Posts tagged with "Samuel L. Jackson"

Spider-Man™: Far From Home And Doritos® Partner Up

Spider-Man™: Far From Home And Doritos® Team-Up For A Global Action-Packed Promotional Partnership

FANS IN MORE THAN 35 MARKETS AROUND THE WORLD CAN EMBRACE THEIR INNER SUPERHERO WITH THE HELP OF DORITOS AND SPIDER-MAN

Doritos®, one of PepsiCo’s fastest growing global snacks brands, is putting the power of the “Spidey-Sense” in the palm of consumers’ hands through a global promotional partnership with Columbia Pictures’ upcoming summer release, in association with Marvel Studios, Spider-Man: Far From Home. In more than 35 markets around the world, Doritos will launch a global marketing campaign offering fans a chance to boldly embrace their inner superhero.

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man™: Homecoming series. Our friendly neighborhood superhero decides to join his best friends Ned, MJ and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent.

“Both Spider-Man and Doritos are globally known and beloved brands. Doritos is the perfect partner for Peter Parker to take along on his first trip to Europe,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.

True to the global setting of the film, the Doritos and Spider-Man collaboration will bring excitement to fans around the world. The fully integrated global Doritos promotional campaign will include on-pack design, in-store displays, TV creative, unique digital content and sweepstakes. Doritos packaging in markets across North America, Latin America, Egypt and Asia will feature exclusive images and thematic from the film, launching worldwide in early July.

“Sold in more than 40 countries, one of PepsiCo’s fastest growing brands and always in search of bold adventures, Doritos is thrilled to be a global promotional partner for Spider-Man: Far From Home,” said Asadullah Siddiqui, Senior Director, PepsiCo Global Foods.

In more than 20 countries including Australia, Mexico and Colombia, fans will be able to snack on unique limited-edition Spider-Man: Far From Home themed Doritos that are the hero’s signature color – red. In North America, the “Spidey-Sense Challenge” will allow fans to participate in an online game where users playing as Spider-Man will run a series of web-shooter training courses in various cities featured in the Spider-Man: Far From Home film. As an added bonus, specially marked Doritos products in select markets will contain codes that can be entered for an opportunity to win unique superhero inspired prizes, including a grand prize European trip for two.*

Spider-Man: Far From Home arrives in theaters worldwide in July 2019.

* No Purchase Necessary. Void where prohibited. See promotion dates, details and entry rules, as they will vary by market.

About Spider-Man™: Far From Home

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man™: Homecoming series! Our friendly neighborhood superhero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

Directed by Jon Watts. Screenplay by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group includes film labels Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, and Sony Pictures Classics.  For additional information, visit http://www.sonypictures.com/corp/divisions.html.

David Axelrod & Karl Rove

MasterClass, the online education company that enables anyone to learn from the best in the world, announced today that David Axelrod and Karl Rove, two of the most esteemed political strategists best known for respectively orchestrating winning presidential campaigns for Barack Obama and George W. Bush, are setting aside party affiliations to come together to teach the first MasterClass on campaign strategy and messaging. In this class, Axelrod and Rove will demystify the political campaign process and break down their philosophies on what it takes to plan and execute a winning campaign. The class is now available at www.masterclass.com/dakr. Enrollment for the class is $90 for lifetime access, or $180 per year for the All-Access Pass, which grants unlimited access to all new and existing classes.

“It has never been more important to understand how this world of politics works and how to win the hearts and minds of voters,” said David Rogier, co-founder and CEO of MasterClass. “The class isn’t about being a Democrat or Republican — it’s about two of the best political minds of our generation teaching how to win elections. David and Karl break down their respective campaign strategies and debate what is happening in the country today, and how we got here.”

In their MasterClass, Axelrod and Rove will provide perspectives from their professional experiences, as they share their passion for their work and for democracy. They will dive into successful communication and planning strategies from past presidential campaigns, covering the full scope of campaigning — from developing messages and mobilizing voters, to planning, fundraising and budgeting, as well as preparation tactics for debates. Students will gain a deeper understanding of the state of politics today and feel empowered to find their unique voice and place in the political process to help make an impact.

