Posts tagged with "players"

New Robotics

New Robotics: Shifting Business Models

IDTechEx Research analyzes the changing trends in the robotics industry in their report New Robotics and Drones 2018-2038: Technologies, Forecasts, Players, as new and emerging firms challenge the norm.

Machine makers in many established markets sell their machines directly or through dealer networks. At times, they create additional revenue streams by offering technical after-sales support. They often hope that the installed base of their machines together with limited incompatibility with competitors’ products provides some lock-in mechanism. They also seek to build-in some technology obsolescence into their product cycles. Some also provide finance, directly or jointly with a finance entity, to help potential customers overcome the barrier of the upfront cost.

Many traditional robot suppliers fit the description above. Integrators often install a robotic or automated solution and provide after-sale technical support. They make it difficult to integrate competitors’ robots with their solutions and offer regular hardware and software updates.

New and emerging robotic firms, however, do not easily fit this bill. They are, in fact, challenging the established norms. This is sometimes through will and sometimes through necessity. The trend towards alternative models is evident across all sectors that new robotics seeks to impact. This includes retail, agriculture, logistics, delivery, security, cleaning, transport, and so on.

In the next few paragraphs, we outline some trends and drives in each sector. To get the complete picture please see the IDTechEx Research New Robotics and Drones 2018-2038: Technologies, Forecasts, Players. This report is unique in its depth and breadth. It covers both existing as well as emerging applications. Indeed, it provides 21-year forecasts in value and unit numbers for 46 categories, painting a comprehensive and quantitative picture of this major transformation.

Agriculture

Autonomous robots can provide automated precision weeding. Robotic intelligent implementation can provide precision spraying or weeding, too. The upfront machine or fleet costs are often high today. The technology risk for end users is also high. Users are often afraid that expert operators and repair persons will be needed. They worry that the technology is not tried and tested, especially in an agricultural environment. They fear that the technology is likely to rapidly evolve, exposing them to serious obsolescence risks. Crucially, they require seasonal services and are accustomed to paying wages and not making significant capital investments into machines with low utilization rates.

To address these challenges, many companies are positioning as a RaaS- robotic as a service. They essentially become weeding service providers. They operate or monitor their own machines. They charge the customer per acre, a metric with which they are likely familiar. They absorb the technology risk. Crucially, they give their robots extensive field practice and will have the chance to gather data and feedback. This is important because the design of these products and services is still in a state of flux with many further iterations anticipated.

This positioning changes the nature of their business. Companies will require additional working capital and staff to absorb the service costs and to offer a sufficiently scaled service network. They cannot simply build to order to balance their cash flows. This is where partnerships will become important. This is also where early capital investments in case of start-ups become a necessity, as most will operate heavily in the red in the early years of their operations.

With time and technology maturity the model may revert back to a traditional arrangement, or will it? This is an ongoing debate because traditional heavy agricultural machine makers will also need to adapt their models. This is inevitable because as vehicles become more autonomous, in navigation and task, the machine becomes the services, blurring the boundary between equipment sales and service provision.  The whole value chains will need to adjust and even the dealers will need to find their sweet spots evolving their technical support into full-blown remote robot operations. To learn more please read New Robotics and Drones 2018-2038: Technologies, Forecasts, Players.

Last mile delivery

Many small robots are appearing worldwide to solve the productivity problem present at the last stage of the delivery process: the last mile. These small slow robots autonomously deliver small payloads to their final destinations. At the level of individual machines, there are highly unproductive. However, at the level of a large fleet, without a driver overhead per unit, they can become productive and commercially viable.

Here two business models have emerged. Some follow the traditional model of trying to sell their robots. Others are positioning as delivery firms staffed mainly by autonomous robots. This latter model is adopted for many good reasons. It is envisioned that the hardware will in the future become modular, standardized, and highly commoditized.  Essentially the same fate as consumer drones awaits the hardware platform. Competing in such a business would not be easy for start-ups, especially those based in California and similar start-up hubs.

Crucially, the robot companies require practice data. This is because they will need to improve their delivery and navigation algorithms so that one day they can operate large fleets in complex environments with high-speed units. The data loop would be cut if they just sold a machine and walked out. The data acquisition is a fundamental part of product improvement without which the company would likely stall. It will also open up the door to offering high value-added analytics services.

