Posts tagged with "recycled"

Timex Introduces Vincent Bérard

TIMEX GROUP LUXURY DIVISION INTRODUCES VINCENT BÉRARD, A COLLECTION OF SWISS MADE MECHANICAL WATCHES WITH A GREEN SOUL

Part of Timex Group since 2006 and originally based in La Chaux-de- Fonds, Vincent Bérard was a manufacturer of luxury mechanical watches who used Nature as a source of inspiration. By exploring his inspiring legacy and reinterpreting that connection with Nature with present day consciousness, Timex Group Luxury Division today announced the launch of a new collection of Swiss Made watches with a green soul.


The range consists of stylistic timepieces that deploy only mechanical Swiss Made movements, to avoid batteries, and use sustainable materials -recycled or eco-friendly- at a sustainable price. The green concept is visually emphasized by the customized forest green rotor, visible from the see- through case back, and by a green second hand present on all styles.

Interchangeable straps made from post-consumer recycled PET bottles, vintage vegetable tanned leather or Nuo© wood, a patented material made from thin wood micro laser etched sheets, underscore the brand’s commitment to innovative and eco-conscious creations.


Thanks to the co-operation with Treedom, a Benefit Corporation that supports agroforestry projects around the world, a tree will be planted for each watch sold.
“Sustainability has become a key marker of luxury status in the eyes of today’s consumers and adds emotional capital to the value of the watch. Our proposal addresses the «positive green», the modern businessman sensitive to environmental impact and in search of new brands to express his personality” said Paolo Marai, President and CEO of Timex Group Luxury Division.

Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available in exclusive selected stores and online starting from September 2019.

Timex Group Luxury Division, based in Switzerland, currently markets Versace, Salvatore Ferragamo, Versus Versace, CT Scuderia and Teslar watches, in department stores, independent specialty retailers and mono-brand boutiques, as well as on key e-commerce outlets.

Laura Harrier X Danielle Macdonald

Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) celebrates its 10th anniversary showcasing sustainable fashion. In honor of 10 years rocking sustainable dresses on the red carpet, RCGD is pleased to announce that Laura Harrier, from this year’s six-time Oscar nominated film BlacKkKlansman, and Danielle Macdonald, from the Oscar nominated short film Skin and Netflix’s acclaimed DUMPLIN’, will be representing RCGD at the 91st Academy Awards. They will be wearing ethical gowns designed by global fashion houses.

Each year the RCGD campaign has worked with internationally acclaimed designers to dress stars in sustainable formal wear for the Academy Awards®.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

“I can’t believe it has been 10 years since RCGD was born,” shares founder Amis Cameron. “It has been an incredible journey and inspiring to see how the campaign has grown every year. I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle. From changing one of your meals a day to a plant-based meal, to wearing vintage or ethically made clothes, we can all make a difference. Thank you to everyone for your continued support and joining the green revolution!”

Suzy Amis Cameron is an actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet. She was inspired to create RCGD back in 2009 on her husband, James Cameron’s press tour for “AVATAR”. She wanted to challenge designers to think about fashion in an eco-conscious context.  Since RCGD’s inception, a variety of celebrities have represented the initiative at the Oscars, including Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch (The Set Up), Camila Alves, Jake McDorman (American Sniper), Missi Pyle (Gone Girl), and many others. To date, the brands who have partnered and supported RCGD range from TESLA, Vivienne Westwood and Armani, to ESMOD, Reformation, Swarovski, among others.

Proceeds from RCGD go to MUSE School CA, a nonprofit environmental school Amis Cameron founded in Calabasas, Calif. with her sister, Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes with personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go towww.museschool.org.