Posts tagged with "runner"

Dubai marathon, uae, 360 MAGAZINE, Ruth Chepngetich

DUBAI MARATHON

ALL EYES ON STANDARD CHARTERED DUBAI MARATHON AFTER FORMER WINNERS ARE CROWNED “WORLD’S BEST”

Following the crowning of Standard Chartered Dubai Marathon winners Lelisa Desisa and Ruth Chepngetich as Marathon Runners of the Year, all eyes will now turn to the 21st staging of the Middle East’s premier marathon on January 24 and the potential emergence of new running talent.

The 2019 ‘Best Marathon Runner’ award was made to both Desisa and Chepngetich by the Association of International Marathons and Distance Races (AIMS) at the end of a year that saw them both add Marathon World Championship titles to their already impressive CVs.

But it was on the flat and fast streets of Dubai that Desisa of Ethiopia and Kenya’s rising star Chepngetich first made their marks in the record books – just two of a growing number of world-class distance runners to launch their careers in the emirate.

Making his marathon debut in Dubai in 2013, Desisa won in 2.04.45, while in January 2019 the diminutive Chepngetich produced one of the best women’s performances of all time as she stormed to victory in 2:17:08, now the fourth fastest in history.

“Over the past ten years or so, the Standard Chartered Dubai Marathon has consistently produced race winning times that rival and often exceed the Marathon Majors,” said Event Director Peter Connerton.

“The city is now firmly recognised as hosting one of the fastest routes in world athletics. Established elite athletes as well as up-and-coming runners are always keen to take part in what is the first major event of the new year. With the benign weather conditions, excellent road surfaces and a flat course, the athletes know they can target a personal best and even a new course record in Dubai.”

While the Standard Chartered Dubai Marathon has been held in various parts of the city – with race routes that have included both the Sheikh Zayed Road and Downtown Dubai – in recent years the race has settled on a home stretching out along the city’s Jumeirah Beach Road in the west with a finish in the shadow of the seven-star Burj Al Arab Hotel.

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the 2020 event is expected to see more than 30,000 runners sign up to take part.

 The race – the 21st in the event’s history – will again see the runners compete in the same location with competitors spread across three races, namely a 4km Fun Run, the hugely-popular 10km and the traditional Marathon distance itself.

Entries are already building up as runners from home and abroad get set for the biggest mass participation sporting event in the region. Runners looking to sign up and take part in any of the three categories can do so online at www.dubaimarathon.org

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Holding, Dubai Municipality, Dubai Police and the RTA.

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

NEON COLORS × G-SHOCK

With fall in full swing, there is no doubt that bright, neon hues are the biggest fashion trend this season. While some may be intimidated from vibrant colors, Casio G-SHOCK’s range of men’s timepieces will be the perfect pop of color for any fall look. From eye-catching watches in bright yellow, to more subdued models with pops of neon, G-SHOCK’s latest offerings make the perfect statement accessories.

GBA800-9A, $120

GMWB5000D-1, $500

GG1000-1A8, $320

GAX100CSA-4A, $130

GBA800-7A, $120

REEBOK × FUSION FLEXWEAVE

REEBOK COMBINES TWO SIGNATURE RUNNING TECHNOLOGIES TO CREATE THE NEW FUSION FLEXWEAVE

 

In April, Reebok launched the latest addition in the Flexweave franchise with the FusionFlexweave. This innovative running shoe unites the flexible yet durable Flexweave material with the ultimate cushioning of Floatride technology, to create the ideal running combination for any athlete.

Reebok’s proprietary Flexweave technology uses an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that serves as the ideal upper for this multi-use running shoe.

The material provides the coveted balance of lightness, durability, fit and stability for quick and powerful speed workouts. It is complemented by the Floatride technology, which is embedded in the shoe’s sole to deliver a seamless integration of cushioning and responsiveness for superb comfort. When the two are combined, the end result is a durable yet comfortable running shoe that can support a variety of workouts. The Fusion Flexweave is the ideal choice for the athlete who expands their fitness regimen past the treadmill or pavement, but is ultimately a runner at their core.

Additional key features in the Fusion Flexweave include:

•   Performance Upper: Flexweave upper delivers a functional lightweight support structure with added durability

•   Multi-Directional Support: meta split outsole provides support and flexibility for multi-dimensional movement

•   Ultimate Cushioning: midsole features Floatride Technology for ultimate cushioning experience

The Fusion Flexweave is now available for $120 on Reebok.com.

REEBOK

REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS

Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes

 

Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness prototypes showcasing the power of Flexweave; the brand’s latest footwear innovation launching in Spring 2018.

 

In partnership with Joe Doucet x Partners (USA),  Modla (ENG) and Odd Matter (AN), the global fitness brand explored the potential of Flexweave. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

 

Each designer was briefed to explore Flexweave’s limitless potential to create a unique product linking form and function, creating an aesthetic product utilizing the benefits of Flexweave whilst serving a fitness purpose. 

