Posts tagged with "Rae Sremmurd"

ONE Musicfest Reveals Lineup

Celebrating 10 YEARS with its biggest, boldest, and best billing yet, ONE Musicfest unveils a blockbuster lineup for 2019.
Set for Saturday, September 7 and Sunday, September 8 at Centennial Olympic Park in Atlanta, GA, the two-day festival welcomes legends such as Gucci ManeWu-Tang Clan, and Rick Ross in addition to 21st century superstars including Rae SremmurdTeyana Taylor, and Summer Walker and once-in-lifetime sets from KP The Great & His Superfriends featuring Pharrell Williams, Usher and surprise guests. Tickets on sale NOW
Check out the full list of confirmed artists below.
For ten years, ONE Musicfest has maintained its place at the forefront of the culture as a platform for timeless icons and explosive upstarts alike. It has notably played host to everyone from the Dungeon Family Reunion featuring Outkast’s last performance, Davido, Kendrick Lamar, The Roots, Migos, Jill Scott, NasMiguel2 Chainz, and George Clinton. Not to mention, it regularly attracts plaudits from USA TodayBillboardConsequence of SoundRolling Stone, and more in addition to trending across the internet.
“I started the festival with the intent of creating a space where all corners of urban music and subcultures felt welcomed. From Afrobeats to Trap Music. From Alternative to Reggae. A generational oasis of progressive minds and talent. We use music as the catalyst and unity is the outcome. What started as a 2,000 person block party has evolved to a 50,000 person cultural celebration.” – Jason “J” Carter, Founder

Complete List of Currently Announced Performers for ONE Musicfest 2019 (in alphabetical order):
  • 7AM
  • ARI LENNOX
  • BABY ROSE 
  • CHRONIXX  
  • DMX  
  • FLORIDA ALL-STARS FEATURING * T-PAIN * TRINA * TRICK DADDY
  • GUCCI MANE   
  • JAMESDAVIS
  • KEY!
  • KOFFEE
  • KP THE GREAT & HIS SUPERFRIENDS FEATURING PHARRELL WILLIAMS, USHER AND SURPRISE GUESTS
  • LOLO ZOUAI   
  • MUSIQ SOULCHILD
  • PHONY PPL   
  • QUEEN NAIJA  
  • RAE SREMMURD   
  • RAPHAEL SAADIQ    
  • RICK ROSS
  • SNOH AALEGRA  
  • SUMMER WALKER   
  • TAYLA PARX
  • TEYANA TAYLOR    
  • THE BONFYRE  
  • THREE 6 MAFIA REUNION FEATURING JUICY J, DJ PAUL, GANGSTA BOO AND CRUNCHY BLACK
  • TOBE NWIGWE
  • TORY LANEZ
  • WIZKID   
  • WU-TANG CLAN – 25TH YEAR ANNIVERSARY PERFORMANCE         
  • YUNG BABY TATE 

Bud Light Super Bowl Music Fest

Bud Light Super Bowl Music Fest included performances by Aerosmith and Post Malone with special guest Swae Lee of Rae Sremmurd.

Other guests include Mark Cuban, Evander Holyfield, Guy Fieri, Teddi Mellencamp, Adam Richman (Man vs. Food), Robert Randolph, Emmitt Smith and more. The event trended Top 5 Worldwide on Twitter.

Check out Post Malone perform at the Bud Light Super Bowl Music Fest:
https://youtu.be/HQujdBVbNNM

Watch Post Malone and Swae Lee perform “Sunflower”:
https://youtu.be/pEQdWpyWMVY

Grab a little behind the scenes action of the Blue Carpet:
https://youtu.be/s69q0DvZWwE

Official Bud Light Super Bowl Music Fest Social Handles and Hashtags:
INSTAGRAM: @sbmusicfest
FACEBOOK: facebook.com/SBMusicFest
TWITTER: @SBMusicFest
HASHTAG: #SuperBowlMusicFest

RACELLA

RACELLA is a singer-songwriter, composer, and music producer based in Los Angeles. She was born in the small town of Delano, California and was raised in a Filipino Household. Upon receiving her degree from California State Univerity, Bakersfield, she moved to LA to pursue her passion for singing and songwriting. She found herself working with DJ Mormile, Fakework Management (Mike Will Made it, Rae Sremmurd, S1, Swiff D, and YG).

