Posts tagged with "product"

Panasonic Introduces Shoe Deodorizer

Panasonic Corporation will begin selling a shoe deodorizer, the MS-DS100, equipped with “nanoe X” that generates 10 times(*2) more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odors in a simple way, on September 20, 2018 (in Japan only).

One of the common causes of unpleasant shoe odors is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey(*3) Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odors, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, “nanoe X,” to dissolve and eliminate unpleasant shoe odors(*1). When the product is set in shoes and the switch turned on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odors(*1) in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odors and expects to create new market demand.

Product features

Uses “nanoe X” to dissolve and eliminate shoe odors(*1)

The MS-DS100 utilizes Panasonic’s original nano-sized ions, “nanoe X.” Measuring about 5 to 20 nm each, the “nanoe X” particles penetrate the textile and dissolve and eliminate unpleasant shoe odors(*1).The six outlets discharge and spread “nanoe X” to every corner of the shoes to provide a thorough deodorizing effect.

Economical operation with electricity cost of less than 1 yen(*4) per use. Also operates on a mobile battery(*5).

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet, such as in the entrance area or shoe cupboard.

Storage case provided with the product features a stylish design to look attractive when placed in an entrance area.

The storage case provided with the product accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly. The caps with antibacterial treatment(*6) can be removed and washed with water, so they can be used hygienically.

About product

Product name: Shoe Deodorizer

Product No.: MS-DS100

Suggested retail price: Open price

Launch date: September 20, 2018

Monthly production volume: 1,000 units

Specifications

Approximate power consumption: 2.9W

Approximate product dimensions: 170 (W) x 92 (D) x 246 (H) mm

Approximate weight: 480 g (main unit only)

Cable length: 2.5m

Color: -H (light gray)

Accessories: AC adapter, cable, storage case

*1: Effect of deodorizing foot odors (isovaleric acid) adhered to shoes. Testing laboratory: Panasonic Corporation, Product Analysis Center. Testing method: 6-stage odor intensity measurement method in an about 10-m2 test room. Deodorizing method: Generation of “nanoe.” Test result: Odor intensity decreased by 1.5 in 5 hours. Test result certificate issuing date: June 4, 2018. Test result certificate number: 1V332-180604-K01.

– Test results were not obtained under actual use conditions.

– Deodorizing effect varies depending on the ambient conditions (temperature, humidity), operating time, type of odor, and type of textile.

– Sensitivity to the deodorizing effect may vary from individual to individual.

*2: According to the results of Panasonic’s measurement conducted based on the ESR method. Comparison between 480 billion “nanoe” particles/second and 4,800 billion “nanoe X” particles/second.

*3: According to the results of Panasonic’s Internet survey conducted in June 2018 with males and females (N = 2,000) in their 10s to 60s

*4: Calculated based on the new electricity rate of 1 kWh = 27 yen (including tax)

*5: For normal mode, use a mobile battery with a capacity of 3,760 mAh or more (rated output: 5.0 VDC, 1.8 A). For long mode, use a mobile battery with a capacity of 5,000 mAh or more (rated output: 5.0 VDC, 1.8 A). Operation on a mobile battery cannot be guaranteed since the operating time may differ depending on the usage conditions, environment and other factors.

– Mobile battery is not supplied with the product.

*6: Antibacterial effect. Part name: Cap. Antibacterial effect verifying laboratory: Japan Food Research Laboratories. Testing method: In accordance with JIS Z 2801. Test result: Antibacterial activity value of 2.0 or higher. Antibacterial method: Antibacterial agent contained in the resin. Name of the part with antibacterial treatment: Antibacterial treated resin. Test result certificate issuing date: August 25, 2015. Test result certificate number: No. 15083195001-0101.

SmartBuyGlasses

Different personalities suit different sunglasses. That’s why, this Friendship Day, SmartBuyGlasses has listed some of the best selling frames that will be perfect for your best friends.

Can’t live with them, wouldn’t dream of living without them. No matter if you’ve known them from birth or picked them up along the way; friendships are what really make the world go round. The support systems you develop with these precious few human beings are what sustain you throughout your life. They pick you up when you fall, laugh at you when you deserve it, and laugh with you every day. So, what better way to celebrate them than dedicating a whole day in their honor?

Because there isn’t just one type of ‘friend’, there can’t just be one type of eyewear to match them. That’s why we’ve gone to special lengths to find the perfect pair of sunnies for the friends that we just know you have.

The sports freak $82

Gym maniac, road runner, or just all round athletic champion; everyone has that special friend who motives them to better themselves. As well as making you feel like a massive failure on those odd days when all you want to do is eat ice cream on the sofa.

For these friends, it’s important to get them frames that can be used during strenuous physical activity, that are both lightweight and durable, and are of flawless aerodynamic design. For this friend we recommend a pair of Under Armour Menace sunglasses. Made from the highest quality materials, they provide long wear comfort and full UV protection.

The party animal $170

These sexy little Lolita frames are for the friend who knows how to have a wild night every night. The one who drags you out of your pyjamas into the light, and whose number is on speed dial when you’re looking to have a night to remember.

Hot red cat eye frames coupled with silver lenses are right on trend and will make sure she stands out in a crowded room. She’ll love you forever for this nifty little gift.

Literary genius $163

Some people are the educators, others are the educatees. Everyone has that one friend who always make you feel like the latter. They sharp, they’re witty, they’re unbelievably learned, and they always have something new to tell you every time you meet. Embrace the education and be proud of your clever friend! Show them you love them by getting them these bookish, intellectual sunnies from Ray Ban. Made from high quality acetate, with crystal lenses, they are perfect for everyday wear.

