Posts tagged with "retail"

Chris Lake × Fisher

By Michelle Pisnoy × Vaughn Lowery

6,000 EDM-loving college students filed into the Shrine Expo Hall Thursday prepared to dance the night away. The floor and balcony were packed as Chris Lake and Fisher took to the stage at their sold out show. Throughout the evening, a horde of fans pulsed to every beat the B2B DJ’s created.

At 10:00 pm, the mob of music lovers got rambunctious in anticipation of their performance. Minutes afterwards, the lights were dimmed and the audience began to cheer. Bright lights flashed, the beat began to intensify and the EDM lovers got even rowdier. Fisher and Chris Lake came out and started to perform mixes of different songs. The duo kept the audience engaged by switching between different beats and songs like “Crowd Control.” As soon as the track commenced, the fans began jumping up and down as well as singing along to the lyrics.

Chris Lake then played hit song, “Turn Off the Lights,” featuring Alexis Roberts. The LED lighting technology was in succinct to every beat of the record. At times, almost blinded the hypersensitive congregation, but they didn’t appear to mind. The night came to a culmination when Fisher played “Losing It.” He added synthetic melodies which made it more enchanting than the studio version. The crowd absolutely lost it, singing at the top of their lungs until the lights turned back on.

4 Fulfillment Details to Look for in 2019

If there’s one shining light guiding e-retailers in an industry both fueled and marred by the details, it’s to focus on the customer experience. Though everything technically affects the customer experience to some degree, nothing plays a central role in satisfying customers more than the fulfillment process.

So it makes sense that these four fulfillment details to look for in 2019 all directly enhance customer satisfaction and shopping convenience.

Let’s learn more about what’s in store for this year and beyond.

Heavy Investments in AI and Automation

It’s clear that fast and affordable shipping is the new standard in fulfillment. But for retailers to meet these standards they’ll have to achieve automation at scale — things like robot-operated warehouses, self-driving trucks, and drones. JD.com is one company after Amazon that’s investing heavily in these areas. The Chinese retailer’s already operating humanless warehouses of the future, and completed their first government-approved drone delivery in Indonesia in early January.

Meanwhile, DHL is investing $300 million to quadruple robots in their warehouses this year, and Uniqlo announced in late 2018 that they were investing over $770 million in automating its warehouse and distribution system. Top titans like Amazon, Walmart, Zappos, UPS, and FedEx already operate automated warehouses, but as long as the automation race is ongoing, so too will these companies’ developments.

Lenient Return Processes

Brands like Ikea, Amazon, Target, Walmart, Costco, Zappos and Nordstrom all have success in common, but they also have customer-friendly — some would say exceedingly lenient — return policies. These two things aren’t mutually exclusive.

Reverse logistics is an absolute mess for the typical online business — eating into profits and making operating margins hard to assess. Look for companies to develop better systems to facilitate returns, process returned products and improve their quality of shipping to reduce the number of defective goods. This will coincide with brands adopting more lenient returns policies, as well as leading with them in their promotional tactic. After all, this is a great way to acquire new customers, curb cart abandonment rates and increase average order value. Of course, brands will need to take measures to address fraud and/or abuse as they change their terms and conditions.

Subscription-Based Ordering for Everyday Products

Regardless of how material we are, we all use and need certain products on a daily basis. The thought of not having any toothpaste left before going to sleep, running out of toilet paper at the wrong time, or not have any groceries in the house when you want to prepare a meal is certainly offputting. This is why the subscription e-commerce market has grown by more than 100 percent per year over the past five years.

While subscription e-commerce is nothing new (we all remember Dollar Shave Club’s viral takeoff), we’ve seen other gems like Blue Apron and Birchbox come about in recent years. We’ll continue to see more of these subscription-based models, as well recurring order options and monthly boxes for everyday items offered by stores ranging from those that sell beauty products from home to big-name brands. Consumers, always looking for more convenience and less ‘one-off’ errands will respond positively.

Checkout-Free Retail

While automation at scale will need to occur to power what’s growing steadily into a $5 trillion global market, it’s unlikely some customers will ever be satisfied with delivery timeframes. Further, complications like package theft and damage in transit aren’t going away overnight. This sets the table for a lot more check-out free retail stores. Amazon Go’s experiment appears to be successful, with allegedly thousands more to come.

As Forbes notes, plenty of other retailers are getting involved as well — this includes GoodHousekeeping Lab via their Mall of America pop-up shop, Alibaba’s supermarket chain Hema, as well as Bingobox and AVA Retail. Meanwhile companies like Zippin, Standard Cognition and Trigo are providing the solutions to accomplish this.

