Posts tagged with "Procter & Gamble"

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

Andre Haddad

ANDRE HADDAD, CHIEF EXECUTIVE OFFICER

Haddad has created a business model that benefits Turo hosts and users alike. An industry disruptor, Turo costs about 35% less than normal rental car companies. Haddad’s mission behind Turo was to put billions of cars to better use and fundamentally change the economics of car ownership around the world. In 2017, the average Turo host made an extra $625 a month, which allowed for hosts cover their car payments in as little as nine days. (Data can be found here)
Currently, Haddad and his team have raised over $200,000,000 to date to build this multibillion dollar travel company. Car enthusiasts and travelers have the choice between 850+ makes and models in more than 56 different countries.

Andre loves cars, the consumer web, and the environment, and Turo brings all three of his passions into perfect harmony. Before joining Turo as CEO in September 2011, Andre was CEO of Shopping.com, the leading online comparison-shopping network that eBay acquired in 2005 for $600 million. Prior to Shopping.com, he was Senior Vice President, Product at eBay, where he was responsible for product management, design, and research at eBay’s global marketplace business. Andre played several roles during his time at eBay, including GM in Europe, VP, International Operations, and VP, User Experience and Design.

Before his eBay days, Andre co-founded iBazar, a leading European auction marketplace, which was acquired by eBay in 2001 for $140 million. Andre was COO at iBazar, overseeing Product, Marketing, Operations, and International. Prior to iBazar, he was brand manager at Procter & Gamble and a consultant at Booz Allen & Hamilton. He graduated from HEC Paris.