The technology is still immature. As such, it will require close monitoring and likely regular manual interventions to fix issues. As such, most players will, as a minimum, be forced to add a strong 24/7 service element to their business.

To learn more, please see the IDTechEx Research report Mobile Robots and Drones in Material Handling and Logistics 2018-2038. This report is focused on all aspects of mobile robotics in material handling and logistics. In particular, we consider the following: automated guided vehicles and carts (AGVs and AGCs); autonomous mobile vehicles and carts/units; mobile picking robots; last mile delivery ground robots (droids) and drones; and autonomous trucks and light delivery vans (level 4 and level 5 automation).

Logistics

Robotic firms are emerging to enable autonomous robotic picking. These robots combine autonomous mobility with autonomous picking skills. Here, too, companies are frequently positioning themselves as a service provider, charging a monthly subscription fee or a $ per pick rate.

In this case, too, robotic companies require the data. Their picking algorithms are based on deep learning and as such without training data their product roadmap will likely stall. This would be very dangerous to their business prospects because today’s generation of products only manages to slowly pick regularly-shaped known objects in simple environments. The future, however, is fast picking of novel randomly-shaped items in complex environments. To traverse this competency gap, data will be indispensable. The users too will require ongoing support. They too will prefer not to absorb the technology risk, especially since the technology – both hardware and software – are rapidly evolving. As such, a service model can prove win-win.

To learn more please visit www.IDTechEx.com/mobile.

Security

Autonomous mobile robots are developed to perform various security-related tasks. These robots are being designed for indoor, outdoor and even rugged terrain operation. They are essentially sensors-on-a-wheel. Some versions can have more than 50-onboard sensors, generating nearly 100 terabytes of data per year per machine. These robots can be deployed wherever some type of security and monitoring is required.

Here, too, firms are not always adopting an outright equipment sales model. It is common to seek a subscription model for giving customers access to the machine, the interface, the data plan, the 24/7 support, etc. Here, too, such arrangements can be win-win. The suppliers will retain that crucial data loop in their business models, enabling them to improve their products, for example, by offering specialized algorithms able to detect, recognize, and analyze specific situations, e.g., from car number plate recognition to detection of dangerous gas leakages in an industrial site. Customers, too, will take this arrangement because it is closer to an end solution and makes it easier for them to test the technology and the new ways of working that it might enable.

To learn more please see New Robotics and Drones 2018-2038: Technologies, Forecasts, Players. This report provides detailed technology analysis, assessing the trends in performance and price of key enabling hardware and software technologies whilst considering likely technology development roadmaps. We will also profile the key companies and innovative entities working on new robotics and drones.

Retail

Autonomous robots are also finding their way into retail stores, seeking to automate tedious tasks. In particular, they are being offered essentially as automated data acquisition tools, capturing data about items on the shelves with higher speed and accuracy than humans.

Here firms are positioning as full solution providers. This has many advantages. This future-proofs their business against hardware commoditization. They can accumulate hard-to-obtain and hard-to-copy knowhow and data which can then underpin their value-added data analytics services. Their customers too will be interested in a final solution and not another alien technology looking for a problem to solve. At the end of the day, they are interested only in an impact on the bottom line, be it higher stock availability, better stock positioning on shelves, or leaner inventories. As such, data-centric service-orientated models can be win-win propositions.

This shift towards non-traditional business models permeates every sector. It is happening even with cars where the rise of mobility is fueling serious debates about the future of mobility and the role of autonomous taxi fleets and shared facilities. In general, even if the business models are not radically redrawn, the profit pool within the value chain will be re-balanced. This will change the winners and losers and will demand that all participants begin looking ahead and planning now.

To learn more, please visit www.IDTechEx.com/robotics or contact research@IDTechEx.com.

IDTechEx guides your strategic business decisions through its Research, Consultancy and Events services, helping you profit from emerging technologies. Find out more at www.IDTechEx.com.