In 2015, Racella got married to her best friend, Cesar. Unfortunately, a few weeks later he got into a catastrophic car accident, which caused him to undergo heart and spinal surgery. He only had a 10% chance of living. The thought of leaving him alone in the hospital was unbearable. She was determined to stay with him until he was ready to go home with her. Instead of succumbing to fear and doubt, she used all her energy on prayer and writing music on the phases and waves they experienced together. She wrote, “Can’t Do This On My Own (CDTOMO)” at the edge of Cesar’s hospital bed. That’s where the WAVES EP was created.

ROLLING LOUD FESTIVAL MIAMI 2019

TRAVIS SCOTT, KID CUDI, MIGOS, CARDI B, LIL WAYNE & MORE TO HEADLINE

Iconic Festival To Celebrate Fifth Anniversary

Rolling Loud, the World’s Largest Hip-Hop Festival, has announced today that Travis Scott, Kid Cudi, Migos, Cardi B, & Lil Wayne will be the top headliners for the three day music festival’s fifth anniversary celebration in May. Other performing acts include Lil Uzi Vert, Rae Sremmurd, 21 Savage, Wiz Khalifa, Playboi Carti, Lil Pump, Kodak Black, Gucci Mane, YG, Lil Baby, Lil Yachty, Rick Ross, Juice Wrld, Young Thug, Kevin Gates, Sheck Wes, Trippie Red, Lil Skies, Tyga, and over 100 more artists. The festival will take place at the Hard Rock Stadium festival grounds in Miami Gardens, Florida on May 10 – 12. Tickets will be going on sale on Friday, February 1st and are available here.

Rolling Loud was all just a dream, the fans made it into a reality. Thank you so much for all the support and helping create a brand that will live on forever. Can’t wait to show you what we have in store for you on site this year in Miami” said co-founder Matt Zingler.Co-founder Tariq Cherif stated, “After a year of touring the festival around the country and world, we are excited to return home to Miami to produce what will be our biggest and best show to date.”

About Rolling Loud:

Rolling Loud was launched by co-founders, Matthew Zingler and Tariq Cherif five years ago in Miami, Florida. Rolling Loud is the World’s Largest Hip-Hop Festival and is one of the premier destinations for hip-hop and music fans in the United States and abroad. Since organizing its inaugural event as a single-day festival in 2015, Rolling Loud has expanded into an annual world-class festival in Miami (2015), as well as culturally rich countries and cities, both domestically and abroad, including Oakland, California (2017), Los Angeles, California (2017), and Sydney, Australia (2018). In 2018, Rolling Loud’s flagship event, Rolling Loud Miami, hosted 180,000 attendees over three days with more than 120 artists performing on three stages. Celebrating its fifth anniversary in 2019, Rolling Loud Miami will, as always, feature the biggest names and up-and-coming superstars fans have come to expect, with an extraordinary and diverse array of hiphop artists performing across the three-day event. Rolling Loud will continue its worldwide expansion in 2019 with new locations to be announced later this year.

About The Founders:

Matthew Zingler and Tariq Cherif are the co-founders of Rolling Loud and have been booking premier hip-hop shows throughout the State of Florida since 2010 and have been featured in Billboard Magazine’s annual list of the Who’s Who in Hip-Hop, Hip-Hop Power Players Edition consecutively since the inaugural list in 2017.

CREED II: The Album Is Out Now Soundtrack Feat. Kendrick Lamar, J. Cole, and More

Interscope Records is thrilled to announce the release of Creed II: The Album— the original motion picture soundtrack for the latest installment in the legendary Rocky saga. Executive-produced by Grammy-Award-winning producer/songwriter Mike WiLL Made-It, Creed II: The Album features appearances by more than two dozen of the biggest names in hip-hop.

Listen to Creed II: The Album here!

Creed II: The Album includes two previously released singles: “Kill ‘Em With Success” by Eearz, ScHoolboy Q & 2 Chainz, and “The Mantra” by Pharrell & Kendrick Lamar. In addition, the soundtrack features J. Cole, Rae Sremmurd, Trouble, Lil Wayne, Nas, Rick Ross, Gucci Mane, Nicki Minaj, A$AP Rocky, A$AP Ferg, Vince Staples, Young Thug, and more. See the full track listing below.

Due out November 21 and directed by Steven Caple Jr., Creed II stars Michael B. Jordan and Sylvester Stallone. In creating Creed II: The Album, Mike WiLL collaborated directly with Jordan and Caple Jr., as well as with composer Ludwig Göransson and music supervisors Fam Rothstein and Jen Malone.

