Mary van de Wiel (aka Van), founder of Black Line Crazy (BLC), has announced the launch of her line of the same name, which includes limited edition bags and one-of-a-kind, hand-woven rugs and wall hangings featuring her paintings. Additionally, van de Wiel’s work was selected for an installation on Avenue of the Americas in New York City by And Partners which acts as ‘co-curators’ on behalf of its clients.
A former chief creative officer of her own award-winning branding agency with offices in New York and Sydney, Australia, van de Wiel has worked with countless Fortune 500 clients. At the same time, she realized she relished walking outside the line with her bold black and white graphic designs born from her love of doodling. One day in the middle of Mexico, van de Wiel picked up a brush and can of black house paint and started painting murals, collages and gallery windows—floor to ceiling. In 2015, she had her first successful exhibition at the Saint Cloche Gallery in Sydney. A year later, she was invited to be part of a group show at Galeria Manuk in San Miguel de Allende, Mexico.
Later moving to Mexico, van de Wiel started to create messenger bags that feature her paintings and signature and expanded her line to currently include totes and zippered sleeves as well as a hand-woven collection of rugs and wall hangings. Anyone purchasing items from her line instantly becomes a collector of a one-of-a-kind or limited edition piece which makes the work truly unique.
“I believe that art has a pulse and belongs in everyday life—not just on walls,” said Mary van de Wiel, founder of BLC. “It’s designed to be worn, carried and integrated with the personality of the owner as a means of self-expression.”
The new Black Line Crazy line can be viewed here.
About Black Line Crazy
BLC Collections, both form and function, are an invitation to walk outside the line. It’s art at the intersection of fashion, home and everyday life. Because sustainability is a must, BLC works very closely with makers and artisans, researching organizations that repurpose vinyl for a circular economy, rather than sending it to landfill. Additionally, BLC purposely chose master weavers who source their 100% wool from the state of Guanajuato—from a small group of farmers that have been tending to their animals’ welfare and the environment for decades. By
About And Partners
Based in New York City, And Partners helps clients build and differentiate their brands, drive sales and command a premium in the market place. The agency blends curiosity and creativity to uncover unique and authentic stories that elevates brands, helps solve business problems, and provides a meaningful launching pad for deeper conversations with diverse audiences. If you would like more information, visit their website.