Posts tagged with "pirelli"

PIRELLI × PORSCHE PARADE

PIRELLI SUPPORTS THE PORSCHE CLUB OF AMERICA IN CELEBRATION OF ITS 64TH ANNUAL PORSCHE PARADE

 

Pirelli will be once again supporting the Porsche Club of America annual parade, now in its 64th year, by sponsoring the Welcome Party to kick-off the week’s events. This year, the legendary Porsche Parade will take place in Boca Raton, Florida from July 21-27.

As a powerful and prestigious tire brand that has become an icon of excellence, Pirelli has continued developing as well as producing tailor made tires for Porsche since 1982 including the P Zero, Scorpion and Pirelli’s Collezione tires – which will be on display at the Pirelli stand during the parade for Porsche Club members to learn about and immerse themselves in the many Pirelli products available in America.

“It is a pleasure for Pirelli to participate in the historic Porsche Parade and continue to strengthen the partnership it has built with the Porsche Club of America, the largest single-brand club in the world,” stated Marco Crola, CEO of Pirelli Tire North America. “Pirelli is the absolute world leader in the prestige segment, claiming 50% of the market. For us, prestige means bespoke tires that contain state-of-the-art technology on the inside but are also closely focused on the individual needs of the customers who will eventually drive them. Including, of course, Porsche owners. The two brands are aligned on many levels and we hope to work together for many years to come.”

The Porsche Parade is Porsche Club of America’s signature annual event and is exclusive to club members only – over 1,500 from all over North America. In addition to the parade, attendees can experience competitive events, tours, an art show, and other social gathering opportunities.

“Pirelli continues to be a longstanding fixture at the Porsche Parade, our most coveted event,” stated Vu Nguyen, Executive Director at Porsche Club of America. “Always with an exciting surprise in store, Pirelli will greet eager attendees at the Welcome Party to officially kick-off the weeklong event.”

This year, the Porsche Parade will be held at the Boca Raton Resort & Club in Boca Raton, Florida. For more information on the Porsche Parade visit Pirelli or the official Porsche Parade website. 

Pirelli Brings P Zero Tire Number 10,000 For The Ferrari XX Program

During the latest Ferrari Racing Days event in the paddock at the Nurburgring in Germany, a very special tire was on display: the 10,000th Pirelli P Zero created for Ferrari’s XX program. The FXX, FXX EVO, 599XX, 599XX EVO and FXX K (with its latest Evo variant) are the most exclusive cars in the world; derived from roadgoing models and developed for track use. The base cars are already incredibly quick, but circuit racing modifications from Maranello’s engineers then make them even more extreme. The FXX-K Evo, for example, already exceeds 1000 horsepower, and to equip cars with so much power, Pirelli has developed tires specifically designed for each model. In Germany, the number of these special tires made reached 10,000 since 2011: the year that Pirelli became exclusive supplier to the XX program.

DEVELOPED LIKE F1 TIRES

From the very first car in the XX program, the FXX to the most recent FXX-K Evo, the development methodology has changed dramatically. In the beginning, the development process was more traditional, using the P Zero tires created for the Ferrari Challenge one-make series as a starting point for the more extreme FXX tires. For the latest cars, the development process now mirrors the methodology used to make P Zero Formula 1 tires. As well as on-track testing, Pirelli’s engineers have also been able to rely on data acquired from Scuderia Ferrari’s simulator – which is also used at the very highest levels of motorsport.

With the tire developed for the FXX K as a base, Pirelli’s engineers were able to create a tire in fewer than six months that was capable of dealing with the enormous downforce loads generated by the latest Evo aerodynamic package (in excess of 800 kilograms at top speed). At the heart of this latest development path were new P Zero rear tires that now feature a more even contact patch even when the Evo’s rear wing is generating maximum downforce. This helps to ensure excellent stability in terms of more balanced wear and more transparent drop-off, which contribute to more predictable handling and greater safety, regardless of the driver’s experience. Furthermore, the tires for the XX program have to offer very wide working windows, in order to ensure similar levels of performance on very different circuits all over the world, with varying asphalt and often unpredictable weather. The 2019 program, for example, began in February with the sandy corners of Bahrain and will conclude at the up-and-down Mugello circuit in Italy, at the end of October.

PIRELLI × TRANS AM × SVRA

PIRELLI, TRANS AM AND SVRA RENEW AGREEMENTS UNTIL 2024

 

Pirelli Tire North America and the Trans Am Series have renewed their partnership until the end of 2024, with the Italian tire company as presenting partner for America’s Road Racing Series.

