Posts tagged with "public relations"

Maisha Simmons To Lead NAACP Foundation Relation Efforts

Maisha Simmons, MPA recently joined the NAACP as the Deputy Chief Director of Development/Sr. Director of Foundation Relations. Most recently Simmons served as a Senior Program Officer at the Robert Wood Johnson Foundation (RWJF) in an administrative role supporting the management of team operations and functions.

“We are excited to have Maisha as part of the Development Team at the NAACP to lead our efforts in Foundation Relations. She brings to our organization deep and trusted relationships within the philanthropic community and has the passion and dedication to support partnership between the NAACP and the funder community,” said Derrick Johnson, NAACP President and CEO.

For more than 20 years, Simmons has been dedicated to serving community organizations where she worked on issues like community violence prevention, early care and education, childhood obesity and youth development. Notably she led RWJF’s commitment to improving the health and well-being of young men and boys of color which was recognized during the Obama Administration through the My Brother’s Keeper Initiative.

“As one of the first Program Officers at RWJF to facilitate the relationship between NAACP and the Foundation I have seen first-hand the impact that can come from civic organizations in partnership with philanthropy to address some of the real challenges that communities face today. I look forward to continuing this practice at NAACP,” said Simmons.

Simmons is a graduate of Rutgers University and Baruch College and joins the Association as it restructures to better align its operations with the current political and civil rights climate.

JG BLACK BOOK’S NEW PRESIDENT!!

Alexandra Avila appointed President of JG Black Book.

JG Black Book, one of the world’s leading luxury travel industry consulting firm, announced yesterday that Vice President of Industry and Media Relations, Alexandra Avila, will assume the role of President of JG Black Book, effective May 1, 2018. Current Founder, President and CEO, Jena Gardner, remains as CEO, increasing her involvement with the growth and diversification of the agency’s parent brand, JG Worldwide.

Alexandra started working with Jena Gardner, Founder of JG Black Book, in 2009, returning in 2014 as a client when she was the Director of Sales and Marketing for Le Soleil D’Or a luxury resort in the Caribbean. In 2015 she returned to her JG Black Book roots where for the past three years Alexandra has been instrumental in bridging the agency’s assets in sales, marketing, branding, social media and public relations, offering clients increased ROI and added value in an increasingly competitive market where brands need a unified voice.

Alexandra has a strong background in the new integrated world of trade and public relations with experience that has combined partnership development, digital marketing and social media to maximize trade and consumer exposure. Her years of proven success has seen her implement creative marketing solutions to support brands within the travel, fashion and publishing industries, such as Travel + Leisure Magazine, the Guggenheim Museums, Ideeli and the Tod’s Group.

In her most recent position as Vice President of Industry and Media Relations, Alexandra led JG Black Book’s PR and Sales Representation departments, managing a team of 15, finding synergies between the services to identify efficiencies for clients which include some of the world’s leading properties, tour operators and tourism boards around the globe. Under her direction, revenue continued to increase and new partners include Delfin Amazon Cruises, Condor Travel, Al Bait Sharjah, Sheldon Chalet, The Giardino Group, Elewana, Global Community, Principal Hotel Company and The Stafford London.

As president, Alexandra will work closely with the executive team as the company continues to evolve as a fully integrated one-stop sales and marketing agency. The focus will be on growing new business, attracting fresh talent and maintaining superior client service, while building on the agency’s expertise and A-list contacts within the luxury hospitality industry in North America, Latin America and the United Kingdom.

Commenting on the announcement, Jena Gardner says “Alexandra is widely recognized for her creative business-minded approach which is essential to the success of our partners as well as ours” said Gardner. “She is committed to achieving operational excellence and innovation and I’m excited for the future of JG Black Book as she takes a lead on integrating our operations further”.

Alexandra Avila added, “I’m excited to build on the highly reputable foundation we have established. We have a strong, passionate team with top connections in the industry and media place, and are focused on achieving only the best results for our clients. We now have even more tools to work with and opportunities to deliver consolidated campaigns in a sector that is rapidly changing and needs to be more dynamic than ever before”.

