Posts tagged with "Reebok"

Reebok, 360 MAGAZINE

Reebok x Cottweiler FW19 launch

Reebok has unveiled details and photos of the DMX Trail Shadow OG, Trail and Future packs.
 
An electric mix of technical textures and bold prints, the silhouettes are the pinnacle of Reebok’s latest in contemporary offerings. Futuristic and fashion-forward yet familiar, its design marks the next chapter of Reebok design, where contemporary running and training meets high-end style.
 
The upper features a modern interpretation of Reebok’s premier running shoes, while the tooling provides a modern version of our iconic trail products. The DMX  Shadow packs introduce us to a new world order where functionality has become synonymous with fashion, and high-tech fabrics are king.
 
Product will be available on Reebok.com on a rolling basis from now until December 2019.

Sixers, Alex Subers, Josh Richardson, Reebok, Philadelphia, 360 MAGAZINE ,76ers

Josh Richardson × REEBOK

Josh Richardson of the Philadelphia 76ers was spotted arriving to tonight’s opening game against the Celtics, where he wore the Reebok Question Mid Double Cross in the tunnel.

The Reebok Question Mid Double Cross ($150) is available now worldwide on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com.
 
Celebrating the release of the new Question Mid Double Cross sneaker, Reebok announced ‘Crossover U’ earlier this month, an all-day workshop series led by five contemporary creatives who draw inspiration from Allen Iverson’s impact on and off the court. Each workshop will explore Iverson’s influence on culture, style and creativity via experiential education. The ‘Crossover U’ workshops will take place this Friday, October 25 in New York City.

*Photo credit: @Sixers and Alex Subers

Nicky Jam, Integrity Bottles, Boston Perfumery, Jarren Frame, Nic Roldan, Lexus, Rolls-Royce Black Badge, Viktoria Modesta, Tost Beverage, Ximonlee, Reebok, Dolce and Gabbana, Jackson Hole Fine Art Fair, Charlie's Angels, G-Shock, The 6th Clothing Co.

Nicky Jam

Nicky Jam always knew he wanted to do music, it’s something that came naturally to him, at just 12 years old, he was working at a supermarket and discovered this is what he enjoyed doing and it truly changed his life. “I got into music since the age of 12 years old, I was working at a supermarket and I would always be freestyling as I packed, one day a lady came in and spoke to my father and next thing I knew I was signed,” Jam said.

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Reebok, Zignature, 360 MAGAZINE, sneakers, footwear

Introducing Zignature

Reebok unveiled the highly anticipated release of Zig Kinetica Concept_Type 1, an all-new silhouette dropping in November.
 
To preview the new sneaker, Reebok is releasing a short film today, entitled ‘ZIGNATURE.’ Built on the concepts that energy cannot be created or destroyed, only transferred, and that with every stride, every step forward, your energy grows, ‘ZIGNATURE’ takes viewers on a journey to redefine the idea of energy and what it means to have “your energy amplified.” On a wave of its own, Zig Kinetica Concept_Type 1, is energy return in shoe form.  
 
Zig Kinetica Concept_Type 1 will be available on https://www.reebok.com/us/zig_home and select retailers on November 8 for $180. 

About Zig Kinetica Concept_Type 1
As seen on the runways of Paris and New York Fashion Week with partners from Cottweiler to Chromat, the unique Zig sole embodies physical and creative energy. Now, with that same striking zig zag sole designed for energy return, and an upper expertly designed by Ian Paley, founder of Garbstore, Zig Kinetica Concept_Type 1 subverts the traditional spectrum of style that pits fashion and human performance at opposite ends. This silhouette shows what bold creative energy and inspiration can achieve, delivering an all-day performance experience with superior energy return and enhanced cushioning. 
 
