Posts tagged with "pirelli"

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Pirelli Motorsport Commitment in North America

Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires.

This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more than 110 years but has never been more relevant.

Motorsport in fact represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory. This is why Pirelli places such an emphasis on motorsport in every global territory, as it’s only by pushing the extremes of performance on track that the best Ultra High Performance tires are created for the road.

As announced recently, Pirelli USA has renewed its agreement with Porsche Club of America for the next three years, enhancing its backing further with the addition of the Werks Reunion Amelia Island, which Pirelli will support alongside the five national programs: PCA Club Racing, PCA High Performance Driver Education (HPDE), PCA Autocross, Porsche Parade, and PCA Treffen. Pirelli will not only supply tires, but also trackside support.

In a new venture with Porsche enthusiasts for 2019, Pirelli will now also support the Air-Cooled Cup USA for two years. This championship is for Porsche models from pre-1966 to 1998, and features seven rounds starting in April at Portland International Raceway in Oregon.

But there are also many long-standing associations that have been renewed. The Trans Am Series has been an iconic name in American motorsport since its inception in 1966 and Pirelli has been the headline sponsor since 2017. The 2019 season will mark the start of a five-year extension, taking the partnership through to 2025. There will be 12 races for the 2019 season, and Pirelli will once again be at the forefront of each event, providing tires and support.

Similarly, Pirelli has equipped the Intercontinental GT Challenge since 2014 and will continue to do so for the coming years. In this championship, Pirelli provides its renowned P Zero slick tires for a grid made of a variety of different high-performance prestige brands. The 2019 championship starts in February with the Liqui-Moly Bathurst 12 Hours in Australia and visits the United States one month later when it comes to the stunning Laguna Seca track in California, for the California 8 Hours.

Key parts of the Pirelli USA program are also the P Zero-equipped single-make championships from Ferrari (Ferrari Challenge) and Lamborghini (Lamborghini Super Trofeo), which have become iconic fixtures on the American motorsport calendar.

Pirelli’s motorsport activities in North America are centered beyond the USA. The Challenge Xtreme Elite series in Canada is a rally series that Pirelli has supported for three years and will continue to do so for another three: underlining Pirelli’s heritage in off-road motorsport as well as on circuits. The first event is in February in Quebec, where competitors will face heavy snow and subzero temperatures.

In Mexico, Pirelli is supporting the grass roots of motorsport with the Formula 4 series: designed as an introduction to single-seater racing cars for the champions of the future, running on P Zero tires.

These are just some of the championships that Pirelli will support in North America throughout 2019, setting new standards of performance, style and professionalism.

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries, and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier to the Formula 1 championship, the Superbike World Championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car and motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

2019 PIRELLI CALENDAR

PIRELLI: “DREAMING”, THE 2019 PIRELLI CALENDAR

SHOT BY ALBERT WATSON, UNVEILED IN MILAN

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli HangarBicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin.  The photographs, in colour and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

“When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview below), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

“To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.”

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.”

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasising about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.”

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.”

***

See the stories and stars of the 2019 Pirelli Calendar, and the history of over 50 years of The Cal™, at www.pirellicalendar.com .

PHOTOGRAPHER: ALBERT WATSON

ARTISTIC DIRECTION: BARON & BARON

PRODUCTION DESIGNER: STEVE KIMMEL

CAST

LAETITIA CASTA

MISTY COPELAND

JULIA GARNER

GIGI HADID

SERGEI POLUNIN

CALVIN ROYAL III

ALEXANDER WANG

Q&A WITH ALBERT WATSON

How did you approach the Pirelli Calendar project?

The Pirelli Calendar is a unique project for any photographer. When I first took it on, I wanted to do it in a way that would be different from that of other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look just like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.

How did you formulate the project?

I wanted to ensure there would be a strong narrative, so I thought: “Let’s try and make the shots look like film stills.” Quite a lot of it was shot in widescreen format. And that was quite challenging. Each of the four women has her own individuality, her own particular purpose in life, and her own way of doing things. And they are all focused on their future. So the underlying theme is that of “dreams”, but the basic idea behind the whole project is that of telling a story in four ‘little movies’.

Could you tell us about the stories that bring your Calendar to life?

Each character has a part to play in the 2019 Pirelli Calendar. In some cases, the role was close to what the actress does for a living, but here they were certainly all acting a part. Not themselves. And that’s what I wanted.