Checkout-free stores will be the ultimate commercial win-win. Retailers deal with less payroll, less inventory, and less theft, while consumers get unobstructed convenience in their shopping experiences.

And, while the first examples we’re seeing are on a small, convenience-type level, in-person transactions of all sorts will shift accordingly—creating the need for micro-warehouses (think Ikea) that can serve both front and back-end operations.

Don’t expect all these details to bleed into every consumer experience shortly, but this year will mark a pivotal wave of progress for each of these areas.

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

Safety Score

Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, today introduced Safety Score by Autoliv, a smartphone application with the goal to make people of all ages become safer drivers.

Once downloaded and when active, Safety Score monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and known causes of accidents and provides the user with a personalized 3-digit safe driver score. The higher the score the more safe-driving behaviors the driver exhibited over an array of data points including turning, acceleration, braking, speed and distractions. The app also collects and compares data on weather, type of roads driven on, time of day and trip duration.

“Today, nearly 1.4 million people die in traffic fatalities every year and that number is expected to increase,” said Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research. “Autoliv has been collecting, studying and acting on accident data for 65 years and we believe the road to saving more lives includes improving driver behavior. Safety Score, when used regularly provides a unique understanding of an individual’s safe-driving patterns and provides a framework for coaching and improving safe-driving habits.”

Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by ride-hailing, taxi, limousine and other fleet and professional driving companies to provide an objective picture of a user’s safe-driving habits and provide a platform for evaluating and improving driving behavior. Additionally, a personalized Safety Score based on individual driving behavior could also be used to reduce insurance costs.

“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”

Learn more

www.sparepartstore24.co.uk

Local Hive Honey

Local Hive™ From Rice’s Honey® Recipes

Raw & Unfiltered Honey

Honey Made Right in Your Own Back Yard!

Local Hive™ from Rice’s Honey®, a leading producer of high quality, U.S. only raw & unfiltered honey since 1924, offers 16 different local varietals of raw honey including Local New England, Local Northeast, Local Florida, Authentic Clover & Authentic Wildflower. Whether it’s for a comforting hot drink during the cold days of winter or to enjoy recipes, the taste of real honey from Local Hive™ will help you create fond memories.

All Local Hive™ honeys are sourced exclusively in the U.S. and bottled in Greeley, Colorado. The team atLocal Hive™ work directly with local beekeepers across the U.S., to ensure each varietal yields incredibly delicious and subtly different natural flavors that will be great additions to your family recipes and holiday memories. https://localhivehoney.com/

Raw, unfiltered honey also offers many health benefits including being rich in antioxidants, vitamins, minerals, amino acids, enzymes and pollen and it is kosher. Unlike processed unnatural sugars or sweeteners, Local Hive™ honey offers transparency, as each natural varietal is made so local it’s “made right in your own back yard”.

Very similar to wine, where you taste and see the difference between varietals, Local Hive™ from Rice’s Honey® also imparts specific flavors in each of the honeys they produce. From Washington to Florida each varietal is unique.

Local Hive New England Honey

Floral Sources: Basswood, Berries, Clover, Goldenrod

*Flavor is bold and robust. Northeast honeys are much darker than anywhere else.

Local Hive Florida Honey

Floral Sources: Citrus, Brazilian Pepper, Clover, Gallberry, Tupelo

*Flavor is a bit fruity with a hint of spice.

Local Hive Colorado Honey

Floral Sources: Clover, Alfalfa, Wildflowers

*Flavor should be light & sweet. The sweetest of all honeys sent.

Local Hive Southern California Honey

Floral Sources: Alfalfa, Berries, Citrus, Clover, Sage

*Flavor is fruity and sweet. You’ll notice a hint of orange

Local Hive Texas Honey

Floral Sources: Alfalfa, Clover, Cotton, Horsemint, Tallow

*Flavor is medium bodied and sweet. Not as sweet as Colorado.

“Delicious Local Hive™ honey is perfect for all ages,” noted Tony Landretti, Chief Executive Officer ofRice’s Honey®. “With different floral sources based on the location in which the bees pollinate, everyLocal Hive™ varietal offers a unique flavor. Since Rice’s Honey® was founded in 1924 by L.R. Rice, we have always remained committed to providing natural, delicious U.S. only raw & unfiltered honey, while supporting local beekeepers all across the U.S. Our local honey products are an artisan blend of various floral types that are regionally sourced, packed in Greeley, Colorado, and delivered to participating grocery stores throughout the United States.”

