ROBERTO WIRTH, OWNER AND GM OF THE HOTEL HASSLER ROMA, SALUTES THE REBIRTH OF THE HOTEL DE LA VILLE
“The reopening of the Hotel De La Ville is a testament to the fact that the summit of the Spanish Steps is the location of choice for luxury travelers to Rome,” says Roberto Wirth, whose family has owned and run the neighboring Hotel Hassler Roma for 90 years.
Once the headquarters of General Eisenhower’s administration at the end of World War II, the Hotel Hassler Roma has long been the Roman address of choice for royalty and celebrities. “Over the decades, we have succeeded in maintaining a level of excellence, discretion, innovation, elegance, superior service and Michelin-star cuisine. Some of the most famous people on earth stay with us – and we ensure that neither the public nor the press ever know they’re here.”
The Hotel De La Ville, which abuts the Hotel Hassler Roma, was acquired some years ago by Britain’s Sir Rocco Forte and reopened on May 23. “The rebirth of the Hotel De La Ville makes a triumvirate of luxury hotels atop the Spanish Steps and near the Borghese Gardens, for it was two years ago, that a reborn Eden Hotel (once owned by my family, and where I was born!) was also unveiled after its acquisition by the Sultan of Brunei’s Dorchester Collection.”
Asked whether he saw the rebirth of the Hotel De La Ville as competition for the Hotel Hassler Roma, Wirth responded, “there are thousands of visitors every year to Rome in search of the finest accommodations, and while we are competitors, we are also friends – and there is more than enough business in the Eternal City for all of us.”
Wirth stressed that while there are many neighborhoods of Rome in which travelers seek to stay, “our location atop the Spanish Steps, convenient to the Rome’s best shopping and most significant sites, yet somewhat removed from the bustle of the Piazza di Spagna, is absolutely ideal for travelers to the capital.”
For more information about Hotel Hassler Roma, visit: www.hotelhasslerroma.com.
ABOUT HOTEL HASSLER ROMA:
Set atop the Spanish Steps and featuring a panoramic view of the entire city, Hotel Hassler Roma is owned by President and General Manager Roberto E. Wirth, fifth generation of a famous Swiss hotelier dynasty. For more than a century, Hotel Hassler Roma has continued its legacy as Rome’s five-star lodging of choice for the world’s elite and discerning travelers. Each of the 87 rooms, 21 of which are suites, is individually designed with an elegant combination of classic and contemporary touches. Highlights include the Michelin-starred panoramic restaurant, Imàgo, the Salone Eva and Palm Court restaurant and the Hassler Bar, as well as the neighboring, Hassler-owned II Palazzetto, a hotel, wine bar and special event space.