The woman played by Gigi Hadid has just split up with her companion. She has a confidant, not a boyfriend, played by the designer Alexander Wang. He is helping her get over this difficult time. I think there’s a degree of angst in these images. With Gigi Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she’s going to go in life, what she’ll be doing tomorrow. I wanted her to be much more minimalistic than the other women I photographed, and I wanted her to be reflected in the settings I portrayed her in. The settings of the other protagonists are pretty crowded, and there’s action in almost all of them.”

Julia Garner’s character is a botanical photographer who dreams of putting on successful exhibitions. Julia’s a very, very accomplished actress and she got straight into the character. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland and Calvin Royal III, on the other hand, play the part of two dancers who want to become famous and live in an Art Deco house. She’s dreaming of dancing in Paris. She is looking to the future and has ambitions. Trying to be successful is her driving force. Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

The artist played by Laetitia Casta lives in a studio apartment, which she shares with her partner, played by Sergei Polunin. They are both dreaming of success: she as an artist, he as a dancer. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture. What’s interesting is that Laetitia told me that, in her spare time, she really does do a lot of sculpting and creates artwork. This worked out very well and helped her get into character.

What was the role played by light in this project?

When I was young, the first famous person I photographed was Alfred Hitchcock. He said: “My dear boy, once you’ve finished the storyboard, the movie is finished – all I have to do is shoot it.” There’s a certain amount of his message that has stayed with me. The 2019 Calendar is like a cinematic storyboard. I was very lucky because I trained as a graphic designer for four years and then I went to The Royal College of Art Film School for three years and I came out as a director. I never trained as a photographer and, from that point on, I had to learn to be a photographer and know about lighting. As a photographer, the technical things for me were very difficult, it wasn’t natural. Intuitively, a cinematic aesthetic was quite natural for me to follow. A lot of my work is based on graphics and film or sometimes on a combination of the two. It was quite easy for me to drop into this for the Calendar and produce images like film stills. It was a matter of making all these different elements come together and make a strong narrative. The common denominator is that these people are all active: they’re thinking of their future and they’re dreaming of where they might be in five, ten, twenty years…

Did you like working on the set?

I know some people work well with a lot of tension on set, and part of their creativity comes from this, but I’m actually the opposite of that. If I’m having fun with people, if I’m enjoying being with them and playing around, I get a lot more out of them. I sometimes say to young photographers that it’s ‘location, location, location’. But in a case like this, it’s more ‘preparation, preparation, preparation’. The more you prep for the job, the more creative it will be. It’s thinking and planning, planning, planning. That’s what’s really important.

I had a tremendous amount of support when creating the vision for the Calendar. Steve Kimmel was the art director, along with Arnold Barros and Belinda Scott, and they did a brilliant job. Thanks to their dedication, it all went perfectly. James Kaliardos did our make-up. He did a fantastic job, beautiful, invisible, but yet there. The hair, by Kerry Warne, was always natural for each of the women. He’s had a lot of experience in film work, so he was perfect for this project.

Julia Von Boehm did the styling and fashion editing. On top of that, I had my own team of assistants and digital editors, Taro Hashimura and Emi Robinson, as well as Adrian Potter. All these people contributed in a great way, so this was definitely much more like a film project than a photography one.

Have you fulfilled your dreams?

To make a dream come true, you need to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.

2019 PIRELLI CALENDAR SHOT BY ALBERT WATSON

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin. The photographs, in color and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview attached), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

 

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.”

 

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasizing about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.

 

Pirelli Showcases The Evolution Of Ferrari GT Tires

Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli knows well, having been the exclusive tire supplier to the Ferrari Challenge ever since the championship made its debut. This presented an important opportunity for Pirelli to study new concepts in extreme conditions – as is always the case in motorsport, among eager gentlemen drivers – but based on road-going cars, with the same characteristics and dynamics. The Ferrari Challenge was born in 1993 and since then more than 1000 drivers have taken part. The number of tires used has been simply incalculable. This is also because the Ferrari Challenge has expanded from the European series to Asia and the United States: a whole world of gentlemen drivers, each at the wheel of a Ferrari equipped with Pirelli tires.

CARS AND TIRES: THE HISTORY OF THE FERRARI CHALLENGE

The very first car that got the one-make series underway was the Ferrari 348 Challenge. It was derived from the 1989 348 TB and TS, carrying over the road car’s 3.5-liter V8 engine that put out 320 horsepower. Compared to the road-going version, the 348 Challenge car wasn’t extensively modified, but it did wear slick tires that were especially developed by Pirelli. The very first Ferrari Challenge tire was a 17-inch slick with different sizes at front and rear (245/620-17 and 265/640-17 respectively). Just like the car, the tires also had a strong link with their road-going equivalents: to make them, Pirelli used the normal P Zero moulds, but with a specific construction and compounds.

