Posts tagged with "Samsung"

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Autotalks X CES 2019

Autotalks, a world leader in V2X (Vehicle-to-Everything) communications solutions, was selected by HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, to provide the V2X chipset for its Telematics platform which will be showcased at CES® 2019. Autotalks’ second generation chipsets, which were selected, are mass-market ready and support both DSRC and C-V2X direct communications (PC5 protocol).

HARMAN will showcase an impressive connectivity display of its Telematics platform with C-V2X capabilities. The live demonstration will show a vehicle communicating with a motorcycle using C-V2X direct communications, where the Autotalks chipset is used in both. Harman’s solution consists of a modular TCU (Telematics Control Unit) accommodating a cellular NAD (Network Access Device) side by side Autotalks’ second generation chipset providing C-V2X capabilities. Autotalks C-V2X capabilities consist of a 3GPP compliant PC5 modem, with dual antenna and diversity for both transmission and reception, as well as an optimized closed-loop remote antenna solution for the highest radio performance. 

“Autotalks is proud to work with HARMAN on their TCU with our secure and deployment ready C-V2X solution,” said Hagai Zyss, CEO of Autotalks. “We are excited to have our chipset inside HARMAN’s Telematics platform and to demonstrate the flexibility and maturity of our global V2X solution which has been chosen for series production by leading automakers.”

“Together with HARMAN, we will achieve deployment readiness before the mass-commercialization of C-V2X in China and elsewhere.” added Zyss.

“We are pleased to showcase Autotalks’ C-V2X capabilities in our Telematics platform at CES 2019,” said Mike Peters, President, Connected Car division at HARMAN. “The Autotalks chipset provides us with the flexibility, security and performance needed in today’s worldwide market for telematics and V2X.”

Autotalks’ V2X chipset is currently available for customer and partner demonstrations.

To watch Autotalks’ new video: https://youtu.be/_PJR0ZZjxGY

Hidden Content

Hidden Content launches with world premiere of The Caretaker at Tribeca Film Festival developing slate of VR films.

Filmmakers Jacob Wasserman, Adam Donald and Ant Gentile announced today the formation of Hidden Content, a full-service virtual reality. Their first project was unveiled yesterday at the Tribeca Film Festival with the world premiere of their narrative 360 Cinema project The Caretaker, the first installment of an original horror anthology series.

Created by Wasserman and Donald as well as filmmaker Nicolas Pesce (The Eyes Of My Mother, Piercing), The Caretaker stars Adelaide Clemens, Tom Lipinski, Clara Wong and Diana Agostini, was produced by Max Born and Schuyler Weiss and executive produced by Gentile and Kimberly Parker. The pilot was a co-production with RealMotion Inc. and audio services were provided by Hobo Audio.

Hidden Content has also teamed with film producer and financier Max Born to produce and acquire a slate of VR films and series, as well as develop a VR/AR distribution platform.

Wasserman, Donald and Gentile have been working in the virtual reality and 360 cinema space for some time, having produced high profile VR commercials and branded content experiences, including Samsung’s “Anatomy of Ski” 4D VR Experience for the 2018 Winter Olympics, featuring Olympic gold medalist downhill skier Bode Miller and “360 Meals,” a journey inside celebrity chef Daniel Boulud’s Michelin-starred flagship restaurant, Daniel.

The trio’s first narrative effort, the interactive VR thriller Broken Night
starring Emily Mortimer and Alessandro Nivola, premiered at Tribeca Film Festival 2017 and was also featured at Cannes NEXT 2017.

Hidden Content and Max Born are currently in development on three additional VR genre series, and are in talks with outside creators to acquire new content to build out their 2018 project slate.

* * *

The Hidden Content Team

Jacob Wasserman

Jacob Wasserman has produced notable and critically acclaimed films including James White
(Winner of Sundance NEXT Audience Award, AFI Audience Award), The Eyes of My Mother (Sundance NEXT 2016 Official Selection), virtual reality film Broken Night (2017 Cannes NEXT) with his latest feature films TYREL and Piercing premiering at the 2018 Sundance Film Festival. His most recent VR narrative film The Caretaker , which he co-wrote and directed alongside horror director Nicolas Pesce (The Eyes Of My Mother, Piercing), will have its premiere at the 2018 Tribeca Film Festival.

