Posts tagged with "reward"

Lacking Self-Discipline?

5 Ways To Develop It And Reach Your Goals

Americans are known to overeat, abuse credit cards, marinate for hours in social media, and break New Year’s resolutions before the end of January. Self-discipline doesn’t seem to be a national strength.

And achieving self-discipline – and the success that can come with it – may never have been harder than it is in this instant-gratification age, says Dr. Rob Carter III.

“Self-discipline is an undervalued trait in a modern society that wants everything now,” says Carter, co-author with his wife, Dr. Kirti Salwe Carter, of The Morning Mind: Use Your Brain to Master Your Day and Supercharge Your Life (www.themorningmind.com). “Self-discipline is the ability to motivate and coordinate our efforts to improve our quality of life, but unfortunately most people are not taught it.

“It is, however, a skill that everyone can learn. Self-discipline is the skill that will allow you to reach any goal you set.”

Carter offers five ways to develop self-discipline:

Be aware of your resistance. Resistance, Carter says, is the biggest obstacle to developing self-discipline, and it often comes in the form of discouraging internal self-talk such as, “I can’t do it” or “Why should I have to change?” “The next time you embark on a new project that causes resistance,” Carter says, “fight it by asserting or writing down your intended goal and the benefits it will bring.”

Plan for every outcome. Plans go awry when people let excuses get in the way. “An example is having a goal of running in the morning for 30 minutes, but you have bailouts such as it’s raining, cold, or you don’t feel like it,” Carter says. “Developing self-discipline is recognizing and planning for these self-created obstacles and actively choosing to work through them. So when you set a goal to achieve, have chart in place listing “Even ifs.” List the potential obstacles to achieving your goal and counter each one with a promise to yourself that you’ll achieve your goal even if these challenges arise.”

Prepare to give something up in order to gain. Carter suggests compiling a list of the pros and cons of sacrificing for a certain goal. “To reach your goal, Carter says, “you will more than likely have to impose certain limitations on yourself in order to gain something. These limitations could be less free time, socializing, money or television. The upside is that seeing the rewards of the sacrifice on the pros list will keep you motivated and disciplined.”

Reward yourself with self-compensation. “Rewards are an incredibly powerful tool for motivating yourself to reach your goals,” Carter says. “Consider them the carrot on the stick. Have a reward in place for when you achieve a goal or part of a goal, and make sure it’s appropriate.”

Break your goal down into manageable steps. “If you break your goal down into bite-sized steps,” Carter says, “you’re much more likely to stay disciplined enough to complete every sub-goal. Each step accomplished gives you an encouraging boost. Consider using SMART goals — specific, measurable, attractive, realistic, timed. This makes the goal more definitive and puts the steps in tangible action.”

“Self-discipline includes structured planning, organization, delayed gratification, and the willingness to step outside your comfort zone,” Carter says. “These things can appear scary, but don’t worry, you’re not alone. And once you take the first step, you have ventured onto a beautiful path that offers many rewards.”

About Dr. Rob Carter III and Dr. Kirti Salwe Carter

Dr. Rob Carter III and Dr. Kirti Salwe Carter are co-authors of The Morning Mind: Use Your Brain to Master Your Day and Supercharge Your Life(www.themorningmind.com). Rob Carter is a Lieutenant Colonel in the U.S. Army, an expert in human performance and physiology, and has academic appointments in emergency medicine at the University of Texas Health Science Center at San Antonio, in public health and health sciences at Los Angeles Pacific University, and in nutrition at the University of Maryland, University College. He holds a PhD in biomedical sciences and medical physiology and an MPH in chronic disease epidemiology.

Kirti Carter was born in Pune, India, and received her medical education in India, where she practiced as an intensive-care physician before moving to Texas to complete postgraduate training in public health. She is a Fellow of the American Institute of Stress (FAIS), has more than 18 years of experience in meditation and breathing techniques, and has been facilitating wellness seminars for the past decade.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

Randall Bell x “Me We Do Be”

Why do some people dive, some survive and others thrive? The answer, Randall Bell, Ph.D., reveals, is surprisingly simple: choices. 

 

Bell, a socio-economist and the CEO of Landmark Research Group, has developed an easy-to-follow formula for authentic growth and success based upon 25 years of behavioral research. 

 

In his book, Me We Do Be: The Four Cornerstones of Success, Bell masterfully interweaves stories from his consulting work on high-profile cases — including Chernobyl, the World Trade Center, and O.J. Simpson — with findings from behavioral studies and his own survey of 5,000 people to reveal the daily habits that can make or break both personal and professional growth and success. 

 

In Me We Do Be, Bell explains that all behaviors can be organized into four cornerstones: 

•    Me is quality thinking that builds wisdom.

•    We habits form quality relationships. 

•    Do actions build productivity.

•    Be designs the future. 

 

There is no one-size-fits-all definition of success. For some, it’s making money. For others it’s having a loving family, winning a competition, completing a degree or beating cancer. The power of Me We Do Be is that it connects all the dots and creates a fresh perspective for moving forward, allowing readers to define what success means to them as individuals, while sharing the foundational elements that apply to everyone. 

 

Previously, the author led a national practice at PricewaterhouseCoopers, the world’s largest consulting firm. He has consulted on hundreds of cases, including the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina and the nuclear testing at Bikini Atoll. 

 

Often a guest of the media, Bell has been profiled in The Wall Street Journal, People magazine, The New York Times, the Chicago Tribune, the Los Angeles Times, CNN, World News Tonight with Diane Sawyer, 20/20, Entertainment Tonight and by newscasters on every major television network. 

 

Please see Dr. Bell in a recent appearance on The Today Show.

 

Robert G. Allen, New York Times Best-Selling Author of Creating Wealth: “A fascinating blend of personal anecdotes from Dr. Bell’s vast professional experience interspersed with powerful quotes, insights and a timeless list of valuable habits designed to improve any life. There are many golden nuggets in here.” 

 

Jeffrey W. Hayzlett, New York Times Best-Selling Author of The Mirror Test: “Some think that complex problems require complex solutions. This is not always true. The four cornerstones of Me We Do Be are a simple, effective way to ignite passion in any life or business!”

 

Steve Alten, New York Times Best-Selling Author: “Eye-opening … Randall Bell’s Me We Do Be is as inspiring as Napoleon Hill’s classic Think and Grow Rich.” 

 

Bob Proctor, Best-Selling Author of You Were Born Rich: “Me We Do Be shows how the little things we do can have a dramatic impact on our quality of life; it’s that one small adjustment that can make the difference between winning and losing. Read, learn and act on the great information provided in this book.” 

 

For more information on Randall Bell and his motivational book, please visit the website: www.drbell.com.

 

Available online and at fine bookstores everywhere.