The Entertainment Industry’s Voice For Road Safety – entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. The statewide “Go Safely California” DUI Awareness campaign (http://gosafelyca.org) encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting the RADD® booth to support responsible driving and road safety. Power 106 supported the “Go Safely California” campaign with radio spots voiced by popular morning drive time DJ, J Cruz and a social media integration. Listen here. See Rolling Loud event photos here.
RADD®, which stands for Recording Artists Against Drunk Driving, is on more than 53 college campuses in California with a combined student population of 1.3 million and three military bases with reach to over 55,000. The campaign is backed by a grant from the California Office Of Traffic Safety (OTS) through the National Highway Traffic Administration (NHTSA/USDOT).
RADD®’s peer-to-peer program that features music talent is designed to reduce DUI arrest and fatalities, by encouraging everyone to “plan ahead” with a round-trip designated driver, ride share, Uber, Lyft or taxi. RADD®’s message is “have fun, plan ahead.” Drinking and driving is not an option.
There has been an uptick of DUI’s and road fatalities reported daily. With the holiday season upon us, we can realistically expect more.
The iconic “Friends Don’t Let Friends Drive Drunk” celebrity campaign was produced by RADD® and is the proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety
Association honoree. RADD® is also the recipient of a 2016 Bulldog Not-for-Profit Awards bronze medal for Best Issue/Cause Advocacy Campaign.
Growing from a single day Miami-based festival into a global company and the biggest live brand in rap music, Rolling Loud’s success embodies the spirit of Hip-Hop. In September, Rolling Loud founders Matt Zingler & Tariq Cherif hosted Rolling Loud Bay Area 2018. Headlined by turn-up titan Travis Scott and Taylor Gang ringleader Wiz Khalifa, the artist roster for Rolling Loud Bay Area was as star-studded as they come, boasting Hip-Hop heavy hitters like Rae Sremmurd, Pusha T, Gucci Mane, and Kevin Gates, local heroes like E-40, IAMSU!, Kamaiyah, Mozzy, and P-Lo, XXL Freshmen like Trippie Redd, wifisfuneral and BlocBoy JB, and other rapidly rising stars, including Juice WRLD, Lil Baby, Yung Bans, Lil Skies, and Saweetie. Occurring over two days on the grounds of Oakland Coliseum, Rolling Loud Bay Area brought a blast of hyphy local energy that the rap game desperately needs.
Featuring a three day lineup and moving from Bayfront Park to Hard Rock Stadium, Rolling Loud Miami proved that bigger is better in 2018. With over 140 artists performing during an action-packed weekend, Rolling Loud Miami 2018 brought capacity crowds each day to the Hard Rock Stadium in Miami Gardens earlier this month. Headlined by J. Cole, Travis Scott & Future, Rolling Loud 2018 boasted performances from heavy-hitters like Migos and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Founded by Matt Zingler and Tariq Cherif, recently the new subject of a feature in the Wall Street Journal, Rolling Loud continues to expand its profile as one of the most successful and valuable festival brands in the music business.
“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year”– The New York Times
“One of hip-hop’s biggest festivals” – The Wall Street Journal
“The country’s premier hip-hop festival” –Billboard
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.
About Banc of California Stadium
Located in the heart of Los Angeles in Exposition Park, next to the Los Angeles Memorial Coliseum, the California Science Center, the Natural History Museum of Los Angeles County, the California African American Museum, and close to the University of Southern California, Banc of California Stadium is the first open-air stadium built in Los Angeles since Dodger Stadium in 1962. The stadium is a $350 million, state-of-the-art, world-class venue specifically designed to present all types of star-studded live entertainment and creates an unparalleled fan experience for music, sports, and more. At a capacity of 23,500 for concerts (22,000 for soccer), the venue’s unique design provides for an intimate experience with excellent sightlines of the stage from every seat and superior quality sound throughout the house. Banc of California Stadium sits atop the hallowed grounds of the former Los Angeles Memorial Sports Arena, which hosted some of the most legendary music artists of all time — befitting its history, the new stadium will continue the tradition of hosting the very best in live entertainment.