Posts tagged with "running"

2019 Standard Chartered Dubai Marathon

Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25.

The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle East’s biggest mass participation event, the only IAAF Gold Label Marathon in the region.

Lemi has performed well on the global stage but his best performances have always been on the flat and fast streets of Dubai. As well as winning the title four years ago in a time of 2h:05m:28s, he set his personal best at the event when as defending champion he finished runner-up in 2016 in 2h:04:33.

Still only 25, Lemi has also competed at World Championship level and at the Rio Olympics in 2016. Like an increasing number of elite runners, he has also prospered at the marathon distance in China, winning the Hengshui title with 2h:08m:51s in September 2018, the Xiamen Marathon in 2017 (2h:08m:27s) and the 2014 Taiyuan Marathon (2h:13m:10s).

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and staged under the aegis of the Dubai Sports Council, the 2019 Standard Chartered Dubai Marathon will welcome a number of the world’s best athletes as the marathon celebrates its 20th anniversary with elite fields in both the men and women’s races.

Among the leading elite women in the line-up, Worknesh Degefa who stunned the athletics world in 2017 by winning on her marathon debut in Dubai. The Ethiopian caused quite an upset beating a strong field of experienced marathon runners in a time of 2h:22m:36s although she was disappointed 12 months later.

Running in the defence of her crown Worknesh set a new personal best 2h:19m:53s yet failed to break into the top three as the Standard Chartered Dubai Marathon once again proved its strength in depth with four women breaking the 2h:20m – the first time the feat has ever been achieved in one race.

“It’s very unusual that a runner will break the 2:20 mark and not win a marathon,” said Event Director Peter Connerton. “But that just shows how deep the quality runs in our elite fields. Last year we had seven men break 2h:05m – a unique result in marathon history – so the athletes competing in Dubai know they have to be at their very best to get among the medals.”

The elite marathon athletes will get their race underway at 6am on January 25, five minutes after the wheelchair athletes take to the course. The mass marathon field will face the starting gun at 7am with the 10km Road Race beginning at 8.30am and the 4km Fun Run at 10.30am. Runners looking to register can still do so by visiting the official website www.dubaimarathon.org.

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Police, Dubai Municipality and the RTA.

Most Embarrassing Fitness Questions

If you follow fitness trainers or enthusiasts on Instagram, we are besieged by women at the gym who look supremely confident, airbrushed and without a bead of sweat. The reality is, most of us don’t look or smell our best after a tough workout.  Not everyone is comfortable walking into a class of strangers in form-fitting gym clothes.  And what about the sounds our bodies make when we are working out?  What about those of us who want to exercise but feel we are too heavy to even begin a program?  Fortunately, we have Certified Fitness Trainer, Model Turned Fitness Expert, Instagram Fitness Guru & YouTube Sensation Vince Sant, co-founder of the online platform www.vshred.com  to answer the questions you are too shy to ask.

Why do I let out a little pee when I exercise?

Vince Sant explains that “This is very common amongst anyone who’s had a child. the term is stress incontinence, meaning you involuntarily leak out a little urine. It can happen when you exercise, laugh, or even sneeze.” First and foremost, don’t be embarrassed. Nearly every woman that’s given birth has experienced this. There are, however, two things you can do to improve stress incontinence says Vince, “Learn how to do Kegels, and practice engaging your pelvic floor in Pilates-based exercises. Both of these actions can help strengthen your pelvic floor and reduce the severity of your stress incontinence.”

Will running make my boobs sag?

 “Sag happens to all breasts that are natural. It’s normal for the collagen that keeps breasts firm to stretch out thanks to gravity, time, pregnancy, weight gain, or weight loss.” Although there’s limited research, Vince Sant says, “The up and down motion of running could logically contribute to sagging as well, but the health benefits of running definitely outweigh that possibility. If you wear the right sports bra, your breasts shouldn’t experience a lot of movement anyway. So, don’t be afraid to run!’

Why do I seem to sweat so much more than other people at the gym?

“How much you sweat is really individual, and it doesn’t necessarily mean anything positive or negative about your exercising ability,” says Vince. On average, men tend to sweat more than women, and if you are overweight you may sweat more near the end of your workout because it takes more for your body to cool itself down. Ultimately, it’s not a bad thing if you find yourself drenched in sweat while the person next to you on their machine seems to be relatively dry.

Why does running long distances make me have to poop?

Long distance running can aggravate some people’s digestive systems, particularly if you suffer from Inflammatory Bowel Disease (IBD). But you don’t necessarily have to have pre-existing digestive issues to get some unpleasant stomach symptoms on long runs. For example, studies show that as much as 50% of runners in a 10k race experience digestive issues, including runner’s trots. It’s nothing to be embarrassed about, but there are things you can do to combat the unpleasant reality of urgent, frequent bathroom trips. Vince suggests avoiding high-fiber foods a few days before a big race, staying well-hydrated, and avoid caffeine.

Why do I tend to pass gas during certain yoga poses?

