Posts tagged with "running"

Return of the Instapump OG

Reebok Instapump is Reborn For 2019

“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith

We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.

Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .

Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.

The Instapump OG will be available on April 5th on Reebok.com.

T.J. Martell Foundation and the NYC Marathon

T.J. Martell Foundation for Cancer Research Named an Official Charity Partner of the 2019 TCS New York City Marathon Set for Sunday, November 3, 2019

The T.J. Martell Foundation for Cancer was named an Official Charity Partner of the 2019 TCS New York City Marathon, it was announced today. The race will take place on Sunday, November 3, 2019.  

“The T.J. Martell Foundation is thrilled to be named an official charity partner of the 2019 TCS New York City Marathon,” said Laura Heatherly, CEO. “The TCS New York City Marathon provides a unique platform for thousands of dedicated runners to pursue their goals while raising awareness for causes that are close to their hearts. We are proud to support our team on their journey to the iconic finish line as they raise important for our cancer research programs.”

The T.J. Martell Foundation kicked off its Team T.J. Martell at the 2018 Hamptons Marathon and Half, where a team of 10 runners raised over $48,000 for cancer research programs at flagship hospitals across the country.

“New York Road Runners is honored to have the T.J. Martell Foundation joining us as an official charity partner for the 2019 TCS New York City Marathon,” said Christine Burke, vice president of runner products and strategic partnerships for NYRR. “Taking on the five boroughs of New York City while raising funds and awareness for important causes is truly inspiring. We are proud to support the efforts of the T.J. Martell Foundation’s team, and all of our charity runners, and wish them the best of luck as they begin their journey to the 2019 TCS New York City Marathon.”

Since its inception in 2006, the TCS New York City Marathon official charity partner program has raised $310 million, including $40 million at the 2018 TCS New York City Marathon. For more information on the official charity partner program, please visit: https://www.tcsnycmarathon.org/plan-your-race/run-for-charity

About the T.J. Martell Foundation

The T.J. Martell Foundation is the music industry’s leading foundation that funds innovative medical research focused on finding treatments and cures for cancer. The Foundation was founded in 1975 by music industry executive Tony Martell and his colleagues in loving memory of his son T.J., who died of leukemia. The Foundation has provided more than $280 million for research at flagship hospitals in the United States. For more information, please visit www.tjmartell.org.

About the TCS New York City Marathon

The TCS New York City Marathon is the largest marathon in the world and the signature event of New York Road Runners (NYRR), the world’s premier community running organization. The race is held annually on the first Sunday of November and includes over 50,000 runners, from the world’s top professional athletes to runners of all ages and abilities, including 10,000 charity runners. Participants from over 125 countries tour the diverse neighborhoods of New York City’s five boroughs—Staten Island, Brooklyn, Queens, the Bronx, and Manhattan. Race morning also features the Rising New York Road Runners Youth Invitational at the TCS New York City Marathon, a race within Central Park that ends at the marathon finish line. More than one million spectators and 10,000 volunteers line the city’s streets in support of the runners, while millions more watch the globally televised broadcast. The race is a founding member of the Abbott World Marathon Majors, which features the world’s top marathons—Tokyo, Boston, London, Berlin, Chicago, and New York.Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 49th running of the TCS New York City Marathon is set for November 3, 2019. To learn more, visit www.tcsnycmarathon.org  or follow them on Instagram.

Sports Tours International Spring Marathons

Sports Tours International Invites Runners to Back-to-Back April 2019 Marathons in Rome and Paris

Two European capitals are gearing up for April 2019 when hordes of marathoners create their own spectacles while running through the ancient streets first of Rome and a few days later of Paris.

In 2018, the two cities combined hosted some 56,000 runners who took up the challenge of cobblestone streets and promenades flanked by some of the world’s most remarkable antiquities and architecture.

Sports Tours International, the pros at securing hotel packages and entry into prestigious running and cycling events around the globe, again this spring has lined up hotels (breakfasts included) convenient to the marathons and the services of its seasoned reps who will pamper and prep runners in advance of these events.

Rome Marathon 2019 is first up on Sunday, April 7. Every year 16,000 runners from over 130 countries come to Rome to explore ancient ruins such as the Roman Forum and the Colosseum during the Maratona di Roma weekend. Runners may obtain in advance a three-night (April 6-8) plan that includes overnight accommodations for three nights at the four-star Mercure Centro Colosseo, daily breakfasts, local assistance and a pasta party with beverages. The per person rate is from £529. Sports Tours International can also book entry into the marathon from now through Feb. 28 at £75 and from March 1-25 at £85. For details see here.

