CÉLINE FEATURED ON KO MEDIA’S FIRST ISSUES OF ELLE MAGAZINES
KO Média is proud to present its very first issues as the new publisher of renowned brands ELLE Canada and ELLE Québec. The new team hits the ground running with a cover, on both markets at the same time (a first), featuring the exceptional, brave, unforgettable, legendary and incomparable Canadian icon, Céline Dion!
In the cover story section, punctuated with breathtaking looks, you can read the captivating story about ELLE Canada editor-in-chief Vanessa Craft’s interview with the homegrown megastar!
Also in this issue, discover the season’s top fashion trends. This summer, we’re tripping for boho surfer style. The perfect aesthetic to transition from the beach to the boardwalk. And, we let the structured and soft trailoring of the pre-fall collections inspire our work wardrobe.
The summer issues of ELLE Canada and ELLE Québec will hit stands next week.
ELLE Canada : June 17th
ELLE Québec : June 20th
KO Média also publishes di Stasio, Édition Papier et K pour Katrine magazines.
The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 5 editions of ELLE à Table, 2 editions of ELLE Men and 1 edition of ELLE Girl.
It also represents 45 ELLE local websites, gathering nearly 100 million unique visitors per month.
Lagardère Group, owner of ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through licence contracts:
With Hearst Magazines, publishing 15 editions of ELLE and 12 editions of ELLE Decoration, in 14 countries.
With Burda, Aller, Ringier and 21 other partners in 29 countries, publishing 30 editions of ELLE and 13 editions of ELLE Decoration.
The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution,
About the Group KO
The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.
TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY
Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.
An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery
If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.
“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.
Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.
After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.
“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”
It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.
It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.
For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.
“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”
Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.
Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.
“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”
Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.
360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.
The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.
When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.
“Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”
The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.
As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.
“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.
When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.
When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.
“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”
He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.
Michael Letterlough Jr. is an Award-winning fashion, commercial and portrait photographer whose work has been seen and published in national and international magazines such as Forbes, Vogue Italia, GQ, Vibe, EuroMoney, Ebony/Jet and Essence to name a few; as well as international selling CD and book covers, national ad campaigns, top modeling agencies, and countless celebrities – including Janet Jackson, Kevin Hart, supermodels Beverly Johnson and Janice Dickinson, and Hip-Hop mogul, Russell Simmons.
However, it’s the work Michael has created with such companies as American Express, Nike, and the Bravo TV Network, as well as smaller businesses and individual personalities that positions his style of imagery as strong, commercial branding tools. When aligned with businesses – big and small – Michael has the ability to creatively and ingeniously produce photographs that not only perfectly represent their brand, but also command an audience’s attention.
Michael was born and raised in Pennsylvania, and graduated with a degree in Communications/Magazine Journalism from Temple University. After beginning his professional career as an entertainment journalist, he eventually discovered his passion for photography and developed much of his photography career living in New York City. Michael currently lives in Los Angeles, California.
The 2018 Richmond International Film & Music Festival (RIFF) is booking up to 25 Sonicbids bands for their event showcasing the best local, regional and national acts in conjunction with their celebrated international film festival. Selected artists will receive passes to the events. Top award winners of each music category will also receive awards during Sunday’s Red Carpet Awards.
Vaughn Lowery’s heart pumps passion and produces positive change. His career has taking him from the humble beginnings in Detroit, to a full scholarship to Cornell University where he became active in modeling, acting and producing screenplays to now where he is the Publisher and Founder of one of the leading fashion and lifestyle magazines of today.
Vaughn won over television audiences when he appeared in Kmart’s smash hit Joe Boxer commercial, dancing his self-titled “Boxer Boogie” wearing nothing but his Joe Boxer underwear. With this “brief” appearance, Vaughn Lowery a.k.a “Joe Boxer,” soon became a household name and appeared with Leeza Gibbons on “Extra”, Katie Couric on “Today Show”, and Jay Leno on “Tonight Show” boogieing down with them performing his signature dance. According to the Detroit Free Press, Vaughn’s ‘Boxer Boogie’ has paid off, helping Kmart sell roughly $20 million in Joe Boxer apparel a week.” The first year he was responsible for them selling over $1.5 billion of duds, besting Martha Stewart’s launch year with over $500 million in sales.
The Detroit native embarked on an acting and modeling career during a trip to New York City when renowned make-up artist Sam Fine, set him up with a fashion photographer, Fadil Berisha. Before his appearance as “Joe Boxer” Vaughn worked as a successful print model for such companies as Gap, Target, Skechers, Old Navy, Bath & Body Works Fragrance, Nordstrom and Mark Ecko, while also working as a runway model for Tommy Hilfiger, Phat Farm and Karl Kani. He has also graced the pages of FHM (SA), URB Magazine and Glamour.
Vaughn continues to be busy in the media. A few years back, ABC News “Primetime” aired a segment chronicling his life along with the tragic John Ritter story. Vaughn also has filmed a Super Bowl commercial; completed a high-profile Dasani Water billboard ad campaign; appeared on “Top Model, “where he stirred up some controversy; guest-starred on the comedy, “Scrubs;” and screened his controversial 35mm festival film, “The Young & Evil,” at Sundance 2009, which was nominated for Cardiff’s Iris Prize within the same year. In addition, he was also named “17 Hot Guys” by Seventeen Magazine.
His next endeavor is the film, “The Company We Keep” (directed by Roy Campanella), where he plays a fast-talking manager within the record industry, Barry. Also, Vaughn is in the mist of producing a short film “Chasen Life” which won a writing competition; elongating his iTunes audio book, “Say Uncle”, into a feature length film and pitching his third reality series. Moreover, he’s in the process of establishing 360 Fest, a film festival which will introduce and screen some of the most provocative short and features in the world.
Outside of Vaughn Lowery’s entertainment endeavors, Vaughn has always determined to give back and continues to keep his personal promise to be a contributing citizen to those in need. He has lent his name and support to: Women At Risk; HRC (Human Right’s Commission); March of Dimes; HOLA (Heart of Los Angeles Youth); and schools across the nation where he encourages kids to be their best. Furthermore, Vaughn serves as the Brand Ambassador for both Falling Whistles (supports war-affected kids in the Congo) and Pink United (Breast Cancer Awareness). He sits on the board of AYM (Awakening Young Minds), a nonprofit organization which conducts emotional education workshops for troubled youth.
Vaughn Lowery’s talents are only overshadowed by his winning personality, infectious smile and his ability to capture hearts as one of the most engaging and approachable individuals in the entertainment industry.