Posts tagged with "Purchase"

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.

Wellbots & Betanews

Wellbots & Betanews have partnered up to bring you the best smart locks, at the best price. Use code SCHOOLTIME to get 10% OFF these locks at checkout!

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EXTENDED WARRANTIES

We care A LOT about our customers and we listen to you. As many of you have asked for it, we are now happy to offer Extended Warranties on all the products on Wellbots. Enjoy!

Tech News

Drones are helping the firefighters combat the wildfires in California Read more

Mavic 2 Pro vs. Mavic 2 Zoom: Comparison Read more

As an existing Wellbots customer, you can enjoy 2% cash back! Once you are logged in your Wellbots account, the discount will automatically show in your cart and be applied at checkout. If you are a new Wellbots customer, you will earn your first 2% cash back on your second purchase. You’re welcome!

New Era Cap Welcomes Back NFL with Cold Weather / Knit Collection

New Era Cap Co., Inc., the official on field cap of the NFL, announced the launch of the New Era Official NFL Cold Weather Collection. The collection will be worn on NFL sidelines during the 2018-2019 NFL season.

The knitted hats come in three different styles and is available for all 32 NFL teams, helping fans find the perfect knit to complete their game day outfit this season!

“During the season, players and fans encounter a range of weather conditions from snow to sleet and rain, that’s why they need gear that will help them endure the elements. The New Era Official NFL Cold Weather Collection was designed to not only keep fans warm during a tailgate but also provide them with a stylish option for any occasion,” says Ryan DiNunzio, Director Football for New Era Cap.

The New Era Official NFL Cold Weather Collection is available in the following silhouettes:

  • New Era Official NFL Sport Knit: This year’s edition of this iconic that has been featured on NFL sidelines is constructed with a fleece lining and thermal properties and includes the team name on the crown with an embroidered team logo in the front, to help fans show their team pride, and a pompom topper,
  • New Era Official NFL TD Knit: This poly yarn knit is designed with a fleece lining and thermal properties with a team logo on the front helping anyone celebrate a touchdown from their favorite team.
  • New Era Official NFL Women’s Knit: This marled team color yarn knit was created with a team logo on the front and a fleece lining to keep any female football fan warm at the game or walking around town.

The collection is available to purchase by clicking here as well as most sporting goods and headwear retailers with a retail price of $28 USD.

About New Era Cap

It is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women, and youth. The brand is worn as a symbol of self-expression by athletes, artists, and some of the most interesting people around the globe. The company encourages people to truly express their personal style and individuality through its products. The Company’s HQ is located in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong.

BROCKHAMPTON To Perform at Shrine Expo Hall

After wrapping up an expansive and widely-celebrated European tour, BROCKHAMPTON returns home to announce their new North American fall tour which will make a stop at Shrine Expo Hall. This will take place on November 28th at 9 PM and tickets will go on sale Saturday, September 8th at 10 AM HERE.

Beginning on October 3rd in Mesa, AZ, the hardest working boy band in show business will play 27 date4s across North America including festival sets at Austin City Limits and Tyler The Creator’s Camp Flog Gnaw before concluding on Dec. 6th in Las Vegas.

In addition to the new tour announcement, BROCKHAMPTON announced their new album Iridescence which will arrive this month in September. The new album arrives no the tail end of a successful tour run that saw BROCKHAMPTON play a string of 5-star reviewed, sold-out European tour dates including back-to-back London shows and two highlight sets at Reading and Leeds Festivals.

In Reading, the group was brought on stage to close N.E.R.D’s set, with Pharrell shouting out his “little brothers” after a wild performance of “Lemon.”

Don’t miss your chance to see BROCKHAMPTON at Shrine Expo Hall. Tickets start at $39.00, plus applicable service charges.

Shrine is located at 665 W. Jefferson Blvd. Los Angeles, CA 90007.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

The Weeknd Announces MERCH Release

The Weeknd announces the launch of 2018 MERCH RELEASE 002, the second installment of his 2018 official merchandise today on shop.theweeknd.com. Highlights of the 15-piece summer-inspired collection include a cut + sew mesh basketball jersey, a cut + sew pique polo, basketball shorts pairing and custom XO slides.  In addition, a new colorway of the Classic XO tracksuit will debut along  with a new matte black XO coffee mug in the GOODS shop. The collection also includes a new range of screen printed graphic t-shirts, long sleeves, + hats.

CLICK HERE  LOOKBOOK PHOTOS

DESIGNED BY XO

PHOTOS BY RYAN JAY

STYLING BY CAMERON DEMARCO

Raymond Weil New Limited Edition Tango Chronograph

Luxury Swiss watchmaker, RAYMOND WEIL is proud to unveil a new music collaboration as part of its Music Icons Series. The Marshall Amplification Limited Edition timepiece part of the tango collection

pays tribute to the iconic amplifier and speaker cabinet, renowned for being used by the most iconic musicians of all time. This exclusive watch pays homage to the distinctive style and appeal of Marshall, playing on generous volumes to delightful effect.

RAYMOND WEIL is delighted to unveil its newest music collaboration which pays tribute to the legendary British manufacturer – Marshall Amplification. The unique timepiece incorporates subtle design cues, influenced by Marshall’s iconic product design and intricate detailing. Measuring 43mm in diameter, the new Marshall Limited Edition is generously proportioned, revealing a bold, masculine aesthetic, whilst maintaining the timeless appeal of its product designs.