After running in the Eternal City, marathoners have until April 12 to get to the City of Lights for Paris Marathon 2019 on April 14. Sports Tours International stands ready to arrange accommodation in other places along the way. In Paris itself packages are available for two, three or four nights with two hotel options from £219 per person. With accommodation and daily breakfast come running rep services and guaranteed entry into the race. An early booking entry fee available for a limited time is £75 per entry. Staff service on the Paris Marathon includes a Marathon race briefing, daily hotel visits, an escorted trip to the Marathon Expo on Friday and Saturday and an escorted trip to the Marathon start.

The Paris Marathon, attracting over 40,000 runners annually, was established in 1977 during the beginning of a craze for big city, international marathons. There are now more than 23,000 runners from abroad, making up 40 percent of the field. The 26.2-mile running and sightseeing journey begins on one of the world’s most famous streets, Les Champs Elysées. From the foot of the Arc de Triomphe the route heads towards the Place de la Concorde. From the Rue de Rivoli runners sweep through the Place de la Bastille. Then comes a glimpse of greenery in the Bois de Vincennes which has views of Notre Dame and Eiffel Tower before reaching the finish line on the Avenue Foch.

Sports Tours International’s operations executive Simon is a huge fan of this race. Find out why he loves it here.

For Paris Marathon packages please see here.

Sports Tours International suggests booking race packages early. For more information, available packages, space availability and reservations please visit online, email: sales@sportstoursinternational.co.uk, or call: (+44) 161 703 8161.

Sports Tours International is Europe’s leading specialist in sports travel. Since inception in 1973 they have hosted thousands of participants and spectators at major sporting events worldwide. With the tagline, Our experience will make yours, the company’s initial roots came from a devotion to running when founder Vince Regan began taking runners to the NYC Marathon. Since the early 2000s, the company now embraces international cycling events, triathlon competitions, sports training camps and corporate hospitality.

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Course Records Broken At Dubai Marathon

Getaneh Molla of Ethiopia and Kenya’s Ruth Chepngetich won the 20th edition of the Standard Chartered Dubai Marathon today (Jan 25) with both athletes producing spectacular course records that rank among the fastest times in the history of marathon running.

In excellent weather conditions, Ethiopian Molla clocked 2:03:34, achieving the first sub-2:04 time in Dubai. He improved the former course record – set in 2018 – by 26 seconds and became the sixth fastest marathon runner ever. It is also an unofficial world debut record by the 25-year-old.

Second-placed Herpassa Negasa also ran sub-2:04 with 2:03:40, making him the eighth fastest of all time, while Asefa Mengstu completed an all-Ethiopian podium with 2:04:24 for third place. In a stunning women’s race, Kenya’s Chepngetich achieved the third fastest time in history with 2:17:08. Only Britain’s world record holder Paula Radcliffe and Kenya’s Mary Keitany have ever run faster as the 24-year-old smashed the course record by more than two minutes.

Underlining the quality of the field, Worknesh Degefa – the winner in Dubai in 2017 – broke the Ethiopian record by 15 seconds to become the fourth fastest runner ever in 2:17:41. Her compatriot Worknesh Edesa took third in 2:21:05.

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and under the aegis of the Dubai Sports Council, the event once again underlined its status as a world-class IAAF Gold Label Marathon.

Molla smashing the course record on his marathon debut and Chepngetich’s duel with Degefa were the undoubted highlights. The Kenyan was having problems identifying her drinks’ bottles at feed stations, and regularly fell behind, which may have cost her the Kenyan/African record held by colleague Mary Keitany, the second fastest in history with 2.17.01.

Molla said he did not know what to expect from his first marathon. “I certainly didn’t expect to run 2.03,” said the new champion. “I was hoping for maybe 2.05 or 2.06 so this is a great win for me.”

While the spoils were shared between Kenya and Ethiopia in the elite Marathon, in the wheelchair category, there was a Swiss double with Marcel Hug and Sandra Graf winning in 1h:24m:09s and 1h:41m:03s respectively before the trophies were presented by His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Dubai Sports Council Deputy Chairman Mattar Al Tayer and Standard Chartered UAE CEO Rola Abu Manneh.

As usual, more than 20,000 runners also took part in the associated 10km Road Race and 4km Fun Run as the Middle East’s biggest mass participation sporting event celebrated is 20th birthday in style. The event was streamed live with no rights restrictions and is available to watch on repeat at bit.ly/2019DubaiMarathon_Live.