A new label design highlighting our new Local Hive™ brand coincides with Rice’s new alliance with PACE, “Pollinator Awareness Through Conservation and Education”, the Butterfly Pavilion’s non-profit global initiative to restore habitats, strengthen populations and reintroduce pollinators into native habitats around the world. This partnership and commitment will be communicated on the back of the new label and will highlight how a portion of proceeds from every bottle sold of Rice’s Honey® will be donated to the PACE initiative to promote and protect the prosperity of pollinators worldwide. Rice’s Honey® has a mission to help promote all pollinators & sustainable bee farms across the country.

Check out our new website at: www.localhivehoney.com for more information and recipes.

About Local Hive™ from Rice’s Honey®:

L.R. Rice founded Rice’s Honey®, headquartered in Greeley, Colorado, in 1924. The company remainbs committed to its founder’s mission of becoming a leading producer of authentic, high quality, U.S. only raw & unfiltered honey. Local Hive™ from Rice’s Honey® has generated brand equity through its commitment of producing premium, high quality, raw and unfiltered and kosher honey at affordable prices. Rice’s Honey works with local beekeepers to provide several local, raw & unfiltered honey varieties throughout various states and regions across the U.S.

LUCKY ONEZ OLIVE HOODIE

Stay Warm In Absolute Style With The Lucky Onez Olive Green Hoodie

Model: @jaygotsoul89

Photographer: @rossthephotoboss

Website: www.theluckyonez.com

Instagram: @theluckyonez7777
Email: theluckyones7777@gmail.com

Tumblr: theluckyonez7777

The Lucky Onez Olive Green Hoodie is a very stylish and unique hoodie to wear, especially when it is a bit cold outside. This hoodie is extremely comfortable and individuals can actually feel the comfort of the cotton throughout the entire garment. Penned on the left sleeve is the biblical verse of 2 Corinthians 5:7 stating, “Walk by faith, not by sight.” This verse brings motivation and determination that with God and not giving up anyone is able to live their dreams and receive the unexpected. The Lucky Onez Olive Green hoodie is comfortable, fashionable and has a great deal of meaning to it as well.

Available Online

CASIO G-SHOCK LUXURY COLLECTION

CASIO G-SHOCK ADDS TO MEN’S LUXURY MT-G COLLECTION WITH TWO NEW CONNECTED TIMEPIECES

Latest Models Feature Colorful Accents on Band Backside and Bluetooth Capabilities

Casio G-SHOCK announces the addition of two new timepieces to the luxury men’s MT-G collection. Featuring Bluetooth connectivity, the latest models also boast colorful accents of red (MTGB1000D-1A) and blue (MTGB1000BD-1A) on the backside of the band, as well as a new band and case structure.

One of G-SHOCK’s premium men’s collections, the MT-G is created to add a hint of sophistication to any upscale look. With a sleek, all-metal band, the watch comes in silver with dark red accents on the face and backside of the band, as well as in dark gray with blue accents on the face and backside of the band – reflecting shades often found in fall / winter for an accessory that can be paired with any cold-weather wardrobe.

The latest men’s models to feature G-SHOCK’s Bluetooth connectivity, which pairs with the G-SHOCK Connected App for accurate timekeeping, the timepieces also boast premium features found within all MT-G models, including Triple G Resist to guard against shock, vibration and centrifugal forces, and sapphire crystal to enhance scratch resistance.

G-SHOCK’s legendary Two-Way Time Sync technology, which combines self-adjusting atomic timekeeping for an accurate hour / date display virtually anywhere on the globe, along with tough solar technology for self-charging capabilities, is also included.

Each model also comes equipped with G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Full Auto LED Light
  • Stopwatch and countdown timer
  • Daily Alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)
  • 51.7mm case

The MTGB1000D-1A and MTGB1000BD-1A will retail for $900 and $1,000 and will be available for purchase beginning in November 2018 at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

# # #

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com

Hamlin & Associates Names Eric C. Shepherd as President

Hamlin & Associates has announced the immediate appointment of Eric C. Shepherd as company president.

Shepherd joins Hamlin & Associates with an extensive automotive background, successfully leading organizations in advertising and retail operations along with OEM executive experience, including three years as President, Rolls-Royce Motor Cars North America.