Passing gas during the occasional downward dog is extremely common. Why? You’re bending and stretching, which massages the internal organs—which can sometimes stimulate your digestion. (There’s even a yoga pose called “wind reliever). Vince recommends, limiting any high fiber snacks beforehand, and stretching before your actual class to “eliminate” ahead of time.

What’s the best way to start exercising if I am completely out of shape?

Literally just put one foot in front of the other. A Chinese Philosopher once said, “A journey of a thousand miles begins with a single step.” And walking is nothing to be ashamed of. Vince stresses that “It really is exercise and there are all kinds of athletic people and celebrities in amazing shape who use it to stay that way. Get a pedometer and take at least 10,000 ‘baby steps’ a day and start improving your fitness.”

I have gym anxiety. What should I do?

There are four psychological reasons for gym anxiety: Not being sure what to do, comparing yourself to other people in the gym, feeling like people are judging you, and feeling like you don’t belong. What are a few ways to reduce gym anxiety?

Vince Sant provides some tips:

Ask friends how they feel about their own programs. You can even try to go to the gym with a friend, which is a great way to stop feeling like you’re getting judged.

Watch YouTube videos for each of the exercises you plan to do on your first day at the gym.

Wear workout clothes that you feel are both flattering and comfortable.

Pick a gym that is known for being more low key as opposed to a “meat market” or a “sceney gym.”

If going to the gym is too anxiety provoking, you can try an online fitness platform such as www.vshred.com

My Skin Chafes almost Everywhere: My Butt Cheeks, Under My Arms, Inner Thighs, How Do I Reduce the Pain?

Skin-to-skin and skin-to-clothing rubbing can cause a red, raw rash that can bleed, sting, and cause pain during your post-workout shower. Moisture and salt on the body make it worse. Underarms, inner thighs, along with the bra line (women), and nipples (men) are vulnerable spots. Vince advises, “Wear moisture-wicking, seamless, tagless gear. The fit is important. Baggy shirts have excess material that can cause irritation; a too-snug sports bra can dig into skin. Apply Vaseline, sports lube, Band-Aids or Nip Guards before you run. And moisturize after you shower. Drier skin tends to chafe more.

Am I too overweight to work out?

Forget the fancy equipment, you don’t need anything to start. Keep it low impact and rest when you need to. For example, Vince suggests the following, “Jog for 30 seconds. It doesn’t matter if you have to walk for 5 minutes to get your breath back, just do it, then jog for another 30 seconds. Do that 3 times. Then when you’ve done that for a couple of days, jog for 10 more seconds each time. Then only take 4.5 minutes to get your breath back. And as you lower the rest time, repeat it 5 times instead of 3. Keeping the overall workout time at around 20 minutes total is fine.” If you haven’t exercised for a while, the body heat, breathlessness, and sore muscles can be off-putting, but those feelings quickly become more manageable. If you have any concerns about your health and ability to work out, always consult with your doctor first.

Vincent Seth Sant

Fitness Expert & Co-Founder V Shred

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

http://facebook.com/reebok
http://twitter.com/reebok
http://youtube.com/reebok

WOODBURY COMMON AGAINST BREAST CANCER

Woodbury Common Premium Outlets announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.

 

“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.

 

From April 14 to May 20, visitors to Woodbury Common Premium Outlets will be able to participate in several programs to help support Susan G. Komen.

 

Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services, providing 25 percent off one item at participating retailers. More than 100 retailers are taking part in the program, including Diane Von Furstenberg, Adidas, Furla, Dooney & Bourke, Kate Spade, La Perla, Lladro, Maje Paris, Pinko, Theory and Vineyard Vines.

 

All Discount Pass donations go to Susan G. Komen.

 

Race for the Cure®: Race for The Cure® events will take place across the U.S. with local Simon teams participating to support the local Susan G. Komen Affiliates. Simon encourages shoppers to join in by locating and registering for an event near them. Woodbury Common Premium Outlets shoppers can join the Komen North Jersey Race For The Cure to be held on Sunday, May 6, in Jersey City, New Jersey. To register go to https://ww5.komen.org/raceforthecure/

 

About Woodbury Common Premium Outlets

Conveniently accessed from New York City via the New York State Thruway at Exit 16, Woodbury Common Premium Outlets features 240 stores including Tory Burch, Celine, Nike, Bottega Veneta, Polo Ralph Lauren, Michael Kors, Burberry, Coach, The North Face, and more, all at a savings of 25 percent to 65 percent every day. Market Hall offers a variety of dining opportunities including Chipotle, Pret A Manger, Pinkberry and more.  To learn more, visit http://www.premiumoutlets.com/outlet/woodbury-common.

About Simon

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.

 

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

ARIANA GRANDE x REEBOK

COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE

 

Innovative Flexweave™ Technology Marks a New Era for Storied Brand

 

Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.

 

The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.

 

“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”

 

Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.

 

Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.

 

The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.

 

See video HERE.

REEBOK

REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS

Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes

 

Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness prototypes showcasing the power of Flexweave; the brand’s latest footwear innovation launching in Spring 2018.

 

In partnership with Joe Doucet x Partners (USA),  Modla (ENG) and Odd Matter (AN), the global fitness brand explored the potential of Flexweave. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

 

Each designer was briefed to explore Flexweave’s limitless potential to create a unique product linking form and function, creating an aesthetic product utilizing the benefits of Flexweave whilst serving a fitness purpose. 