Wasserman has also produced and directed several award winning commercials, music videos and virtual reality films for clients including The North Face, Gatorade, The Wall Street Journal, Sony Music and Samsung. He a founding partner of Virtual Reality production company, Hidden Content and is currently based in Los Angeles, California.

Adam Donald

Adam Donald is a director who continues to expand his work and collaborations across all genres from Film and Television to Virtual Reality. He is a founding partner in Hidden Content, and is currently based in Brooklyn, New York. Donald has worked with the world’s top agencies and directed story-telling campaigns for many global brands, including The North Face, Gatorade, Sony, SKYY Vodka, NBA, Budweiser, and American Express, featuring world class artists and athletes Jay Z, Pharell, Diplo, Courtney Love, Venus Williams, Usain Bolt and Elton John, among others.

He is the recipient of several industry awards, including The New Directors Showcase, Clio Advertising Awards, D&AD Awards, as well as VMA nominations. In addition to his commercial work, Donald recently directed a television pilot for TruTV and co-directed the experimental VR dance film, The Gate. This is the second year he has had a film selected for both Tribeca and Cannes Film festivals.

Ant Gentile

Ant Gentile has worked in audio and video production for over 10 years, serving as creative director and producer for clients including Samsung, ABC, Interscope Records, Atlantic Records, CenturyLink, McGraw-Hill Education, Clearasil, Cengage, 451 Media, and Sun Chemical. Wanting the ability to offer full-service production, Gentile opened a state-of-the-art audio production facility in midtown Manhattan, allowing him to score, mix and sound design projects for his clients, as well as start a music publishing and podcast division.

In addition, Gentile has executive produced two feature length documentaries and has raised significant strategic funding for both entertainment projects and tech start-ups. With a passion for storytelling in new media, as well as relationships tech and VC companies, Gentile joined with commercial and narrative filmmakers Adam Donald and Jake Wasserman and producing VR content under a new banner, Hidden Content.

Nicolas Pesce

Nicolas Pesce’s debut feature The Eyes Of My Mother
was one of the most critically acclaimed horror films of 2016. It premiered at the 2016 Sundance Film Festival in the NEXT section and was released theatrically in the U.S. by Magnolia Pictures.

In 2013, Pesce developed an animated series starring Malcolm MacDowell, J.K. Simmons, and Colin Quinn and most recently he completed his second feature film Piercing ,
based on the Ryu Murakami novel by the same title. Piercing premiered at the 2018 Sundance Film Festival in the Midnight section and stars Christopher Abbott, Mia Wasikowska, Maria Dizzia, and Marin Ireland. Nick is writing and will direct the upcoming The Grudge for Good Universe and Ghost House Pictures.

Pesce is a graduate of New York University’s Tisch School of the Arts and currently lives in Los Angeles.

Max Born

Born is a film producer and financier and his production of Josh Mond’s James White was the start of what would be a successful collaboration with Borderline Films, with whom he went on to produce Nicolas Pesce’s debut feature The Eyes Of My Mother. Shortly thereafter he developed
Piercing with Pesce and Borderline, which Pesce directed and premiered at Sundance 2018.

In 2017, Born collaborated with Sebastián Silva on his film TYREL,
which premiered in competition at the 2018 Sundance Film Festival. He is currently developing both adapted and original content with Pesce, Silva, and Antonio Campos of Borderline. More recently, Born has refocused on development financing and has already started to build a small library of IP to adapt with more filmmakers.

Also in 2018, Born produced a VR short called The Caretaker,
which will have its world premiere at the Tribeca Film Festival and screen in Cannes NEXT. Along with production and post-production partners in this emerging medium, Born is looking to create what would essentially be a small VR studio.

The Initial Cocktail Outing Party

Hooch App and Samsung Next presented

The Initial Cocktail Outing Party

in Austin during SxSW

with performance by Grammy Nominated Artist Fat Joe (All the Way Up, What’s Luv, Lean Back),

and special DJ set by Grammy Awarded Producers Stargate (Beyoncé, Rihanna, Coldplay)

Attendees enjoyed cocktails with the Hooch App while danced the night away to over a dozen hits by Fat Joe and experienced a rare Stargate on stage DJ set including debut of their latest single for the very first time.

Samsung Unveils Thunderbolt Monitor

Samsung Unveils First Thunderbolt 3 QLED Curved Monitor at CES 2018.