Total diva $29

You know who I’m talking about. You love them, you’re loyal to them, but you’ve never rolled your eyes quite so much around someone else. It’s either the on again off again boyfriend, the obligatory billion selfies every time she draws breath, or the constant drama on every social media platform going. Annoying as they can be though, you know you couldn’t be without them and their amazing ability to hold the spotlight, or their charismatic confidence that rubs off on you every time they’re around.

Love them for who they are and let them thrive in these stunning LMNT polarized shades that were clearly designed for the divas. The oversized pale pink cat eye lenses coupled with the golden bridge provide that sultry seductive air that all divas crave.

Future president $153

And finally, we have the overachievers; the ones who always outshine you no matter what. Whether it be in sports, academics, or charitable works; they’re always leading the pack. They’re a formidable force and you’re glad you’re on their good side. They’re 100% strong willed enough to be able to lead the country one day, and you know they’d do a wicked good job at it.

These no nonsense Aviators are perfect for this type of bestie. Worn by presidents throughout the ages, they’re short hand for power and ice cool composure. The wooden detail on the double brow bar providing that extra detail that lifts them above your standard aviator frames.

If none of these frames catch you eye, then there are plenty more to choose from at SmartBuyGlasses. Get your friend the perfect pair this Friendship day!

Andre Haddad

ANDRE HADDAD, CHIEF EXECUTIVE OFFICER

Haddad has created a business model that benefits Turo hosts and users alike. An industry disruptor, Turo costs about 35% less than normal rental car companies. Haddad’s mission behind Turo was to put billions of cars to better use and fundamentally change the economics of car ownership around the world. In 2017, the average Turo host made an extra $625 a month, which allowed for hosts cover their car payments in as little as nine days. (Data can be found here)
Currently, Haddad and his team have raised over $200,000,000 to date to build this multibillion dollar travel company. Car enthusiasts and travelers have the choice between 850+ makes and models in more than 56 different countries.

Andre loves cars, the consumer web, and the environment, and Turo brings all three of his passions into perfect harmony. Before joining Turo as CEO in September 2011, Andre was CEO of Shopping.com, the leading online comparison-shopping network that eBay acquired in 2005 for $600 million. Prior to Shopping.com, he was Senior Vice President, Product at eBay, where he was responsible for product management, design, and research at eBay’s global marketplace business. Andre played several roles during his time at eBay, including GM in Europe, VP, International Operations, and VP, User Experience and Design.

Before his eBay days, Andre co-founded iBazar, a leading European auction marketplace, which was acquired by eBay in 2001 for $140 million. Andre was COO at iBazar, overseeing Product, Marketing, Operations, and International. Prior to iBazar, he was brand manager at Procter & Gamble and a consultant at Booz Allen & Hamilton. He graduated from HEC Paris.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

Black Seaweed Peel Off Mask

From the Welsh seaside comes a deep detox for beautiful skin – 7th Heaven’s new Black Seaweed Peel Off Mask. This luxurious, mineral-infused skin treatment lifts away soil and grease to leave skin clear, healthy and glowing. The marine mask harnesses the skin-caring qualities of chopped black laver seaweed harvested on the coastline of Wales together with crushed sea buckthorn berries and sea salt.

  • An ultra-deep cleansing formula straight from the sea
  • Provides weekly detox to cleanse skin of dirt and grease, helping it to better absorb skin care products like moisturizers and serums
  • Features chopped black laver seaweed from the coastline of Wales and crushed sea buckthorn berries
  • These are pressed together to make a luxurious black peel-off mask
  • Clears impurities that can cause blemishes and wrinkles, but won’t strip the skin
  • Comes in single-serve pouches; perfect for travel
  • Has a fresh, marine fragrance

To use:

  1. Thoroughly cleanse skin using warm water only; leave wet
  2. Apply mask
  3. Relax for 15-20 minutes
  4. Peel off gently and feel the difference
  5. Apply weekly
  • MSRP $1.99 for a generous single-use .5 oz sachet
  • Made in the U.K.
  • Available for purchase at Walmart, Bed Bath & Beyond, Harmon Discount and Ulta
  • Cruelty-free, member of BUAV/Leaping Bunny and PETA

For more information, please visit www.my7thheaven.com or contact Megan Bennett (megan@lightyearsahead.com) or Chloe Licht (chloe@lightyearsahead.com) of Light Years Ahead

About 7th Heaven
7th Heaven is a line of face masks that are effective, inexpensive and loaded with natural ingredients. Known for “wow” fragrances and innovative ingredients, 7th Heaven is a division of Montagne Jeunesse LTD., a UK-based company that has been in business for 30 years, making natural beauty products with a minimum impact on all forms of life. The brand is sold in mass market and grocery outlets throughout the US including Walmart and Ulta Beauty. Products sell for under $3. 7th Heaven is a cruelty free company and member of BUAV/Leaping Bunny and PETA.

Tangled Hair No More – Revlon

Bedhead is in right now, but it takes a lot of effort to look so effortlessly fabulous. This style tends to tangle strands extremely easily. So just how do you detangle this look at the end of the day without damage? You end up taking a brush to your locks and pulling and pulling ‘til you find your hair is coming out with every stroke. Breakage is so common when trying to brush out tangles, but cue the Revlon Steel Pin Brush. This new favorite accessory will do the detangling without all the damage of a standard brush.

(Target.com, $5.99): Through thick and thin, the Revlon Essentials Steel Pin Brush makes its way through even the most difficult hair. Perfect for detangling thick and curly hair, the steel pin design penetrates hair faster and stronger while being gentle enough to use on extensions and weaves. Stubborn hair has met its match! It’s all glossy, smooth hair from here.