Posts tagged with "polls"

Seton Hall Sports Poll

28% of Men Would Rather Their Favorite Team Win the Super Bowl or World Series
Than Their Favorite Candidate Win the 2020 Presidential Election; Only 11% of Women Feel the Same

Twenty-one percent of Americans said they spent more time watching the impeachment hearings
than entertainment shows or sports events.

By 74 to 19 percent, the American public said they would rather their preferred candidate win the 2020 presidential election than their favorite team win the Super Bowl or World Series.  

However, 28 percent of males said they would rather see their favorite team win the championship than have their favorite candidate win the 2020 presidential election – while 64 percent said they would prefer their favorite candidate to win. Another 8 percent said they did not know or had no opinion.

Among women, only 11 percent said they would prefer their team to win, with 84% preferring their candidate to win the presidential election. The remaining five percent did not know or had no opinion.  

These are the findings of a Seton Hall Sports Poll conducted this week of 712 adults on landlines and cellphones across the country.  The poll has a margin of error of +/- 3.7 percent.

“In the last two presidential elections voter turnout has been between 58 and 60 percent,” said Rick Gentile, director of the Seton Hall Sports Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business. “It shouldn’t be a surprise that that many men care more about the outcome of a baseball or a football season than the political future of the country – but it is alarming.”

Presidential Candidate or Championship, By Education Level

The more education the respondents had, the more strongly they felt about the election results. For those with less than a high school education, 55 percent said they would prefer their favorite “presidential candidate to win,” while 31 percent said they would prefer their team to win (14 percent did not know/had no opinion).

For those who graduated college, 81 percent said they would prefer their favorite “presidential candidate to win,” while only 16 percent of college grads said they would prefer their sports team to win the Super Bowl or the World Series.

Impeachment Hearings, Sporting Events or Entertainment Shows?

The poll asked the public if they had spent more time watching sports events, entertainment shows or the impeachment hearings in the last week. Twenty-one percent of Americans said they spent more time watching the hearings; 28 percent said they watched more sports events, while 40 percent said they watched more entertainment shows. Ten percent said “none,” while 2 percent said they did not know or had no opinion (Total result of rounding).

ABOUT THE POLL

The Seton Hall Sports Poll has been conducted regularly since 2006.Recently chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research,its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to Fox News and most points in between.

This poll was conducted by telephone November 18-20 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute within the Stillman School of Business. Phone numbers were dialed from samples of both standard landline and cell phones.  The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The results:  

1. Last week did you spend more time watching sports events, entertainment shows or the impeachment hearings?

1 – Sports events                                                                   28%

2 – Entertainment shows                                                     40

3 – Impeachment hearings                                                  21

4 – None                                                                                  10

5 – Don’t know/No Opinion                                                   2

2. What would you most like to see happen in 2020, your favorite team winning the Super Bowl or World Series or your favorite candidate winning the presidential election?

1 – Team winning                                                                   19

2 – Candidate winning                                                           74

3 – Don’t know/No opinion                                                    6

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be among the most diverse national Catholic universities in the country.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit www.shu.edu.

NBA and China

The American public strongly supports the Houston Rockets general manager’s tweet regarding Hong Kong and China’s rights conflict. (Daryl Morey, the GM, tweeted support for the Hong Kong protesters seeking freedom from Chinese oversight.  The Chinese reacted with disdain and business with the NBA was threatened).Only 9 percent of the public thought the Rockets GM, Daryl Morey, should be fired, with 77 percent saying the Rockets should keep him and defend his freedom of speech.  14 percent said they did not know or had no opinion.

In addition, 54 percent of the nation feels Daryl Morey should be applauded for taking a stand supporting the Hong Kong protesters, with only 19 percent saying he should not have sent the tweet because it risked valuable relationships over a foreign domestic issue.  27 percent did not know or had no opinion.
These are the findings of a Seton Hall Sports Poll, conducted this week among 703 adult Americans across the country on both landlines and cellphones.  The Poll has a margin of error of +/-3.8 percent.
NBA Commissioner Adam Silver first apologized for the tweet but later backtracked and showed support for freedom of speech.  46 percent of the public felt he handled it well, and 36 percent say he did not, with 18 percent saying they did not know or had no opinion.

