LAND ROVER NORTH AMERICA WELCOMES U.S. OPEN ARENA EVENTING TO THE ROLEX CENTRAL PARK HORSE SHOW
– Land Rover returns to the heart of Manhattan for the fourth consecutive year as the official vehicle of the 2017 Rolex Central Park Horse Show
– U.S. Open $50,000 Arena Eventing competition presented by The Fite Group Luxury Homes is added to the 2017 program
– Land Rover Burghley Horse Trials winner, Oliver Townend, to compete alongside US Event riders, Boyd Martin and Phillip Dutton
– Land Rover to bring the all-new Range Rover Velar and the all-new Land Rover Discovery to the event attendees
– Land Rover to provide a fleet of electric powered miniature Land Rover vehicles for children’s driving experience as part of Central Park Family Day Presented by Mars, Incorporated
Land Rover North America has announced its continued support for the one of the world’s most iconic equestrian events, the Rolex Central Park Horse Show, which takes place in the heart of New York City from September 20-24, 2017.
The Rolex Central Park Show is the only outdoor, multi-day equestrian event in New York City. Land Rover Burghley Horse Trials winner, Oliver Townend, will be joined in the line-up by members of the Land Rover U.S. Eventing team including, Olympic Bronze Medalist, Phillip Dutton and U.S. Event rider, Boyd Martin, in what is set to be a thrilling competition.
Alongside the three-star Show Jumping on offer, the 2017 Rolex Central Park Show welcomes the inaugural U.S. Open $50,000 Arena Eventing competition presented by The Fite Group Luxury Homes, showcasing some of the best event riders in the world. The two-round competition will incorporate both show jumping and cross-country elements of the sport, as riders, paired into teams of two, will contest an Intermediate level track set by renowned course designer Captain Mark Phillips. The top six teams, based on cumulative time from round one, will then compete in the final “money” round for the overall in prize money, which they will split based on final rankings in the second-round speed competition. The competition will run with a faults-converted format, adding two-seconds to a team’s overall score per jumping fault. The winners of the competition will earn the title of U.S. Open Arena Eventing Champions.
“The Land Rover brand has been involved in Equestrian sports for over 30 years, and we are proud to be returning to one of the world’s most iconic events here in Central Park,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC. “Equestrian perfectly matches Land Rover’s brand spirit and we are looking forward to bringing our most recent vehicles, the all-new Range Rover Velar and the all-new Land Rover Discovery, to the event attendees in the heart of Manhattan.”
Alongside the U.S. Open Arena Eventing competition, the Rolex Central Park Horse Show will feature an array of multi-discipline equestrian sport including three-star Show Jumping, the highly-anticipated Puissance competition and Hunter Jumper classes.
As part of the Central Park Family Day Presented by Mars, Incorporated, Land Rover is pleased to once-again provide a special treat for the younger members in attendance: a fleet of electric powered replicas of iconic Land Rover models. Designed for children aged four to ten, the special junior driving experience will take place in the main arena. In a newly expanded Sunday program, a special performance from “America’s Got Talent” Pompeyo Family, Dog Agility, children’s pony rides, face painting, and equestrian demonstrations will also be available free of charge on Sunday.
Mark Bellissimo, CEO, International Equestrian Group commented, “We are so privileged to have such big brands supporting our New York event. Land Rover has partnered with the show since the beginning and we are looking forward to welcoming them back for what is set to be the biggest year yet! As an organization, we always try to inspire new and creative ideas to engage and introduce equestrian sport to a broader audience, Eventers bring an extra dimension to the show and it is a great opportunity for the riders to shine against the incredible New York City skyline.”
In addition to watching some of the world’s top riders in action, spectators will have the opportunity to see the newest products from Land Rover, the Range Rover Velar and the Land Rover Discovery will be displayed onsite.
Bringing a new dimension of modernity and elegance to the Range Rover family, the all-new Range Rover Velar fills the space in between the Range Rover Evoque and Range Rover Sport. Offering levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment, the Range Rover Velar is defined by a visually reductive approach and meticulous attention to precision in every detail.
The all-new Land Rover Discovery is the brand’s most versatile SUV offering premium design and interiors, all-terrain capability and unique cutting-edge technology. With seating to accommodate up to seven full size adults comfortably, the Discovery features a distinctive stepped roof design for enhanced passenger headroom and comfort. Intelligent Seat Fold technology allows owners to instantly configure seating remotely via their smartphone app ®.
Land Rover is well positioned as the global premium SUV brand at a time when the luxury market and SUV market are both growing in the North America market. In 2016, Land Rover continued its success story setting new U.S. and global sales records.
To learn more about the Rolex Central Park Horse Show please visit: www.centralparkhorseshow.com.
For more information about Land Rover please visit: www.us.media.landrover.com.