Founded in 2002 by travel industry veteran Jena Gardner, JG Black Book’s mission is to champion independent travel brands to tell their stories, build new networks and increase sales. Over the last 15 years, the highly successful consulting firm has helped over 150 of the world’s most extraordinary travel providers increase their share of voice in a constantly changing marketplace.

This appointment announcement comes soon after Gardner’s recent acquisition of MERCURYcsc – a leading creative, advertising and digital agency which expands JG Worldwide’s portfolio of services to now include full brand development, content creation, digital and social campaigns, advertising and media planning.

This perfectly complements the robust trade representation, public relations, marketing and strategic consulting services that JG Black Book and sister agency W!T are already known for.

ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, and the U.K. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including British Virgin Islands Tourist Board, Belize Tourism Board, Micato Safaris, Grace Bay Resorts, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Stafford London, Sonnenalp Hotel, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.

Discover Our PR Portfolio:

Al Bait
Sharjah
Global
CommUnity
Islas Secas
Reserve & Lodge
Revealed
America
Volcanoes Safaris
Bwindi Lodge
Volcanoes Safaris
Virunga Lodge
Eastern
Safaris
Heritage
Tours
Leeu
Collection
Sheldon
Chalet
Volcanoes Safaris
Kyambura Gorge Lodge
British Virgin
Islands
Inca
Rail
Martinhal Family
Hotels and Resorts
Sonnenalp
Hotel
Volcanoes Safaris Mount Gahinga Lodge

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Dress for Success x New Leaders

Dress for Success Worldwide announces the addition of two talented leaders to the Dress for Success Board of Directors- Chief Executive Officer of M Booth, Dale Bornstein, and Chief Operating Officer at Etsy, Linda Findley Kozlowski. These powerful women join an already impressive roster of board members, offering new perspectives and an array of skill sets derived from more than 25 years of experience in public relations and international marketing industries.

 

Dale Bornstein

In 2013, after a 25-year career at Ketchum, Dale Bornstein took the reins of M Booth and led the firm’s drive towards integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth. Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. The firm has doubled in size under her leadership, attracted diverse talent and won every major industry award for both the agency and its clients. Dale has been named to PRWeek’s “Power List” twice over the last two years and the agency has won over 40 industry awards since 2015. She is currently serving a three year term for the Public Relations Council (PRC) where she helps champion the SHEQUALITY

 

Linda Findley Kozlowski

Linda Findley Kozlowski, COO of Etsy, the global marketplace for unique and creative goods, also brings 25 years of experience in operations, strategy, marketing, business development, public relations and customer service. During her time at both public and private companies, she has proven her ability to scale organizations, expand into new markets, introduce products, manage change, improve processes, increase efficiency, and adapt within complex and rapidly changing environments. An accomplished technology, small business and consumer product executive, she has overseen growth initiatives in almost every region of the world including Europe, Asia, Latin America, Russia and India.

 

About Dress for Success:

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 160 cities in 30 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

A FAVOR DE LO MEJOR

Yesterday, 360 MAGAZINE had the opportunity to speak with a group of communications and marketing college students from Mexico whom embodied all of the core principles of a global society – they all celebrated their own uniqueness.

“Never in my wildest dreams would I ever have envisaged that this once young scraggly African-American boy, whom hailed from Detroit, would be able to influence another culture and encourage others to believe that their own individual brands would be able to coexist with their ability to simply be themselves. This road hasn’t always been an easy one; but with the vast support of team members, family and friends, the impossible has become possible. I dedicate this entire networking presentation to my late father whom always encouraged me to walk in silence while I talk through my actions.” – Vaughn Lowery

Special thanks to Eric Brown (of Nickelodeon), Franklin Pena and Owen Duckett (for capturing this memorable moment).

For additional information visit the organization’s site A Favor De Lo Mejor