At the same time, Pirelli has also extended its agreement with SVRA (Sportscar Vintage Racing Association) for the same period as the ‘Official Street Tire of SVRA’. SVRA, the largest vintage racing organization in the United States open to virtually any vintage or historic race car, will share a number of key dates with the Trans Am Series as part of the ‘Speed Tour’.

The recent five-year extension between Pirelli and the Trans Am Series comes off the back of the current three-year agreement that lasts until the end of this year. As a result, Pirelli will continue to be the presenting sponsor as well as official tire supplier to one of the best-known road racing championships in the United States, which is rooted in popular culture as well as motorsport.

The Trans Am Series has been thrilling fans and drivers alike since 1966, with a range of classes that include production-based entries up all the way up to the iconic 850 plus horsepower TA Class. This complements Pirelli’s road to track philosophy perfectly, in which the lessons learned on circuits are put into practice on road car tires. Pirelli will continue to supply the entire Trans Am field, including a purpose-built competition tire for the TA and TA2 classes, enabling the drivers to get the very most out of their cars while spectators enjoy a magnificent show that highlights the very best of American racing.

Ultra-high performance and competition is at the very heart of Pirelli, which celebrates more than 110 years of motorsport and recently renewed its exclusive partnership with Formula 1. In addition to supplying more than 220 car racing championships worldwide, Pirelli is one of the companies that invests most into research and development through motorsport in order for the competition product to be as closely aligned to road car tires as possible.

Consequently, Pirelli and Trans Am are currently testing 18-inch tires for the headlining TA class, which may be adopted from next season, bringing the tires used on the track even closer to those on the road. In a similar move, Pirelli is introducing 18-inch tires to F1 in 2021.

Pirelli North America Chief Executive Officer, Marco Crola, said: “We’re delighted to renew this relationship for a championship that’s at the heart of American automotive culture, with extremely close racing and very high standards of driving. As well as providing great entertainment, this agreement enables us to reinforce our links with iconic American car manufacturers, and further enhance the connection between road and track with our high-technology P Zero products. This same technology is also seen in our Pirelli Collezione tires for classic cars, which combine classic looks with modern know-how, underlining the importance of the SVRA series to our portfolio as well.” 

Trans Am Series President John Clagett added: “It’s a pleasure for us to extend the partnership with Pirelli, which is an extremely popular move among drivers and teams as well. Pirelli is an iconic brand that stands for performance and style, with a commitment to competition and technical excellence that fits in perfectly with our own.”

Tony Parella, SVRA President and Chief Executive Officer, commented: “The renewal of the partnership with Pirelli is an ideal match for SVRA, given our mutual commitment to support and promote vintage racing by providing our drivers with tires that are perfectly suited to the needs of their classic cars that are still driven flat-out in close competition.”

On the road, the Pirelli Collezione range features high-technology tires for classic cars, which are specifically designed to enhance the original driving dynamics of these cars.

Ford Honors Pirelli at 21st Annual World Excellence Awards

Pirelli was recognized as a top-performing global supplier at the 21st annual Ford World Excellence Awards, receiving a Brand Pillar of Sustainability World Excellence Award presented by Hau Thai-Tang, Ford chief product development and purchasing officer and Linda Cash, Ford vice president, quality and new model programs.

“It is an honor to receive the Sustainability World Excellence Award from Ford,” said Marco Crola, CEO of Pirelli Tire North America. “Sustainability is a fundamental choice for Pirelli. It is fully integrated into the Group’s vision and strategies for growth, in all business areas and in all management decisions, everywhere in the world. We applaud Ford for its strong leadership in sustainability: it has been an important stakeholder for Pirelli in areas such as responsible sourcing of natural rubber (see our work at https://naturalrubber.pirelli.com), carbon reduction, and materials innovation. This is the second year in a row Pirelli has been awarded a top award from Ford for global performance; our partnership is important and we look forward to supporting Ford in future”, Crola added.

“The Pirelli team continues to take big strides in developing innovative products for a more responsible automotive industry. With Ford’s commitment to making mobility more efficient and sustainable, Pirelli plans to partner in this path, every step of the way,” said Ernest Bedia, vice president of Original Equipment Pirelli Tire North America. “My sincere gratitude to everyone involved in the cooperation between Ford and Pirelli to help create a better future.”