The 348 drove its last races in 1996, alongside the new 355 Challenge car. This was also a direct descendant of its road-going equivalent, including the 380-horsepower engine that was identical to the road car. The safety devices needed for competition and bespoke Pirelli tires made it different though. The Italian firm made its first 18-inch tires for Ferrari’s one-make series: a size that would remain for more than 10 years.

In 2000, the third car to be used on the Ferrari Challenge made its debut: the 360 Challenge, which was based on the 360 Modena. It had the same power as the road car (400 horsepower) but less weight.  The 360 Challenge car underwent some important modifications the following year, with increased 415 horsepower. The tires were required to perform better as well, but the generation of Pirelli tires that was born with the 355 was still more than capable of responding to the demands of cars and drivers, which meant that only new tire sizes and compounds were introduced.

The 430 Challenge marked an important new step for the one-make series: while it put out the same 490 horsepower of the road car, it was adapted thanks also to the lessons that Ferrari had learned in Formula 1. For example, it boasted the first carbon ceramic braking system of any Ferrari competition car, so the tires also needed some important modifications. The first 19-inch tires were made, both as slicks and wets, but these became ‘full wet’ tires for the first time, with a specific full wet tread pattern.

In 2010, the acclaimed Ferrari 458 Italia formed the base of the latest Challenge car, taking to the track with the same 570 horsepower as the road car but weighing 100 kilograms lighter and with specific engine mapping and a competition exhaust. There was also an electronic rear differential that required the tires to work in parallel with it.  Pirelli adapted the tire dimensions and compound, while maintaining the same wheel size.

Turbocharging came to the Ferrari Challenge in 2016 with the arrival of the 488 Challenge: the first time that a turbo engine had ever been seen on the championship in 25 years. There was a 100-horsepower increase compared to the 458, while the lap time round Fiorano was improved by a second. Pirelli developed new tire sizes for the 488 Challenge to cope with the car’s extra performance.

Theo Mayer, who manages Pirelli’s Ferrari Challenge program, said: “It’s an excellent opportunity for Pirelli to work alongside Ferrari on the Challenge. Alongside the professional drivers there are also gentlemen drivers: amateurs who have other real world commitments on top of racing. The tires are always developed in parallel with the car, one year before the Challenge is officially launched, enhancing drivability and performance for drivers at every level. The objective of these developments has been to maximize performance, using the latest technical innovations from Pirelli’s renowned motorsport department. This helps to make the tires more driveable in all dry conditions. For rainy conditions, a specific full wet tire has been developed. Now that we are entering the 26th year of our partnership, our next objective will be to celebrate half a century together.”

Pirelli 2019 Tire Range Presentation for Formula 1

Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds.

Instead, the hard, medium and soft tire compounds will continue to vary to suit the different characteristics of each track. For instance, a Red soft tire for Monaco will differ substantially from a Red soft tire for Silverstone or Suzuka. The precise number of tire compounds available, covering a wide spectrum from soft to hard, will be communicated in December after homologation from the FIA. Before every race next year, Pirelli will reveal which exact tire compounds form the hard, medium and soft choices for the weekend. This new system makes it easy for the casual fan to tell the difference between the tires, yet still allows people who want more detail to know which of the specific tire compounds available are being used.

The colors for the Cinturato intermediate tire and full wet tires remain unchanged next year – green and blue respectively. Mario Isola, Pirelli’s Head of Car Racing – “We’ve been talking about this with the Teams, FIA and Formula 1 for a while. The idea behind the change is to make all the tires more easily recognizable and explainable – especially for television – while still clearly denoting which specific tire compounds are being used at each race”.

A NEW CHAPTER FOR PIRELLI AND FERRARI

The traditional collaboration between Pirelli and Ferrari starts another chapter inspired by the open-topped racing cars of the 1950s, brought right up to date with the latest technology from Maranello: the Ferrari Monza SP1 and SP2. These limited edition cars – highlighting a new “Icon” range – reinterpret the open cars that used to dominate the Mille Miglia and World Sports Car Championship.