Monitor featuring Thunderbolt 3 connectivity Streamlines Performance and Enhances Content Presentation for Entertainment and Professional Users- At CES 2018, Samsung Electronics Canada expanded the connectivity and performance capabilities of its signature curved display line-up with the debut of its new CJ791 monitor, the first curved monitor to feature Intel Thunderbolt 3 connectivity. Designed for entertainment and business audiences, the 34-inch CJ791 model aligns single-source power and processing speed with an exceptional picture quality for a comfortable and productive user experience.

Through a single Thunderbolt 3 cable, CJ791 users can link and dock their monitor and laptop without extensive wiring. The Thunderbolt 3 connection provides processing speed of up to 40 Gigabits per second (Gbps) – a rate nearly four times faster than current USB alternatives¹ – allowing users to enjoy connectivity across a full ecosystem of docks, displays and peripheral devices including iOS laptops, USB type-C laptops, and other desktop accessories like storage drives or external graphics cards. The Thunderbolt 3 interface also enables the CJ791 to provide up to 85 watts (W) of laptop charging power.

Whether for gaming or professional use, the CJ791 aligns Thunderbolt 3 connectivity with our immersive curvature and QLED picture quality, pushing the envelope of innovation and intuitive design,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. Efficiency at Work The CJ791’s clear, detail-rich design empowers business users to efficiently complete a range of tasks. The 21:9 aspect ratio provides ample screen real estate for multitasking, while a complementary 3440×1440 ultra-wide QHD resolution elevates content and imagery with nearly 2.5 times the pixel density of full HD alternatives². In turn, professionals can view large files, spreadsheets and data tables in a more readable format, and without extensive scrolling or zooming. To discover more, please visit www.samsung.com

APPLE × SAMSUNG

OF SMARTPHONES AND SUPREMACY —THE NEVER ENDING RACE BETWEEN APPLE AND SAMSUNG

Written by: Amardeep Singh

2016 and 2017 have been strange years for smartphone giants that seem to show no signs of backing out on every front. From Samsung‘s gadgets being seen as potential explosive bombs to Apple admitting its dirty tactics in slowing down its older phones for better sales, from Nokia making a valiant return with the 3310 to Google releasing Pixel. But before techies and phone savants declare their opinions on the best phone for the year as 2017 comes to an end, it’s important to review two of the most happening smartphones that had gripped everyone in hype.

IT’S ALL IN THE SPECIFICATIONS

The iPhone X debuted with a staggering size of 43.6 × 70.9 × 7.7 mm (5.65 × 2.79 × 0.30 inches) showing an absent home screen button when compared to the Note 8’s size of 162.5 × 74.8 × 8.6 mm (6.40 × 2.95 × 0.34 inches).

Initial advertisements by Apple boasted several of the phone’s  features such as a stunning 6.3-inch Super AMOLED display that shows a beautiful 2,436 × 1,125 pixels (458 ppi) home screen. Apple wasn’t just betting on visual appeal to be the main selling point but it seems that the new animated emoji( called animoji) clearly took the stage at the keynote speech.

The phone runs on an A11 Bionic  64-bit architecture with a 2716 mAh battery that Apple promises to power 12 hours of internet, 13 hours of video playback, 21 hours of talk time and up to 60 hours of audio playback. Cameras have seen a vast improvement in the latest release with a M10 motion co-processor being coupled with a dual 12MP rear (both with OIS) and a 7MP True Depth front that captures images up to 4K at 60fps. Video making too has been augmented with users now being able to shoot 1080p at 240fps. Beneath the silver or space Gray exterior the, the provides up to 64GB or 256GB of storage space and the newest iOS 11 framework.

All this for a standard price of nearly a $1000 which is likely to increase in the coming months as Apple hints the possible release of more color variants and even a rumored iPhone 9.

The Note 8 too isn’t much far in that regard when it comes to technology. While slightly heavier than its counterpart, the phone still takes the lead with a 162.5 × 74.8 × 8.6 mm (6.40 × 2.95 × 0.34 inches) size with a 6.3-inch Super AMOLED display and a 2,960 × 1,440 (522 ppi) resolution. While the rear camera is no different than the iPhone ‘s12 MP feature, the front has an 8 MP capability. Early reviews stated that the phone hosts features to create videos at 4K at 30fps and 720p at 240fps. The Android 7.1.1 Nougat OS with a Qualcomm Snapdragon 835 (U.S.)/Samsung Exynos 8895 (international) processor allows for 22 hours of talk time, 13 hours of internet, 16 hours of video playback, and up to 74 hours of audio playback.

