Posts tagged with "release"

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Leven Kali Releases “I Get High When I Think About Us” Three-Song Pack

L.A.-based singer/songwriter/producer Leven Kali has released three new songs, “Mine,” “Thursday,” and “Too High” featuring fellow West Coast artists Buddy and Na’Kel. The tracks, written and co-produced by Leven himself, showcase his ability to display modern romance as a colorful, funk-inspired, and dreamy entity. Leven is due to release his debut full length project in the spring of 2019 on Palm Studios/ Interscope Records. A lyric video for “Thursday” is also out today, directed by Palm Studios.

The new tracks come as a follow up to Leven’s October double-single pack, NunWrong With a Lil’ Good Lovin’, which Billboard said “encompass lush, mellow R&B vibes that resemble Anderson Paak’s surreal sounds and the pop elements of Bruno Mars.” This fall, Leven joined Snoh Aalegra on the west coast leg of her tour.

Leven dropped his acclaimed single “Do U Wrong” ft. Syd back in January. Produced by Zack Sekoff (Vince Staples, Thundercat), the track features a writing contribution from Swedish singer/songwriter Snoh Aalegra. In its glowing review of “Do U Wrong,” Pitchfork stated that Leven “is out to write the next episode of California hip-hop: buttery neo-soul vocalism growling electric guitar, and G-funk thumo.” Leven is scheduled to release his full-length project in 2019.

Jordan Hollywood Releases The Video for “Finally”

Just recently, the 25-year old rapper-singer-songwriter and Broward Country native Jordan Hollywood releases his music video for “Finally,” which is the title track off his Quality Music Control Music debut EP FINALLY.

Watch the video HERE and listen to the EP HERE

In “Finally,” Jordan continues his trend of having cinematic visuals working with his longtime video director Christian Breslauer. The opening scene finds him in the center of a storm. This symbolizes Jordan’s feelings about people who betrayed him. He was hurt but instead of dwelling he channels that energy into hustling harder. The final scene displays half the room waking up from a slumber, which symbolizes people are finally starting to notice Jordan Hollywood.

“Finally” has so many different emotions for me. These built up emotions turned me into a new person. People counted me out. People turned their backs on me. People have been sleeping on me my whole career. Now people are finally waking up,” said Jordan on the video.

Jordan also recently released the music videos for “Leave Me” and “Let Me Find Out” which features Lil Baby. The video gained over a million views within a week of its release and now clocks over 7.5 million views. “Let Me Find Out” is also impacting airwaves as the second most added song at urban radio.

Jordan has been in the game as a co-writer for French Montana, Jason Derulo, and more. He spent time ghost writing for different rappers. Jordan has been releasing music since 2011 as a teenager and has collaborated with Yo Gotti, Lil Baby, Ronny J, Tory Lanez, Lil Durk, Hitmaka, and longtime producers SkipOnDaBeat (G-Eazy, Kodak Black) and platinum record making producer Smash David (Big Sean, Khalid, Chris Brown). Jordan comes from the diverse Broward County, the same area that spawned a slew of rappers from Kodak Black, Smokepurpp, Lil Pump and the late XXXTENTACION.

Introducing YFL Kelvin: Def Jam’s Cleaveland-Based Prodigy Teams Up With Moneybagg Yo For The “NASDAQ” Remix

For YFL Kelvin, hip-hop is the soundtrack to his struggle. “My story is rags to riches,” the 21-year old explains. The Cleveland native has found solace in music since his father was gunned down–in an accidental shooting–when he was just five. Kelvin began recording out of his home studio, but music was secondary to the lure of the streets, taking his rap name from his biological father and the aspirational acronym “Young, Flashy, Lifestyle.”

The street life landed him behind bars on three occassions, “My little brother is in jail. Like, everybody who I used to be with is in jail.” No matter the tribulation, it doubled as a sonic inspiration. In 2016, his beef with a former friend sparked his major release, “Mayweather Freestyle.

“I knew I was destined then. Something good was going to play out from all the tragedy that I’ve been through,” he says.

2018’s “NASDAQ” would be the rocket that’d catapult Kelvin beyond Cleveland, released on YouTube the hit song has generated over 300k views. The remix with Moneybagg Yo will lead Kelvin’s first project, Out of Here.

Kemba Releases New Single “Exhale” Feat. Smino

Just recently, rising Bronx rapper Kemba shares his new single “Exhale” (feat. Smino).

Get it here!

“Exhale” only scratches the surface of Kemba’s immense lyrical talent. It acts as a reminder that through all the trials and tribulations, he’s still an important fixture in NY rap and hip-hop as a whole. This single sets the tone for what’s to come from Kemba as he works on his next body of work.