“There was a time where movie soundtracks had people just as excited as am artist’s album, and that’s the feeling I was going for when creating this project,” says Mike WiLL. “After people hear the music, I want them to say movie soundtracks are back.”

The founder of Ear Drummer Records, Mike WiLL is the mastermind behind such massive hits as Beyoncé’s “Formation,” Kendrick Lamar’s Grammy Award-winning and seven-times-platinum “HUMBLE.,” and Rae Sremmurd’s “Black Beatles,” which spent seven weeks on top of the Billboard Hot 100 chart.

Track listing for Creed II: The Album:

  1. Lil Wayne– “Amen (Pre Fight Prayer)”
  2. Bon Iver— “Do You Need Power? (Walk Out Music)”
  3. Crime Mobb & Slim Jxmmi– “We Can Hit (Round 1)”
  4. Eearz, ScHoolboy Q & 2 Chainz– “Kill ‘Em With Success”
  5. Nas & Rick Ross– “Check”
  6. Young Thug & Swae Lee– “Fate”
  7. Ari Lennox & J. Cole– “Shea Butter Baby”
  8. Pharrell & Kendrick Lamar– “The Mantra”
  9. Rae Sremmurd & Kodak Black— “Watching Me”
  10. Eearz, Gucci Mane, YG, Trouble, Quavo & Juicy J— “F.I.G.H.T”
  11. A$AP Rocky, A$AP Ferg & Nicki Minaj– “Runnin”
  12. Tessa Thompson & Gunna— “Midnight”
  13. Ama Lou— “Bless Me (Demo)”
  14. Vince Staples– “Ice Cold (Final Round)”
  15. Ella Mai— “Love Me Like That (Champion Love)”

About Creed II:

Creed II will be distributed theatrically in the U.S. by Metro Goldwyn Mayer Pictures (MGM), while Warner Bros. Pictures will distribute the film internationally. The film arrives as the sequel to the Academy Award-nominated Creed, a 2015 release directed by Black Panther’s Ryan Coogler. The next chapter in the Adonis Creed story follows his life inside and outside of the ring as he deals with newfound fame, issues with his family, and his continuing quest to become a champion. Creed II also starts Florian “Big Nasty” Munteanu, Tessa Thompson, Dolph Lundgren, and Phylicia Rashad.

About Mike WiLL Made-It:

Born in 1989 in Atlanta, Mike WiLL Made-It began making beats at age 14 and soon found his first production client in Gucci Mane. In 2006, he founded EarDrummers Entertainment, then later established Ear Drummer Records (a label and production company known for signing breakout hip-hop duo Rae Sremmurd). Having produced platinum-certified singles for iconic artists like Miley Cyrus and Rihanna, Mike WiLL is now widely recognized as a cultural heavyweight in hip-hop, pop, and beyond.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

Rolling Loud

Fresh off a massively successful festival in the Bay Area, Rolling Loud heads down I-5 to Los Angeles to host another carnival for the culture. Bringing out hip-hop’s best and brightest to the City of Stars for a nonstop two-day event, Rolling Loud Los Angeles proudly unveils the lineup for its 2018 edition. Headlined by Billboard chart dominators Cardi B and Post Malone, Rolling Loud L.A. gathers an unbeatable variety of artists from across the rap spectrum, from established stars like Lil Wayne, Lil Uzi Vert, 21 Savage, Wiz Khalifa, and Young Thug, to meteoric risers like Gunna, Juice WRLD, Lil Skies and Trippie Redd, to promising newcomers like Flipp Dinero, YBW Melly, wifisfuneral, Yung Bans, and Lil Mosey, to West Coast heroes like Ty Dolla $ign, Tyga, Nipsey Hussle, Shoreline Mafia, Yung Pinch, and Roddy Ricch, plus many others. Occurring on December 14th and 15th at the Banc of California Stadium Grounds in Downtown L.A., Rolling Loud Los Angeles is the perfect opportunity for rap fans to send off the year in style. Buy tickets exclusively at www.rollingloud.com.