Available at three storage spaces of 64GB (U.S.) 128, 256GB (International) and two colors of midnight black and orchid gray, the phone will cost buyers $ 930.

VERDICT— WHAT THE PUBLIC HAS TO SAY

The iPhone X launch brought some radical changes to its generation of smartphones which were welcomed by some but ridiculed and criticized by most. Despite showing some amazing sales figures when compared to the iPhone 7 which was considered to be no less than disastrous on the public front, the Note 8 still holds a competitive edge against the former.

Buyers are specifically amazed at the uses for Google Assistant and the S pen along with several other features such as Bixy, peripheral ports and its special lock-in procedures.

However, newer versions of the Note 8 have attracted some hindrance after users reported that they were unable to charge even on plugging after using them for the first time. Users are also dissatisfied with facial detection, screen burning and short battery lives on the latest iPhone. And the company too seems to be on thin ice as it revealed details about slowing down ageing phones which took a big crunch at its stock prices.

But only time will tell if either company can maintain a stronghold of their investors and consumers as the year comes to another end.

Photo credit: Stuff.tv

MyWiT

Do you really want to give a brand-new phone to family and friends this holiday season?

With the holidays right around the corner, shoppers are getting ready to give the gift of technology. Top-of-mind, of course, are the shiny, brand-new devices that have hit the market this season.

However, it’s important to take a step back and really think about whether friends and family are actually…well…careful enough to deserve a new device – especially one that might cost well over $1,000.

A recent survey by protection plan provider Assurant found that of the 66% of mobile phone owners who have broken, damaged or lost a device, almost as many (65%) have done so at least twice!

Additionally, 73% of respondents reported dropping their phones at least once a week, with nearly one quarter (24%) reporting that it has fallen into the toilet. (One person even dug through a port-a-potty for it because it was too expensive to replace).

So, what’s the answer for giving great technology gifts to clumsy friends and family? Buy refurbished!

“Refurbished devices have come a long way,” says David Conti, director of eCommerce at MyWit, a leading consumer website selling refurbished devices. “They are now a high-quality, affordable alternative to a new device, as well as a great option for the eco-conscious.” According to Conti, the key benefits of buying refurbished include:

VALUE — ON AVERAGE, CONSUMERS SAVE HUNDREDS OF DOLLARS BUYING REFURBISHED VS NEW, WHICH CAN MEAN MORE GIFTS FOR MORE PEOPLE THIS HOLIDAY SEASON.

MOTHER NATURE — AT LEAST 100 MILLION MOBILE DEVICES END UP IN LANDFILLS EACH YEAR, SO THE GIFT OF A REFURBISHED DEVICE IS ALSO A GIFT TO THE PLANET.

QUALITY—IN THE LAST FEW YEARS, THE REFURBISHED AND RE-COMMERCE INDUSTRIES HAVE IMPROVED IMMENSELY. SITES LIKE MYWIT.COM PUT SMARTPHONES THROUGH AN INDUSTRY LEADING EVALUATION PROCESS INCLUDING 65+ POINTS OF INSPECTION TO GUARANTEE 100% FUNCTIONALITY.

While everyone loves Grandma, and wants to be the “favorite aunt” to their nieces and nephews, not everyone on every gift list really needs a brand-new device.

Bottom line: Gift-givers can stretch their budget this holiday season – without sacrificing quality – by buying refurbished at MyWiT.com.

About MyWiT

MyWiT is a global leader in mobile device repair, and understands that when it comes to purchasing pre-owned mobile devices, quality and reliability matter most. MyWiT has a state-of-the-art repair facility staffed by highly-trained, experienced technicians, and follows rigorous ISO quality control systems and processes to ensure their repair methods are consistently the best possible. MyWiT refurbishment and repair processes are OEM or carrier certified and their facilities are approved to perform up to Level 3 repairs for mobile phones, tablets, modems, and netbooks. MyWiT offers unparalleled support for mobile industry leaders, world-class service for mobile consumers and the ability to recognize, adopt, and leverage mobile trends.

HSN Holiday 2017

Perfect HSN gifts for the Holidays