Be on the lookout for a lot MORE soon.

It makes perfect sense Kemba calls The Bronx–the birthplace of hip-hop–home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with his 2016 album Negus which received critical acclaim. In addition to a highly cited interview on Real Late W/ Peter Rosenberg, he joined Kendrick Lamar on stage for a spontaneous performance that was widely circulated online. His skills not only impressed Kendrick but also caught the eye of Brasstracks (Chance The Rapper’s “No Problem”), who reached out and went to work, helping Kemba craft his forthcoming album due out next year.

Bobby Sessions Releases New EP “RVLTN-Chapter 2: The Art Of Resistance”

“Bobby Sessions has a lot to say and it’s often about the condition of Black America. With an elastic flow and impassioned lyrics, the 20-something Dallas native acts as a self-contained Black Lives Matter rally as he channels the anger and despair that accompany the cycle of systematic racism.” –XXL

“Sessions is not afraid of the reactions that may come from those who feel the content is too much. It’s an audacious attempt but in a genre that glorifies the money and clout, the message that Sessions is spreading is a much needed statement.” – BILLBOARD

“Sessions confronts racism with a captivating flow that’s both acrimonious and awe-inspiring.” –NPR Music

Revolutionary Dallas rapper Bobby Sessions–the firebrand Def Jam MC hot off the title track from the buzzworthy film and soundtrack The Hate U Give–drops his second EP RVLTN-Chapter 2: The Art Of Resistance via Def Jam Recordings.

The Art of Renaissance follows RVLTN-Chapter 1: The Divided States of AmeriKKKa (released in July), Sessions’ debut EP, which included his first two Def Jam single and video releases of earlier this year, “Like Me” and “Pick A Side.” With hard-hitting production on The Art of Resistance PicnicTyme, Audio Anthem, and RC Williams, Sessions’ aggressive, authentic, soulful sound harkens back to the roots and origins of classic hip-hop.

On The Art of Resistance, Sessions continues to rip open the ongoing oppression of African-Americans in our society sand gets to the root of race issues in our country. Throughout both EPs, he has worked toward his self-possessed goal of “taking the politically incorrect conversations from the barbershop and expressing them through music.”

“My RVLTN EP series,” Sessions has said, “is about taking the politically incorrect conversations from the barbershop and expressing them through music.” He went on to explain that Chapter 1 highlights the root of race issues in this country. It addresses while supremacy, systematic oppression, as well as introspective realizations about the responsibility of becoming a leader. RVLTN will continue to unfold and evolve throughout upcoming chapters in my quest for viable solutions, black empowerment, and justice.

In October-November, Sessions was part of the powerful roster of next-generation Def Jam stars–also including Beau Young Prince, Casanova, DaniLeigh, Fetty Luciano, and YK Osiris–presented by Def Jam Recordings in collaboration with DTLR VILLA and Levi Strauss & Co., on DTLR’s 5th annual HBCU tour of Historically Black Colleges and Universities.

RVLTN–Chapter 2: The Art of Resistance track list;

  1. On Your Face
  2. Same Oh
  3. Material Lies
  4. Gold Shackles (Interlude)
  5. Dirt On Your Trophies
  6. Lights featuring ZYAH

 

About Bobby Sessions:

On December 31, 2014, Bobby Sessions quit his job to pursue his dream of becoming a recording artist full-time. Exactly one year later, he released his debut indie album the Law of Attraction (LOA), a passionate and fiery project influenced by the artists he grew up on as a kid from Dallas, Texas–from Jay-Z to James Brown to N.E.R.D. The hunger he has for motivating people through his words can’t be ignored: it’s in each and every song, interview, and performance. A blistering, concentrated lyricist and speaker, Sessions is constantly focused and determined to attract the energy of those around him–whether onstage performing for fans or in the studio focused on his craft. LOA was followed by a second album, grateful, a jazzy, self-aware reminder to be thankful. “Every freedom, every privilege, every great thing happening in our lives, down to your eyesight, each breath…we should put 100% of our energy into being grateful for that,” Sessions said.

His 2018 signing to Def Jam Recordings, and the arrival of “Like Me” and “Pick A Side” early in the year, set the stage for RVLTN-Chapter 1: The Divided States of AmeriKKKa (released in July), and RVLTN-Chapter 2: The Art Of Resistance (November).

Logic Releases New Album

Multi-platinum, Grammy-nominated Artist Logic, who performed “One Day” with Ryan Tedder on The Ellen Show, presents chapter four of his Young Sinatra saga with the release of YSIV via Def Jam Recordings/Visionary Music Group.