In addition to Standard Chartered as title sponsor, the Dubai Marathon was supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Municipality, Dubai Police and the RTA.

2019 Standard Chartered Dubai Marathon

Livestream of 20th Standard Chartered Dubai Marathon on Friday, January 25th!

The first time in the event’s history, the Middle East’s IAAF Gold Label race will be available worldwide as a live stream with NO geo-blocking or rights restrictions.

The live feed will also be embedded on a number of leading social media platforms, specialising in running, as well as on the official Standard Chartered Dubai Marathon website and on its newly-created YouTube channel bit.ly/DubaiMarathon2019_LIVE, which is open for subscription.

The three-hour world feed will get underway in time for the start of the elite marathon at 6am (GMT02.00) with a sixteen camera production and full race graphics. There will also be other features and stories highlighted throughout the race including interviews with elite athletes, organisers, sponsors and the more unusual runners with colourful stories to tell.

Bringing all the action as it unfolds throughout the morning will be British running legend Paula Radcliffe, the current Women’s Marathon World Record Holder, and international author and award-winning athletics correspondent Pat Butcher.

2019 Standard Chartered Dubai Marathon

Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25.

The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle East’s biggest mass participation event, the only IAAF Gold Label Marathon in the region.

Lemi has performed well on the global stage but his best performances have always been on the flat and fast streets of Dubai. As well as winning the title four years ago in a time of 2h:05m:28s, he set his personal best at the event when as defending champion he finished runner-up in 2016 in 2h:04:33.

Still only 25, Lemi has also competed at World Championship level and at the Rio Olympics in 2016. Like an increasing number of elite runners, he has also prospered at the marathon distance in China, winning the Hengshui title with 2h:08m:51s in September 2018, the Xiamen Marathon in 2017 (2h:08m:27s) and the 2014 Taiyuan Marathon (2h:13m:10s).

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and staged under the aegis of the Dubai Sports Council, the 2019 Standard Chartered Dubai Marathon will welcome a number of the world’s best athletes as the marathon celebrates its 20th anniversary with elite fields in both the men and women’s races.

Among the leading elite women in the line-up, Worknesh Degefa who stunned the athletics world in 2017 by winning on her marathon debut in Dubai. The Ethiopian caused quite an upset beating a strong field of experienced marathon runners in a time of 2h:22m:36s although she was disappointed 12 months later.

Running in the defence of her crown Worknesh set a new personal best 2h:19m:53s yet failed to break into the top three as the Standard Chartered Dubai Marathon once again proved its strength in depth with four women breaking the 2h:20m – the first time the feat has ever been achieved in one race.

“It’s very unusual that a runner will break the 2:20 mark and not win a marathon,” said Event Director Peter Connerton. “But that just shows how deep the quality runs in our elite fields. Last year we had seven men break 2h:05m – a unique result in marathon history – so the athletes competing in Dubai know they have to be at their very best to get among the medals.”

The elite marathon athletes will get their race underway at 6am on January 25, five minutes after the wheelchair athletes take to the course. The mass marathon field will face the starting gun at 7am with the 10km Road Race beginning at 8.30am and the 4km Fun Run at 10.30am. Runners looking to register can still do so by visiting the official website www.dubaimarathon.org.

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Police, Dubai Municipality and the RTA.

Most Embarrassing Fitness Questions

If you follow fitness trainers or enthusiasts on Instagram, we are besieged by women at the gym who look supremely confident, airbrushed and without a bead of sweat. The reality is, most of us don’t look or smell our best after a tough workout.  Not everyone is comfortable walking into a class of strangers in form-fitting gym clothes.  And what about the sounds our bodies make when we are working out?  What about those of us who want to exercise but feel we are too heavy to even begin a program?  Fortunately, we have Certified Fitness Trainer, Model Turned Fitness Expert, Instagram Fitness Guru & YouTube Sensation Vince Sant, co-founder of the online platform www.vshred.com  to answer the questions you are too shy to ask.

Why do I let out a little pee when I exercise?

Vince Sant explains that “This is very common amongst anyone who’s had a child. the term is stress incontinence, meaning you involuntarily leak out a little urine. It can happen when you exercise, laugh, or even sneeze.” First and foremost, don’t be embarrassed. Nearly every woman that’s given birth has experienced this. There are, however, two things you can do to improve stress incontinence says Vince, “Learn how to do Kegels, and practice engaging your pelvic floor in Pilates-based exercises. Both of these actions can help strengthen your pelvic floor and reduce the severity of your stress incontinence.”

Will running make my boobs sag?

