative paths to success by tearing up the brand’s design rulebook and encouraging wearers to alter their own path.

Check out Reebok.com for more!

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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BOOHOO MAN

Boohoo MAN presents Illumanate Festival

WHO: boohoo MAN

WHAT: UK retailer, Boohoo Man presents the Illumanate Festival hosted by DJ Khaled with a special performance by Rich The Kid

WHERE: At The P 832 N. Cole Avenue, Los Angeles, CA 90038

WHEN: Monday, June 11, 2018

8PM – 11PM

WHY: The festival themed party featured an A-List special performance from Rich the Kid hosted by DJ Khaled and carnival activations throughout the space including childhood favorite carnival games, a ferris wheel, games, balloons and custom stations.

NOTABLES: DJ Khaled, Rich The Kid, Saweetie, Brittany Furlan, Elisa Johnson, Mack Wilds, Shaun Ross, Nick Joseph & Dan Rue, Terrence J, French Montana, King Bach, Steph Lecor , Brittany Sky, Jazz Anderson, Lyric, Christina Milian, Myles O’Neal, ETC.

SAWEETIE

SAWEETIE RELEASES HER DEBUT EP HIGH MAINTENANCE ON ICY/ARTISTRY RECORDS/WARNER BROS. RECORDS

PERFORMED AT THEFADER FORT & MOREAT SXSW

Building on widespread anticipation from fans everywhere, California rapper SAWEETIE uncovers her debut EP High Maintenance today via her own ICY label imprint in partnership with Artistry Worldwide and Warner Bros. Records. Not only does it include the runaway breakout hit ICY but it also boasts a total of eight new bangers from the MC. Get it HERE.

Check out the full track listing below.

Last week, SAWEETIE turned up with a fiery ANTIÉd; (Freestyle) music videoߞoriginally premiered by Rap-Up. Cruising in a classic car, she unloads a barrage of rhyme fury in the grainy seventies-style clip. Prior to the arrival of the EP, she appeared in CR Fashion Book, and VIBE claimed, The fierce competitor is out to show listeners that women in rap don’t need to follow anyone’s blueprint. She’s living up to those words!

Featuring production from heavy hitters like Zaytoven and Cash Money AP, High Maintenance properly introduces SAWEETIE. From the infectious energy and deft wordplay of B.A.N. to a wavy send-offon the lush and lively Too Many, it highlights every facet of this formidable force.

To celebrate High Maintenance’s impact, SAWEETIE took the stage at The FADER Fort and both the Pandora and HipHopDX showcases at SXSW in Austin, TX and brought the house down.

High Maintenance and SAWEETIE are here to stay.

High Maintenance EP Tracklist:

1. B.A.N.

2. AGUA

3. Good Good

4. Icy Grl

5. High Maintenance

6. 23

7. Respect

8. Too Many

Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, SAWEETIE born Diamont Harper can go bar-for-bar with the best of em. Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses. Born in Santa Clara and raised in Sacramento, the California native attended USC. Initially, she deferred her rap dreams to achieve a degree in Communications before being discovered at a Downtown Los Angeles Puma event by current manager Max Gousse [Beyonce, YG, Ty Dolla $ign]. At Artistry Studios, she produced and recorded her 2017 knockout viral smash ICY GRL. Driven by a bulletproof flow and one clever line after another, it has racked up more than 18 million YouTube views and over 9 million Spotify streams and soared to #1 on Musical.ly. She also earned the early endorsement of gatekeepers such as Vibe, XXL, HipHopDX, and MTV. With a new partnership with Warner Bros. Records and Artistry Records for her label Icy, sheߣs rewriting the rule book and breaking the stereotype of the female emcee. Her forthcoming debut EP, features production courtesy of Zaytoven, Hassan, Saweetie, Cash Money AP, and Gousse. As a new CAA signee, she’ll be touring nationally throughout 2018.