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2019 PIRELLI CALENDAR

PIRELLI: “DREAMING”, THE 2019 PIRELLI CALENDAR

SHOT BY ALBERT WATSON, UNVEILED IN MILAN

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli HangarBicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin.  The photographs, in colour and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

“When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview below), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

“To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.”

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.”

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasising about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.”

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.”

***

See the stories and stars of the 2019 Pirelli Calendar, and the history of over 50 years of The Cal™, at www.pirellicalendar.com .

PHOTOGRAPHER: ALBERT WATSON

ARTISTIC DIRECTION: BARON & BARON

PRODUCTION DESIGNER: STEVE KIMMEL

CAST

LAETITIA CASTA

MISTY COPELAND

JULIA GARNER

GIGI HADID

SERGEI POLUNIN

CALVIN ROYAL III

ALEXANDER WANG

Q&A WITH ALBERT WATSON

How did you approach the Pirelli Calendar project?

The Pirelli Calendar is a unique project for any photographer. When I first took it on, I wanted to do it in a way that would be different from that of other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look just like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.

How did you formulate the project?

I wanted to ensure there would be a strong narrative, so I thought: “Let’s try and make the shots look like film stills.” Quite a lot of it was shot in widescreen format. And that was quite challenging. Each of the four women has her own individuality, her own particular purpose in life, and her own way of doing things. And they are all focused on their future. So the underlying theme is that of “dreams”, but the basic idea behind the whole project is that of telling a story in four ‘little movies’.

Could you tell us about the stories that bring your Calendar to life?

Each character has a part to play in the 2019 Pirelli Calendar. In some cases, the role was close to what the actress does for a living, but here they were certainly all acting a part. Not themselves. And that’s what I wanted.

The woman played by Gigi Hadid has just split up with her companion. She has a confidant, not a boyfriend, played by the designer Alexander Wang. He is helping her get over this difficult time. I think there’s a degree of angst in these images. With Gigi Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she’s going to go in life, what she’ll be doing tomorrow. I wanted her to be much more minimalistic than the other women I photographed, and I wanted her to be reflected in the settings I portrayed her in. The settings of the other protagonists are pretty crowded, and there’s action in almost all of them.”

Julia Garner’s character is a botanical photographer who dreams of putting on successful exhibitions. Julia’s a very, very accomplished actress and she got straight into the character. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland and Calvin Royal III, on the other hand, play the part of two dancers who want to become famous and live in an Art Deco house. She’s dreaming of dancing in Paris. She is looking to the future and has ambitions. Trying to be successful is her driving force. Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

The artist played by Laetitia Casta lives in a studio apartment, which she shares with her partner, played by Sergei Polunin. They are both dreaming of success: she as an artist, he as a dancer. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture. What’s interesting is that Laetitia told me that, in her spare time, she really does do a lot of sculpting and creates artwork. This worked out very well and helped her get into character.

What was the role played by light in this project?

When I was young, the first famous person I photographed was Alfred Hitchcock. He said: “My dear boy, once you’ve finished the storyboard, the movie is finished – all I have to do is shoot it.” There’s a certain amount of his message that has stayed with me. The 2019 Calendar is like a cinematic storyboard. I was very lucky because I trained as a graphic designer for four years and then I went to The Royal College of Art Film School for three years and I came out as a director. I never trained as a photographer and, from that point on, I had to learn to be a photographer and know about lighting. As a photographer, the technical things for me were very difficult, it wasn’t natural. Intuitively, a cinematic aesthetic was quite natural for me to follow. A lot of my work is based on graphics and film or sometimes on a combination of the two. It was quite easy for me to drop into this for the Calendar and produce images like film stills. It was a matter of making all these different elements come together and make a strong narrative. The common denominator is that these people are all active: they’re thinking of their future and they’re dreaming of where they might be in five, ten, twenty years…

Did you like working on the set?

I know some people work well with a lot of tension on set, and part of their creativity comes from this, but I’m actually the opposite of that. If I’m having fun with people, if I’m enjoying being with them and playing around, I get a lot more out of them. I sometimes say to young photographers that it’s ‘location, location, location’. But in a case like this, it’s more ‘preparation, preparation, preparation’. The more you prep for the job, the more creative it will be. It’s thinking and planning, planning, planning. That’s what’s really important.