“Ford’s annual World Excellence Awards recognize our top-performing suppliers for their contributions to our success,” said Thai-Tang. “Suppliers like Pirelli play an instrumental role in helping us achieve our vision of being the most trusted mobility company.”

The award winners achieved the highest levels of global excellence in 10 categories, including:

  • Quality, sustainability, safe and smart categories for suppliers that demonstrate leadership in Ford’s primary brand pillars
  • Aligned business framework for suppliers that most exemplify the framework’s principles, with an emphasis on quality, value and innovation
  • Special recognition for suppliers that delivered results exceeding expectations
  • Diverse supplier of the year and supplier diversity development corporation of the year to honor suppliers that excel in integrating diversity into their organization and business process
  • Gold and silver for supplier manufacturing sites demonstrating superior quality, delivery and cost performance throughout the year

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 12 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1© championship, the Superbike world championship, and many other championships around the world.

Pirelli is recognized as a socially and environmentally aware corporation that applies sustainable practices in everything from “green performance” products to responsible sourcing, to providing a healthy environment for its workers.  The company is currently global leader in the auto components sector of the Dow Jones Sustainability World and Europe Indexes, on the CDP Climate Change A List, and a leader in several other indexes and rankings such as Euronext Vigeo, Ethibel Pioneer and Ethibel Excellence, ECPI and Oekom.

Pirelli Tire North America includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Pirelli Motorsport Commitment in North America

Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires.

This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more than 110 years but has never been more relevant.

Motorsport in fact represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory. This is why Pirelli places such an emphasis on motorsport in every global territory, as it’s only by pushing the extremes of performance on track that the best Ultra High Performance tires are created for the road.

As announced recently, Pirelli USA has renewed its agreement with Porsche Club of America for the next three years, enhancing its backing further with the addition of the Werks Reunion Amelia Island, which Pirelli will support alongside the five national programs: PCA Club Racing, PCA High Performance Driver Education (HPDE), PCA Autocross, Porsche Parade, and PCA Treffen. Pirelli will not only supply tires, but also trackside support.

In a new venture with Porsche enthusiasts for 2019, Pirelli will now also support the Air-Cooled Cup USA for two years. This championship is for Porsche models from pre-1966 to 1998, and features seven rounds starting in April at Portland International Raceway in Oregon.

But there are also many long-standing associations that have been renewed. The Trans Am Series has been an iconic name in American motorsport since its inception in 1966 and Pirelli has been the headline sponsor since 2017. The 2019 season will mark the start of a five-year extension, taking the partnership through to 2025. There will be 12 races for the 2019 season, and Pirelli will once again be at the forefront of each event, providing tires and support.

Similarly, Pirelli has equipped the Intercontinental GT Challenge since 2014 and will continue to do so for the coming years. In this championship, Pirelli provides its renowned P Zero slick tires for a grid made of a variety of different high-performance prestige brands. The 2019 championship starts in February with the Liqui-Moly Bathurst 12 Hours in Australia and visits the United States one month later when it comes to the stunning Laguna Seca track in California, for the California 8 Hours.

Key parts of the Pirelli USA program are also the P Zero-equipped single-make championships from Ferrari (Ferrari Challenge) and Lamborghini (Lamborghini Super Trofeo), which have become iconic fixtures on the American motorsport calendar.

Pirelli’s motorsport activities in North America are centered beyond the USA. The Challenge Xtreme Elite series in Canada is a rally series that Pirelli has supported for three years and will continue to do so for another three: underlining Pirelli’s heritage in off-road motorsport as well as on circuits. The first event is in February in Quebec, where competitors will face heavy snow and subzero temperatures.

In Mexico, Pirelli is supporting the grass roots of motorsport with the Formula 4 series: designed as an introduction to single-seater racing cars for the champions of the future, running on P Zero tires.

These are just some of the championships that Pirelli will support in North America throughout 2019, setting new standards of performance, style and professionalism.

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries, and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier to the Formula 1 championship, the Superbike World Championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car and motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

2019 PIRELLI CALENDAR

PIRELLI: “DREAMING”, THE 2019 PIRELLI CALENDAR

SHOT BY ALBERT WATSON, UNVEILED IN MILAN

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli HangarBicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin.  The photographs, in colour and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

“When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview below), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

“To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.”

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.”

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasising about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.”

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.”

