Posts tagged with "retail"

Nat’l Pina Colada Day Cocktails

Nat’l Pina Colada Day (July 10): Toast with Reimagined Malibu Pina Colada Cocktails!

Malibu Coconut Water Pina Colada

·         Ingredients:

o    1 ½ part Malibu Original

o    1 ½ parts Coconut Water

o    2 parts Pineapple juice

o    ½ part Fresh Lime Juice

·         Method: Pour all ingredients into an ice-filled shaker, shake until cold and strain into a chilled glass filled with ice cubes, top with pineapple juice

·         Garnish: Slice of pineapple

 Malibu Pea’na Colada

·         Ingredients:

o    1 ¼ part Malibu Original

o    ¾ part Stoupakis Mastiha

o    ½ part Coconut Milk

o    ½ part Simple Syrup

o    ¾ part Snap Pea Juice

o    ½ part Lemon

o    Pinch salt

·         Method: Whip with pebble ice, serve over pebble ice

·         Garnish: Split Pea, Lemon Wheel


Classic Malibu Pina Colada

·         Ingredients:

o    1 part Malibu Original

o    1 ½ parts Pineapple juice

o    ½ part Coconut cream

·         Method: Pour everything in a shaker with ice, shake, pour and enjoy

·         Garnish: Slice of pineapple

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Rnw garments, 360 magazine,Raphael Na’te Walton

RNW Garments

RNW Garments is a Los Angeles based independent street wear label founded in 2011. The brand philosophy “Since Birth” is born out of their tagline NO GUTS, NO GLORY. Hailing from South Central LA, designer Raphael Na’te Walton has organically grown RNW Garments to be a brand for people of all walks of life no matter their ancestry or background.

For all the old and young souls still chasing their glory, to those who have achieved the greatest achievements, but strive for more; RNW Garments embody the hustler spirit and serves as a symbol of that fire within all of us to chase our own glory.

RNW currently offers traditional street wear pieces such as tees, hoodies, jackets and headwear but will soon transition into cut and sew production which will allow founder Raphael Na’te Walton for the opportunity to bring the brand to new heights.

www.rnwgarment.com
@rnwgarments

Spark Joy with these 4th of July Cocktails

The most-anticipated summer weekend is just around the corner! Level up and make your Independence Day celebration sparkle with these simple yet elevated cocktails, each profiling a different flavor and sure to suit everyone’s preferences. After a heavy afternoon of  burgers and hot dogs, wash it all down with refreshing and low-sugar cocktails while jiving to your favorite tunes.

From a delicious Watermelon Firecracker Margarita to a Berry United Lemonade and elevated G&T, sip back and enjoy the summer weather.

The Independent G&T

    • 4 ounces Fever-Tree tonic water
    • 2-3 frozen cranberries (garnish)
    • 1 popsicle (garnish)
  • Ice

Pour Jaisalmer Gin and tonic water over ice in a tall glass. Stir and garnish with a popsicle and cranberries.


Berry United Lemonade

    • 3 cups lemonade
    • 1 cup cold water
    • 4-6 dashes Angostura bitters
    • Lemons (garnish)
    • Blueberries (garnish)
  • Ice

In a pitcher, pour Diplomatico Rum, lemonade and water. Add in lemon and bitters. Garnish with lemon slices and blueberries. Serve chilled.


Firecracker Margarita

    • Kosher salt
    • 1 lime wheel
    • 3 ounces fresh watermelon juice
    • ¾ ounces fresh lime juice
  • Watermelon (garnish)

Place some salt on a small plate. Rub rim of an old-fashioned or rocks glass with lime wheel (reserve for serving); dip in salt.

Combine watermelon juice, Partida Tequila, and lime juice in a cocktail shaker and shake vigorously. Strain cocktail into prepared glass and garnish with watermelon lime wheel.


Can air extend an EV’s range?

The energy efficiency of electric vehicles (EVs) can be improved by 3 to 7% with proper tire inflation, according to a recent ExxonMobil study.

The first-of-its-kind study followed three identical EVs, each with different tire air-loss rates, as they each traveled 5,400 miles crisscrossing all sorts of environments in the United States, including city streets, small towns and rural roads, for six months.

The results showed that properly inflated tires enhanced EV energy efficiency by as much as 7% to extend vehicle battery range.

What if there were a way to increase an electric vehicle’s (EV’s) energy efficiency by 3 to 7 percent? A recent ExxonMobil study has revealed that proper tire inflation can do just that.

Back in 2018, the company embarked on a first-of-its-kind study that tracked EVs to understand the impact tire inflation pressure has on vehicle range. As the inventor of halobutyl rubber, the technological wonder that helps keep tires properly inflated, ExxonMobil wanted to take a hard look at the challenges EVs encounter.

The study followed three identical EVs, each with different air-loss rates. Each car traveled 5,400 miles, crisscrossing all sort of environments, including city streets and remote roads, for six months.

The results? In a nutshell, choose a tire that will stay better inflated over time. It will not only extend the life of the tire, but also the overall energy efficiency.