“One Day,” the first advance single from YSIV, with over 46 million streams worldwide, was followed in early September by “Everybody Dies.” YSIV will be Logic’s last physical album, available for a limited time here.

View the MTV VMA live performance of “One Day” video here, featuring appearances from Michael Pena, Judy Reyes, Luis Guzman and more.

YSIV – with features by Wu-Tang Clan, Jaden Smith, Hailee Steinfeld and others (see track listing below) – is the eagerly awaited follow-up to Everybody, Logic’s breakout third album (released May 2017), which debuted at #1 Soundscan.  

Everybody’s RIAA 5x-platinum single 1-800-273-8255(National Suicide Prevention Lifeline) featuring fellow Def Jam artist Alessia Cara and Khalid, catapulted Logic to worldwide acclaim for bringing mental health and suicide prevention aware­ness to the critical conversation. The song earned Logic two Grammy® Award nominations – including the prestigious Song Of The Year – and a triumphant closing performance at the 2018 Grammy® Award.

In the interim, Logic dropped his Bobby Tarantino II mixtape, which rocketed to a #1 album chart debut in March 2018.  BTII spun off the RIAA gold Top 10 singles “44 More” and “Every­day” (featuring Philadel­phia DJ-producer Marshmello), and also boasted features from A-list heavies 2 Chainz, Big Sean, and Wiz Khalifa

In June 2018, Logic kicked off a massive 33-city North American summer amphi­theater and arena tour of the U.S. and Canada, including such prestigious venues as New York’s Madison Square Garden, PNE Amphitheatre in Vancouver, and the Forum in Los Angeles.

NAWAS Release New Track: “She Knows”

Just today, Louisiana-bred, Nashville-based trio NAWAS release a new track “She Knows” vial all digital partners. It is available to stream and download HERE.

The sleek, soulful track was written by NAWAS and produced by Grammy Producer of the Year nominee John Hill (Portugal, The Man, Demi Lovato)

“She Knows” is the first new music from NAWAS since the band released its debut EP Trouble last year, which followed in the wake of their well-received singles “Wrong,” “So Low,” “Make It Work,” and “Who Are You.”

“‘She Knows’ is a new direction for us as a band. After touring last year and receiving so much encouragement and support from fans and listeners, we were excited to get back in the studio and work with John Hill, who brought out new musical elements in us that fit our desires perfectly,” says front man Jake Nawas.

Brilliantly mashing up elements of electronic music, hip-hop, and R&B, NAWAS sound is built around Jake Nawas, shape-shifting vocals, Ben McDaniel’s crystalling guitar work, and Joey Gonzales powerful yet minimalist drumming. Bringing rule-breaking originality to their silken production, NAWAS push the limits of pop with daring and darkly charged lyrics that lend each track an unforgettable depth.

A video for “She Knows” will be released in the coming weeks, followed by more new music throughout the fall.

What critics are saying about NAWAS:

“‘So Low’ is beautifully produced with smooth beats and an R&B-esque tempo. The direct, contemplative lyrics are delivered in (Jake Nawas) bewitchingly androgynous falsetto”FADER

“(NAWAS is) primed and ready to rattle speaker systems.”EARMILK

“‘Wrong’ is a dense, sparkly track featuring heavy bass and fluid guitar riffs that find the medium & between Prince’s androgynous melodies and Calvin Harris’ euphoric bangers.”SPIN

“‘Who Are You’ is as inspired as it is excitingly new. Front-man Jake Nawas’ androgynous singing is on fire on this track, and the instrumentals backing him up are as epic as they are illustrious. ‘Who Are You’ is exactly what you’d want from a fun summer song.”BAEBLE

RuPaul & Isaac Mizrahi

Isaac Mizrahi is packing up his sewing kit, rolling up his tape measure, and heading to DragCon NYC for an exclusive conversation with supermodel of the world RuPaul. The second installation in RuPaul’s “RuTalks” series will feature the iconic American designer as the duo discusses fashion, politics, and drag, ahead of the release of Isaac’s autobiography I.M.: A Memoir.

RUTALKS: ISAAC MIZRAHI
DragCon NYC’s 2018 RuTalks series continues with a one on one conversation with legendary fashion designer, television personality, and author with a forthcoming book, I.M.: A Memoir out February 26, Isaac Mizrahi. Join Ru and Isaac as they sit down to discuss everything from fashion to politics to, of course, drag. Panel will take place on Saturday at 5pm at the convention.
WHEN: Saturday, September 29 at 5:00PM

Buy tickets here: https://rupaulsdragcon.com/