***

See the stories and stars of the 2019 Pirelli Calendar, and the history of over 50 years of The Cal™, at www.pirellicalendar.com .

PHOTOGRAPHER: ALBERT WATSON

ARTISTIC DIRECTION: BARON & BARON

PRODUCTION DESIGNER: STEVE KIMMEL

CAST

LAETITIA CASTA

MISTY COPELAND

JULIA GARNER

GIGI HADID

SERGEI POLUNIN

CALVIN ROYAL III

ALEXANDER WANG

Q&A WITH ALBERT WATSON

How did you approach the Pirelli Calendar project?

The Pirelli Calendar is a unique project for any photographer. When I first took it on, I wanted to do it in a way that would be different from that of other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look just like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.

How did you formulate the project?

I wanted to ensure there would be a strong narrative, so I thought: “Let’s try and make the shots look like film stills.” Quite a lot of it was shot in widescreen format. And that was quite challenging. Each of the four women has her own individuality, her own particular purpose in life, and her own way of doing things. And they are all focused on their future. So the underlying theme is that of “dreams”, but the basic idea behind the whole project is that of telling a story in four ‘little movies’.

Could you tell us about the stories that bring your Calendar to life?

Each character has a part to play in the 2019 Pirelli Calendar. In some cases, the role was close to what the actress does for a living, but here they were certainly all acting a part. Not themselves. And that’s what I wanted.

The woman played by Gigi Hadid has just split up with her companion. She has a confidant, not a boyfriend, played by the designer Alexander Wang. He is helping her get over this difficult time. I think there’s a degree of angst in these images. With Gigi Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she’s going to go in life, what she’ll be doing tomorrow. I wanted her to be much more minimalistic than the other women I photographed, and I wanted her to be reflected in the settings I portrayed her in. The settings of the other protagonists are pretty crowded, and there’s action in almost all of them.”

Julia Garner’s character is a botanical photographer who dreams of putting on successful exhibitions. Julia’s a very, very accomplished actress and she got straight into the character. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland and Calvin Royal III, on the other hand, play the part of two dancers who want to become famous and live in an Art Deco house. She’s dreaming of dancing in Paris. She is looking to the future and has ambitions. Trying to be successful is her driving force. Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

The artist played by Laetitia Casta lives in a studio apartment, which she shares with her partner, played by Sergei Polunin. They are both dreaming of success: she as an artist, he as a dancer. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture. What’s interesting is that Laetitia told me that, in her spare time, she really does do a lot of sculpting and creates artwork. This worked out very well and helped her get into character.

What was the role played by light in this project?

When I was young, the first famous person I photographed was Alfred Hitchcock. He said: “My dear boy, once you’ve finished the storyboard, the movie is finished – all I have to do is shoot it.” There’s a certain amount of his message that has stayed with me. The 2019 Calendar is like a cinematic storyboard. I was very lucky because I trained as a graphic designer for four years and then I went to The Royal College of Art Film School for three years and I came out as a director. I never trained as a photographer and, from that point on, I had to learn to be a photographer and know about lighting. As a photographer, the technical things for me were very difficult, it wasn’t natural. Intuitively, a cinematic aesthetic was quite natural for me to follow. A lot of my work is based on graphics and film or sometimes on a combination of the two. It was quite easy for me to drop into this for the Calendar and produce images like film stills. It was a matter of making all these different elements come together and make a strong narrative. The common denominator is that these people are all active: they’re thinking of their future and they’re dreaming of where they might be in five, ten, twenty years…

Did you like working on the set?

I know some people work well with a lot of tension on set, and part of their creativity comes from this, but I’m actually the opposite of that. If I’m having fun with people, if I’m enjoying being with them and playing around, I get a lot more out of them. I sometimes say to young photographers that it’s ‘location, location, location’. But in a case like this, it’s more ‘preparation, preparation, preparation’. The more you prep for the job, the more creative it will be. It’s thinking and planning, planning, planning. That’s what’s really important.

I had a tremendous amount of support when creating the vision for the Calendar. Steve Kimmel was the art director, along with Arnold Barros and Belinda Scott, and they did a brilliant job. Thanks to their dedication, it all went perfectly. James Kaliardos did our make-up. He did a fantastic job, beautiful, invisible, but yet there. The hair, by Kerry Warne, was always natural for each of the women. He’s had a lot of experience in film work, so he was perfect for this project.