Growing from a single day Miami-based festival into a global company and the biggest live brand in rap music, Rolling Loud’s success embodies the spirit of Hip-Hop. In September, Rolling Loud founders Matt Zingler & Tariq Cherif hosted Rolling Loud Bay Area 2018. Headlined by turn-up titan Travis Scott and Taylor Gang ringleader Wiz Khalifa, the artist roster for Rolling Loud Bay Area was as star-studded as they come, boasting Hip-Hop heavy hitters like Rae Sremmurd, Pusha T, Gucci Mane, and Kevin Gates, local heroes like E-40, IAMSU!, Kamaiyah, Mozzy, and P-Lo, XXL Freshmen like Trippie Redd, wifisfuneral and BlocBoy JB, and other rapidly rising stars, including Juice WRLD, Lil Baby, Yung Bans, Lil Skies, and Saweetie. Occurring over two days on the grounds of Oakland Coliseum, Rolling Loud Bay Area brought a blast of hyphy local energy that the rap game desperately needs.

Buy Tickets for Rolling Loud Los Angeles: rollingloud.com/losangeles

Watch the Rolling Loud Los Angeles trailer:https://www.youtube.com/watch?v=5apN3cvQKFk

Featuring a three day lineup and moving from Bayfront Park to Hard Rock Stadium, Rolling Loud Miami proved that bigger is better in 2018. With over 140 artists performing during an action-packed weekend, Rolling Loud Miami 2018 brought capacity crowds each day to the Hard Rock Stadium in Miami Gardens earlier this month. Headlined by J. Cole, Travis Scott & Future, Rolling Loud 2018 boasted performances from heavy-hitters like Migos and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Founded by Matt Zingler and Tariq Cherif, recently the new subject of a feature in the Wall Street Journal, Rolling Loud continues to expand its profile as one of the most successful and valuable festival brands in the music business.

Be sure to check out Rolling Loud’s Instagram for the latest updates: Instagram.com/rollingloud

Listen to the Rolling Loud playlist: https://open.spotify.com/playlist/0DWU77onMykmFpoSfedN1A?si=1Fb7f4IESYW5oE4FuO2ubg

Check out the Rolling Loud Miami Aftermovie:https://www.youtube.com/watch?v=oXiwF7NW4DM

“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year” The New York Times

“One of hip-hop’s biggest festivals” The Wall Street Journal

“The country’s premier hip-hop festival” Billboard

The Background:
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.

About Banc of California Stadium
Located in the heart of Los Angeles in Exposition Park, next to the Los Angeles Memorial Coliseum, the California Science Center, the Natural History Museum of Los Angeles County, the California African American Museum, and close to the University of Southern California, Banc of California Stadium is the first open-air stadium built in Los Angeles since Dodger Stadium in 1962. The stadium is a $350 million, state-of-the-art, world-class venue specifically designed to present all types of star-studded live entertainment and creates an unparalleled fan experience for music, sports, and more. At a capacity of 23,500 for concerts (22,000 for soccer), the venue’s unique design provides for an intimate experience with excellent sightlines of the stage from every seat and superior quality sound throughout the house. Banc of California Stadium sits atop the hallowed grounds of the former Los Angeles Memorial Sports Arena, which hosted some of the most legendary music artists of all time — befitting its history, the new stadium will continue the tradition of hosting the very best in live entertainment.

ComplexCon Unveils 2018 Music Lineup

ComplexCon is bringing some of the most relevant voices of today’s generation to perform at this year’s fest, including Future, Rae Sremmurd, Vince Staples, Action Bronson, Nav, Lil Baby, Tinashe, A-Trak, A Boogie Wit Da Hoodie, Kodie Shane, Lou The Human, City Morgue, Trill Sammy, World’s Fair, Michael Christmas, Mixed by Ali, Flipp Dinero and Jack Harlow. Artists will take to the Pigeons & Planes Stage, which has been moved into the larger arena space so fans can be fully immersed in the musical experience, on Saturday and Sunday.

Surprise guests are also expected to take the stage throughout the weekend. Last year’s ComplexCon was packed with surprise performances including Migos, Lil Uzi Vert, and 2 Chainz who joined Pharrell on stage. Also surprising guests last year were J Balvin, who jumped on stage during Virgil Abloh’s DJ set; DJ Khaled, who brought G-Eazy on stage; and, Bad Bunny, who joined A-Trak on stage for a surprise set.