“Ronald Reagan used to say that our American experiment, our American democracy was always one generation away from extinction,” said Rove. “I hope that our MasterClass not only provides a better understanding of the inner workings of elections and politics, but also inspires students to get involved.”

“This is a confusing time in politics. On the one hand, there’s an enormous amount of rancor, with a president who very consciously plays base politics. On the other hand, I’ve seen a renewed sense of citizenship in response, with peoplerealizing the importance of getting involved,” said Axelrod. “As more people are getting engaged in politics, running for office and volunteering for candidates, we’ve designed this class to break down the campaign process.”

Axelrod served as chief strategist for Barack Obama’s 2008 and 2012 successful presidential bids and is credited with crafting the message of “change” that helped secure Obama’s historic victory. He later served as senior advisor in the Obama White House. Over the course of his career, Axelrod worked on nearly 150 campaigns that he chronicled in The New York Timesbestseller “Believer, My Forty Years in Politics.” He is currently a senior political commentator for CNN, host of the “The Axe Files” podcast, and founding director of the non-partisan Institute of Politics at the University of Chicago.

Rove, the deft political operative and fundraiser credited as “The Architect” by President George W. Bush of his victorious campaigns in 2000 and 2004, served as senior advisor and deputy chief of staff for the Bush administration. He is now a Fox News contributor, writes a weekly column forThe Wall Street Journal, and is the author of two books, “The Triumph of William McKinley” andThe New York Times bestseller “Courage and Consequence.”

Politics is the fifth new category MasterClass will launch this year as it continues to expand its catalogue across a range of subjects to offer educational, inspiring, and engaging classes taught by the world’s greatest minds. With more than 40 classes that dive into processes, techniques and philosophies, MasterClass helps students progress more rapidly towards their own mastery, explore a new passion, or learn a new skill. It offers a unique learning experience, including video lessons, interactive exercises, course materials, peer interaction, and more. All classes are available as part of an annual subscription for $180, or for individual purchase at $90 for lifetime access to the class, and can be accessed online at www.masterclass.com or on the MasterClass mobile app for iOS and Android.

View the trailer for David Axelrod and Karl Rove’s MasterClass below: https://youtu.be/E_jPAd0L3IA

ABOUT MASTERCLASS

Founded in 2015, MasterClass started with the idea that everyone should have “access to genius.” The premier online education platform provides affordable, engaging, and inspirational online classes taught by world-renowned instructors, making it possible for anyone to learn from the best.

MasterClass’ current roster of courses includes:

Culinary Arts: Gordon Ramsay (cooking), Alice Waters (home cooking), Thomas Keller (cooking techniques), Wolfgang Puck (cooking)

Film and Television: Werner Herzog (filmmaking), Martin Scorsese (filmmaking), Ron Howard (directing), Helen Mirren (acting), Samuel L. Jackson (acting), Judd Apatow (comedy), Spike Lee (filmmaking), Ken Burns (documentary filmmaking)

Music and Entertainment: Armin van Buuren (dance music), Christina Aguilera (singing), Usher (performance), Reba McEntire (country music), Herbie Hancock (jazz), Deadmau5 (music production), Hans Zimmer (film scoring), Steve Martin (comedy), Tom Morello (guitar)

Writing: James Patterson (writing), Aaron Sorkin (screenwriting), Shonda Rhimes (writing for television), David Mamet (dramatic writing), Judy Blume (writing), Malcolm Gladwell (writing), RL Stine (writing for young audiences), Margaret Atwood (creative writing)

Design, Photography and Fashion: Annie Leibovitz (photography), Frank Gehry (architecture), Diane von Furstenberg (how to build a fashion brand), Marc Jacobs (fashion design)

Sports and Games: Serena Williams (tennis), Stephen Curry (shooting, ball-handling, and scoring), Garry Kasparov (chess), Daniel Negreanu (poker)

Politics and Society: Jane Goodall (conservation), Bob Woodward (investigative journalism), David Axelrod and Karl Rove (campaign strategy)

Science: Chris Hadfield (space exploration)

For more information, please visit www.masterclass.com.

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Twitter @masterclass

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