 

Reebok Flexweave prototype collection includes a pair of cutting-edge running gloves (Joe Doucet x Partners), a 3D printed altitude training mask (Modla) and a collection of light-weight, active sitting chairs (Odd Matter). Flexweave was developed by the Reebok Innovation Collective; a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention.

 

All prototypes can be viewed right now at http://www.reebok.com/en-US/campaigns/flexweave/

Video: https://youtu.be/OzcZHqsYZAc

 

JOE DOUCET X PARTNERS –  New York City, United States

 

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

 

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

Short video on the partnership: https://youtu.be/6wl89CNbgpI

 

ODD MATTER –  Rotterdam, The Netherlands

 

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam. 

 

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

 

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

 

Short video on the partnership: https://youtu.be/2HfMadOWDCY

 

MODLA – London, England

 

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

 

“I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training.” said Fidler.

Short video on the partnership: https://youtu.be/RyqLZJCNMwc

 

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

 

The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

 

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

 

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018. 

 

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/ 

 

 

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

 


For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

 

Discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok

Man Runs for Hope, Respect, Love and Unity.

Man to Run Across North America from Los Angeles to New York to Champion Hope, Respect, Love and Unity for Americans and its Global Neighbors.

North America DNA Vol. Run

#HumanRace

#DNARUN #WeAreOne


Who Really Runs The Country?

Jonathon Prince does. As a visionary “Athli-vist” (athlete-activist), Prince has run over 8,000 miles through 24 states, inspiring hope and raising awareness for his philanthropic endeavors. In 2005, he launched Run 4 Relief with a 2,700-mile run from Los Angeles to Atlanta, stopping to receive the key to the city in New Orleans. The following year, his Run for Relief II took him on a 1,500-mile trek from Atlanta to New York City. Both runs raised money to support families displaced by Hurricane Katrina. In 2010, he created HopeOrDie, promoting the cause with a 3,000-mile run from Santa Monica to Washington, DC. 

Now Prince is about to make his fourth cross country trek North America DNA Vol. RUN #TheHumanRace. This run is to champion unity, hope, respect and love for Americans and its global neighbors. 

Prince felt compelled to make this run. He said, The times call for people to realize we are more alike than different and we all have potential to create shining moments that exemplify our highest selves and create the kind of world we all deserve to live in. I just want to do something that gets people to think about that”.

Prince will launch the run at the Santa Monica Pier, California on Saturday, August 26, 2017 at 7:00am PT and will run cross country 10-30 miles a day, 5 days a week for four and a half months, totaling 3500 miles to New York, with an expected arrival time between Christmas and New Year’s Eve.

The cities on the run route include Los Angeles, Las Vegas, Flagstaff-Sedona, Az., Albuquerque, NM. Dallas, Houston, Tx. New Orleans, Mobile & Montgomery, Alabama, Atlanta, Ga. South & North Carolina, The DC, Maryland & Virginia area, New Jersey and arriving in New York City. Supporters can track the run on Instagram at @iamrunner. Prince will pass through Christian, MS, where he received the Key to the city with Robin Roberts. 

Students from UCLA, USC and Santa Monica College, Los Angeles area run clubs, Road Runners of America, Compton city officials and We ROCK kids, running group in Orange County have all been invited to the launch to attend and share the kick off moment.

Sponsors who have joined the movement in support include 23andMe, Clear Eyes, GoChef TechnologiesROCKSTAR Energy and Joint Movement.

With the wrapped DNA Vol. RUN support vehicle, Team Prince will visit community organizations, high schools, colleges & universities along the way to run with, make appearances at and speak to students, faculty and staff about his experience on the road and how DNA Vol. RUN can enhance the lives of all of us.

Prince, who is a new dad, is excited to have his young sons Miles (Age 4) and Chase (age one) cross the finish line with him in New York. He says, “This is my first cross country run as a dad. I didn’t have children on the last runs. I’m shopping for a really sturdy double stroller with jogger wheels that can withstand a mile run across the finish line with my kiddos. I’m going to get them baby goggles so the wind doesn’t bother their eyes. Its going to be so amazing to be able to tell them when they grow up that they crossed the finish line with daddy. This race is after all for them and all children. It’s for all of us really.”

Prince will make pit stops in cities across the country to rest, eat, say hello to old and new friend along the way. He invites people to join him for a warm hello along the trail or even to run with him part of the way for as long as they are able.

He says, “I hope to meet many people along the way. If I see you and you’re up to it, please run with me for a half mile. Or just wave as I run by. Say a prayer for me, it gets lonely sometimes on the road. If I make a pit stop in your town, let’s take a selfie and post on your Instagram, so we can inspire people together! Remember your greatness and that we are one. I’ll see you soon!”

About Jonathon Prince:  

Athlete, International Runner, Speaker, Investor and Philanthropist, Jonathon Prince has logged over 12,000+ of 30k miles in support of a cause or ideal.

Recognized by Ebony magazine for representing the “Future of Philanthropy,” Jonathon has pioneered the role of “Social Athi-vist,” using his feats of endurance to promote positive change. 

Links : Website/Instagram