Learn more about our study in this video

Swatch, 360 MAGAZINE

How to choose a luxury watch for a man

Luxury watches for men not only represent a sign of status, but it also shows style, personality and character. If you are thinking of getting it, with this article, we will help you review the details you should take into account when choosing it:

Determine your style:

One aspect to consider is to make sure that the watch fit your style. Whether it is classic, modern, or sporty, it is important to feel comfortable and proud while wearing it. It is important not to confuse style with categories because the first defines essence and the second marks characteristics that will make it adapt to certain situations or contexts and which will be determined by your preferences, from the sporty Rolex Submariner to Longines Legend Diver to those who like the classic style .

Choose a brand:

Every luxury watch brand, most of them from Switzerland, is characterized by a very personal style. However, in the catalog they offer different categories of those who adapt as a general rule with the context or activity in which you will use and enjoy it, because the characteristics of the hours to go to work will be very different from those in more sporty models for playing golf or styles that more casual to go with friends.

Choose material:

In connection with the above, when choosing a watch material, consider the use you want to give. If for example you are looking for a watch to do sea activities, we recommend you go to a more powerful luxury watch, made of material that is very resistant like steel and which has a thicker ball that better withstand any blows that may occur during the development of its activities, such as which you can find on the TAG Heuer watch, which installs a high-strength sapphire ball on their watch. Conversely, if you are looking for a watch to go to work, you can choose a smoother watch, made of more elegant material like a fancy gold watch with leather strap.

Clock operation: Movement.

The movement of the watch can be mechanical, in this case it is divided into automatic and manual, and movement based on quartz. The latter are the most extensive because they are the most appropriate and easiest to maintain and as a rule they tend to be more economical.

How many watches do I have?

Frequently asked questions are usually the number of watches a man must have in his collection to face his days. The answer depends on many aspects because there is no number of watches that any man must have in the closet, because this must adapt to your various life situations, however, there must always be one luxury watch that becomes an iconic part of your collection.

Final tips for choosing an exclusive watch properly

When choosing your luxury watch you must try it and feel comfortable with it, see that it merges with your taste, style and needs, something that in a few seconds you will appreciate as many jewelers say:

“The watch chooses you and not you.”

We hope that the indications we have given you help you choose that watch you have been looking for for so long.

Swatch, 360 MAGAZINE, swatch watches, 360

SWATCH BIG BOLD

Inspired by bold ideas, designed for even bolder personalities: We are proud to introduce our brand new Swatch BIG BOLD collection featuring six different watch models. With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking 47mm watchcase. This product line calls out for those who are not afraid to put themselves upfront and who are proud to be different. Swatch BIG BOLD is an attitude, a mindset, a way of being in the world. It is a kind of swagger that is irreverent, confident, and entirely unexpected. It longs for those that embrace being noticed.

Brian McKnight One-Night-Only at Encore Theater

Brian McKnight Set to Take the Stage at Encore Theater For One-Night-Only Performance, July 19

Tickets On Sale Friday, May 3 At 10 a.m.

This July, GRAMMY-nominated singer-songwriter and producer Brian McKnight will make his Wynn Las Vegas debut with a one-night-only engagement at the Encore Theater. The celebrated R&B performer will bring his greatest hits to the stage on Friday, July 19 at 8 p.m. Tickets for this performance go on sale Friday, May 3 at 10 a.m. PDT.

Over the past 25 years, McKnight has sold more than 30 million albums worldwide and has released 19 albums to date, with several going two- or three-times platinum. McKnight has been nominated for 16 GRAMMY Awards, including “R&B Album” for Back at One and “R&B Song” for “Love of My Life.” McKnight is also the recipient of American Music Awards, Soul Train Awards, the NAACP Image and Blockbuster Awards, as well as a Billboard Songwriter of The Year.

Ticket Information

  • Dates: July 19, 2019
  • Public On-Sale: Friday, May 3 at 10 a.m. PDT
  • Price: $49.95-$115 plus applicable fees
  • Points Of Purchase: Wynn Las Vegas Box Office (702-770-9966) or WynnLasVegas.com

Outside of singing, McKnight is a multi-instrumentalist who is trained to play the piano, guitar, bass, drums, percussions, trombone, tuba, trumpet and flugelhorn. For more information on Brian McKnight, visit McKnight360.com.

About Wynn Las Vegas

Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world and was once again named the best resort in Nevada on Condé Nast Traveler’s 2019 “Gold List,” a title received for the eleventh time. Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,750 spacious hotel rooms, suites and villas. The resort features approximately 192,000 square feet of casino space, 21 signature dining experiences, 11 bars, two award-winning spas, approximately 290,000 square feet of meeting and convention space, approximately 160,000 square feet of retail space as well as two theaters, two nightclubs, a beach club and recreation and leisure facilities. Wynn Las Vegas recently unveiled Wynn Plaza, a Strip-front expansion that offers a collection of world-renowned luxury, contemporary, and lifestyle brands. For more information on Wynn and Encore Las Vegas, visit press.wynnlasvegas.com, or follow on Twitter, Instagram and Facebook.

AIRism

UNIQLO x alexanderwang AIRism Collection is now available in stores and online at Uniqlo.com!

The 2nd collection with Alexander Wang builds on the LifeWear commitment to making life better by joining the exceptional functionality of UNIQLO’s innovative AIRism fabric with Alexander Wang’s sleek styling. It includes 11 AIRism styles for women and 4 AIRism styles for men of various colorways, made out of the iconic light fabric that is comfortable and smooth for every day wear.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model