 “Sag happens to all breasts that are natural. It’s normal for the collagen that keeps breasts firm to stretch out thanks to gravity, time, pregnancy, weight gain, or weight loss.” Although there’s limited research, Vince Sant says, “The up and down motion of running could logically contribute to sagging as well, but the health benefits of running definitely outweigh that possibility. If you wear the right sports bra, your breasts shouldn’t experience a lot of movement anyway. So, don’t be afraid to run!’

Why do I seem to sweat so much more than other people at the gym?

“How much you sweat is really individual, and it doesn’t necessarily mean anything positive or negative about your exercising ability,” says Vince. On average, men tend to sweat more than women, and if you are overweight you may sweat more near the end of your workout because it takes more for your body to cool itself down. Ultimately, it’s not a bad thing if you find yourself drenched in sweat while the person next to you on their machine seems to be relatively dry.

Why does running long distances make me have to poop?

Long distance running can aggravate some people’s digestive systems, particularly if you suffer from Inflammatory Bowel Disease (IBD). But you don’t necessarily have to have pre-existing digestive issues to get some unpleasant stomach symptoms on long runs. For example, studies show that as much as 50% of runners in a 10k race experience digestive issues, including runner’s trots. It’s nothing to be embarrassed about, but there are things you can do to combat the unpleasant reality of urgent, frequent bathroom trips. Vince suggests avoiding high-fiber foods a few days before a big race, staying well-hydrated, and avoid caffeine.

Why do I tend to pass gas during certain yoga poses?

Passing gas during the occasional downward dog is extremely common. Why? You’re bending and stretching, which massages the internal organs—which can sometimes stimulate your digestion. (There’s even a yoga pose called “wind reliever). Vince recommends, limiting any high fiber snacks beforehand, and stretching before your actual class to “eliminate” ahead of time.

What’s the best way to start exercising if I am completely out of shape?

Literally just put one foot in front of the other. A Chinese Philosopher once said, “A journey of a thousand miles begins with a single step.” And walking is nothing to be ashamed of. Vince stresses that “It really is exercise and there are all kinds of athletic people and celebrities in amazing shape who use it to stay that way. Get a pedometer and take at least 10,000 ‘baby steps’ a day and start improving your fitness.”

I have gym anxiety. What should I do?

There are four psychological reasons for gym anxiety: Not being sure what to do, comparing yourself to other people in the gym, feeling like people are judging you, and feeling like you don’t belong. What are a few ways to reduce gym anxiety?

Vince Sant provides some tips:

Ask friends how they feel about their own programs. You can even try to go to the gym with a friend, which is a great way to stop feeling like you’re getting judged.

Watch YouTube videos for each of the exercises you plan to do on your first day at the gym.

Wear workout clothes that you feel are both flattering and comfortable.

Pick a gym that is known for being more low key as opposed to a “meat market” or a “sceney gym.”

If going to the gym is too anxiety provoking, you can try an online fitness platform such as www.vshred.com

My Skin Chafes almost Everywhere: My Butt Cheeks, Under My Arms, Inner Thighs, How Do I Reduce the Pain?

Skin-to-skin and skin-to-clothing rubbing can cause a red, raw rash that can bleed, sting, and cause pain during your post-workout shower. Moisture and salt on the body make it worse. Underarms, inner thighs, along with the bra line (women), and nipples (men) are vulnerable spots. Vince advises, “Wear moisture-wicking, seamless, tagless gear. The fit is important. Baggy shirts have excess material that can cause irritation; a too-snug sports bra can dig into skin. Apply Vaseline, sports lube, Band-Aids or Nip Guards before you run. And moisturize after you shower. Drier skin tends to chafe more.

Am I too overweight to work out?

Forget the fancy equipment, you don’t need anything to start. Keep it low impact and rest when you need to. For example, Vince suggests the following, “Jog for 30 seconds. It doesn’t matter if you have to walk for 5 minutes to get your breath back, just do it, then jog for another 30 seconds. Do that 3 times. Then when you’ve done that for a couple of days, jog for 10 more seconds each time. Then only take 4.5 minutes to get your breath back. And as you lower the rest time, repeat it 5 times instead of 3. Keeping the overall workout time at around 20 minutes total is fine.” If you haven’t exercised for a while, the body heat, breathlessness, and sore muscles can be off-putting, but those feelings quickly become more manageable. If you have any concerns about your health and ability to work out, always consult with your doctor first.

Vincent Seth Sant

Fitness Expert & Co-Founder V Shred

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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http://facebook.com/reebok

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Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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