Product highlights include:

The three-part Zig energy system in the sole features:

Floatride Fuel: Exclusively-formulated Floatride Fuel offers high rebound properties that cushion your heel as you strike the ground

Energy Shell: As your stride continues, downward force compresses the Energy Shellthat provides added stability and durability

Energy Web: A uniquely designed rubber web component, the Energy Web expands and contracts like a rubber band to provide spring like response, propelling you into your next movement

Microvent mesh on the shoe’s upper for breathability

Adjustable guidance band for added fit and style

 
 
 

REEBOK, XIMONLEE, china, 360 MAGAZINE, trail sneakers, fashion, style,SHANGHAI FASHION WEEK, DMX Hydrex sneaker, unisex

REEBOK × XIMONLEE

DEBUT SUSTAINABLE DMX

AT SHANGHAI FASHION WEEK


New DMX Hydrex sneaker is inspired by scuba boots

The two brands unite to educate consumers on conscious consumption

 
Reebok launched their partnership with Berlin-based Chinese designer XIMONLEE through an iconic new release of sustainable DMX Trail Hydrex silhouettes. Briefly teased at Paris Fashion Week earlier this year, the Reebok x XIMONLEE DMX Trail silhouette took center stage in the designers’ 2020 Spring/Summer Shanghai show.
 
Global sportswear brand Reebok and boundary-pushing designer XIMONLEE are bound by the belief that creating more sustainable offerings creates newness, with the shared goal being to awaken a consciousness in consumption within their consumer. XIMONLEE’s explorative yet commercial collections provide a unique vision on social topics, identities and philosophical quests brought to life through Reebok’s demonstrable footwear expertise.
 
Debuting in three new colorways, the new DMX Trail Hydrex sneaker was inspired by a mix of scuba boots and archetypal Reebok footwear, fusing the core aesthetics of XIMONLEE’s vision with Reebok’s undeniable heritage.
 
A trail-inspired outsole sits atop a functional water boot upper in vibrant colorways of brick red, mint green and purple. Nodding to the rise of outdoor-inspired high-fashion silhouettes, Reebok amplified its all-terrain functionality without sacrificing XIMONLEE’S signature aesthetic.


The silhouette, as featured on the Shanghai Fashion Week runway, will be available for purchase in late 2020 through its official retail launch.
 
 
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/
 
About XIMONLEE
Ximon Lee is a Chinese born Korean designer currently based in Berlin. Since graduating from Parsons as the Best Menswear Designer of the year, and later winning the H&M Design Award as the first ever menswear designer, he launched his eponymous brand XIMONLEE in 2015. Ximon is known for his meticulous and boundary-pushing work which explores topics ranging from gender, identity, society to ideologies and ethics. His vision is presented through thoughtfully treated garments, well studied silhouettes and innovative development of fabric, creating cutting-edge and inspirational collections every season that have garnered international appraisal. Ximon views each season as a study, posing questions towards specific issues and enable the clashing of ideas to prosper. In his garment making, he pushes and blends conflicting materials and collaging details to disjoint the standard idea of clothing. This is the signature visual methods the studio uses to reflect the contradictory identities Ximon views in contemporary society. Ximon was shortlisted as a LVMH Prize finalist in 2015 and later selected as Forbes 30 Under 30 in 2016.
www.ximonlee.com

Transparency Collection

Last night, Reebok Classic celebrated its new Alter The Icons ‘Transparency’ collection by creating and hosting a one-night-only ice-skating party in the heart of Manhattan. Evolving Reebok’s Alter The Icons platform that hacks the brand’s heritage styles to create fresh new renditions, the unexpected urban setting featured appearances from musicians Tayla Parx, Childish Major and DJ’s Amira and Kayla.

Designed to reflect our increasingly open and connected world, The Alter The Icons ‘Transparency’ collection brings truth to iconic silhouettes through experimentation with transparent materials that expose layers of classic design.

True to the theme of transparency, a custom ice rink took center stage at the event, surrounded by frozen sculptures and 360-degree video projections, bringing the essence of the collection to life. Star skaters from Harlem Youth Ice Hockey and Harlem Figure Skating surprised guests with on-ice performances.

The ‘Transparency’ collection features new takes on Reebok’s men’s, women’s, and kids’ Classic Leather, Workout Plus and Club C silhouettes, each of which are stripped down to their core and overlaid with transparent uppers. By rebuilding the classics and remixing them with transparent materials, the icon takes on a new dimension, uncovering a moment of truth through layers of detail.

The FW19 Alter The Icons ‘Transparency’ collection is now available in stores and online at Reebok.com and across the Foot Locker family of brands including Foot Locker, Footaction and Champs Sports, both in stores and online, including Eastbay.com.