I had a tremendous amount of support when creating the vision for the Calendar. Steve Kimmel was the art director, along with Arnold Barros and Belinda Scott, and they did a brilliant job. Thanks to their dedication, it all went perfectly. James Kaliardos did our make-up. He did a fantastic job, beautiful, invisible, but yet there. The hair, by Kerry Warne, was always natural for each of the women. He’s had a lot of experience in film work, so he was perfect for this project.

Julia Von Boehm did the styling and fashion editing. On top of that, I had my own team of assistants and digital editors, Taro Hashimura and Emi Robinson, as well as Adrian Potter. All these people contributed in a great way, so this was definitely much more like a film project than a photography one.

Have you fulfilled your dreams?

To make a dream come true, you need to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.

2019 PIRELLI CALENDAR SHOT BY ALBERT WATSON

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin. The photographs, in color and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview attached), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

 

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.”

 

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasizing about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.

 

Pirelli Showcases The Evolution Of Ferrari GT Tires

Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli knows well, having been the exclusive tire supplier to the Ferrari Challenge ever since the championship made its debut. This presented an important opportunity for Pirelli to study new concepts in extreme conditions – as is always the case in motorsport, among eager gentlemen drivers – but based on road-going cars, with the same characteristics and dynamics. The Ferrari Challenge was born in 1993 and since then more than 1000 drivers have taken part. The number of tires used has been simply incalculable. This is also because the Ferrari Challenge has expanded from the European series to Asia and the United States: a whole world of gentlemen drivers, each at the wheel of a Ferrari equipped with Pirelli tires.

CARS AND TIRES: THE HISTORY OF THE FERRARI CHALLENGE

The very first car that got the one-make series underway was the Ferrari 348 Challenge. It was derived from the 1989 348 TB and TS, carrying over the road car’s 3.5-liter V8 engine that put out 320 horsepower. Compared to the road-going version, the 348 Challenge car wasn’t extensively modified, but it did wear slick tires that were especially developed by Pirelli. The very first Ferrari Challenge tire was a 17-inch slick with different sizes at front and rear (245/620-17 and 265/640-17 respectively). Just like the car, the tires also had a strong link with their road-going equivalents: to make them, Pirelli used the normal P Zero moulds, but with a specific construction and compounds.

The 348 drove its last races in 1996, alongside the new 355 Challenge car. This was also a direct descendant of its road-going equivalent, including the 380-horsepower engine that was identical to the road car. The safety devices needed for competition and bespoke Pirelli tires made it different though. The Italian firm made its first 18-inch tires for Ferrari’s one-make series: a size that would remain for more than 10 years.

In 2000, the third car to be used on the Ferrari Challenge made its debut: the 360 Challenge, which was based on the 360 Modena. It had the same power as the road car (400 horsepower) but less weight.  The 360 Challenge car underwent some important modifications the following year, with increased 415 horsepower. The tires were required to perform better as well, but the generation of Pirelli tires that was born with the 355 was still more than capable of responding to the demands of cars and drivers, which meant that only new tire sizes and compounds were introduced.

The 430 Challenge marked an important new step for the one-make series: while it put out the same 490 horsepower of the road car, it was adapted thanks also to the lessons that Ferrari had learned in Formula 1. For example, it boasted the first carbon ceramic braking system of any Ferrari competition car, so the tires also needed some important modifications. The first 19-inch tires were made, both as slicks and wets, but these became ‘full wet’ tires for the first time, with a specific full wet tread pattern.

In 2010, the acclaimed Ferrari 458 Italia formed the base of the latest Challenge car, taking to the track with the same 570 horsepower as the road car but weighing 100 kilograms lighter and with specific engine mapping and a competition exhaust. There was also an electronic rear differential that required the tires to work in parallel with it.  Pirelli adapted the tire dimensions and compound, while maintaining the same wheel size.

Turbocharging came to the Ferrari Challenge in 2016 with the arrival of the 488 Challenge: the first time that a turbo engine had ever been seen on the championship in 25 years. There was a 100-horsepower increase compared to the 458, while the lap time round Fiorano was improved by a second. Pirelli developed new tire sizes for the 488 Challenge to cope with the car’s extra performance.