52% Say Lebron James’ Comments were out of self-interest

LeBron James tweeted condemnation of Morey, claiming “he wasn’t educated on the situation” and endangered people “not only financially but physically.”  Only 28 percent thought his reaction was sincere, with 52 percent saying he acted out of financial self-interest.

69% expressed concern that China has so much influence over an American professional League, with only 23 percent saying they are not concerned.

Morey’s Tweet vs. Kaepernick’s Kneeling

Comparing Morey’s tweet to Colin Kaepernick’s kneeling during the national anthem, 47 percent said both actions should be defended as free speech, with 16 percent saying that it only applied to Morey and 5 percent saying it only applied to Kaepernick.

There are big differences between Democrats and Republicans on this comparison.  59 percent of Democrats and only 29 percent of Republicans say that they should both be defended as free speech, while 7 percent of Democrats and 21 percent of Republicans say that it only applies to Morey.

“The fundamental right of free speech seems to have carried the day in favor of Daryl Morey’s tweet,” noted Rick Gentile, director of the Seton Hall Sports Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business. “It is much clearer when applied to a foreign power than to a domestic one.”

For more information, visit here.  (Questions and results breakdown below, an online version of this release may be found here.

 

Nation ‘Tired’ of Seeing Patriots in Super Bowl

Nearly half of Americas say they are tired of seeing the New England Patriots in the Super Bowl, according to a Seton Hall Sports Poll conducted this week.

46% said they were “tired” of seeing them, with only 25% finding their appearance making the game “more interesting.”

Among those who follow the NFL closely or very closely, the number rises to 62% who are tired of seeing them against only 27% who believe their appearance makes the game more interesting.

The poll received 985 adult responses across the country, using both landlines and cellphones, with a margin of error of +/- 3.2%.

Tom Brady
The numbers are not very good for New England quarterback Tom Brady either, whose favorable rating has fallen to only 29% after a high of 61% in February 2015, when the Poll first asked about him.  That was before the penalty for “Deflategate” was instituted, and his favorable rating fell to 34% by that October. 

Brady’s favorable rating was only 24% among women and 35% among men. While the overall rating is 29% favorable to 23% unfavorable, among those that follow the NFL closely it is even.

Bill Belichick
Patriots’ coach Bill Belichick had only a 20% favorable rating in this poll, about even with his standing in October of 2015 in the wake of “Deflategate.”

“Despite his brilliance on the field, it appears the effects of ‘Deflategate’ and the suggestion that Brady was a cheater may linger for the remainder of his career,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute of the Stillman School of Business at Seton Hall.  “As for ‘Patriots Fatigue’ it will be interesting to see how it effects the ratings.”

Legal Sports Betting
Meanwhile, as legalized sports betting begins a growth period on a state-by-state basis, Americans had a strong feeling that it will inevitably lead to scandal.  Asked if they believe legal betting can lead to cheating or fixing of games by players, 81% said yes, and 79% said it can lead to cheating or fixing of games by referees or umpires.

What is music to a network ear however, is that 71% say they would be more likely to watch a broadcast of a game on which they bet. Even better news is by more than 5 to 1, people 18-29 are more inclined to watch a game they bet on. This is similar with Seton Hall Sports Poll’s finding when the question was first asked last fall.

WEIGHING IN ON RULE CHANGES IN WAKE OF POST-SEASON CONTROVERSIES

Replay for Pass Interference
Asked if replay review should be allowed for judgment calls like pass interference, 82% said yes, with only 10% saying no, a result consistent with those who follow the NFL closely.  

Overtime Possession Rule
And on the question of each team getting at least one possession in overtime, even if the first team scores a touchdown, 58% said both teams should have the ball, with only 33% saying the rule (a touchdown on first possession ends the game), should be left alone.

This release may be found online at http://blogs.shu.edu/sportspoll/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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