Luka and DeAndre Host All-Star Autograph Signing on Sunday

Dallas Mavericks players Luka Dončić and DeAndre Jordan will visit Nebraska Furniture Mart on Sunday, January 6th to meet fans and encourage them to participate in Mavs All-Star Voting 2019, presented by BEDGEAR. The first 250 fans in line will receive passes upon doors opening, which guarantee access to the autograph session with both players. Fans are encouraged to submit 1 full ballot each day through the Mavs.com, NBA.com and the NBA App, and post 10 total votes on Google and The Google Assistant in order to get Luka, DeAndre and the rest of the Mavs to the 2019 NBA All-Star Game.

After the meet and greet, Luka Dončić and DeAndre Jordan will be fit for their Performance Sleep System, which is comprised of a personalized fit pillow and mattress for 100% total sleep comfort, as well as breathable layers of a mattress protector and sheets. Each personalized Performance Sleep System is curated to the individual’s needs, creating the optimal sleep environment to maximize their recovery, so they can make the most of each day. Luka and DeAndre are the latest Mavs players to get outfitted with BEDGEAR following full team fittings in 2017 and 2018. The fitting is not open to the public, but media is invited to attend and will each receive a personalized fit pillow.

WHEN: Sunday, January 6th, 2019, 2:00-3:00PM

WHERE: Nebraska Furniture Mart, 5600 Nebraska Furniture Mart Dr, The Colony, TX 75056

NFL Holiday Gift Guide

New Era’s NFL Knits are the official on-field cap of the NFL and can be seen being worn on sidelines by players, coaches, and staff – allowing fans to match their favorite team!

Retailing for $28 USD, each knit is available on NewEraCap.com. 

SPENCER MAKENZIE’S × CORNHOLE TOURNAMENT

SPENCER MAKENZIE’S FISH CO. CELEBRATES SUMMER WITH WORLD’S

LARGEST CORNHOLE TOURNAMENT

Award-winning Fish Taco Eatery to Offer Bigger Prizes for 9th Annual Cornhole Throw Down

The nation’s largest cash cornhole tournament will take place in beautiful beachside Ventura as part of Spencer Makenzie’s 9th annual End of Summer Block Party. This California-classic multi-day party will feature the coast’s best food, cold drinks & craft beer, and a free concert with the best local bands on Saturday evening, as well as DJs spinning great music throughout the tournament for players and spectators alike.

Spencer Makenzie’s is a celebrated seafood staple of Ventura’s local food-scape, celebrating its 11th anniversary in this quintessential California beach town this year. Masters of this family friendly sport, outdoor activity enthusiasts, music lovers and foodies alike will want to mark their calendars to descend upon Spencer Makenzie’s to send off the summer in style.

Cornhole team registry for the tournament is open now. Registration is $190 per two-person team, with over $36,000 in guaranteed cash payouts going to winning teams over the course of the weekend. Early signup is encouraged, as space is limited to 192 teams and will sell out. There are no age restrictions.  Ventura County residents will compete for an additional $2,500 in prize money.  The Throw Down Tournament is sanctioned and hosted by the California Cornhole Association.

For those who want to play cornhole just for fun, an open-to-the-public court will be on site, in the midst of the excitement but without the high stakes. Spectators are encouraged to visit the recreational courts to see who will become 2018’s unofficial “King of the Court”.

Spencer Makenzie’s 9th annual End of Summer Throw Down will take place from Friday, August 24 through Sunday, August 26, 2018. Friday’s activities are from 6 to 10 pm and include check in for players, a D.J. and live music provided by local bands TBA.  Saturday and Sunday are devoted to the tournament and freeplay, accompanied by a D.J., with food and drink available for purchase.  Saturday night features live bands.   For check-in times, entertainment details and tournament scheduling, please see here.  There is no charge to attend the all-ages End of Summer Block Party and Throw Down. Must be 21+ with valid I.D. to purchase and consume alcohol. Spectators and participants are encouraged to bring their own lawn chairs. The Throw Down will take place at Spencer Makenzie’s Fish Co., located at 806 East Thompson Blvd, Ventura CA 93001. For more information, please visit www.spencermakenzies.com or call (805) 643-8226.

About Spencer Makenzie’s Fish Company

Originally founded in 2007 by John Karayan and his wife Jennifer as a festival concession, the Karayan’s named their award-winning restaurant after their two children – their son Spencer and their daughter Makenzie. With the goal of offering fresh, healthful food at consumer friendly prices, its reputation was quickly established at such popular Ventura events as the Ventura County Fair, the Aloha Festival and the C Street Long Board Classic.