Theo Mayer, who manages Pirelli’s Ferrari Challenge program, said: “It’s an excellent opportunity for Pirelli to work alongside Ferrari on the Challenge. Alongside the professional drivers there are also gentlemen drivers: amateurs who have other real world commitments on top of racing. The tires are always developed in parallel with the car, one year before the Challenge is officially launched, enhancing drivability and performance for drivers at every level. The objective of these developments has been to maximize performance, using the latest technical innovations from Pirelli’s renowned motorsport department. This helps to make the tires more driveable in all dry conditions. For rainy conditions, a specific full wet tire has been developed. Now that we are entering the 26th year of our partnership, our next objective will be to celebrate half a century together.”

Pirelli 2019 Tire Range Presentation for Formula 1

Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds.

Instead, the hard, medium and soft tire compounds will continue to vary to suit the different characteristics of each track. For instance, a Red soft tire for Monaco will differ substantially from a Red soft tire for Silverstone or Suzuka. The precise number of tire compounds available, covering a wide spectrum from soft to hard, will be communicated in December after homologation from the FIA. Before every race next year, Pirelli will reveal which exact tire compounds form the hard, medium and soft choices for the weekend. This new system makes it easy for the casual fan to tell the difference between the tires, yet still allows people who want more detail to know which of the specific tire compounds available are being used.

The colors for the Cinturato intermediate tire and full wet tires remain unchanged next year – green and blue respectively. Mario Isola, Pirelli’s Head of Car Racing – “We’ve been talking about this with the Teams, FIA and Formula 1 for a while. The idea behind the change is to make all the tires more easily recognizable and explainable – especially for television – while still clearly denoting which specific tire compounds are being used at each race”.

A NEW CHAPTER FOR PIRELLI AND FERRARI

The traditional collaboration between Pirelli and Ferrari starts another chapter inspired by the open-topped racing cars of the 1950s, brought right up to date with the latest technology from Maranello: the Ferrari Monza SP1 and SP2. These limited edition cars – highlighting a new “Icon” range – reinterpret the open cars that used to dominate the Mille Miglia and World Sports Car Championship.

 

Pirelli has created a bespoke P Zero for the Ferrari Monza SP1 and SP2, starting with a precise requirement for the car’s development: 21-inch diameter tires. This choice has been made for the first time in Ferrari’s history, presenting Pirelli’s engineers with the challenge of offering the usual levels of stiffness, comfort and performance that is synonymous with Ferrari, despite the record size. The front P Zero tires also have the crucial task of faithfully conveying to the driver what the road is doing via the steering wheel, in order to maximize driving pleasure. Furthermore, the tires had to play their part in keeping weight to a minimum on the new car. To achieve this, instead of the traditional reinforced textiles, the bead area was redesigned to maintain lateral rigidity while minimizing weight: this solution has saved 1.2 kilograms. The Pirelli P Zero tire sizes for the Ferrari Monza are 275/30 R21 at the front and 315/30 R21 at the back.

 

PIRELLI AND FERRARI

The relationship between Pirelli and Ferrari has endured for decades, going back to when the Prancing Horse made its debut. The Ferrari 500 with which Alberto Ascari won two consecutive Formula 1 titles in the 1950s, as well as the Ferrari 375 Plus that triumphed at the 1954 Le Mans 24 Hours, used Pirelli tires. One of the most important collaborations between the two Italian firms was for the legendary F40 in 1987. For the first time, Pirelli created a P Zero that was specifically designed for the V8 biturbo from Maranello, paving the way for a whole family of tailor-made tires for road cars. The majority of the fastest Ferraris have used Pirelli as original equipment, including the F12TDF, LaFerrari and FXX-K among many others.

 

And this collaboration isn’t just limited to the road. The prestigious one-make Ferrari Challenge race series has been exclusively supplied by Pirelli since its creation in 1993. The Pirelli Collezione additionally offers tires for classic Ferraris, combining modern technology with original looks. One example is the Pirelli Stelvio that was designed exclusively for the most valuable car in the world: the Ferrari 250 GTO. And now the story continues.

LEGO McLaren 720S arrives at P Zero World

P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in Goodwood (UK) last year.

As for all the McLaren models, this special one made of little building bricks is also equipped with Pirelli tires. Those who are in the area can stop by the shop to admire this 1:1 scale model of the McLaren 720S, which is on display until Tuesday, October 9th. P Zero World is offering complimentary tire inspections and Italian espressos as well.