Saturday’s lineup starts at 12:30 pm and includes the following artists, listed in order of appearance:

·         Trill Sammy

·         Lou The Human

·         Kodie Shane

·         Michael Christmas

·         World’s Fair

·         A-Trak and Friends

·         NAV

·         Vince Staples

·         Rae Sremmurd

Sunday’s lineup starts at 12:30 pm and includes the following artists, listed in order of appearance:

·         Jack Harlow

·         Flipp Dinero

·         Mixed by Ali

·         City Morgue

·         A Boogie Wit Da Hoodie

·         Tinashe

·         Lil Baby

·         Action Bronson

·         Future

Also representing at this year’s ComplexCon will be Puma, which returns as the Official Footwear Sponsor, as well as Champion, Union Los Angeles, PLEASURES, Chinatown Market, AAPE, G-Star, KAPPA, Herschel Supply Co., Swatch, Polaroid Originals, Urban Decay Cosmetics and many more. And, epic eats can be had from Jon & Vinny’s, Lotus of Siam, Howlin’ Ray’s, Here’s Looking At You, Burgerlords, Sweet Chick, Alvin Cailan’s “The Burger Show” Pop Up, Uncle Paulie’s Deli, Dino’s Chicken and dozens more.

Concerts are included in the cost of admission to ComplexCon. General Admission tickets are still available at ComplexCon.com. General Admission tickets are $60 per day for Saturday or Sunday or two-day General Admission tickets can be purchased for $100 (plus fees). Earlier this summer, ComplexCon sold out its limited presale and VIP tickets in a matter of minutes.

In the coming weeks, ComplexCon will unveil artist collaborations, as well as the icons participating in ComplexCon’s widely popular “ComplexConversations,” a series of moderated discussions that tackle the critical issues impacting today’s generation.

HighSnobiety Premiere: Jack Bruno and Smokepurpp Music Video

Los Angeles based rapper Jack Bruno and Florida rapper Smokepurpp partner with HighSnobiety to premiere the mind-altering “DVL on my SHLDR.” The hypnotically bouncy Suits produced track has become a fast fan favorite with over 1 Million streams so far. With Louie Knows’ direction, the collaborative music video starring Bruno and Purpp explores how enticing temptations can quickly leave you dumbfounded in an obscure daze.

“‘DVL on my SHLDR’ came together really fast,” Bruno explains. “Being an artist on tour you have lots of temptations thrown at you all the time and you have to stay focused otherwise that shit will take you down. I thought the track had a Smokepurpp vibe to it and I’d seen him every now and again but we never really hung out. I just rolled thru and it happened super organically.” “We also shot the video in NYC, it was a cool little party vibe. We kept on coming up with ideas on the spot, like having multiple versions of me performing at the table. Purpp been getting more into directing shit so he was shooting a lot of ideas too, and of course Louie Knows is a rockstar director so it was just an easy cool video to do.” His brand new “DVL on my SHLDR” music video follows Bruno’s Hit-Boy produced song “Ciggy Said Light” featuring Playboi Carti that Complex raved was “a mosher” and Billboard declared a “banger.” Fans can catch Bruno currently on tour this summer opening on the Wiz Khalifa and Rae Sremmurd Dazed & Blazed Tour, Tekashi 6ix9ine World Domination Tour and Juice WRLD on the WRLD Domination Tour. Remaining tour cities listed below.

WIZ KHALIFA AND RAE SREMMURD – DAZED & BLAZED DATES:

8/21 – Atlanta, GA @ Cellairis Amphitheater

8/23 – The Woodlands, TX @ The Cynthia Woods Mitchell Pavilion

8/25 – Austin, TX @ Austin360 Amphitheater

8/26 – Dallas, TX @ Dos Equis Pavilion

8/29 – Albuquerque, NM @ Isleta Amphitheater

8/30 – Phoenix, AZ @ AK-Chin Pavilion

TEKASHI 6IX9INE – WORLD DOMINATION DATES:

9/6 – Stockholm @ Fryshuset

9/7 – Moscow @ Cition Hall

9/8 – Mondovi @ Mondovicino Outlet

9/9 – Athens @ Piraeus 117 Academy

9/11 – Aarhus @ Train

9/12 – Copenhagen @ Vega JUICE WRLD –

WRLD DOMINATION DATES:

9/13 – Wallingford, CT @ Oakdale Theatre

9/14 – Providence, RI @ Strand Ballroom

9/27 – Syracuse, NY – Crouse Hinds Theatre

9/28 – Albany, NY – Albany Performing Arts Center

9/29 – Pittsburgh, PA – Market Square

DEF JAM × KANYE WEST, ALESSIA CARA, YG, 2 CHAINZ, & MORE

MOVING THE CHARTS AND MOVING THE CULTURE: OVER 1 BILLION STREAMS GLOBALLY; FOUR CONSECUTIVE TOP 5 ALBUM DEBUTS IN JUNE; 6 NEW TRACKS ON SHAZAM’S US FUTURE HITS CHART; EIGHT TRACKS SIMULTANEOUSLY IMPACTING AT RADIO

Fueled by an aggressive slate of new albums and singles and led by a new executive team – has launched into the summer season with ever-increasing heat. Ignited by Kanye West and G.O.O.D. Music, Def Jam artists have generated over 1 billion cumulative streams globally in the past month, and new music from Alessia Cara, Logic, YG, 2 Chainz and Jeremihis poised to dominate the charts all summer long.

“We’ve been very fortunate to be treated to this unprecedented schedule of game-changing releases from the inimitable Kanye West and his G.O.O.D. Music label,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “I’m very pleased with how the team has responded and the success we have shared so far.”

With his historic five album run – yielding an unprecedented four consecutive Top 5 chart debuts in as many weeks from Pusha T, Kids See Ghosts, Nas, and his own #1 album yeKanye has once again grabbed control of the culture and shifted the paradigm. By releasing five 7-song albums, including the most-recent, critically acclaimed K.T.S.E. from Teyana Taylor – in consecutive weeks, Kanye has changed the concept of the album rollout, at once impossibly shortening the runway and elongating the news cycle, while unspooling the narrative with each release. In effect, the five albums have created a 35-song “playlist” across multiple genres: old school, sample-heavy rap, progressive, melodic hip-hop, R&B, psychedelic rock-rap, and more.

In addition to five albums lodged in the Top 25 on Apple Music, songs by Def Jam artists have also netted 19 debuts on the Billboard Hot 100. Charging headlong for the charts, Alessia Cara’s “Growing Pains,” #1 Most Added at Top 40 radio for two weeks running, and one of six new Def Jam tracks on Shazam’s US Future Hits Top 20 chart, including: “Yikes” and “All Mine” by Kanye West, “Bigger Than You” by 2 Chainz, “The Light”by MihTy (Jeremih & Ty Dolla $), and “Cops Shot The Kid” by Nas.

Def Jam’s seasoned promotion staff has an astonishing 8 tracks going for adds across multiple formats at radio – including “If You Know You Know” by Pusha-T, and “Big Bank” by YG. Propelled by an acclaimed BET Awards performance and the new music video trending at #3 on YouTube, “Big Bank” has exploded at Apple Music, Spotify, and Shazam.

At the same time, multi-platinum, Grammy®-nominated Def Jam artist Logic is headlining a sold-out tour in support of his #1 mixtape Bobby Tarantino II, the follow-up to Everybody, recently certified platinum. The mainstream worldwide success of Logic’s 4x-platinum “1-800-273-8255” is still reverberating more than a year after its release: last week 1-800 was awarded a Gold Lion for Artist as a Cause Ambassador at the annual Cannes Lion global brand conference.

Grammy®-nominated multi-platinum singer/songwriter Jhené Aiko’s life-affirming album TRIP is also on the verge of RIAA gold certification, after spinning off two global hit singles, the gold “While We’re Young,” and platinum “Sativa” featuring Rae Sremmurd, each with over 100 million streams.
Behind the scenes at Def Jam Recordings, the company’s amazing new digital team has implemented new strategies to grow social followers and engagement. Def Jam now boasts the #1 social following of all major record labels, with an Industry-leading 400+K followers on Instagram, over 900+K followers on Twitter and growing. The five G.O.O.D. Music/Def Jam releases alone have amassed over 70 million mentions and counting.

In another first for the label, Def Jam has employed an aggressive Direct-To-Consumer strategy to become the#1 D2C label within the Universal Music Group (UMG). This has been driven largely by the new G.O.O.D. Music releases, with creative, robust offerings of merch, vinyl, and special products including lithographs, cassettes and more.

While rolling out new projects from its heavy-hitting roster of stars, Def Jam is bringing a fresh crop of talent into the marketplace, with new music from recent signing like YK Osiris, Bobby Sessions, G.O.O.D. Music’s 070 Shake & Valee, PVRX, Fetty Luciano, and more.