During that time, they perfected such signature dishes as Clam Chowder, Shrimp & Fish Ceviche and Giant Fish Tacos into unique recipes that provide a tastier, healthier and delicious alternative to typical “Fast Food”.  Everything is made to order, they only use sushi grade fish, produce is purchased from local vendors and 100% of their famous sauces are homemade.

Along with health consciousness, Spencer Makenzie’s makes going “Green” a priority. All of the cooking oil they use is 0 Trans fat and is repurposed as biodiesel for vehicles.  They use environmental products and recycle whenever possible.

About Cornhole

Cornhole or Corn Toss is similar to horseshoes except that you use wooden boxes called cornhole platforms and corn bags instead of horseshoes and metal stakes.  Contestants take turns pitching their corn bags at the inclined platform until a contestant reaches the score of 21 points.  A corn bag in the hole scores 3 points, while one on the platform scores 1 point.  Scoring can be swift and the lead may change hands several times in a match before the winner is decided.  The game is generally played tournament style with an individual or team being named the champion at the end of the tournament.

Thought to have originated in Germany in the 14th Century, the game surfaced in the Ohio Valley in the 19th Century.  Also known as corn toss, bean toss, dummy boards, doghouse, soft horseshoes and Baggo, cornhole became widely played at tailgate events, contributing to its nationwide popularity.

2018 RANGE ROVER VELAR

LAND ROVER LAUNCHES NEW MARKETING CAMPAIGN TO CELEBRATE THE ARRIVAL OF THE ALL-NEW RANGE ROVER VELAR IN NORTH AMERICA



– Positioned between the Range Rover Evoque and Range Rover Sport, Range Rover Velar delivers new levels of refinement, elegance and technology to its segment
– New 30 second spot ‘Respect’ highlights the vehicle’s compelling design and unrivaled capability and can be viewed here
– Campaign includes a number of strategic lifestyle media partnerships with Condé Nast, Wall Street Journal, Cool Hunting and Robb Report
– Range Rover Velar to be integrated into the 18th annual New Yorker Festival, October 6–8 with a range of digital and on-site activations  
– Range Rover Velar is on sale now in U.S. retailers; priced from $49,900(1)

 
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment.

 
The marketing campaign features strategic media partnerships with The Wall Street Journal, Cool Hunting and Robb Report, which aligns with the Range Rover Velar vehicle’s target audience’s passion points, such as technology, design, style and business. In addition, Land Rover has partnered with Condé Nast for an integrated partnership that will forge an authentic connection between the Range Rover Velar and the publisher’s audience. Architectural Digest, GQ, WIRED and Vogue will create custom content highlighting the Range Rover Velar and the design trends that influenced the vehicle.

 
As part of the Condé Nast partnership, the Range Rover Velar will also be integrated into the 18th annual New Yorker Festival, October 6–8. The Range Rover Velar will be on display throughout the festival weekend at the Land Rover Theatre at SIR Stage37 and incorporated into video content which will be shared across The New Yorker digital channels.

 
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The Range Rover Velar brings a new dimension of modernity, elegance and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

 
Already live on YouTube, the 30-second Range Rover Velar TVC will broadcast on major networks including Bloomberg, AMC, ESPN, Food Network and NFL Network, from mid-September. Both the 30-second TVC and a 60-second cut will air on Hulu as full episode player advertisements coinciding with fall season premieres.

 
Additional elements aim to bring mass reach to the campaign, including a placement on the CHASE Times Square Digital Board and mobile ad placements through Verve, a technology that uses first party location data to precisely target custom audiences.

 
Available now in the U.S. priced from $49,9001, the new 2018 Range Rover Velar delivers new levels of refinement, elegance and technology to the mid-size SUV segment, filling the white space between the Range Rover Evoque and Range Rover Sport. For more information about the Range Rover Velar, visit http://media.landrover.com/en-us.

 

 

 
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Listed $49,990 base MSRP applies to 2018 Range Rover Velar model. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

 
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About Land Rover


Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

 
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


 

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

 

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.