Posts tagged with "pirelli collezione"

Cinturato CA67 Tire

PIRELLI EQUIPS THE ‘GULLWING’ MERCEDES WITH THE CINTURATO CA67, THE VERY FIRST MODERN SPORTING TIRE, AT THE HISTORIC MILAN-SANREMO RACE

The Cinturato CA67, now part of the Collezione range for classic cars, pioneered Pirelli’s Perfect Fit strategy by creating a bespoke tire for every car: the hallmark of the current P Zero family

The Pirelli Cinturato CA67 will equip the ‘gullwing’ Mercedes 300 SL; an emblematic car at the 2019 tribute to the historic Milan to Sanremo race. The Cinturato is the first sporting tire in modern history as well as Pirelli’s longest-standing brand, which represented the company on posters and in adverts for decades. Pirelli’s Cinturato was born as “tread pattern 367” and then sold by the Italian firm under the CA67 name from the early 1950s. Now this tire is back at the latest tribute to the famous Milan to Sanremo road race: one of the oldest motorsport competitions in Italy, where Pirelli is a sponsor. In this 11th running of the event, which gets underway from the Monza circuit near Milan on March 28, Pirelli returns one of most potent symbols of mass motoring to the road: a result of the economic boom of the 1960s.

AN ITALIAN STORY: EMANUELI, THE TIRE WIZARD

The Cinturato was the first radial tire made by Pirelli and also the first to have an overtly sporting character, having been initially designed to equip the Alfa Romeo range. The tread compound was extremely resistant to high temperatures and cuts, while the radial canvas structure with crossed belts ensured extra rigidity. This in turn made the tire feel more precise and well-suited to the first sports cars of the modern age. The father of this patented product was Luigi Emanueli from Milan: a master of technology and a renowned tire wizard; to the point where he is now remembered as the creator of the Cinturato. But before becoming the most long-standing brand in Pirelli’s range, the Cinturato had to earn its fame in an age (the 1950s and 1960s) when comfort was prioritized over performance. It was the start of the era of specialization that we know today, and manufacturers were beginning to produce the first true sports cars. However, for a ground- breaking tire like the Cinturato CA67, it wasn’t always easy to shake off the dominance of established tires with more conventional structures, such as the Stelvio and Sempione. It didn’t take long for the change to come. Already by 1954, the CA67 had become the public face of Pirelli, with its distinctive silhouette and tread pattern representing the company at trade shows and in adverts. The CA67 remained part of the range until 1980, and today it is available as part of the Pirelli Collezione family. This is where enthusiasts can find tires that combine classic looks with modern technology and materials, helping to retain each classic car’s all-important originality. The Cinturato brand, of course, never went out of production. Today, it’s still available with the P7: one of Pirelli’s tires with the greatest number of homologations.

THE FIRST MADE TO MEASURE TIRE

Sporting performance and customization remain key hallmarks of Pirelli’s DNA today, and this became well-known thanks to the Cinturato. “Tread pattern 367” heralded the start of Pirelli’s Perfect Fit strategy, which represents the focus of the Milanese company and helps it stand out from competitors, especially with the P Zero range. As a result, makers of premium and prestige cars can rely on tires that are precisely tailored to every individual model. The Cinturato CA67 was the forerunner of a family of tires with specific applications, modified to perfectly suit the vehicles they are fitted to. As the name suggests, a Perfect Fit that inaugurated the unique made-to- measure approach that still characterizes Pirelli tires today.

 

Pirelli Celebrates 63rd Annual Porsche Parade

PIRELLI CELEBRATES THE 63RD ANNUAL PORSCHE PARADE

AND ITS LONG STANDING COMMITMENT TO PORSCHE CLUB OF AMERICA
Pirelli is proud to continue supporting the Porsche Club of America following the PCA Werks Reunion in Amelia Island earlier this year. Now, Pirelli has headed to the historic Porsche Parade in Lake of the Ozarks, Missouri. As part of its sponsorship with PCA, Pirelli kicked off festivities by hosting the Pirelli Welcome Dinner last night at the Hidden Lakes Golf Course, which is the most attended event during the weeklong program from July 8-14.

Pirelli, the world leader in the prestige tire category, develops and produces bespoke tires for both classic and contemporary Porsches: the state of the art P Zero and P Zero Trofeo tire cover the most performance oriented, while Pirelli’s Collezione in vintage sizes covers the needs of classic Porsches.