Julia Von Boehm did the styling and fashion editing. On top of that, I had my own team of assistants and digital editors, Taro Hashimura and Emi Robinson, as well as Adrian Potter. All these people contributed in a great way, so this was definitely much more like a film project than a photography one.

Have you fulfilled your dreams?

To make a dream come true, you need to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.

2019 PIRELLI CALENDAR SHOT BY ALBERT WATSON

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin. The photographs, in color and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview attached), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

 

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.”

 

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasizing about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.

 

Pirelli Showcases The Evolution Of Ferrari GT Tires

Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli knows well, having been the exclusive tire supplier to the Ferrari Challenge ever since the championship made its debut. This presented an important opportunity for Pirelli to study new concepts in extreme conditions – as is always the case in motorsport, among eager gentlemen drivers – but based on road-going cars, with the same characteristics and dynamics. The Ferrari Challenge was born in 1993 and since then more than 1000 drivers have taken part. The number of tires used has been simply incalculable. This is also because the Ferrari Challenge has expanded from the European series to Asia and the United States: a whole world of gentlemen drivers, each at the wheel of a Ferrari equipped with Pirelli tires.

CARS AND TIRES: THE HISTORY OF THE FERRARI CHALLENGE

The very first car that got the one-make series underway was the Ferrari 348 Challenge. It was derived from the 1989 348 TB and TS, carrying over the road car’s 3.5-liter V8 engine that put out 320 horsepower. Compared to the road-going version, the 348 Challenge car wasn’t extensively modified, but it did wear slick tires that were especially developed by Pirelli. The very first Ferrari Challenge tire was a 17-inch slick with different sizes at front and rear (245/620-17 and 265/640-17 respectively). Just like the car, the tires also had a strong link with their road-going equivalents: to make them, Pirelli used the normal P Zero moulds, but with a specific construction and compounds.

The 348 drove its last races in 1996, alongside the new 355 Challenge car. This was also a direct descendant of its road-going equivalent, including the 380-horsepower engine that was identical to the road car. The safety devices needed for competition and bespoke Pirelli tires made it different though. The Italian firm made its first 18-inch tires for Ferrari’s one-make series: a size that would remain for more than 10 years.

In 2000, the third car to be used on the Ferrari Challenge made its debut: the 360 Challenge, which was based on the 360 Modena. It had the same power as the road car (400 horsepower) but less weight.  The 360 Challenge car underwent some important modifications the following year, with increased 415 horsepower. The tires were required to perform better as well, but the generation of Pirelli tires that was born with the 355 was still more than capable of responding to the demands of cars and drivers, which meant that only new tire sizes and compounds were introduced.

The 430 Challenge marked an important new step for the one-make series: while it put out the same 490 horsepower of the road car, it was adapted thanks also to the lessons that Ferrari had learned in Formula 1. For example, it boasted the first carbon ceramic braking system of any Ferrari competition car, so the tires also needed some important modifications. The first 19-inch tires were made, both as slicks and wets, but these became ‘full wet’ tires for the first time, with a specific full wet tread pattern.

In 2010, the acclaimed Ferrari 458 Italia formed the base of the latest Challenge car, taking to the track with the same 570 horsepower as the road car but weighing 100 kilograms lighter and with specific engine mapping and a competition exhaust. There was also an electronic rear differential that required the tires to work in parallel with it.  Pirelli adapted the tire dimensions and compound, while maintaining the same wheel size.

Turbocharging came to the Ferrari Challenge in 2016 with the arrival of the 488 Challenge: the first time that a turbo engine had ever been seen on the championship in 25 years. There was a 100-horsepower increase compared to the 458, while the lap time round Fiorano was improved by a second. Pirelli developed new tire sizes for the 488 Challenge to cope with the car’s extra performance.

Theo Mayer, who manages Pirelli’s Ferrari Challenge program, said: “It’s an excellent opportunity for Pirelli to work alongside Ferrari on the Challenge. Alongside the professional drivers there are also gentlemen drivers: amateurs who have other real world commitments on top of racing. The tires are always developed in parallel with the car, one year before the Challenge is officially launched, enhancing drivability and performance for drivers at every level. The objective of these developments has been to maximize performance, using the latest technical innovations from Pirelli’s renowned motorsport department. This helps to make the tires more driveable in all dry conditions. For rainy conditions, a specific full wet tire has been developed. Now that we are entering the 26th year of our partnership, our next objective will be to celebrate half a century together.”