Event details:

·What: Full-size LEGO® McLaren 720S model on display at P Zero World

·Location: P Zero World: 10349 Santa Monica Boulevard, Los Angeles, CA 90025

·Dates: 21 September – 9 October 2018

·Timing: Available to view during store hours

9am-6pm Monday-Friday and 10am-2pm Saturday

·Fun facts:

·200,000 plus LEGO® building blocks make up the frame

·Over 2000 hours of manpower went into the construction of this replica, which features the same coloring and details on the car body as the original version –thanks to the McLaren team and Speed Champion Lego squad in Bilund, Denmark

·Total weight is 1.6 tons

·The model includes four special Pirelli tires: P Zero Corsa in the Color Edition Silver version. Pirelli has exclusively equipped all McLaren car models over the years.

For local Angelenos, P Zero World organizes several events to share and enjoy in ‘engine passion’. The next event is a free viewing party of the penultimate race of the FIM World Superbike Championship on Sunday October 14th. P Zero World will provide food and the opportunity to win a free set of Pirelli Moto tires for those who ride in on their motorcycles.

About P Zero World Los Angeles

Since its inauguration two and a half years ago, P Zero World Los Angeles has been graced with Formula One drivers, American TV celebrities, baseball stars and other notable ‘stars and stripes’ VIPs. The first Pirelli flagship store, situated in the ”fancy” Beverly Hills, has become the point of reference for many supercar owners to not only change their tires but as a meeting point where bespoke design, luxury and the ultimate trends in the automotive world are appreciated and celebrated. The store team’s professional service, offering of Pirelli’s high quality products and in-store events and displays are paramount to the concept of P Zero World. Pirelli just opened its third P Zero World store in Monte Carlo, following the one in Los Angeles and Munich.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Pirelli: World Leader in Sustainability

Results of annual review

Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a total score of 81 points compared with the sector average of 32. Launched in 1999, the Dow Jones sustainability indices are among the most important market indices regarding sustainability at the world level. Involving over 2,000 companies from 60 industrial sectors, the analysis is based on the integrated evaluation of economic, environmental and social factors, that are the three aspects which define the concept of sustainability in terms of enduring value creation for all stakeholders.

Pirelli Supplier Awards 2018

Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the Company awards 9 suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence, making Pirelli’s products more High Value, in line with the Group’s strategy.

Today the awards for the suppliers who distinguished themselves over the last year were presented by Chief Purchasing Officer, Matteo Battaini and the Chief Sustainability and Risk Governance Officer, Filippo Bettini, at a ceremony at Pirelli’s headquarters in Milan. The awards were given to nine suppliers in the areas of raw materials, services and machinery.

In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. Pirelli’s supply chain has been constructed to guarantee product innovation, process digitalization and long term competitiveness, where respect for the environment and attention to the value of people are considered a primary levers of growth.

Pirelli’s efforts towards a sustainable purchasing strategy were recognized by the confirmation that Pirelli’s supply system was in compliance with the UNI ISO 20400 rule, conferred in February 2018 by SGS Italia S.p.A. – one of the leading companies globally for inspection, verification, analysis and certification services. Pirelli is thus the first company in the automotive industry to have received this confirmation of compliance. The ISO 20400 constitutes the most important international guideline in the matter of supply chain sustainable governance, where the economic, social and environmental responsibility are integrated into the Company’s strategies, organization and purchasing processes.

The winners of the Pirelli Supplier Awards 2018 include:

Glanzstoff Sicrem Spa (Italy), suppliers of textile reinforcements – awarded for the criteria of “Quality” and “Speed”, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management;

JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of “Innovation” and “Service Level”;

Thai Eastern Innovation Co., Ltd (Thailandia), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia); all suppliers of natural rubber awarded for “Quality” and “Service Level”;

VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of “Quality” and “Global Presence”;

MDM (Italy), an integrated marketing and communication agency awarded for the criteria of “Innovation” and “Speed”;

APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of “Innovation” and “Speed”;

Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of “Speed” and “Innovation”.

Matteo Battaini, Chief Purchasing Officer,commented: “Pirelli has built its business model, focused on High Value, on product innovation and process digitalization. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value. And, in an ever more dynamic market context, goals must also be shared, such as cost rationalization, speed of adapting to new technology and implementation of best practices in sustainable management. Today Pirelli’s procurement involves the management of around 10,000 suppliers for a total expenditure of 3.2 billion euro in 2017, mainly on raw materials (46%), services (36%), machinery (13%) and consumption materials (3%).”

Pirelli Shines at Monterey Car Week

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38