The case is presented in black PVD and the dial surface replicates the appearance of an amplifier’s external grille. The white ring around the circumference of the dial mirrors the finish of the Marshall amps, while the dial decoration recalls the Marshall “defender” paper. The indexes and hands are lined with SuperLuminova®, delivering optimal readability. The chronograph’s gold colored panda sub-dials, inspired by the amps sound buttons, measure elapsed time periods, while the black sub-dial displays the running seconds. The timepiece is completed with a date display positioned between 4 and 5 o’clock. The watch is presented on a black leather strap, paired with a black PVD folding clasp.

Distinguishing this watch as a limited edition, the numbered case-back is engraved with the iconic Marshall logo and is presented with a certificate of authenticity. The lot is delivered in a custom made watchbox inspired by the aesthetic of their signature amp. Limited to 1,000 pieces, the new Marshall Limited Edition represents another powerful performance from the watch brand synonymous with the musical universe.

Using decades of carefully handed down watchmaking expertise to interpret musical influences into its product designs, music remains the main inspiration for RAYMOND WEIL. Marshall Amplification further extends the collaboration with the music industry and its history of working with some of the world’s most recognized and celebrated artists and Brands. #RWmarshall

To browse or purchase check out: Raymond Weil Marshall Amplification

Raymond Weil AC/DC Watch Launch

RAYMOND WEIL is proud to unveil a new collaboration in its ‘Music Icons’ series, the freelancer AC/DC Limited Edition, paying tribute to legendary Rock-and-Roll Hall of famers, AC/DC. This exclusive watch incorporates the in-house developed Calibre RW1212 movement, allowing onlookers to view the rocking “Alternating Current/Direct Current” balance within the timepiece.

Estimated Delivery May 2018 AC/DC Limited Edition Automatic Watch, 42mm stainless steel, leather strap, black dial. Measuring 42mm in diameter, the freelancer AC/DC Limited Edition is lined with a luminescent treatment. To reinforce the rock and roll attitude of the timepiece, the hours are marked with studded indexes. The black dial features a textured pattern recalling the AC/DC high voltage bolt graphics sitting adjacent to the iconic AC/DC typography placed at 12 o’clock. The powerful rock credentials are reaffirmed through the black leather strap, adorned with the AC/DC logo.

Launched in 2007, the freelancer collection was created in honor of the free-spirited man who wishes to remain in control of his own destiny, and features an eclectic mix of urbane mechanical watches.This freelancer mixes classic and modest to create a harmonious and unique design. Constantly reinterpreting itself and free from all constraints, the freelancer conserves those elements which constitute its strengths.

To pre-order or browse around click AC/DC WATCH

PENTATONIX TOUR

PENTATONIX ANNOUNCE NEW ALBUM & TOUR 

PTX PRESENTS: TOP POP, VOL. I OUT APRIL 13TH

NORTH AMERICAN TOUR KICKS OFF JULY 12TH IN

SALT LAKE CITY, UT

VIDEO FOR “HAVANA” RELEASED ON FRIDAY MARCH 2nd

WATCH HERE

Three-time Grammy Award-winning and multi-platinum-selling artist Pentatonix will release PTX Presents: Top Pop, Vol. I April 13th via RCA Records.  The inaugural release for the group’s PTX Presents series will feature 11 PTX-curated modern pop performances, including an arrangement of Camila Cabello’s “Havana.”  The track was released this past Friday and has already surpassed 5 million video views.  Purchase it here and watch it here.

Alongside their album announcement, Pentatonix will embark on a 39 city North American tour produced by Live Nation, beginning at the USANA Amphitheatre in Salt Lake City, UT on July 12th.  Tickets for the tour will be available via a 24-hour Patreon presale (for Patreon members) beginning March 5th at 10am local time.  Citi® is the official presale credit card of the tour. As such, Citi® card members will have access to purchase presale tickets beginning Tuesday, March 6th at 12pm local time until Thursday, March 8th at 10pm local time through Citi’s Private Pass® program. For complete presale details visit www.citiprivatepass.com.  Tickets will be available to the general public starting Friday, March 9th at 12pm local time through www.ptxofficial.com,  LiveNation.com and the Live Nation app.

Three-time Grammy® Award-winning and multi-platinum-selling artist Pentatonix has sold nearly 10 million albums in worldwide consumption and performed for hundreds of thousands of fans at their sold out shows across the globe. Their YouTube channel boasts more than 14.6 million subscribers, yielding over 3.1 billion video views. Their 2015 self-titled album is certified gold after debuting #1 on Billboard’s 200.

Additionally, nine of their albums reached the top 10 on Billboard’s 200 chart (two albums reaching #1) and received multiple RIAA certifications for multi-platinum, platinum and gold selling albums and singles. Most recently, “Mary, Did You Know?” and “Hallelujah” were certified platinum, while the Pentatonix original, “Can’t Sleep Love,” was certified gold.  The group has had two holiday specials on NBC, released their tour documentary – On My Way Home – in 2015 and appeared in the feature film, Pitch Perfect 2.

Most recently, Pentatonix released a deluxe version of their certified platinum 2016 holiday album A Pentatonix Christmas Deluxe and wrapped their sold-out A Pentatonix Christmas Tour in December. 

ABOUT LIVE NATION ENTERTAINMENT

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.

 

For More Information:

Official Website: http://ptxofficial.com/

YouTube Page: http://youtube.com/Ptxofficial

Facebook: https://www.facebook.com/Pentatonix

Twitter: https://twitter.com/PTXofficial

Instagram: https://www.instagram.com/ptxofficial/

Press Assets: http://www.rcarecordspress.com/artist/pentatonix