 

Reebok Flexweave prototype collection includes a pair of cutting-edge running gloves (Joe Doucet x Partners), a 3D printed altitude training mask (Modla) and a collection of light-weight, active sitting chairs (Odd Matter). Flexweave was developed by the Reebok Innovation Collective; a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention.

 

All prototypes can be viewed right now at http://www.reebok.com/en-US/campaigns/flexweave/

Video: https://youtu.be/OzcZHqsYZAc

 

JOE DOUCET X PARTNERS –  New York City, United States

 

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

 

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

Short video on the partnership: https://youtu.be/6wl89CNbgpI

 

ODD MATTER –  Rotterdam, The Netherlands

 

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam. 

 

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

 

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

 

Short video on the partnership: https://youtu.be/2HfMadOWDCY

 

MODLA – London, England

 

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

 

“I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training.” said Fidler.

Short video on the partnership: https://youtu.be/RyqLZJCNMwc

 

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

 

The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

 

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

 

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018. 

 

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/ 

 

 

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

 


For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

 

Discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok

FlipBelt × MIIEGO 

FlipBelt, the activewear brand behind the ultimate carry-all fitness belt, has partnered with MIIEGO to offer the latest in wireless headphone technology. With innovative designs, crystal-clear sound quality and a long lasting charge (over 11 hours) the MIIEGO headphones are outperforming the competition and are a must-have for an active lifestyle. 

  • YOU MOVE-THEY DON’T. Run. Jump. Twist. Flip around. Now you can do all of that with music in your ears! No matter the challenge – the new AL3+ FREEDOM series by MIIEGO® will let you move – because they don’t.
  • Comfort and Safety: The soft ON-EAR design and fit doesn’t isolate your ears. Rather, it gives you situational awareness, where you still receive ambient noise and signals from your surroundings. You can listen to your music and have the peace of mind that you’ll hear the traffic during your run, or work-out. The ON-EAR design also means that it doesn’t irritate the inside of your ear canal or give you sore ears. You don’t worry about earbuds constantly falling out of your ears or getting full of earwax.
  • Performance and Affordability: Outperforms most premium sport earbuds out there, more than 11 hours of guaranteed playing time. Retails $79.99 to 89.99.
  • Want to see them in action? Check out their video here.

MIIEGO AL3+Woman



The most unique in the line, the MIIEGO AL3+ Woman have been specifically designed to meet the needs and fit of women’s active lifestyles. The extremely soft and flexible headphones are wrapped in an ultra-secure neckband that has been carefully designed to fit women’s head size and even contours to ensure it will not fall out of place. The lightweight design makes it easy and comfortable to wear, even for extended periods of time. The headphones offer crystal clear playback, without compromising safety. Its ON EAR design allows ambient noise and signals to be heard, keeping its wearers aware of their surroundings. 
 
Each pair of headphones is guaranteed with a one year warranty for added peace of mind. The MIIEGO AL3+ Woman retails for $79.99 and can be viewed and purchased, along with the rest of the line at www.flipbelt.com.
 
Freedom


 Their AL3+ FREEDOM headphones are built to allow you to move freely, while they remain comfortably in place. FlipBelt knows in the midst of a hard workout music is often a motivator. The AL3+ FREEDOM allows its wearers to enjoy crisp, dynamic sound, while jumping, running, or twisting. The uniquely designed neckband is soft and flexible, making it easy for them to comfortably remain in place for an extended period of time. The headphones allow noises to flow through, keeping users aware of their surroundings, without compromising on the sound of their music. A single charge of the bluetooth headphones has an 11 hour guaranteed playing time. 
 
Each pair from the MIIEGO line is guaranteed with a one year warranty for added peace of mind. The MIIEGO AL3+ FREEDOM retails for $79.99 and can be viewed and purchased, along with the rest of the line at www.flipbelt.com.
 
Sport Earbuds


Designed with professional athlete input, FlipBelt and MIIEGO are offering the most comfortable and customizable wireless earphones available. The MIIEGOM1 Wireless Sport Earphones are created for action and sport, allowing wearers to move freely, without the hassle of annoying cables. Their anti-slip ear hooks fit comfortably and securely over its wearers ears. The earbuds are adjustable in each ear and around your neck, to ensure that you find the perfect and most comfortable fit. COMPLY, the award winning ear tips are installed to block external noise, while safely delighting your ears with a superior audio experience. Each ear bud is sealed with super-soft memory foam that is comfortable and easy on the ear canal, making wearing for long periods of time a breeze. The MIIEGO M1 can master any climate that its wearer can handle. They have been developed to withstand hot and cold environments, as well as sweat and rain, without issue. A special built in-in microphone also allows users to take and make quick phone calls without having to disturb their workout. 
 
Each pair from the MIIEGO line is guaranteed with a one year warranty for added peace of mind. The MIIEGO M1 retails for $89.99 and can be viewed and purchased, along with the rest of the line at www.flipbelt.com.