And these are the very tires that will star on the Pirelli stand at the Porsche Parade. Porsche Club members will be able to rely on the support of Pirelli technicians, who will be on hand all day to supply in-depth advice and information about Pirelli products available in America.

“Pirelli’s involvement with this historic Porsche Parade event in the US speaks volumes to our appreciation for the Porsche marque and Porsche Club of America, the biggest Porsche club in the world,” said Marco Crola, CEO of Pirelli Tire North America. “This is a natural extension of our commitment at the OE level, where we have worked tirelessly with Porsche over the years to create special N marked tires (263 homologations in fact), tailor-made specifically to be the perfect fit for Porsche vehicles. Therefore supporting PCA is paramount for us, given we share the same enthusiasm for the world’s finest automobile design and experiences as PCA’s member base. It will be great to connect even further with this community through our activities here and communicate our latest offering, from Pirelli Collezione through to P Zero and Trofeo R tires,” Crola added.

Porsche Parade is Porsche Club of America’s signature annual event, hosting its club members from all over North America for an ‘extravaganza’ of activities and competitive events (such as the Parade Concours D’Elegance), including seminars, tours and social gatherings– all aimed at socializing and enjoying Porsches.

This year’s Porsche Parade is being held at Tan-Tar-A resort in the idyllic Lake of the Ozarks, one of the largest man-made lakes in the world and the largest in the US. For more information on the Porsche Parade visit Pirelli or the official Porsche Parade website.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com.

PIRELLI × PORSCHE CLUB

PIRELLI JOINS PORSCHE CLUB OF AMERICA TO SPONSOR WERKS REUNION AMELIA ISLAND

Amplifying Its Prestige Sector Leadership, Pirelli Supplies Original Equipment for Porsche’s Past and Present Models

Following on from last year’s success, Pirelli is once more the title sponsor of the PCA Werks Reunion event at Amelia Island in Florida.

This is one of the most eagerly-anticipated events for Porsche owners and fans throughout the United States, organized by the Porsche Club of America: the biggest Porsche club in the world. On March 9 at Fernandina Beach, enthusiasts will be able to admire more than 650 examples of Porsche’s finest cars on display, many of which will be on Pirelli tires.

As a world leader in the prestige sector, Pirelli develops bespoke tires for both classic and contemporary Porsches: from the ultra high performance P Zero and P Zero Trofeo Rtires, including the Color Edition, to the vintage tires that form part of the Pirelli Collezione range.

These tires will star on the Pirelli stand at Werks Reunion. Porsche drivers and fans will be able to rely on the support of Pirelli technicians, who will be on hand all day to supply in-depth advice and information about Pirelli products available in North America.

“Pirelli’s presence at PCA Werks Reunion is the perfect expression of our prestige brand strategy. In particular, it shows our long-standing collaboration with Porsche and mutual affinity for the classic car world and beyond, where we have had Porsche specific products from the beginning. In our latest Pirelli Collezione range, we actually produced five Porsche-homologated N-spec CN36 and P7 sizes to honor the air-cooled Porsche community,” said Rafael Navarro, Chief Marketing Officer for Pirelli Tire North America.

Pirelli will also sponsor the Porsche Judged Field prize, with 150 PCA member cars competing for awards in 20 different categories.

“We had a great result at our inaugural Werks Reunion Amelia Island event with Pirelli last year. We are hoping to build on this success even more and create a memorable experience both for the public and our valued PCA members,” said Vu Nguyen, Executive Director of Porsche Club of America.

Pirelli’s presence at the PCA Werks Reunion underlines once more the close relationship it enjoys with Porsche. In 2013, Pirelli was recognized as a “Porsche Best Supplier”. At the heart of this historic collaboration are N-marked tires, which identify tires made specifically for Porsche: all developed and tested by Pirelli engineers working hand in hand with their Stuttgart counterparts.

These N-marked tires span P Zero, P Zero Corsa and Scorpion Verde, plus All Season variants; as well as bespoke Porsche Scorpion Winter, Winter Sottozero 3 and Series II winter tires. These tires exemplify Pirelli’s perfect fit strategy: tailor made tires for the world’s most powerful, exclusive cars.

In total, there are more than 250 Pirelli homologations for Porsche covering most of its car line-up, from the 718 Boxster and Cayman to the Panamera as well as classic Porsches, thanks to the Collezione range, which combines classic design with modern performance and technology.

For more information, please visit the Pirelli or Werks Reunion websites.

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