 

Pirelli has created a bespoke P Zero for the Ferrari Monza SP1 and SP2, starting with a precise requirement for the car’s development: 21-inch diameter tires. This choice has been made for the first time in Ferrari’s history, presenting Pirelli’s engineers with the challenge of offering the usual levels of stiffness, comfort and performance that is synonymous with Ferrari, despite the record size. The front P Zero tires also have the crucial task of faithfully conveying to the driver what the road is doing via the steering wheel, in order to maximize driving pleasure. Furthermore, the tires had to play their part in keeping weight to a minimum on the new car. To achieve this, instead of the traditional reinforced textiles, the bead area was redesigned to maintain lateral rigidity while minimizing weight: this solution has saved 1.2 kilograms. The Pirelli P Zero tire sizes for the Ferrari Monza are 275/30 R21 at the front and 315/30 R21 at the back.

 

PIRELLI AND FERRARI

The relationship between Pirelli and Ferrari has endured for decades, going back to when the Prancing Horse made its debut. The Ferrari 500 with which Alberto Ascari won two consecutive Formula 1 titles in the 1950s, as well as the Ferrari 375 Plus that triumphed at the 1954 Le Mans 24 Hours, used Pirelli tires. One of the most important collaborations between the two Italian firms was for the legendary F40 in 1987. For the first time, Pirelli created a P Zero that was specifically designed for the V8 biturbo from Maranello, paving the way for a whole family of tailor-made tires for road cars. The majority of the fastest Ferraris have used Pirelli as original equipment, including the F12TDF, LaFerrari and FXX-K among many others.

 

And this collaboration isn’t just limited to the road. The prestigious one-make Ferrari Challenge race series has been exclusively supplied by Pirelli since its creation in 1993. The Pirelli Collezione additionally offers tires for classic Ferraris, combining modern technology with original looks. One example is the Pirelli Stelvio that was designed exclusively for the most valuable car in the world: the Ferrari 250 GTO. And now the story continues.

LEGO McLaren 720S arrives at P Zero World

P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in Goodwood (UK) last year.

As for all the McLaren models, this special one made of little building bricks is also equipped with Pirelli tires. Those who are in the area can stop by the shop to admire this 1:1 scale model of the McLaren 720S, which is on display until Tuesday, October 9th. P Zero World is offering complimentary tire inspections and Italian espressos as well.

Event details:

·What: Full-size LEGO® McLaren 720S model on display at P Zero World

·Location: P Zero World: 10349 Santa Monica Boulevard, Los Angeles, CA 90025

·Dates: 21 September – 9 October 2018

·Timing: Available to view during store hours

9am-6pm Monday-Friday and 10am-2pm Saturday

·Fun facts:

·200,000 plus LEGO® building blocks make up the frame

·Over 2000 hours of manpower went into the construction of this replica, which features the same coloring and details on the car body as the original version –thanks to the McLaren team and Speed Champion Lego squad in Bilund, Denmark

·Total weight is 1.6 tons

·The model includes four special Pirelli tires: P Zero Corsa in the Color Edition Silver version. Pirelli has exclusively equipped all McLaren car models over the years.

For local Angelenos, P Zero World organizes several events to share and enjoy in ‘engine passion’. The next event is a free viewing party of the penultimate race of the FIM World Superbike Championship on Sunday October 14th. P Zero World will provide food and the opportunity to win a free set of Pirelli Moto tires for those who ride in on their motorcycles.

About P Zero World Los Angeles

Since its inauguration two and a half years ago, P Zero World Los Angeles has been graced with Formula One drivers, American TV celebrities, baseball stars and other notable ‘stars and stripes’ VIPs. The first Pirelli flagship store, situated in the ”fancy” Beverly Hills, has become the point of reference for many supercar owners to not only change their tires but as a meeting point where bespoke design, luxury and the ultimate trends in the automotive world are appreciated and celebrated. The store team’s professional service, offering of Pirelli’s high quality products and in-store events and displays are paramount to the concept of P Zero World. Pirelli just opened its third P Zero World store in Monte Carlo, following the one in Los Angeles and Munich.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Pirelli: World Leader in Sustainability

Results of annual review

Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a total score of 81 points compared with the sector average of 32. Launched in 1999, the Dow Jones sustainability indices are among the most important market indices regarding sustainability at the world level. Involving over 2,000 companies from 60 industrial sectors, the analysis is based on the integrated evaluation of economic, environmental and social factors, that are the three aspects which define the concept of sustainability in terms of enduring value creation for all stakeholders.