“Eric’s background is so unique, starting on the advertising agency side, to working with Nissan, Toyota, Mercedes-Benz and Rolls-Royce on the OEM side, then running retail dealerships. He brings such depth and strength to our organization and will lead us into a tremendous growth period,” said John Hamlin, Founder and CEO, Hamlin & Associates.

“I can’t wait to push Hamlin & Associates to new heights. John’s commitment to growth and the investment he has put in, including a multi-million dollar renovation project for a new company headquarters, was a key driver for me to join the organization,” said Shepherd. “We share a common vision for our growth and are excited to quickly move the company into expanding areas of opportunity.” In an industry so often focused on one-size-fits-all marketing, Mr. Shepherd adds a vast breadth of insight on how to match a brand offering with consumer demand.  He has an unparalleled depth and breadth of experience on both the OEM and retail side, ranging from the best volume brands to the most exclusive brands in the world serving ultra-high-net-worth individuals.

Toyota Corolla hatchback, 360 MAGAZINE, vaughn Lowery

COROLLA HATCHBACK

By Alexandria Baiz × Vaughn Lowery

The 2019 Toyota Corolla Hatchback makes a design comeback, leaving a lasting impression with innovative upgrades and engineering. SE base model starts at $21,000 and the XSE somewhere in the ballpark of $24,000. Our midnight black souped-up model’s MSRP is around $27,000 and is fully stocked with 18-inch wheels alongside a massive back spoiler to add drama. With every pen stroke, the architects produced a dynamic, athletic yet sophisticated vehicle. The world’s best-selling car just got remixed. So, we promptly accepted the manufacturer’s offer to road trip it to Vegas to check out our favorite pop stars Tinie Tempah, Ellie Goulding, and Pitbull at the JBL Fest hosted by special guest Quincy Jones.

Different from former models, this version possesses a longer wheelbase. The black mesh honeycomb grille, emphasizes the evolution of the Corolla and its increased width. To provide better forward visibility, the hood is constructed to sit two inches lower than earlier. The rounded physique makes a simple, yet powerful three-dimensional landscape that is comfortable and pleasing to drive. Moreover, the interior quality is more delicate and stylish. The XSE stitching on dash and door is bold and fashion-forward. Thus, when we pulled up to the SLS Las Vegas Hotel & Casino all eyes were on us. Furthermore, the hatchback has technologically advanced features: three-door Smart Key system; Apple CarPlay; Amazon’s Alexa and 8-inch touch display screen. Other amenities include an 8-speaker JBL audio system (excellent for fist-pumping), 2 USB ports and a single-zone automatic climate control; a leather shift knob and paddle shifters behind the steering rack.

The Safety Sense 2.0 includes pre-collision warning with pedestrian, cyclist and roadside detection as well as dynamic cruise control and lane departure alerts. Alarms are popular amongst users, who enjoy a visual alert on infotainment screen and then a ringing alert if detection becomes more fatal. Seats empower comfort with updated cushioning which minimizes fatigue and also are great for cornering while in Sport Mode. Ideal access to the steering wheel, pedals, and gear shift are available with power adjustable seat.

The new fuel-efficient TNGA 2.0 liter four-cylinder, six-speed iMT (Intelligent Manual Transmission) makes it easier to maneuver on highways. The CVT (continuously variable transmission) at an additional $1,100 includes more power and miles per gallon. The CVT simplifies the stop and go action, boosts fuel economy and makes blind spot monitoring available.

While both SE and XSE receive LED headlamps/taillights, chrome rear diffuser, and alloy wheels, the XSE is more distinctive. The SE sports 16-inch wheels while XSE rocks 18-inch wheels (with a 33 mpg). Additional features include LED fog lights; chrome grille surround and Adaptive Front Lighting System (AFS). AFS matches the vehicle velocity and steering angle for the correct distribution of light – great for some of the darker strips in downtown Las Vegas. Behind the steering wheel, a 7-inch TFT Multi-Information Display (MID) which displays vehicle information, turn-by-turn navigation, and various vehicle settings: Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection, and Blind Spot Monitor.

The sport-tuned suspension paired with rallycross looks and Toyota technology makes the Corolla Hatchback perfect for buyers seeking an easy, affordable drive.

Pre-order Corolla Hatchback

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery, bear Walker, skateboard

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery

Toyota, Corolla, 360 magazine, hatchback

360 Magazine, Toyota, Corolla, hatchback, sls Las Vegas,  Vaughn Lowery, Chris Gates, Crystal Dominguez, lizza Monet Morales

LTR – Vaughn Lowery, Chris Gates, Crystal Dominguez, Lizza Monet Morales

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.