Reebok 40th Anniversary Alien Stomper

Forty years after Alien(1979introduced Earth to the mother of all sci-fi nightmares, Reebok is rewinding the story back to the 1970s for an upgraded unisex prototype edition of the iconic ‘Alien Stomper’ sneaker boots. Originally appearing in Aliens (1986) as the signature ass-kicking footwear of franchise hero Ellen Ripley, the new 40 Anniversary Alien Stomper draws inspiration from the original Alien film to create the most series-authentic Alien Stomper yet.

The 40 Anniversary Alien Stomper is an upgraded take on the classic 1986 silhouette. The new edition now features premium-aged leather construction, a material innovation that enhances the sneaker’s tactile experience while also lending it a vintage “from the vaults” appearance.

 Arriving in a cream-white colorway with contrasting blood-red and anthracite detailing, the unisex sneaker is oozing with minute design touches and Easter eggs for die-hard fans. Those details include references to a host of pre-production designs and logos that were never actually used in the film’s final production. making them true prototypes in both our universe and the universe of Alien.  For example, eagle-eyed fans will take special notice of an ultra-rare deviant version of the logo used by the Alienfranchise’s infamous “Weyland-Yutani” corporation, which drops the “D” to read just “Weylan-Yutani”.

 The Stomper’s new packaging is just as lovingly detailed as the sneaker itself. Reebok spared little expense in researching and creating materials for the packaging, which will arrive with a swarm of Alien inuniverse goodies to help maximize the immersion factor. The full loadout includes:

 A certificate of authenticity, backed by the good name of the Weylan-Yutani corporation

Custom dust bags for protecting your stompers from hostile forces

An official ‘Bug Stomping’ field guide

Three unique hang tags, including the alternate Weylan-Yutani logo and an official Alien 40Anniversary badge

The sneaker will arrive in a triangular prism-shaped “Space Fleet Box”, a retro-future design that imagines what a 22 century Reebok box would look like through the eyes of 1979-era sci-fi design. 

 The 40 Anniversary Alien Stomper is set for release on Alien Day, April 26, 2019. The unisex sneaker retails for $175 and will be available at www.Reebok.com/us/alien_stomper

Return of the Instapump OG

Reebok Instapump is Reborn For 2019

“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith

We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.

Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .

Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.

The Instapump OG will be available on April 5th on Reebok.com.

Reebok x Victoria Beckham

Reebok and Victoria Beckham are releasing an all-new sneaker to add to their highly-coveted Spring 19 collection. On Friday, March 15th, the Victoria Beckham Bolton Sock Lo will be available on Reebok.com.

A first-of-its-kind silhouette, the Bolton Sock Lo is an inspired remake of Reebok’s ‘90s Bolton running design, featuring a supportive knit upper, textured overlays, and reflective details—all in the iconic collection color palette, offered in black Sahara and wild khaki Sahara, both marked by signature solar orange hue.

The unisex Reebok x Victoria Beckham Bolton Sock Lo will be available on Friday, March 15th, for $250 here.

Along with the newest Reebok x VB Bolton Sock Lo sneaker drop, Reebok.com is also restocking some of the most popular items from Victoria Beckham collection, including VB Cropped Branded Cowl and Seamless Tight.

Reebok Classic Launches New ‘Ready Now’ Campaign

Reebok Classic is taking it back to the ‘90s with the launch of the new Pyro, the first sneaker silhouette to be highlighted as part of the brand’s all new ‘Ready Now’ campaign. The 90s was a time when individuals dared to challenge the sartorial status quo, pushing creative expression to new heights in order to express their identity. ‘Ready Now’ embodies the bold creative expression of the 90s.

The ‘Ready Now’ campaign launches with Kabrina Adams, style outlier and frontwoman of the all-female skate crew The Skate Kitchen. Throughout the campaign imagery, Kabrina showcases how she brings her singular, downtown, non-conformist style to the Pyro. “I don’t like being labeled,” Kabrina says, “I don’t wanna do what I’m supposed, to do I want to do what I want to do.”

Tapping into Reebok Classic’s unparalleled heritage, the Pyro is a true original. Rereleased for the first time since its launch in 1992, the runner enables the creative freedom of the wearer, with an unapologetic design that represents a striking vision of retro sports style. From the same running family as the Aztrek, the Pyro is known for its notable circular design details and was one of the first models of the 90s to feature Hexalite technology in the heel, offering maximum cushioning and shock absorption-without adding weight.

Pryo is available now on Reebok.com and retails for $80.